Tag Archives: immunity


Drink Spotlight: Hydralyte Launches Hydralyte Plus Immune System Boost As A Daily Defense For Rehydration And Immune Support


Hydralyte Plus Immune System Boost is a simple to use on-the-go hydration powder packet full of immune boosting ingredients.

SAN DIEGO, Oct. 20, 2020 /PRNewswire/ -- Hydralyte, a company widely recognized for its science-backed rehydration formula drinks, launched Hydralyte Plus Immune System Boost on October 16.

Many people don't recognize the common signs of dehydration such as dry mouth, irritability, and lack of energy. That's why Hydralyte's goal is to create a doctor-approved rehydration drink that will change the way people see hydration forever.

Hydralyte is scientifically formulated with the right ratio of glucose and electrolytes to hydrate you more effectively than sports drinks or coconut water with far less sugar. Hydralyte Plus Immune System Boost has 75% less sugar and 4x the electrolytes of a sports drink.

This new product will not only rehydrate, but also supercharge your immune system at the same time. Hydralyte Plus Immune System Boost contains 7 key electrolytes for rehydration but is also infused with 1000mg of Vitamin C and 300g of nature's super fruit, Elderberry. It's everything your body needs in one little daily drink mix, plus it tastes like a berry smoothie.

"We have been working for over a year sourcing the best immune ingredients to add to our rapid rehydration mix," CEO of Hydralyte Oliver Baker said. "But to ensure people want to take it everyday, we knew it had to taste great. Our new Berry blast is our best Hydralyte yet, we hope you love it like we do!"

It instantly dissolves (no stirring needed) making it a convenient on-the-go immune boosting solution. Hydralyte Plus Immune System Boost is suitable for everyday use and is a great for pre work-out, at the desk, on the road or when you're feeling under the weather.

Details about Hydralyte Plus Immune System Boost can be found at www.hydralyte.com

About Hydralyte
Hydralyte is a global leader in delivering clinical hydration. With up to 75% less sugar and 4X the electrolytes compared to the leading sports drinks, Hydralyte's formulation provides rapid and effective rehydration. The newest product, Hydralyte Plus Immune System Boost, includes more Vitamin C than 10 oranges, no artificial flavors, colors or sweeteners and is enriched with the immune boosting powerhouse, elderberry.

SOURCE Hydralyte







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Drink Spotlight: New Bolthouse Farms Superfood Immunity Boost Satisfies Consumer Demand for Products with Functional Ingredients


New Beverage Joins the Company's Suite of Juices and Smoothies That Support a Healthy Immune System Now in Larger Multi-Serve Size

BAKERSFIELD, Calif., Sept. 24, 2020 /PRNewswire/ -- Continuing to innovate and deliver products that meet the fast-changing needs of today's consumer, Bolthouse Farms is adding to its suite of juices and smoothies that help support a healthy immune system with its new Superfood Immunity Boost. The new blend, an excellent source of Vitamin C, D and Zinc, was crafted with elderberry, cranberry and echinacea, delivering an unmatched combination of flavor and nutrition and will be available on retail store shelves in late-October this year. With consumers making more mindful choices at the shelf, Bolthouse Farms has met the demand for more functional, immunity-supporting products as wellness routines are maintained at home.

"Consumers' needs are changing quickly, and we heard from our customers that the demand for products that help promote wellness, that taste great and are available at a good value is growing at a fast pace," said Bolthouse Farms Chief Customer Officer Phil Kooy. "We quickly developed the new Superfood Immunity Boost juice and added multi-serve sizes of our other immunity-boosting juices and smoothies, providing the value and function consumers are looking for."

Today's consumer is looking for products to address overall personal wellness--maintaining a healthy immune system remains top-of-mind with cold and flu season just around the corner. While the Superfood Immunity Boost fruit juice blend is available in only the larger 52-ounce multi-serve bottle, Bolthouse Farms has selected five of its most nutrient-dense beverages to offer in this format as well as its single-serve 15.2-ounce bottles, including:

  • C-Boost – with 600% daily value of Vitamin C per serving, this blend with pear, mango and Acerola cherries may help support a healthy immune system.
  • Green Goodness – a combination of ingredients, like apple, mango, kiwi and spinach, are perfectly blended for a smoothie with great taste and a good source of antixoxidants, vitamin A and vitamin B12.
  • Multi-V Goodness – flavor from cherries, strawberries, cranberries and pomegranates combine to deliver 6 grams of fiber and 100% daily value of 13 essential vitamins including A, C and E per serving.
  • 100% Pomegranate – pomegranates are one of the best known superfruits and the ruby red seeds give this juice a unique sweet/tart flavor.
  • Carrot Ginger Turmeric – a twist on traditional carrot juice with ginger and turmeric for a flavorful beverage that is not only an excellent source of antioxidant vitamin A, but also supports an anti-inflammatory dieti.

These new size offerings and the new fruit juice blend are another step in the company's journey toward its long-term vision Plants Powering People™, and follows the launch of Bolthouse Farms plant-based Protein Keto™ beverages and plant-based Refrigerated Dressings last month. Expect more product innovations to be announced in coming months, including products that support a healthier lifestyle, with great taste, good value and which meet consumers' rapidly changing needs.

About Bolthouse Farms
For more than a century, Bolthouse Farms has been known as the innovation leader in growing and distributing carrots and high-quality, innovative branded products. Employing more than 2,200 people and headquartered in Bakersfield in California's fertile San Joaquin Valley, Bolthouse Farms is one of the largest carrot growers and distributors in the U.S. Guided by its vision – Plants Powering People – the Company produces and sells super-premium juices, smoothies, café beverages, protein shakes, functional beverages and premium refrigerated dressings, all under the Bolthouse Farms® brand name. Visit Bolthouse Farms or follow us on Instagram, Facebook and Twitter.

i Contains turmeric, which has anti-inflammatory properties.

SOURCE Bolthouse Farms





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Supplement Spotlight: The Nue Immunity Capsules




With 100% of your daily vitamin C, optimized for absorption by pinene extract, these capsules are a powerful way to keep your immune system in check. Enhanced with turkey tail mushroom, a remedy used in traditional Chinese Medicine, take daily for strength and support. Vegan, gluten free, and non-GMO.

Why it Works
Pinene extract, the active ingredient in black pepper, optimizes the absorption of essential vitamin C while turkey tail mushroom strengthens the immune system. The result is a daily supplement you’ll want to keep taking.


How to Use
Each morning, take one capsule alongside water.


Vitamin C (Ascorbic Acid), Quercitin Dihydrate, Turkey Tail Mushroom (Coriolus versicolor), BioPerineⓇ (Black pepper fruit extract), Rice Flour, Hypromellose, L-leucine, Silica


About the Company
Following in the footsteps of her grandfather, a chemist and vitamin developer, Jules Miller founded The Nue Co., a collection of clean, plant-focused products created to support gut health, care for skin, lift energy levels, and more. With formulas developed in the world’s top labs without binders or fillers, nutrient-rich ingredients meet proven science in every single supplement. All products are organic, and The Nue Co. only supports sustainable farming practices. Packaged in sleek, recyclable glass jars that promote a long shelf life, your new daily supplement looks just as good as it feels.


Company: The Nue Co
Brand:  The Nue Co
Origin: US
Category: Dietary Supplements
Packaging: 30 capsules
Claims: Vegan, Non GMO, Gluten Free
Variants: View Range Here
Price: $45
Where to Buy: Buy Online
Website: https://www.standarddose.com








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Sport Spotlight: Ataq Recovery & Immune Booster Shot



2 oz plant-based, functional beverage using only clinically proven extracts in tested dosages. The shots are shelf-stable and have no preservatives, artificial sweeteners, colors or flavors.

•Wellmune® helps strengthen the immune system and reduces the severity and duration of upper respiratory tract infection symptoms
•CurcuWin® extract helps with antiinflammatory benefits and nutrient absorption
•Sun-Theanine® extract promotes relaxation and overall quality of sleep



ACTIVE INGREDIENTS (proprietary blend): Yeast Betaglucan, Extracts of the Turmeric Root, L-Theanine, Ginseng, Rosa Roxburghii

OTHER INGREDIENTS: Purified Water, Pineapple Juice Concentrate, Tangerine Juice Concentrate, Cucumber Juice Concentrate, Kale Puree, Lime Juice Concentrate, Natural Lime-Berry Flavor, Monkfruit Extract, Rosemary Extract





About the Company
Let's face it, most people still think of farmer's markets and 1960's hippies when they hear "natural nutrition". We know. And when it comes to sports and performance products, "natural" is often regarded with some serious skepticism. But not long ago, when someone mentioned electric cars, images of boring body styles, made for commuters and suburban parents came to mind. Now that has changed, hasn't it? Super fast, powerful, high-tech, jaw-drop worthy, and futuristic looking cars come to mind when mentioning electric. It took re-imagining and innovation to change not only the product itself but also the public's perception of what it is and can be moving forward. That's exactly what we think is possible in the world of sports nutrition.  Read More



Company: Ataq
Brand:  Ataq
Origin: US
Category: Dietary Supplements
Packaging: 2oz
Claims: Non GMO, Gluten Free, Soy Free, Dairy Free, Vegan
Variants: View Range Here
Price: $23.99 (6 pack)
Where to Buy: Buy Online
Website: https://www.ataqfuel.com








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Supplement Spotlight: Objective Immune & Wellness Gummies





From berries, bees and flowers come these top immune enhancers for the daily support you need to stay healthy—any season, any reason—in a natural berry-flavored gummy.*

Promotes a strong, healthy immune system*

Perfect for daily, year-round immune support*

Delicious, berry-flavored gummies*





With a long history of use in folk medicine, science now confirms that the deep black-purple berry of the elder tree (Sambucus nigra) is rich in antioxidants and immune-boosting phytochemicals.*

Bee Propolis

Propolis is a waxy substance produced by bees from plant resins for the purpose of fortifying and protecting their hives. It does the same for you, fortifying your immune system.*

Vitamin C & Echinacea

Vitamin C and echinacea provide additional support, rounding out this robust formula to promote good health with four

well-trusted immune-supporting ingredients.*


About the Company
Here we are, right with you. In the middle of our circles—family, friends, neighbors, colleagues and our community. We’re worrying about our parents’ health, constantly concerned about the kids we’re raising. Feeling our own bodies starting to betray us. And we’re not going to take it.

Like you, we are parents, sons and daughters, brothers and sisters—but we are also nutritionists, researchers and innovators who have been formulating and marketing vitamins and minerals for decades for everyone but ourselves, our generation.

Until now. We’re taking everything we know and developing science-backed health solutions for us, our families, our friends...and for you and yours.

And, frankly, we know a lot. We know to get real results, you need the amounts and forms of ingredients shown to work in clinical studies. Nothing unproven or trendy. No half doses. No pixie dust. Who has time to waste on pixie dust?

So, we set out to create a wellness brand that takes care of us, the generation who is taking care of everyone else. . .




Company: Objective
Brand:  Objective
Origin: US
Category: Dietary Supplements
Packaging: 60 gummies
Claims: Immunity
Variants: View Range Here
Price: $25
Where to Buy: Buy Online
Website: https://www.objectivewellness.com










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Drink Supplement Spotlight: Nuun Immunity Drink Tablets






A tasty blend of botanicals and electrolytes for ongoing immune health support.* 10-tablets per tube. Dissolve in 16 oz. of water.

Under the weather or on-the-go? Grab some Nuun Immunity! When your body is stressed with travel or fighting an illness, hydration and botanicals are crucial for maintaining immune health. Nuun Immunity is a potent blend of electrolytes, anti-inflammatories, and antioxidants that provides total immune system support.


Tablet Nutrients- 15 calories
- 2g of sugar
- 5mg of zinc
- 125mg botanical blend
- 200mg of vitamin C


Dextrose, Citric Acid, Natural Flavors, Beet Powder color, Avocado Oil, Stevia Leaf Extract, Rice Concentrate.



About the Company

At Nuun, we’ve eliminated the artificial ingredients, eliminated the plastic bottle waste of other sports drinks, and made a product that people enjoy using during their favorite sweatfest. We make our products with clean, real ingredients because we know that hydration is just one part of staying healthy.

We only want to put the best in our own bodies, so when it comes to quality, we hold our standards high. While you hydrate, your mind can rest easy knowing we chose suppliers backed by third party-verifications.

Our products are Informed Choice certified because we believe in equal opportunities and a level playing field in sport and in life. Athletes of all levels can rest assured knowing that their success in sport is the result of proper hydration and their hard work. We hand choose partners who believe in clean sport, and together we enable athletic endeavors and encourage opportunities in sport for all.



Company: Nuun
Brand:  Nuun
Slogan:  Nuun
Origin: US
Category: Drink Supplement
Packaging: 10 tablets
Claims: Immunity, Vegan, Kosher, Non GMO, Informed Sport, Gluten Free
Variants: View product range here
Price: $7.00
Where to Buy: US, Buy Online, Store Locator
Website: https://www.nuunlife.com










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Supplement Spotlight: Natural Wellbeing Immune Sure



A Strong Immune Defense is Your Best Protection

  • Supports a healthy immune response with organic herbs & medicinal mushrooms
  • Strengthens your natural defenses to help protect against infection
  • Protects against natural decline of immunity associated with aging
  • Boosted with Natural Wellbeing Adaptogen Blend to enhance resilience to stress and fatigue
  • 120 veg caps (1-month supply), sustainably packaged

As moms, professionals, students, teachers, and everything in between, we juggle a lot throughout our busy days. All of this naturally comes with its own level of stress. It’s easy to get run down, which in turn can weaken your immune system. A compromised immune system makes you more vulnerable to catching that bug making the rounds or the one the kids are bringing home from school.

Immune Sure contains a protective and powerful blend of organic immunosupportive herbs, medicinal mushrooms, and adaptogens designed to help strengthen your body's natural immune defenses. Your daily success begins with your health, and your health and wellbeing begin with a strong immune system.


Active Ingredients per Serving

  • Organic Astragalus (root) (Astragalus membranaceus)  400 mg
  • Organic Turkey Tail (mycelia & fruiting body) (Trametes versicolor)  300 mg
  • Organic Maitake (fruiting body) (Grifola frondosa)  300 mg
  • Organic Reishi (fruiting body) (Ganoderma lucidum)  250 mg
  • Cat's Claw (bark) (Uncaria tomentosa)  250 mg
  • Organic Elderberry (fruit) (Sambucus nigra)  200 mg
  • Natural Wellbeing Adaptogen blend (Organic Ashwagandha (root), Organic Eleuthero (root), American Ginseng (root), Organic Schisandra (berry), Organic Reishi (fruiting body), Organic Cordyceps (mycelia), Organic Bacopa (aerial parts), Organic Maca (root), Rhodiola (root) Extract, Organic Licorice (root))  150 mg
  • Organic Garlic (bulb) (Allium sativum)  50 mg
  • Organic Licorice (root) (Glycyrrhiza glabra)  40 mg
  • Organic Ginger (rhizome) (Zingiber officinale)  40 mg
  • Beta glucans 3/6/9  20 mg





Company: Natural Wellbeing
Brand:  Immune Sure
Origin: US
Category: Supplements
Packaging: 120 Vegetarian Capsules
Claims: Gluten Free, Vegan, Supports Healthy Immune Function
Variants: View Range Here
Price: $34.95
Where to Buy: Buy Online
Website: naturalwellbeing.com









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Supplement Spotlight: Nanocraft Releases First CBD Product Infused with Ingredients Clinically Proven to Boost Immunity


Powerful Active Ingredient Promotes Full-Body Defense and Year-Round Respiratory Support

LA JOLLA CALIFORNIA, April 17, 2020 (GLOBE NEWSWIRE) -- NanoCraft, a company creating hemp-derived CBD products for the athletic market, has released a first-of-its-kind softgel containing an active ingredient clinically proven to boost immunity and provide respiratory support.

The dry yeast fermentate in NanoCraft’s newest product is shown to start working within two hours. The powerful ingredients boost natural killer (NK) cells and increase sIgA antibodies to block pathogens from entering the mucus membrane. The formula also packs a powerful antioxidant punch to increase the body’s ability to fight off free radicals and oxidative stress. NanoCraft blends these immune boosters with their highly bioavailable, broad spectrum CBD to round out the perfect capsule.

NanoCraft is excited to announce this new addition to their product line. Immune and respiratory support are a massive draw these days, so people are stocking up and adding this potent softgel to their daily routines.

While this new product is taking the market by storm, NanoCraft CBD isn’t surprised by the high demand. “We’ve found once people try our products, they tend to keep coming back. We also don’t aim for the average consumer. Many of our customers are high-performing athletes and people looking for that competitive edge. We entered the industry with this group in mind. Every ingredient is obsessed over, tested and studied. Our goal is to make products that clearly stand out,” Todd Erwin, President of Nanocraft says. “That mindset,” he adds, “has led to massive growth in a market where the average CBD company isn’t transparent about their true ingredients or supply chain.” In the words of CEO Stefan McKellar, “We’ve always strived to make the highest quality products on the cutting edge of health science, which is why we’re thrilled to introduce these impressive softgels.”

McKellar and Erwin founded NanoCraft out of a desire to create superior products for the sports market and change the perception around hemp, while giving back to kids in need. As part of their NanoCraft Kids program, $1 dollar from every product sold goes toward a child-centered nonprofit initiative. In the end, their goal is to create landmark products that make this planet a happier, healthier place. This new immune boosting formula is a big step toward making that happen.






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Supplement Spotlight: Bolthouse Farms Immunity Bolt Shot



BOLTHOUSE FARMS BOLTS™ Immunity packs a powerful punch with 200% daily value of vitamin C, as well as echinacea and probiotics. This potent shot will provide an immunity boost, whether as a daily solution or while on the go!







No Artificial Colors
No Artificial Preservatives
Dairy Free
No Sugar Added
Gluten Free









About the Company
People know they should make healthier food choices, but it's not always easy. We believe everyone deserves healthy food that's more accessible, available and affordable.

We are partners on a journey to change the way people think about and use fresh fruits and veggies. We will help inspire people to lead healthier, more vibrant lives.




Company: Bolthouse Farms
Brand: Bolthouse
Origin: US
Category: Drink Supplements
Packaging: 2oz
Claims: 200% Daily Value of Vitamin C
Variants: View Range Here
Price: Coming Soon
Where to Buy: Store Locator
Website: http://www.bolthouse.com/









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Your Belly’s New BFF - Meet FRISKA, A Health and Wellness Brand Delivering Improved Gut Health Through Digestive Enzyme Blends

Industry News: FRISKA, A Health and Wellness Brand Delivering Improved Gut Health Through Digestive Enzyme Blends



Next-level digestive enzymes perform vital functions, like breaking down food, eliminating toxins, and even building muscle to amplify healthy habits

MINNEAPOLIS, May 18, 2020 /PRNewswire/ -- Today, FRISKA, a new health and wellness brand will launch 10 innovative dietary supplements available nationwide focused on improving gut health, a key component to overall health and well-being.  Based on the insight that 70-80% of your body's immune cells reside in your gut, FRISKA's proprietary blend of digestive enzymes and a clinically-proven probiotic anchor each of the unique formulations. While the benefits of probiotics are widely known, the power of enzymes is often overlooked. Digestive enzymes are biologically active proteins that perform vital functions, like breaking down food, eliminating toxins, and even building muscle. They also facilitate important chemical reactions in our bodies— like converting carbs to energy. Many digestive enzymes are produced naturally in our bodies with the help of a number of important organs, including the stomach, intestines, pancreas, and liver. However, some healthy people, as well as those with certain medical conditions, may become deficient in these enzymes over time.

"FRISKA was inspired by my personal desire to help others improve their health," said FRISKA founder John Peine. "After experiencing my own health scare I began researching enzymes and probiotic spores as a way to improve gut health. I spent over a decade in the retail industry so I knew that the solution had to be easy and the product must work."  Prior to founding FRISKA, Peine spent 15 years at Target as an executive in their merchandising ranks. "FRISKA was born out of my own belief that good health is for everyone.  Whether you are just starting your wellness journey or you are an accomplished wellness warrior, these innovative products will help you along the way."

FRISKA also enlisted the help of Dr. Gregory Bernstein, an accomplished Gastroenterologist known as the 'Seattle Gut Doctor.'  According to Dr. Bernstein, "Now, more than ever, we are increasingly aware of the essential role of a healthy gut. This includes proper nutrition, a balance of good gut bacteria and optimal digestive enzyme function. Digestive health is key not only in feeling good but also to help prevent the development of various infections by boosting your body's natural immunity. Additionally, a healthy gut helps prevent and manage a variety of medical conditions, ranging from diabetes to depression and so much more."

The FRISKA portfolio consists of 10 proprietary enzyme blends combined with potent probiotics that are condition-specific including:

  • Immunity Boost to help break down food and support the body's immune system
  • Mood Boost to break down nature's three major energy sources—carbohydrates, proteins, and fats—while boosting mood and sapping stress
  • Energy Boost to help break down and digest nature's three major energy sources - carbohydrates, fats, and proteins. Organic caffeine, extracted from organic green coffee beans, is also included to rev up your energy
  • Nightly Reboot to facilitate food breakdown and promote healthy digestion. Melatonin and chamomile—both known for their ability to improve sleep—are also included to encourage nighttime rest and relaxation.
  • Dairy Ease to help break down hard-to-digest sugars and proteins found in dairy
  • Carb Ease to help break down complex carbohydrates
  • Keto Boost to help break down and process food while boosting the body's natural immune function. Aloe vera and amla extract—both known for their anti-inflammatory properties—are also included to help soothe symptoms associated with a ketogenic diet, like heartburn and constipation.
  • Gluten Ease to help break down hard-to-digest proteins and carbs in gluten-containing foods. Marshmallow root, ginger root, and fennel seed powder are also included to help treat symptoms associated with gluten sensitivity.
  • Women's Daily to promote healthy digestion while improving immune function and overall mood. Cranberry extract, biotin, and vitamin D are also included to address ailments and deficiencies prevalent in adult women.
  • Men's Daily to aid in the digestion of carbohydrates, proteins, and fats while boosting your immune system. The addition of lactase, which is commonly deficient in adult men, helps to break down the sugar found in dairy products. Vitamin B6 and B12 are also included to promote overall well-being.

FRISKA's premium quality doesn't stop with the product. The finished product is a month's supply packaged in a cobalt blue glass bottle within a modern paperboard tube that is recyclable and biodegradable.

FRISKA will launch this May at CVS Pharmacy, CVS.com, Whole Foods stores nationwide  as well as Amazon, retailing at $29.99. For more information on FRISKA, visit www.getfriska.com or follow the brand on social @get_friska.

The idea for FRISKA started with founder John Peine's search for answers to his own health issues and the belief that a healthy gut is key to your health and well-being. What he found was that while the benefits of probiotics are widely known, the power of enzymes is often overlooked. Digestive enzymes are biologically active proteins that perform vital functions, like breaking down food, eliminating toxins, and even building muscle. They also facilitate important chemical reactions in our bodies—think converting carbs to energy. Many digestive enzymes are produced naturally in our bodies with the help of a number of important organs, including the stomach, intestines, pancreas, and liver. However, some healthy people, as well as those with certain medical conditions, may become deficient in these enzymes over time. Some symptoms of this deficiency include diarrhea, abdominal pain, bloating, and gas. FRISKA'S proprietary enzyme blends help ensure you're maintaining healthy enzyme levels for optimum gut health. So meet your belly's new BFF and create healthier habits.


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Your Belly’s New BFF - Meet FRISKA, A Health and Wellness Brand Delivering Improved Gut Health Through Digestive Enzyme Blends

Your Belly’s New BFF - Meet FRISKA, A Health and Wellness Brand Delivering Improved Gut Health Through Digestive Enzyme Blends





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