Tag Archives: holland


Spirits Spotlight: Effen Vodka Launches 3 New Flavors


EFFEN® Vodka Introduces Three Sophisticated New Flavors


DEERFIELD, IL--(Marketwired - Sep 7, 2016) - EFFEN® Vodka, a Super Premium Vodka whose name means smooth, is excited to debut this month three sophisticated new flavors to its lineup. EFFEN® Blood Orange Vodka, EFFEN® Green Apple Vodka and EFFEN® Raspberry Vodka are bold and distinctive, while embodying the smooth, clean, crisp taste that vodka lovers have come to expect from the brand.

"As demand for Super Premium flavored vodka continues to grow, we are always looking to deliver new offerings that are unparalleled in quality and style," said Halley Kehoe, Director, Lifestyle Brands at Beam Suntory. "From our sleek bottle design to unique, bold flavor offerings, EFFEN embodies individuality and good taste, and these exciting, new flavors are no exception. We know our fans will love them."

An innovative vodka flavor, EFFEN Blood Orange offers a sweet citrus zest, and lingering, smooth finish. EFFEN Green Apple has a sweet apple taste with an accent of tartness and mild, smooth sweetness with a short finish. EFFEN Raspberry, a refined reformulation of EFFEN Dutch Raspberry, offers a combination of natural raspberry flavors with a light, crisp taste you won't find anywhere else.
The release of these exciting, new flavors comes after a breakout year for EFFEN Vodka, which doubled its business in 2015, thanks in part to its brand partnership with rapper and entrepreneur 50 Cent.


This collaboration, which includes integrations in social media, retail programming and brand-sponsored events, as well as in 50 Cent's performances, music videos and network, has already succeeded in introducing EFFEN to thousands of new, legal-purchase-age fans and will continue as the brand expands its flavor offerings.

"Adding these new flavors to the EFFEN lineup is just one of the many things we've been up to," says brand partner 50 Cent. "EFFEN stands for 'smooth,' and these new flavors deliver on that promise."
Like all of the brand's established flavors, EFFEN Blood Orange, EFFEN Green Apple and EFFEN Raspberry are each made using natural ingredients and 100% premium wheat from Northern France and are filtrated and distilled in Northern Holland. These vibrant flavors are the perfect canvas for cocktails that highlight their bold character, including those below:

EFFEN® Blood Orange Mimosa
1 part EFFEN® Blood Orange Vodka
1 part Orange Juice
3 parts Sparkling Wine
METHOD: Shake first two ingredients with ice and strain into a chilled champagne flute. Top with sparkling wine.

EFFEN® Green Apple Mule
1 part EFFEN® Green Apple Vodka
2 parts Ginger Beer
Juice of 1/2 Lime
METHOD: Squeeze the lime half into a Copper Mug filled with crushed ice and drop in the spent shell. Add vodka and ginger beer and stir.


EFFEN® Fresh Start
1 1/2 parts EFFEN® Raspberry Vodka
2 parts Fresh Lemon Sour
1 part Peach Puree
1/2 part Campari® Liqueur
Lemon Wheel for Garnish
METHOD: Shake all ingredients with ice and strain over fresh ice in a tall highball or Collins glass. Garnish with a lemon wheel on the rim.
* All trademarks are property of their respective owners.


The new EFFEN Vodka flavors are now available at select retailers nationwide with a suggested retail price of $26.99 for a 750mL bottle. Made from 100% premium wheat, using a continuous distillation process and bottled with a stylish and functional hand-applied sleeve, EFFEN Vodka is a true testament of Super Premium Vodka. For more information on EFFEN Vodka, please visit http://www.effenvodka.com.

About EFFEN® Vodka
EFFEN® Vodka is a Super Premium Vodka whose name means smooth, even and balanced in Dutch. It is made from 100% premium wheat, which results in a silky, smooth liquid. The stylish and functional rubber sleeve is carefully affixed to each bottle, further demonstrating EFFEN's commitment to providing a Super Premium Vodka with a modern design. The EFFEN line includes EFFEN® Vodka, EFFEN® Cucumber Vodka, EFFEN® Black Cherry Vodka, EFFEN® Blood Orange Vodka, EFFEN® Green Apple Vodka, and EFFEN® Raspberry Vodka. EFFEN is sold nationwide and is available in 50ml, 375ml, 750ml, 1L, and 1.75L bottles.

About Beam Suntory Inc.
As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.












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Tech Spotlight: E-Njoint Electronic Cigarette



E-NJOINT B.V. is an innovative design and manufacturing company with it’s head office in Delft, The Netherlands and it’s manufacturing facilities in Shenzhen, China. We distinguish ourselves by providing constant innovation and unique designs of electronic vaporizing products.

Hundreds of e-cigarette and shisha products are being marketed worldwide, but they are all the same, nothing new, just a different color or dimension. E-NJOINT B.V. has a a different vision: We are unique and come up with new designs and technologies. We don’t copy products, we invent them…
E-NJOINT B.V. manufactures products complying with western standards.

The management of E-NJOINT B.V. clearly states, not to market illegal products nor does it want to stimulate smoking cigarettes or other bad habits. The E-NJOINT™ team solely desires to provide high quality, unique and above all, fun products for the end-users.

All E-njoint™ products are patented worldwide and E-njoint™ is a registered trademark. Trademarks and Logo's are owned by E-NJOINT B.V.



Company: E-Njoint
Brand: E-Njoint
Slogan: Taking Vaping to the Highest Level
Origin: Netherlands
Category: E Cigarettes
Claims: Up to 500 Puffs, 100% THC Free, 100% Biological
Price: 8,95 €
Where to Buy: Store Locator, Buy Online
Website: e-njoint.com





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Snack Spotlight: Just Nuts Coconut Bar


Hello. We are justnuts and we make treats that do you good. Coconut is good for you. It contains healthy fats that your body needs. Yes we said fat. As long as you don't eat too much, it is really healthy. We searched hard for the best coconuts. We found them in Sri Lanka and India. From Sri Lanka we get the shredded kind and from India we use the extra virgin coconut oil. We hope you enjoy it.





About the Company
We are justnuts. We regularly found ourselves in front of the candy machine. A bit peckish, but we could never find anything that was actually good for us. So we started to make own treats. Treats that do you good. Read More



Company: Just Nuts
Brand: Just Nuts
Slogan: Happy Honest Treats
Origin: Nederlands
Category: Bars
Packaging: 35g bar
Claims: Low Calorie
Variants: Coconut, Cranberry, Apple Cinnamon
Price: € 30,00 (24 x 25g)
Where to buy: Direct on Website
Website: justnuts.nl





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Product Spotlight: Ohumm Diamond Edition Genever



The Connoisseur
The Ohumm Diamond Edition Genever is a remarkable Genever. Our master distiller created a complex, organic blend of the finest, purest grain distillate and pot still distilled Malt Wine from Holland produced since 1777. The grain distillates have been aged for more than 10 years in meticulously selected oakwood barrels. The Malt Wine is distilled 3 times according to the highly regarded Schiedam municipal directive of 1902. The eminence of this Genever is further magnified when it is distilled once more with the finest organic herbs that are collected from exceptional places in the world. This 4 times pot still distillation process gives the Diamond Edition its fruity taste that is harmoniously combined with the mellow oakwood taste. As such the product has a long lasting multi-layered smell and fabulous taste experience known as the “Ohumm Touch”.

The detailed creation process affirms the best quality of a truly international Ohumm Genever, a drink for the respected connoisseur to enjoy and an exciting product for the mixologist to do the magic !


Company: Ohumm
Brand: Ohumm
Origin: UK
Category: Alcohol, Genever
Packaging: 750ml
Alcohol Volume: 20%
Claims: For Women
Variants: Empress, Sultana, Queen, Maharani, The Connoisseur
Website: ohumm.com







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Product Spotlight: Ohumm Fruity Genever Platinum Collection


OHUMM Fruity Genever From Holland is a Super Premium Fruity Genever. OHUMM Platinum Edition comes in 4 flavours and 4 colours


No.7 Maharani
This Ohumm Genever combines the typical smell of Red Berries and the sweet and sour taste of the trendy Pomegranate, the symbol of hope and eternity, with the most intensely and enticingly scented fruits of all, the Passion Fruit also known as the Maracuyà.
Coming soon…


No.9 Empress
This Ohumm Genever combines the incredibly red coloured, distinctive sweet and bitter flavour of Blood Orange, a hybrid between Pumelo and Tangerine, originally from Sicily (named Tarocco] with the fresh and expressive nose of juicy Watermelon


No.8 Queen
This Ohumm Genever combines the flavour of the popular sweet and delicious berry of the spring, the Strawberry, with the sweet and versatile tropical flavour of the nutritious Coconut. The Sanskrit name for Coconut is “Kalpa Vriksha”, meaning “the tree that fulfils all the necessities of life”.
Coming soon…


No.5 Sultana
This Ohumm Genever combines the floral fruity smell of the sweet, firm tasting fruit of China prized for more than 2,500 years, the Lychee, with the refreshing sensation of the delicate Cucumber. Simply perfect!
Coming soon…



Company: Ohumm
Brand: Ohumm
Origin: Holland
Category: Alcohol, Genever
Packaging: 750ml
Alcohol Volume: 20%
Claims: For Women
Variants: Empress, Sultana, Queen, Maharani, The Connosseur
Website: ohumm.com






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Product Spotlight: Bavaria Radler


The Bavaria Radler Lemon and Bavaria Radler Grapefruit are a mix of premium lager and sparkling lemonade with a twist of the respective fruits. The beers, which are just 2% abv, are described as “light and crisp with a hint of citrus”.

In a statement Bavaria said that these shandy-style beers have a “long history of quenching the thirst of cyclists across Germany”, adding that the beers, ” are expected to be a big hit with consumers here in the UK; even those whose thirst has not grown through energetic exercise of the two-wheeled variety.”

Mike Teague, managing director of Bavaria UK, said: “The concept of these light refreshing drinks has been around for almost a hundred years. The Germans first made this style of shandy popular in the 1920’s, when cycling boomed and a drink was need to offer refreshment, enough beer to make them crisp and dry, but no so much as to impair the ability of the cyclists to ride home again. Radler is German for cyclist.

“Bavaria has a long history of mixing fruit drinks with its beers and these new Radler drinks have been designed to appeal to the British palate, which has long appreciated lager with a dash of lemonade or fruit cordials; the classic lager and lime is a prime example.

“We feel these new additions are the perfect choice for drinkers seeking refreshment on a hot summer’s day or any time they fancy a refreshing lager with a twist. The weather is just right for these low-alcohol beers and the fresh taste of lemon or grapefruit adds that little something extra we believe UK consumers will find attractive.

“As a brewer, we have an obligation to develop new drinks that reflect the changing tastes of the consumer. Creating the perfect shandy at home and adding a citrus twist can be tricky. You’re never quite sure of the proportions and it’s not easy to get the balance of a refreshing, yet crisp dry drink absolutely right. Well now consumers don’t have to worry our expert brewers with almost 300 years of experience have done it for them.”


Company: Bavaria
Brand: Bavaria
Origin: Holland
Category: Beer
Packaging: 500ml can
Varieties: Lemon, Grapefruit
Alcohol Volume: 2%
Website: bavaria.com

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Product Spotlight: Hero Frozen Fruit on a Stick

Fruit on a stick as much as possible, in the form of an ice cream, that was the idea of Hero. And it succeeded! The Apple/pear and orange ice creams contain no less than 89% and 91% respectively fruit. The ice creams are sweetened with natural fruit sugar and there are no dyes added. A nice and healthy treat.

Hero frozen Fruit on a stick contains a high percentage of fruit juice/puree. This is in contrast to water ice creams that are often for a large proportion of water exist.
Hero frozen Fruit on a stick comes in 2 flavors: Apple/pear and orange.

No added dyes.

Hero frozen Fruit on a stick is available at AH, Bas van der Heijden, Digros, Deen, Boni, C1000, Coop, Dirk van den Broek, Hoogvliet, Jumbo, Jan Linders, Palanca.

Contents 4 x 55 ml

Brand: Hero
Slogan: The Power of Fruit
Category: Frozen Desserts
Origin: Netherlands
Packaging: 4 x 55ml
Varieties:  Apple/Pear, Orange
Claims:  Low Calorie, 92% Fruit
Website: hero.nl





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Product Spotlight: Amstel Radler Beer

Amstel has launched their version of the delicious Radler style beer. The natural blend of beer and lemon.

Amstel Radler is the mix of Amstel beer and sparkling lemon water. It's doubly refreshing and contains 2% alcohol. Delicious if you need additional refreshment, for example after exercise or other strenuous exercise.









Water, barley malt, hops, sugar, fruit juice, lemon extract, natural flavour, lime juice, stabilizer: locust bean gum, Lemongrass extract
Storage Conditions

Keep cool and dark, frost free, never in direct sunlight or strong artificial light, dry and odor-neutral space.

Company: Amstel
Brand: Amstel Radler
Slogan: Naturally Delicious
Category:  Beer
Origin: Holland
Packaging: Bottle and Can
Alcohol Volume: 2%
Website: amstel.nl



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