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Industry News: OREO Launches Direct-to-Consumer Gifting Site for the Holidays

 

Supports Mondelēz International's Global eCommerce Strategy to Grow Revenues to At Least $1 Billion by 2020

EAST HANOVER, N.J., Dec. 5, 2016 /PRNewswire/ -- Just in time for the busiest shopping season of the year, OREO is introducing gifts.oreo.com, a totally new online gifting experience for consumers featuring festive OREO tins filled with White Fudge Covered OREO cookies, a seasonal favorite. The new eCommerce pilot program will allow Mondelēz International to further build its direct-to-consumer credentials and is the latest initiative in the company's global e-commerce strategy, which aims to grow revenues to at least $1 billion by 2020.

"OREO cookies have been part of people's holiday shopping and snacking for generations. And a key part of our eCommerce strategy is to offer unique gifting opportunities for our fans while ensuring a seamless shopping experience from start to finish," said Jennifer Hull, Global e-commerce Marketing Platforms Lead.

OREO fans who visit gifts.oreo.com can actually send gifts without knowing the recipient's address, using only their e-mail address or mobile phone number. Recipients can then "open" the gift online and confirm shipping details to send the OREO gift to the location of their choice.

"Our goal is to become the leader in eCommerce snacking by providing the best product assortment, value and convenience for consumers," said Neil Ackerman, Global Director, eCommerce. "We're piloting a more flexible, agile supply chain model that will allow us to have a more direct interaction with shoppers during a time of year when they're increasingly turning to online sources to research gift ideas and complete purchases."

While this direct-to-consumer pilot is for a limited time in the U.S., Mondelēz International will use the insights and knowledge from gifts.oreo.com to launch more eCommerce programs in other markets around the world.

Each of the festive OREO tins filled with White Fudge Covered OREO cookies are priced at $19.99 and includes free shipping, while supplies last. To give the gift of OREO this holiday season, go to gifts.oreo.com.

About OREO
OREO is the world's favorite cookie, enjoyed by families and friends in more than 100 countries around the world. OREO is the best-selling biscuit of the 21st century with more than $2 billion in global annual revenues. The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. OREO has a Facebook community of more than 42 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO celebrated its 100th birthday on March 6, 2012. Visit www.OREO.com for more information. OREO is one of Mondelēz International's billion-dollar brands.

About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2015 net revenues of approximately $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands, such as OREO, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.

 

 

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Holiday turkey

Holiday Eating Messes up Your Food Clock

Do all those stolen bites of pie leave you feeling askew?

What a precise machine the body is. Although it is amazingly flexible, the human body also has specific regimens and timetables that when fiddled with, can throw everything off.
In most organisms, biological timekeeping is the task of the master clock. Known as the "circadian oscillator," the clock quietly ticks away and coordinates the biological processes to the rhythm of a 24-hour day. Along with this biological Big Ben, we humans have other clocks that work in tandem to keep our bodies doing what they are supposed to be doing; one of those extras is a food clock.
Known technically as the "food-entrainable oscillator," the food clock is a collection of interacting genes and molecules that help us best utilize our nutritional intake. It is the master of the genes that help in all things sustenance — like the absorption and dispersal of nutrients. It is there to anticipate and help map out our eating patterns. We feel hungry around lunchtime because the ol’ food-entrainable oscillator is beginning to turn on the right genes and turn off others in preparation for an influx of nutrients.
The food clock is basically calibrated to prime hunting and foraging hours — that is, daylight — but it can be reset over time if someone changes his eating patterns. Graveyard shifts, jet lag and midnight snacking can upset the food clock. Holiday binge eating can disturb it too.
Now a new study by researchers at UCSF is helping to reveal how this clock works on a molecular level. Published this month in the journal Proceedings of the National Academy of Sciences, the UCSF team reveals that a protein called PKCγ is crucial in resetting the food clock when our eating patterns change.
The researchers analyzed normal laboratory mice given food only during their regular sleeping hours; the mice adjusted their food clocks over time and began to wake up from sleeping in anticipation of their new mealtime. But mice lacking the PKCγ gene did not respond to changes in their mealtime; instead, they slept right through it.
The team discovered that there was a molecular basis for this phenomenon: the PKCγ protein binds to another molecule called BMAL and stabilizes it, which shifts the clock in time.
The work has implications for understanding the molecular basis of diabetes, obesity and other metabolic syndromes because a desynchronized food clock may serve as part of the pathology underlying these disorders, said Dr. Louis Ptacek, the John C. Coleman Distinguished Professor of Neurology at UCSF and a Howard Hughes Medical Institute investigator.
"Understanding the molecular mechanism of how eating at the 'wrong' time of the day desynchronizes the clocks in our body can facilitate the development of better treatments for disorders associated with night-eating syndrome, shift work and jet lag," he added.
Full Article @ MNN

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