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Candy Spotlight: Give Your Taste Buds a Boost with the New HI-CHEW™ Superfruit Mix

 

Introducing Dragon Fruit, winner of the HI-CHEW™ East Meets West Flavor Challenge to bring top fan-voted Japanese flavor to America

IRVINE, Calif., Feb. 6, 2019 /PRNewswire/ -- HI-CHEW™, the immensely fruity, intensely chewy candy gets a super boost with the launch of the new HI-CHEW™ Superfruit Mix, featuring vibrant fruit flavors such as Açaí, Kiwi, and an exotic new addition: HI-CHEW™ Dragon Fruit. Dragon Fruit makes its debut to the brand's national portfolio as the winner of HI-CHEW's 2018 East Meets West Flavor Challenge, in which American HI-CHEW™ fanatics and candy fans alike voted for the top Japanese flavor they would like to see available in the United States.

Morinaga America, Inc., maker of HI-CHEW™, hosted the East Meets West Flavor Challenge to pay homage to the brand's Japanese heritage and celebrate ten years of success since coming to America in 2008. Dragon Fruit claimed victory amongst 20 unique and interesting HI-CHEW™ flavors from Japan, ranging from Banana Fizz to Strawberry Cheesecake. The fruit, known for its bright hue, is grown in various countries, including the small Japanese island of Okinawa. With the arrival of the winning fruit flavor, the brand continues to drive innovation and excitement with its true-to-fruit flavor offerings and one-of-a-kind chewy texture.

"HI-CHEW™ fans across the country have spoken, and we are thrilled to debut the favored Dragon Fruit alongside Açaí and Kiwi in the new Superfruit Mix," said Tatsuya Takamiya, Chief Marketing Officer of Morinaga America, Inc. "With this new variety, we're excited to tap into consumer trends of better-for-you, superfruit flavors with the authentic, real fruit-forward taste that HI-CHEW™ enthusiasts enjoy."

The Superfruit Mix is filled with flavors derived from fruits sporting superfruit properties. Dragon Fruit, Açaí and Kiwi are all made with concentrated fruit juices, with each piece offering an indulgent snacking solution and packing a burst of refreshingly sweet flavor and real chia seeds in every chewy bite. HI-CHEW™ Dragon Fruit also features the fruit's pink outer color and white center. HI-CHEW™ Açaí's rich purple hue mimics the açaí berry, which is high in antioxidants. HI-CHEW™ Kiwi offers the refreshing taste of the ripe fruit with real kiwi seed texture.

After more than a decade of innovating HI-CHEW™ candy for its ever-growing, enthusiastic fan base, Morinaga America, Inc.'s team of flavor experts continues to develop the most authentic flavors through detailed research into consumers' palates, preferences, and trends. With this thorough and selective flavor-making process, the brand continues to grow and expand its portfolio in the United States. In fact, one billion pieces of HI-CHEW™ were eaten this past year, a testament to the can't-get-enough fruity, chewy candy!

For a suggested retail price of $2.39 (varies per market), HI-CHEW™ Superfruit Mix is available exclusively at 7-Eleven locations nationwide and on the retailer's Amazon page through April. Starting April 26th, it will be available for purchase at Walmart locations nationwide and online at HI-CHEW.com. To learn more about HI-CHEW™, please like us on Facebook, and follow us on Instagram (@HICHEWUSA) and Twitter (@HICHEW).

About Morinaga America, Inc.:
Established in 2008, Morinaga America, Inc. is the official manufacturer and distributor of HI-CHEW™ in the United States. With over 170 flavors of HI-CHEW™ having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina.

About HI-CHEW™:
The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy making skills to Japan from America in the 1800s. HI-CHEW™ has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW™ is currently offered in the following flavors: Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí and Caramel Apple. HI-CHEW™ also offers Sours in Lemon, Lime and Grapefruit and a Tropical Mix with Kiwi, Mango, and Pineapple. HI-CHEW™ is made with real fruit juice and purees and is 100% free of gluten, cholesterol and artificial colors. HI-CHEW™ continues to expand fruity, chewy flavor offerings annually.

SOURCE HI-CHEW

Related Links

https://www.hi-chew.com/

 

Give your taste buds a boost with the new HI-CHEW™ Superfruit Mix.

Give your taste buds a boost with the new HI-CHEW™ Superfruit Mix.

 

 

 

 

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Food News: Hop into the Season with Hi-Chew’s New ‘Spring Mix’ Assortment of Flavors

 

 

Grab the new batch of sensationally chewy fruit candy just in time for Easter festivities

IRVINE, Calif., March 21, 2017 /PRNewswire/ -- If you weren't already jumping at the fact that it's finally spring, Morinaga America, Inc. is debuting a new, limited edition Hi-Chew Spring Mix bag for the whole family to enjoy just in time for the Easter holiday! Offering three refreshingly delightful flavors—Strawberry, Green Apple and Mango—the Spring Mix bag makes for the tastiest treat and has parents and kids alike looking to enjoy all season long.

The new Spring Mix bag is filled to the brim with classic flavors Hi-Chew fans constantly crush on. Made with real fruit juices and purees, the sensational chews reveal vibrant juicy flavors and classic pastel colors, perfect for Easter-themed eats and décor.  Whether you're looking to decorate baked goods, fill Easter eggs for family egg hunts, or simply bulk up your children's baskets, the Spring Mix bag is a simple and delicious way to surprise and delight the ones you love.

  • Strawberry: The sweet, satisfying flavor of your favorite summer fruit. One piece of Strawberry Hi-Chew will have you dreaming of strawberry fields.
  • Mango: Tropical flavor taken to the max! Mango Hi-Chew will transport your taste buds to your favorite island oasis.
  • Green Apple: Just tart and sweet enough to make your mouth pucker. The big, bold flavor of Green Apple is like biting into a juicy Granny Smith apple.

"We want fans of all ages to enjoy the new Spring Mix bag during this special time of year, especially as they're spending time with family for Easter," said Mr. Norio Otsuki, Chief Operating Officer of Morinaga America, Inc. "The spring season brings with it a sense of 'new'—new beginnings and new occasions to enjoy something sweet—and we know this mix of flavors will be a delicious addition."

The Hi-Chew Spring Mix bag (6.53 oz.) is now available in select retail stores, including Walgreens, K-Mart and more for $3.49. As Hi-Chew continues to engage and grow its fan base throughout the seasons, stay tuned for additional new and exciting flavors and package varieties to be released.

To learn more about Hi-Chew, please go to www.hi-chew.com, like us at https://www.facebook.com/HiChew/, and follow us at https://www.instagram.com/hichewusa/ and https://twitter.com/hichew.

About Morinaga & Hi-Chew:
The history of Hi-Chew stretches back over a century, when company founder Taichiro Morinaga brought candy-making skills to Japan from America in the 1800s.  Hi-Chew has long been the #1 soft candy in Japan, and in recent years, has also become a hit in the rest of Asia and America, especially among the young.  In the U.S., original Hi-Chew is offered in Strawberry, Green Apple, Mango, Grape, Cherry, Banana, Melon, and Kiwi.  The Hi-Chew Sours come in Lemon, Lime and Grapefruit. Hi-Chew Bites are offered in Grape, Strawberry, Mango, and Orange and are made with real fruit juice blended into the chewy candy, which is 100% free cholesterol or artificial colors.

Morinaga America, Inc. (sales company) and Morinaga America Foods, Inc. (candy production) are wholly owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first maker of chocolates in Japan

 

 

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Confectionary Spotlight: Hi-Chew Goes Tropical with the Launch of New Kiwi Flavor

 

Real Ripe Kiwi Fruit Flavor Gives Consumers a Flavorful Escape

 

IRVINE, Calif., Feb. 13, 2017 /PRNewswire/ -- Morinaga America, Inc. today introduced Hi-Chew Kiwi, the newest product to join the rapidly expanding U.S. Hi-Chew portfolio. With the winter's seasonal chill showing no signs of warming up, Kiwi is giving fans a taste of the tropics, packing tart and juicy kiwi flavor into a perfectly chewy bite.

Made with real fruit juices and purees, Hi-Chew Kiwi delivers the same vibrant color and fresh flavor found in kiwis but with the sensationally chewy texture Hi-Chew fans have come to love. Real chia seeds are showcased in each individually wrapped chew, mimicking the texture and color of actual kiwi seeds, while the sweet, ripe flavor tingles the tongue. Refreshingly sweet with a hint of citrus, Kiwi gives Hi-Chew fans the chance to savor a tropical treat and mentally escape to sunny fun-filled days.

"Our fan base is always eager to see what new flavors Hi-Chew will come out with next," said Mr. Norio Otsuki, Chief Operating Officer of Morinaga America, Inc. "Our new Kiwi flavor delivers both the look and taste of fresh kiwi fruit, exciting taste buds with bursts of flavor on-the-go."

Through its fruity, true-to-flavor taste and smooth, chewy texture, Hi-Chew continues to deliver delicious, innovative flavors for its ever-growing enthusiastic U.S. fan base. With sales continuing to soar, the product line has plans to expand further with even more new flavors launching in the coming year.

Hi-Chew Kiwi is available now at various retailers nationwide and online at Amazon.com.

To learn more about Hi-Chew, please go to www.hi-chew.com, like us at https://www.facebook.com/HiChew/, and follow us at https://www.instagram.com/hichewusa/ and https://twitter.com/hichew.

About Morinaga & Hi-Chew:
The history of Hi-Chew stretches back over a century, when company founder Taichiro Morinaga brought candy-making skills to Japan from America in the 1800s.  Hi-Chew has long been the #1 soft candy in Japan, and in recent years, has also become a hit in the rest of Asia and America, especially among the young.  In the U.S., original Hi-Chew is offered in Strawberry, Green Apple, Mango, Grape, Cherry, Banana,Melon, and Kiwi.  The Hi-Chew Sours come in Lemon, Lime and Grapefruit. Hi-Chew Bites are offered in Grape, Strawberry, Mango, and Orange and made with real fruit juice blended into the chewy candy, which is 100% free cholesterol or artificial colors.

Morinaga America, Inc. (sales company) and Morinaga America Foods, Inc. (candy production) are wholly owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first maker of chocolates in Japan.

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/hi-chew-goes-tropical-with-the-launch-of-new-kiwi-flavor-300406156.html

SOURCE Hi-Chew

Related Links

http://www.hi-chew.com

 

 

 

 

 

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