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Industry News: Heinz Partners with Top Pitmasters to Launch Five New Great-Tasting BBQ Sauces

 

 

PITTSBURGH, Pa. & CHICAGO, Ill.--(BUSINESS WIRE)--After a successful launch into yellow mustard last year, Heinz is once again heating up the grilling season by launching into another new category: BBQ! Heinz just released five new, great-tasting BBQ sauces, created in partnership with five of America’s top pitmasters. Heinz BBQ sauces are a collection of authentic regional sauces that taste even better than they look. Heinz worked with five Pitmaster Partners and used only 100% natural, locally-inspired ingredients and recipes to craft each delicious BBQ sauce - Kansas City Sweet & Smoky, Memphis Sweet & Spicy, Texas Bold & Spicy, Carolina Tangy Vinegar, and Heinz Classic Sweet & Thick – each with flavor as distinct as the regional barbecue taste it represents.

The launch of Heinz’s new BBQ Sauces is supported by a new campaign, “Pitmasters, not Spokespeople,” which features the Heinz Pitmaster Partners: Joe and Mike Pearce (Kansas City), Dan Brown (Memphis), Robert Sierra (Texas) and Sam Jones (Carolina). As part of the campaign, the TV commercial showcases the delicious new BBQ sauces alongside the real pitmasters who partnered with Heinz on each of them. In a funny, blooper-reel style spot, we see that while these pitmasters are masters at perfecting delicious-tasting, authentic BBQ sauces, they may not be masters of being traditional “spokespeople.” Heinz tapped DAVID Miami for the campaign. (https://www.youtube.com/watch?v=4S2ikMRT5xc&feature=youtu.be)

“As interest in BBQ continues to grow across the country, people are becoming more aware that different regions have different styles of sauce, but we know that a lot of consumers are reluctant to try a sauce from a brand they don’t know and trust,” said Jessica Ryan, Director of Marketing at The Kraft Heinz Company. “Our new line of BBQ sauces will make it easier for people to explore these flavors, because they combine the BBQ expertise and passion of top pitmasters with the trust and experience of Heinz.”

New Heinz BBQ Sauces include:

Kansas City Style Sweet & Smoky BBQ Sauce: Rooted in generations of barbeque tradition, great Kansas City style barbeque is a perfect balance of thick, sweet and tangy. Heinz teamed up with Kansas City natives and award-winning Pitmasters, Joe and Mike Pearce, to craft a Kansas City style sauce that is a mouthwatering blend of that sweet and smoky deliciousness that the region is known for.

Memphis Style Sweet & Spicy BBQ Sauce: From the birthplace of Rock ‘n Roll, the tradition of Memphis barbeque is rich and sweet with a pop of spice. To create a truly great Memphis style barbeque sauce, Heinz teamed up with Dan Brown of Memphis’ own Leonard’s PIT Barbeque — a barbeque institution since 1922. With sweet brown sugar and the flavors of the region’s traditional dry rubs, this is a sweet and spicy sauce that’s sure to be a favorite.

Texas Style Bold & Spicy BBQ Sauce: In Texas, there’s nothing shy about barbeque, and a great Texas style sauce means bold flavors and big personality. That’s why Heinz teamed up with Robert Sierra, Pitmaster of the Texas State Grand Champion S&S Pit Crew competition BBQ team from San Marcos, Texas. This sauce captures the very best of Texas barbeque — combining spices like cumin and chili powder for a sauce that’s bold and flavorful with just the right kick.

Carolina Vinegar Style Tangy BBQ Sauce: Real Carolina barbeque is all about the deep-rooted traditions of whole-hog barbeque slow cooked over wood coals. Heinz teamed up with third-generation pitmaster Sam Jones, of the legendary Skylight Inn BBQ in Ayden, North Carolina to craft a true Carolina style sauce that blends the distinctive tang of apple cider with the just right bit of sweet and spice to make it the perfect addition to your favorite pulled pork.

Classic Sweet & Thick BBQ Sauce: The traditions of barbeque in America run deep - and a great sauce can make all the difference. That’s why the Heinz Barbeque team has traveled the country and done our homework with some of the nation’s top Pitmasters to bring you a sauce that captures the real flavors of American barbeque. This sauce is a true classic -sweet, thick, deliciously balanced, 100% natural, and sure to please!

All five of the New Heinz BBQ sauces come in Heinz’s iconic, upside-down squeezable bottle and are available at major retailers nationwide in 20oz bottles with a suggested retail price of $2.49. Heinz also offers a “Pitmaster Collection” Sampler 4-Pack that features 11oz sampler bottles of the Kansas City, Memphis, Texas and Carolina sauces.

For more information and to Meet the Masters, visit www.HeinzBBQ.com. #HeinzBBQ #MadeWithTheMasters.

ABOUT THE KRAFT HEINZ COMPANY

The Kraft Heinz Company (NASDAQ:KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com

 

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Food Spotlight: Heinz Beans 50% Less Sugar

 

 

If you're looking to take care around your salt and sugar intake, our Reduced Sugar and Salt range has 30% less sugar and 25% less salt than the standard Heinz Beanz recipe, and has absolutely no artificial sweeteners.

  • Beans, Tomatoes, Water, Modified Cornflour, Spirits Vinegar, Salt, Sugar, Natural Flavouring, Spice Extracts, Sweetener, Steviol Glycosides, Herb Extract
  • 30% less sugar, 25% less salt

 

 

Beanz Nutrition

 

 

 

 

About the company
Heinz Tomato Ketchup, Heinz Beanz, Heinz Salad Cream… just three of the iconic brands that have made us the household name we are today. Add Heinz Tomato Soup and Heinz Spaghetti and it quickly becomes apparent that few people in the western world will grow up without Heinz being part of their lives. While these much loved brands have been the bedrock of our success over the years we have never stopped innovating and bringing new and exciting products to our consumers. Quite rightly, they have come to expect great taste, the very best choice, service and quality, which is what we will continue to provide.

 

 

 

Company: Heinz
Brand: Heinz Beanz
Slogan: Beanz Meanz Heinz
Origin: UK
Category: Canned Beans
Packaging: 220 grams, 410 grams
Claims: 30% less sugar and 25% less salt
Variants: View product range here
Price: Coming soon
Where to Buy: UK
Website: http://www.heinz.co.uk/

 

 

 

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Food Spotlight: Heinz Ketchup Sriracha Flavor

 

 

 
PITTSBURGH--(BUSINESS WIRE)--Heinz® Tomato Ketchup has been a key player in happy gatherings for generations – starting this month, Heinz is giving fans one more reason to smile with new Heinz Ketchup Blended with Sriracha Flavor. This exciting twist on a classic maintains the recognizable taste and consistency of America’s Favorite Ketchup®, with an added kick from spicy chili pepper and garlic flavors.

“We are thrilled to announce that Heinz Tomato Ketchup Blended with Sriracha Flavor will join the beloved Heinz Ketchup portfolio,” said Joseph Giallanella, Brand Manager of Heinz Tomato Ketchup. “Building off of our successful line of flavored ketchups, fans told us that they would love another bold take on their favorite condiment. The new offering adds a new kick to your favorite foods and recipes, pairing well with cheeseburgers, French fries and hot dogs, and is the perfect flavor boost for chicken and eggs.”

The flavor comes in the familiar upside-down 14-ounce plastic squeeze bottle featuring a green and red label. It joins a line of flavored ketchups currently offered by Heinz, including Heinz Tomato Ketchup Blended with Real Jalapeno, Heinz Tomato Ketchup Blended with Balsamic Vinegar and Heinz Hot & Spicy Ketchup Blended with Tabasco® Brand Pepper Sauce.

“From family gatherings to backyard BBQs and ballpark visits, Heinz Tomato Ketchup has been a mainstay in national celebrations for generations, inspiring unique, happy memories associated with the iconic brand,” Giallanella says. “This latest launch continues in this 140 year tradition.”

Heinz Ketchup Blended with Sriracha Flavor is now available at select retailers, including Walmart and Target locations, for a suggested retail price of $2.69.

 

 

ABOUT HEINZ

H.J. Heinz Company, offering “Good Food Every Day,”™ is one of the world’s leading marketers and producers of healthy, convenient and affordable foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or “on-the-go.” Heinz is a global family of leading branded products, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz’s total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, T.G.I. FRiDAY’s® snacks, and Plasmon® infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz® Ketchup, The World’s Favorite Ketchup®.
 

 

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Food Spotlight: Heinz Fajita Beanz

 
Introducing the new Heinz Beanz & Pulses range. A delicious range of three new products that can to help to bring your meals to life through exciting new flavours & chunkier textures.

The range includes:

Fajita Beans
Tuscan Beans
Veg Chilli Beans

Heinz Fajita Beanz

A mix of pinto beans in a spicy chilli and coriander sauce with a hint of lime, perfect for bringing rice to life, adding a kick to chicken or livening up pork with a zesty zing.

Try Heinz Fajita Beans...

As a perfect filling for a wrap with chicken, peppers & onions
 

 

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Company: Heinz
Brand: Heinz
Origin: UK
Category: Canned Goods
Packaging: Can
Claims: 2 of your 5 a day
Variants: Fajita, Tuscan Beans, Veg Chilli Beanz
Price: Coming Soon
Where to Buy: Store Locator
Website: heinz.co.uk

 

 

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Ad Spotlight: Heinz Inspires Home Gardening in the UK

 

Heinz is re-launching its 2013’s Grow Your Own campaign to encourage home gardening among British families. The ketchup brand invites consumers to grow tomatoes, the key ingredient for the legendary sauce. The Grow Your Own marketing effort includes a special hub on the brand’s Facebook page as well as TV advertising.

Read More @ Popsop

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Product Launch: Heinz Jalapeño Ketchup in Mexico

 

Heinz in Mexico has launched a new version of their famous ketchup.  Now available in Mexico is Heinz Jalapeño in a squeezable 397g bottle.  This new version of their classic ketchup is blended with real jalapeño for a little spice and a lot of flavor. Experience the spicier side of America’s Favorite Ketchup Jalapeños are used in many Mexican dishes so this combination appears to be a perfect match.  Spreading this new variety on a Mexican hot dog is sure to become popular.

 

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INGREDIENTS: TOMATO CONCENTRATE FROM RED RIPE TOMATOES, DISTILLED VINEGAR, HIGH FRUCTOSE CORN SYRUP, CORN SYRUP, SALT, SPICE, NATURAL FLAVORS (BELL PEPPER CONCENTRATE), ONION POWDER, DEHYDRATED JALAPENOS.

 

Nutrition Info
Serving size: 1 Tbsp (17g)
Calories: 20 Fat Cal: 0
Amount/serving %DV*
Total Fat 0g 0%
Saturated Fat 0g 0%
Trans Fat 0g 0%
Cholesterol 0mg 0%
Sodium 160mg 7%
Total Carb 5g 2%
Fiber 0g 0%
Sugars 4g
Protein 0g

Vitamin A 2% · Vitamin C 2% · Calcium 0% · Iron 0%

*Percent Daily Values (DV) are based on a 2,000 calorie diet.
 

Company: Heinz
Brand: Heinz
Slogan: 57 Varieties
Category: Condiments
Origin: Mexico
Packaging: 397g bottle
Claims: Kosher, Gluten Free
Price: $19.90 MXP
Where to Buy: All Major Supermarkets in Mexico
Website: heinz.com.mx

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heinzculinair

Product Spotlight: Heinz Culinair Ketchup

 

Eating well is a matter of balance and diversity...

Flirt with new combinations of ingredients and flavors, thanks to Culinair from Heinz Ketchup!

This new range has a texture dense and rich in tomatoes, nestled in a glass engraved with 300g jar.

Each of the 3 recipes will transform your everyday meals into a culinary experience.

Don't wait any longer to add a gourmet spoonful to your everyday meals!

 

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Balsamic vinegar, Basil and oregano
The Ketchup Culinair Heinz balsamic vinegar, Basil and oregano adds a rich flavor to your everyday meals. Served in plate edge, its surprising alliance of flavors enriches your homemade dishes. Delicious as an accompaniment to pasta or red meat.

 

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Grilled Garlic, thyme and honey
Culinair HEINZ to grilled, thyme and honey garlic Ketchup adds a rich flavor to your everyday meals. Served in plate edge, its surprising alliance of flavors enriches your homemade dishes. Delicious as an accompaniment to a steak or baked potato.

 

 

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Curry, pepper and lemon

The Culinair HEINZ Ketchup Curry, pepper and lemon adds a rich flavor to your everyday meals. Served in plate edge, its surprising alliance of flavors enriches your homemade dishes. Delicious as an accompaniment to rice or chicken.

 

 

Company: Heinz
Brand: Heinz
Origin: France
Category: Condiments
Claims: Premium
Packaging: 300g
Varieties: Balsamic vinegar Basil and oregano, Grilled Garlic, thyme and honey, Curry, pepper and lemon
Website: heinz.fr

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Heinz UK Launching Gluten Free Product Range

Being one of the first global FMCG brands to address the problem of consumers with Coeliac disease in the UK market, Heinz UK has launched a new range of gluten-free products. The Deliciously Gluten Free line includes three pasta and sauce varieties that have already appeared on shelves of three of the big five UK retailers.

According to Andy Atkins,  UK Design Director at Hornall Anderson, the agency behind the project, their challenge was to create a design solution that not only reassures Coeliac consumers, but also encourages mainstream consumers to consider the line as a positive and delicious alternative.

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Full Article @ Popsop

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