Tag Archives: halewood international

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Spirits Spotlight: Halewood International Red Square Vodka

 

 

Everything about the all-new Red Square range has been approached from a completely new angle to create a clean, crisp, modern and stylish mixing vodka using only 100% pure grain with a 7 times distilling process.

What’s more there’s now two exciting and innovative new flavours – Red Square Toffee and Red Square Sloe. Designed to offer more versatility, they’re the prefect ingredient for a wide range of classic cocktails or just the inspiration you need to create completely new ones.

Red Square Toffee is a creamy indulgent drink with a rich, silky flavour that adds the perfect finishing touch to cocktails such as an Espresso Martini, or as we call it, a Toffee Coffee.

Red Square Sloe is bursting with bold blackthorn berry flavour, which adds the perfect punch to any glass. Why not try a delicious Sloe Collins? Our take on the classic Tom Collins cocktail.

 

 

Abut the company:
In a little over 35 years, what is now Halewood International Holdings PLC has grown from a start-up company to become the UK’s largest independent drinks manufacturer and distributor, with a turnover in excess of £270 million and employing more than 1,000 people worldwide. The business was founded in 1978 by the late John Halewood, whose entrepreneurial vision drove the business continually forward, and whose family are continuing in that tradition. Read More

 

 

Company: Halewood International
Brand: Halewood International
Slogan: Creative Independence
Origin: UK
Category: Vodka
Packaging: 5cl, 20cl, 35cl, 70cl, 1Ltr, 1.5Ltr
ABV: 37.5%
Claims: 100% pure grain with a 7 times distilling process
Variants: View Range Here
Where to Buy: Coming Soon
Website: www.halewood-int.com

 

 

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caribbeantwist

Product Spotlight: Caribbean Twist Blackcurrant Daiquiri

 

Halewood International, the UK’s leading independent drinks manufacturer, has unveiled a new exciting flavour, Blackcurrant Daiquiri, for its no. 1 pre mixed cocktail brand Caribbean Twist.

The new flavour will join five existing styles* within the Caribbean Twist range, which is currently the most popular brand within the pre-mixed cocktail category**. Halewood International has already secured a major listing with Tesco for Blackcurrant Daiquiri and the flavour will be available throughout the route-to-market channel.

Blackcurrant Daiquiri has been unveiled in a vibrant purple bottle, which will create significant shelf stand out, offering a liquid with a juicy and refreshing flavour. Halewood International has also recognised from the other SKUs in the Caribbean Twist range that familiar fruit flavours appeal to consumers and compliment the cocktails.

The launch of Blackcurrant Daiquiri will be supported by an upcoming sampling in-store with major multiples, focusing on the new flavour.

Lorna Tweed, Brand Manager for Caribbean Twist at Halewood International, comments: “We have seen fantastic growth for the Caribbean Twist range throughout the last year due to new listings and increased rate-of-sale.

“Blackcurrant Daiquiri will complement the other flavour combinations in the range, including the recent addition of Strawberry Daiquiri, which has confirmed consumers’ interest in sweet, fruity flavours that are easily recognisable and stand out on shelf.”

 

Company: Halewood International
Brand: Caribbean Twist
Category: Alcohol, Ready to Drink
Origin: UK
Packaging: 750ml
Alcohol Volume:  4%
Website: halewood-int.com

 

caribbeanblackcurrant

 

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Product Spotlight: Lambrini Cider

 

Lambrini Cider is simply heavenly, cider with a difference. So when the heavens open, we want to make sure you stay dry in style! Lambrini Cider is a new fresh and crisp cider from Lambrini. In three fabulous flavours; Summer Fruits, Forest Fruits and Pear and Apple.

Halewood International has refreshed the Lambrini Cider label, in order to leverage the brand motifs and create greater stand-out on shelf and in the back bar fridge. The Lambrini Cider range will continue to be available in 75cl and 4x330ml formats in the Off Trade and in 330ml bottles in the On Trade.

Lorna Tweed, brand manager for Lambrini Cider at Halewood International, comments: “Consumers of Lambrini Cider have shown a real preference for dark fruit variants over the last year, and the Cherry & Apple flavour will complement the existing range perfectly. The cherry flavour of Lambrini Wine Style Drink has also proven to be extremely popular with the brand’s primary audience, and we expect Cherry & Apple to do the same for Lambrini Cider.”

Lambrini Cider’s Cherry & Apple flavour will be available from the beginning of May, and listings have been secured with a number of Off and On Trade outlets.

Identifying a gap in the market through consumer research conducted in 2011, Lambrini Cider (4% ABV) was launched to offer a refreshing fruit cider, aimed predominantly at females within the 21-35 age bracket.

Source: Halewood International

 

Company: Halewood International
Brand: Lambrini
Category:  Cider
Origin: UK
Packaging: 750ml
Variants: Pear & Apple, Summer Fruit, Forest Fruits, Cherry & Apple
Alcohol Volume: 4%
Website: lambrinicider.co.uk

 

 

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brutalheader

Product Spotlight: Brutal Fruit Ready to Drink Beverages

Summary
Brutal Fruit by Halewood International in South Africa offers a line of ready to drink alcoholic beverages.  Highlighted by vibrant colors and exotic flavor names, Brutal is a great option for those consumers looking for a flavored alcoholic beverage.  Available in 7 flavor variants Brutal contains 4.5% alcohol and comes in both bottles and cans.  The lable design is very attractive using a very simple, small labet that allows the products contents to be the star.

Brutal Apple & Ginger Cooler. Made from real apple juice and slightly spiced with ginger for a more feisty flavor, Brutal Fruit’s new Apple Ginger variant will intrigue you with its delicious flavor combination. Contains 4.5% alcohol. 275ml non-returnable flint bottle, 275ml Slimline Can Apple-Ginger and a 660ml returnable flint bottle.

Company: Halewood International
Brand: Brutal Fruit
Slogan: Alcoholic Fruit Blend
Category: Alcoholic Beverages, Ready to Drink
Origin: South Africa
Price: $
Packaging: 275ml slim can, 660ml bottle
Claims: RTD
Varieties:  Cheeky Cranberry, Apple Ginger, Luscious Litchi, Manic Mango, Sultry Strawberry, Lavacious Lemon, Passion Peach
Website: brutalfruit.co.za

 

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