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Introducing The Spirits Collection: Seven incredible combinations of the finest spirits and your favorite Häagen-Dazs® ice creams.

Ice Cream Spotlight: Häagen-Dazs® Announces New Spirits Collection Hitting Shelves Across the US


The highly anticipated line of seven boozy treats perfectly pairs extraordinary ice cream with finely crafted spirits


OAKLAND, Calif., Feb. 7, 2019 /PRNewswire/ -- Cheers! The Häagen-Dazs Spirits Collection is rolling out to retailers nationwide. The new line of rich, creamy, spirit-infused desserts includes five indulgent ice cream flavors, a new cookie square and a decadent non-dairy option.

"The Häagen-Dazs brand is built on a passion for transforming the finest ingredients into extraordinary ice cream experiences," said Rachel Jaiven, Häagen-Dazs Brand Manager. "The Spirits Collection was expertly crafted to offer new, extraordinary ways to indulge. Each flavor is perfect to pair with your favorite cocktail, elevate a boozy float or simply enjoy on its own."

The Häagen-Dazs Spirits Collection includes:

  • Irish Cream Brownie: Rich Irish Cream-infused ice cream is folded together with chocolate brownie pieces and a decadent fudge swirl
  • Rum Tres Leches: A Latin American inspired indulgence, smooth white rum-infused ice cream pairs with thick ribbons of dulce de leche and chunks of Tres Leches cake
  • Bourbon Vanilla Bean Truffle: A classic pairing: creamy vanilla bean ice cream is studded with chocolate truffles and finished with a spicy bourbon swirl
  • Stout Chocolate Pretzel Crunch: A pub-inspired indulgence: Stout infused chocolate ice cream with notes of toasted malt is studded with chocolaty covered pretzels and decadent fudge swirls
  • Bourbon Praline Pecan: Raise a spoon to lusciously smooth bourbon ice cream infused with brown sugar bourbon swirls and the intense crunch of praline pecans
  • Non-Dairy Amaretto Black Cherry Almond Toffee: Sweet black cherry jam and almond toffee pieces are folded into nutty Amaretto-infused non-dairy frozen dessert
  • Irish Cream Cookie Squares: Chocolate cookie topped with Irish Cream-infused ice cream dipped in coated in rich dark chocolate

The Häagen-Dazs Spirits Collection is making its way to freezer aisles nationwide now and will be widely available by April 2019. All flavors are available in 14 oz. cartons (and in a 3-ct. package for the Cookie Square) at a suggested retail price of $5.29. Products contain less than 0.5% alcohol, so you can indulge freely.

Starting March 1, ice cream fans can also stop by Häagen-Dazs Shops locations for select Spirits flavors available in a cup, cone, sundae or premium milkshake. Visit www.haagendazs.us/shops to find the nearest location.

Visit www.haagendazs.us for more information on Häagen-Dazs Spirits.

Häagen-Dazs® was founded by Reuben Mattus in 1960 on a passion for transforming simple flavors and the finest ingredients possible into an extraordinary ice cream experience. True to tradition, the original super-premium brand is committed to using only the finest ingredients in crafting the world's finest ice cream. Today, the HÄAGEN-DAZS brand offers ice cream, non-dairy frozen dessert, sorbet and bars in more than 65 flavors available around the globe. For more information, please visit www.haagendazs.us. You can also check out the latest updates at facebook.com/HaagenDazsUS, on Instagram or Twitter (@HaagenDazs_US).

The Häagen-Dazs® trademark is used under license. ©HDIP, Inc.

SOURCE Haagen-Dazs

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Packaging Spotlight: Häagen-Dazs



At our annual Investor Day at the New York Stock Exchange today, Häagen-Dazs made a big splash on “Experience Square” on Wall Street, debuting an entirely new brand experience.

The global refresh encompasses everything from packaging to advertising to the shop experience and reflects Häagen-Dazs’ status as a leader in super-premium ice cream and more broadly, an international lifestyle icon.

p1The setup in “Experience Square,” outside the New York Stock Exchange, for our annual Investor Day on July 12, 2017.

The Häagen-Dazs mission? Make every day extraordinary. So why a branding refresh, and why now?


We talked about it with Jennifer Jorgensen, vice president and marketing director of Häagen-Dazs, based in the UK.

Jennifer talked about the brand’s need to stay relevant, especially for today’s millennial consumers who are looking for brands that share their values and that have a deep, relatable story.

“Globally, before we did this brand refresh, consumers universally would say ‘We love Häagen-Dazs, we love the product, but could you please change the packaging?’” says Jennifer. “Consumers wanted to stay with us because we are on trend … …with the simple, real ingredients and high indulgence. But it’s just the branding side of it that they felt didn’t represent them.”

Colorful, worldly, and fun, the Häagen-Dazs brand refresh includes updated packaging designed by more than a dozen up-and-coming artists.


And the design process was wholly original.

Each international artist was asked to illustrate specific Häagen-Dazs recipes using their own abstract styles, descriptive phrases from the brand team, and the physical look and taste of the ice cream ingredients. It was a study in bringing a full flavor experience – the textures, colors and sensations of Mango Raspberry and Macadamia Nut Brittle, for example – to life.

Here’s a sampling of the beautiful new package designs from artists around the world:











Häagen-Dazs artist showcase from GeneralMillsPR

Jennifer explained how important ‘Instagrammable’ external aesthetics are to many millennials, and how that has evolved in recent years. (In May, We highlighted an event the brand created in London, in May, that focused on creating an Instagram experience).

In addition, she says perceptions of modern luxury have shifted from material diamonds and glitter to the brand’s more attainable luxury of experience, authenticity and craftsmanship.

These trends translated to the new packaging designs. Jennifer talks about that, and how the team worked with artists to bring to life extraordinary moments with Häagen-Dazs.

I also talked to one of the artists, Bob Sanderson.

Using the process of making flavor experiences two dimensional with descriptive phrases, he built his most complex design, Chocolate Salted Caramel, from words like, “sticky splotches of gooey caramel waiting to be discovered,” and “a tease of enticing salt,” as well as “an all-consuming quicksand of fudgy ganache.”


But he also broke down the physical qualities.

“We looked closely at caramel in many forms, how the shards came out, and for Mango Raspberry, how the juice and skin came out of mangoes,” Sanderson says.

For him, creating the visual flavor was like creating an entire ‘identity language’ which can be sliced and diced to suit different audiences.

Since its debut on the streets of Brooklyn, New York, decades ago, Häagen-Dazs has become a global icon for luxury ice cream. People in 90 countries consume 744 million scoops each year.

z2Häagen-Dazs popularized the super-premium ice cream category in the 1960s.

Check out this video, which illustrates the brand’s journey to global fame:

“We wouldn’t be successful without the history of the brand,” says Olivier Faujour, vice president and president of the General Mills dairy strategic brand unit, which includes the international Häagen-Dazs business. “Häagen-Dazs was created with the powerful vision that food should be simple, natural and made from high-quality ingredients. That brand equity has allowed us to innovate – and stay fresh and contemporary with marketing – while forever paying tribute to our roots.”

Product innovation is the other aspect driving the brand’s continued success outside North America.




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Flavor Spotlight: Häagen-Dazs Launches 2 Floral Flavors in Japan

The ice-cream makers have launched two commemorative flavors – ‘sakura’ or ‘Cherry Blossom’ and ‘rose’ flavored ice cream – celebrating Japanese culture.

Read More @ RocketNews24

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Product Spotlight: Häagen-Dazs Gelato


Häagen-Dazs, makers of world famous ice cream, has launched a line of Italian Style Gelato products.

Cady Behles, Häagen-Dazs brand manager, said in a company press release, "We wanted to make sure we got every detail exactly right by providing those who know and love our brand with the perfect expression of the Italian experience." The flavors definitely represent the essence of Italian gelato. They include: Stracciatella (smooth sweet cream gelato with chocolate shavings); Sea Salt Caramel (ribbons of sea salt caramel blend with caramel gelato); Dark Chocolate Chip (dark chocolate gelato with bittersweet chocolate chips); Vanilla (rich vanilla gelato with flecks of real vanilla bean); Cappucino (a blend of cappuccino and sweet cream gelato); Limoncello (zesty and creamy lemon gelato with a touch of vodka); and Black Cherry Amaretto Gelato (a blend of black cherries with Amaretto, an Italian liqueur).

the philosphy
of the Häagen-Dazs® brand is simple: find the purest and finest ingredients in the
world and craft them into the best ice cream, sorbet, and frozen yogurt available. it is
a way of doing business that is as demanding as it is uncommon. and it is the reason
why the Häagen-Dazs brand has epitomized fine ice cream for half a century.


Company: Häagen-Dazs
Brand: Häagen-Dazs
Slogan: Made Like No Other
Category: Ice Cream
Origin: USA
Packaging: 14oz
Claims: Premium
Varieties: Stracciatella, Sea Salt Caramel, Dark Chocolate Chip, Limoncello, Black Cherry Amaretto, Vanilla Bean and Cappuccino.
Price: $4.79
Website: haagendazs.com



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Häagen-Dazs Brings Back the Bananas Foster Flavor

Bananas Foster is one of those tip-of-the-tongue sweets that I never recall the name of, but when I see it on a restaurant menu, I’ll be hard pressed to order anything else for dessert.

Looks like Haagen-Dazs has a similar mental relationship with bananas foster, announcing earlier today that the New Orleans-adapted dessert would become a flavor available exclusively at participating 7-Eleven locations nationwide.

Bananas Foster, a dessert traditionally made from bananas, vanilla ice cream, and a sauce consisting of butter, brown sugar, cinnamon, dark rum and banana liqueur, was last seen as a Haagen-Dazs product in 2010. Word on the street is that the flavor is delicious, and even smells like banana bread.

Full Article @ FB

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