Tag Archives: gulp

gulpmain

Packaging Spotlight: Gulp Milkshakes

 

 

Designed By
W+K London
United Kingdom

 

 

Brief
"Gulp isn't just a name—it’s an attitude, a way of behaving,” says Hanne Haugen of Wieden + Kennedy London. “You don't just sip a Gulp, you gulp a Gulp.” When branding this new line of milkshakes, the agency focused on packaging and created a design that lives and breathes the Gulp philosophy. Using fun messaging, a bespoke “shaken-up” typographic style, bold colors and big stripes, W + K fashioned a range of iconic bottle designs that bring a fresh new approach to a somewhat tired category.

 

 

gulplong

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