Created to accompany the new consumption habits related to nourishment, Nake brings its product’s final purpose within its identity: Purity, simplicity and function. The project aims to bring personality in its communication to accomplish distinction in the segment of cold pressed juices, given the concept of purity and simplicity we developed the verbal/visual speech having the packaging as its main touchpoint. Objective cleanness which transmits how sophisticated the product’s preparation is, while still being perceived as friendly and natural.
Creative Direction / Design: Braz de Pina & Rodrigo Francisco
Support Design: Murilo Pascoal
Planning: Andrea Montoro & Rodrigo Lopes