Glutenex is polish company that produces gluten-free products. After 18 years of existence on the european market, the company decided to change their logo and whole set of packaging (over 250 products). The aim was to develop a packaging concept that will stand out from competitors' products. Light, fresh, clean, simple and original. After that, the client decided to improve the recipe of all the products, thereby improving their quality. Now, with new visual identity and first series of new packaging, they are stepping on another level, retargeting and changing their marketing activities.