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dotod feat

Packaging Spotlight: DOTOD Fruit Juices

 

 

Designed by

Ramin Nasibov

Berlin, Germany

 

 

Brief

DOTOD is a new brand of fruit juices from Munich, Germany. Project goals: Communicate the company values and philosophy through its Identity, thus establishing a Brand Equity. Creative solution: These drinks are first of all healthy and full of various necessary vitamins. I embodied this idea in multicolor dots, developing individual patterns and color palettes for each sort of fruit. Besides, the company describes itself more as a youth brand. To put this aspect into practice, I used the key associations with the present-day young generation, which include constant movement, changes, and communities. That is why the dots in the symbols are connected, each time in a different way but the idea staying the same. Thus, the concept becomes more unique and dynamic at the same time

 

 

 

 

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featured

Dairy Spotlight: Müller Dulce de Leche Delight Yogurt

 

 

If you love the decadent caramel taste of Dulce de Leche, our new Dulce de Leche Delight Dessert Inspired yogurt is the indulgence for you. Made with smooth lowfat vanilla yogurt layered over a rich, creamy caramel sauce and perfectly complemented by crunchy hazelnuts and waffle crisps, it’s a sensible way to satisfy your craving for a sumptuous treat.

- A good source of protein and calcium.
- No high fructose corn syrup (HFCS) and no artificial sweeteners, flavors or preservatives.
- Made with milk from cows not treated with hormones like rBST *

*According to the FDA no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.

 

 

INGREDIENTS:
LOWFAT YOGURT (CULTURED PASTEURIZED GRADE A MILK AND CREAM, SUGAR, WATER, MILK PROTEIN CONCENTRATE, WHEY PROTEIN CONCENTRATE, MODIFIED CORN STARCH, KOSHER GELATIN, NATURAL FLAVOR, CITRIC ACID, PECTIN), DULCE DE LECHE CARAMEL (WATER, SUGAR, MILK CARAMEL SYRUP, MODIFIED CORN STARCH, NATURAL FLAVOR, LOCUST BEAN GUM), CARAMELIZED HAZELNUTS (HAZELNUTS, SUGAR, GLUCOSE SYRUP), WAFFLE CRISPS (WHEAT FLOUR, SUGAR, COCONUT OIL, POTATO FLOUR, SALT, CARAMELIZED SUGAR, SOY LECITHIN, NATURAL FLAVOR).
CONTAINS MILK, WHEAT, SOY, COCONUT, HAZELNUTS.
MAY CONTAIN TRACES OF EGGS AND OTHER TREE NUTS.
KEEP REFRIGERATED.
NOT A LOW FAT FOOD.

 

 

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About Müller Yogurt

From a small village dairy in Aretsried, Germany to an internationally loved brand, Müller® yogurt has reached the hearts of many. For more than a century, the goodness of rich and creamy Müller® yogurt has been enjoyed by families all over Europe.

The Theo Müller Group and PepsiCo formed the Muller Quaker Dairy joint venture to provide great-tasting Müller yogurt to consumers in the U.S. Since introducing Müller yogurt to the U.S. in July 2012, the response to our delicious product offerings has been tremendous.

Our focus is unwavering – delight consumers with the best tasting yogurt. We are inventing new, textures, forms and flavor combinations for the American consumer. Muller Quaker Dairy is consistently focused on innovation and increasing the depth of offerings for consumers. We will continue to explore and deliver delicious combinations, while providing irresistible products that satisfy consumer's desire for great tasting food that they can still feel good about eating.

 

 

 

Company: Muller Quaker Dairy
Brand: Müller Yogurt
Origin: Germany
Category: Yogurt
Packaging: 5.3oz (150g)
Claims: A good source of protein and calcium. No artificial sweeteners, flavors or preservatives.
Variants: View Range Here
Where to Buy: Store Locator
Website: www.mullerquaker.com

 

 

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doss

Alcohol Spotlight: Dos Mas Tequila

 

 

 

MGB Global from Germany recently launched an innovative Ready to Drink tequila product.  Dos Mas is a blend of cinnamon liqueur and tequila.  This smooth and sexy product is ready to drink without having to use a chaser or squeeze any lime.  Currently available in a larger 700ml bottle and also a smaller 210ml size.  Contains 20% alcohol.

 

Dos Mas originally comes from South America. Dos Mas - Licor de Canela de Tequila - is a smooth cinnamon tequila. The fun shot to win hearts and set trends.

 

 

Analysis & Impact

Tequila is a very popular drink around the world and this product aims to reach a young consumer that likes to try new things.  The mix of cinnamon liqueur and tequila offers a smoother option than a full tequila product thus appealing to women and men.  MGB Global has created a very effective promotional campaign throughout Germany to support the launch of this new product.  Sponsoring events in different bars and discotheques using a team of Dos Tequila girls led by very attractive blonde named Britney, Dos Mas Tequila is winning over Germany one shot at a time.

 

 

 

 

Company: MBG International Premium Brands
Brand: Dos Mas
Origin: Germany
Category: Liquor
Packaging: 700ml
Alcohol Volume: 20%
Recipes: View Here
Website: dosmas.com

 

 

 

 

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featured

Drink Spotlight: Ganic Vitamin Functional Water

 

 

ganic® vitamin is the world‘s first fully natural, plant-based vitamin water. This new soft drink is enriched in functional components such as: Electrolyte, Beauty or Energy.

Inspired by aroma and flower therapies which have been used for centuries to aid wellbeing, ganicwater uses subtle aromas from natural herbs, spices, fruits and flowers infused in the water to provide a sense of flavour through the nose rather than the tongue.

In a wide offering of 15 fun and exciting varieties to suit every mood and every season, including Cranberry Pearl, Velvet Green Tea, Orange Beach, Smooth Ginger and for those wanting a taste of something special; Caramel Toffee - ganicwater is suitable for every occasion.

 

 

Company: Ganic Water
Brand: ganic®
Origin: Germany
Category: Vitamin Water
Packaging: 500ml bottle (17 fl oz)
Claims: fully natural, plant-based vitamin water
Where to Buy: Coming Soon
Website: Ganicwater.com

 

 

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featured

Beer Spotlight: Goldberg Intense Ginger Ale

 

 

With classic ginger beer as its role model, GOLDBERG Intense Ginger Ale manifests itself with the full flavour of the ginger root for the correct bite. The intense taste experience not only develops its full potential alone, but also so in combination with fresh ingredients like lime or mint, and with them it opens new possibilities in the beverage culinary arts. High-class drinks like Intense Mule undergo a Renaissance at the bar with GOLDBERG Intense Ginger.

 

 

 

Company: Goldberg & Sons
Brand: Goldberg
Origin: Germany
Category: Beer
Packaging: 0.2 L
Claims: Tasty, Ginger, Different!
Variants: View Range Here
Where to Buy: Coming Soon
Website: goldberg-sons.com

 

 

 

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featured

Drink Spotlight: John’s Natural Cordial – Elderflower

 

An elegant dark green, single-serving bottle with high-quality ceramic printing! JOHN'S ELDERFLOWER: doesn’t just offer great taste, but an unmistakably unique look in the mix.

 

Delivery unit | 0,7l case non-returnable
Contents | 6 x 0,7l bottle
Volume in L | 4,2
Calories | 43 kcal / 183 kJ

 

The premium brand among cordial mixers.

In mid-2011, reorientation and fine-tuning of JOHN’S began after acquisition of the brand. The recipes for all of the existing flavours were thoroughly optimized. Consequently, the new JOHN’S LEMON SQUASH has become a little more full-bodied, with an added hint of sharp fruitiness. The enhanced lime flavour of the new JOHN’S LIME JUICE particularly appeals to the taste buds. The newly created JOHN’S CITRON JUICE is composed mainly of pure lemon juice, lemon pulp and orange juice, and is guaranteed to be completely free of artificial colourings or preservatives.

 

 

About the company:

The taste of a good cocktail is determined both by the choice of its ingredients and the quality of those selected. There used to be as many different opinions on the subject as there were are cocktail makers, until now! Why, you ask? Because JOHN’S Cordial Mixers are here! Genuine, natural and unique taste is absolutely guaranteed. JOHN’S is setting new standards on the bar scene and mixing it up on the cocktail market with the four flavours LIME JUICE, LEMON SQUASH, CITRON JUICE and ELDERFLOWER. JOHN’S offers the perfect product range to meet the demands of any modern club or stylish bar that would like to have four sure-fire top-class performers behind the bar. No matter what you’re mixing – cocktails, long drinks or any other mixed beverage – JOHN’S is the premium brand among cordial mixers!

 

 

Company: MBG International Premium Brands GmbH
Brand: John's
Slogan: the unique, refreshing taste of springtime
Origin: Germany
Category: cocktail
Claims: free of artificial colourings or preservatives
Variants: LIME JUICE, LEMON SQUASH, CITRON JUICE and ELDERFLOWER
Where to Buy: Coming Soon
Website: johns-juice.de

 

 

 

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featured

Drink Spotlight: Water Joe Caffeine Water

 

 

Water Joe® is: Natural premium mineral water with caffeine. It has the caffeine equivalent of a cup of coffee.

Water Joe® is tasteless and stimulating
no calories
no colorings
no sugar

 

 

Water Joe® is the modern beverage for people who are into performance, success or just plain fun: It gives them a real lift and keeps them going through the day - ideal for the group of consumers focused on convenience, health and well-being.

Water Joe® is the ultimate weapon against tiredness, but without the sticky sweetness of coke and other energy drinks - never thirsty, never tired - perfect for sportsmen, party people, workaholics ...
Water Joe® stands out by its modern bottle design - the PET bottle with sports cap is an excellent companion for everyday life.
Water Joe® is therefore a breakthrough innovation in the beverage industry and thus meets the trend of functional drinks. This has also been confirmed by Stiftung Warentest - a German product testing foundation according to which "WaterJoe [...] can certainly be a reasonable thirst-quencher for adults.

 

 

Company: Gondwana Trade
Brand: Water Joe®
Origin: Germany
Category: Functional Water
Packaging: 16.9 oz plastic bottles
Claims: ultimate weapon against tiredness
Where to Buy: Coming Soon
Website: www.water-joe.de

 

 

 

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holy

Packaging Spotlight: Holy Cow Dairy

 

 

Designed by
Benjamin Kranzu
Dortmund, Germany

 

 

Brief
"Holy Cow" is a student work i did early this year. The task was to create four dairy products for a fictitious company, which I called "Holy Cow". At first I draw the Logo, for which I combined the letters H and C, to create the abstracted form of a cow head. I wanted the packaging to look "friendly" and stand out from other milk-packages in the refrigerated-section. So I decided to draw balanced, dynamic shapes refer to each flavour.
The illustrations were laser cut on coloured cardboard. The cardboard was stucked on the reverse with plastic foil to increase stability. Finally I screen-printed the texts upon the cut out cardboard pieces.

 

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ocoo

Product Spotlight: OCOO The Beauty Drink

 

 

OCOO Beauty drink is packed full of ingredients that will have you looking 20 years younger after the first sip. Well maybe that's a bit of an exaggeration but the makers of this product have put years of research into developing the perfect beauty drink and here it is. Compared to traditional beauty care products that don't penetrate deeply into the skin, OCÒO supplies the deepest layers of your skin with a proper daily dose of nutrients from the inside. Drink up!

 

Benefits of OCOO

Anti-Aging
Protection from oxidative stress.

Free radicals are the bad boys for the body. They occur naturally within our metabolism but increase through exposure to UV, stress, tobacco or alcohol. OCÒO's traces of Zinc and Selenium contribute to the protection of cells from oxidative damage.*

Skin Care
Delivers vital substance for your skin.

Skin care is not something that can only come from the outside, so it is fundamentally important to care for your skin from within as well. OCÒO contains Vitamin B3 (niacin), Iodine and Biotin which contribute to the maintenance of normal skin.*

Collagen Production
Contribution to generation of collagen.

Collagen is the protein that structures your skin's connective tissue. As we get older, collagen regeneration slows, and the skin loses stability. The Vitamin C in OCÒO contributes to generation of collagen.*
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Hair Care
Vital substances for your hair.

Strong healthy hair requires optimal nutrition. OCÒO's traces of Biotin contributes to the maintenance of normal hair. Copper contributes to normal hair pigmentation.*

Featured Ingredients: Pomegranate, Acai, Aronia

 

 

Company: Pure Product GmbH
Brand: OCOO
Slogan: The Beauty Drink
Origin: Germany
Category: Functional Beauty Drinks
Packaging: 250ml x 4 bottles
Claims: Health
Price: $5.99
Where to Buy: Buy Online
Websiteocoo.info

 

 

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cons

Alcohol Spotlight: Consequent Vodka

 

Beyond comparison, in taste and in freshness.

Made out of wheat – 7 times distilled and 3 times filtrated. By adding the purest spring water, Consequent gets it pure taste, with 40% alcoholic strength.

 

 
The New Taste of Vodka
The flashy contrast between the rich dark black label and the crystal clear bottle makes every single bottle an element of the idea - Consequent. A bottle with pure outlines and the claim to live up to its unique content, with special focus on production and the recipe, to create a young, dynamic and modern taste.

The newly developed recipe, refined and finally perfected is the key reason for the outstanding quality of Consequent vodka. 7 times distilled and 3 filtrations are the reason for its distinctive character. Pure on ice or mixed in an artful drink, its texture makes Consequent the perfect companion for an unforgettable night.

 

 

 


 

 

 

Company: Consequent Vodka
Brand: Consquent Vodka
Origin: Germany
Category: Liquor
Packaging: 700ml, 1000ml
Alcohol Percent: 40%
Price: 500 ml bottle - 14,00 €, 700 ml bottle - 18,00 €. 1000 ml bottle - 24,00 €
Where to Buy: Buy Online
Website: consequent-vodka.com

 

 

 

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