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Advertising Spotlight: Yoplait® Features the Stories of Real Amazing Teens In Latest Marketing Campaign

 

 

First-ever spot for Yoplait® Go Big™ highlights California teen Brianna Cabrera and launches nationwide search for more amazing teen stories

MINNEAPOLIS, Oct. 18, 2016 /PRNewswire/ -- From learning second languages to writing music to coding, teens today are single-handedly crushing everything life throws at them. That's why when Yoplait® created Go Big, a new, large yogurt pouch made just for teens, they kept teens involved in every step of the product development process.

This fall, Go Big is taking that commitment one step further, and featuring the stories of real teens in the brand's first advertising campaign. The new campaign highlights the incredible creativity, passion, dedication and drive of teens across the country, and brings their stories to life through the eyes of their mothers, with executions that are inspiring, heartwarming and upbeat.

The campaign debuts this week with a :15 digital spot titled, "Yoplait Go Big – Brianna's Story," which tells the story of Brianna Cabrera from the perspective of her mom, Kimberly. Brianna is a 16-year-old high school student from Chino, Calif. who not only excels in school and on her track team, but also volunteers with special needs students at her school and trains guide dog puppies for the blind. The animated spot follows Brianna throughout her full day. Brianna's mom, Kimberly Cabrera, narrates the spot with her comments on how amazed she is at her teenage daughter. Brianna's story also comes to life on the Go Big Facebook page.

"Go Big was created with teens to fit their active lifestyles. We were continually in awe of everyone we worked with so when we set out to create Go Big's first-ever campaign, it only made sense to take real teen stories and give them a platform to shine," said Betsy Frost, director of marketing for yogurt. "Brianna is a perfect example of how today's teens are single-handedly crushing everything they take on, and we're so excited to keep telling these amazing stories throughout our campaign."

In fact, Go Big believes teens everywhere have amazing stories to tell, which is why now through Nov. 4, the Go Big Amazing Teens Contest* is searching for teens like Brianna who want to share their story with the world. Through an entry form located on Go Big's Facebook page, parents can share a photo of their teen and their amazing, unique story. Up to three teens will be featured in future campaign executions, and receive a cash stipend to help fuel the amazing things they are doing every day.

Inspired by real teens like Brianna, Go Big's portable pouches contain four ounces of yogurt in each individual pouch and are twice the size of Go-GURT tubes. Now available nationwide in the yogurt aisle, Go Big yogurt is packed with flavor from pieces of real fruit, is gluten free, contains no high fructose corn syrup, and has no colors from artificial sources. The new product also features easy to open, "grip-and-rip" packaging that tears effortlessly along a perforated edge to reveal a convenient and mess-free product opening.

The Go Big campaign will also come to life on social, online through content partnerships with Scary Mommy, Café Mom and Linqia and through display and search advertising. To follow the campaign or learn more about Go Big, please visit Facebook.com/YoplaitGoBig or www.yoplait.com.

About General Mills, Inc.
General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Fiber One, Haagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2016 worldwide sales of US $17.6 billion, including the company's US $1.0 billion proportionate share of joint-venture net sales.

* NO PURCHASE NECESSARY. Open only to legal residents of the United States, 18 years of age or older. Submit your entry online. Entries must be received by 11:59 p.m. CT on November 4, 2016. Void where prohibited. See Official Rules for details. Sponsored by General Mills Sales, Inc., One General Mills Blvd., Minneapolis, MN 55440. Information collected from entrant is subject to Sponsor's Privacy Policy.

 

 

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soupmain

Food Spotlight: Progresso™ Introduces Vegan “Good Natured” Soups

 

 

 

New vegan soup line offers consumers unique flavor varieties with no preservatives or colors from artificial sources

PR Newswire, MINNEAPOLIS (October 17, 2016)
Many people are trying to eat more veggies in an effort to live a healthy and wholesome lifestyle. It’s recommended that we should consume 3-5 servings of vegetables per day*, but that can be difficult. Progresso’s passion for making it easy and fun to eat more vegetables inspired them to create Good Natured soups with ¾ cups of vegetables per serving.

Available in three unique flavors: Hearty Tomato with Spinach and Roasted Garlic, Hearty Corn and Chipotle Chowder, and Hearty Lentil with Garden Vegetables, Good Natured soups are vegan, using different bean bases and vegetable purees to achieve a delicious, hearty and creamy texture, all while not using any dairy ingredients. Good Natured soups also have no preservatives or colors from artificial sources.

 

“We know that consumers are more interested in plant-based diets. With Good Natured soups, we’re celebrating vegetables and showing that beans are not boring and lentils can be fun,” said Roger Galloway, Progresso marketing manager. “Whether you start your Mondays going meatless or recently started pinning vegetarian inspiration, our unique flavors will satisfy your hearty appetite.”

As farmer’s markets are slowing down and people have tried their vegetables steamed, grilled, baked, boiled, blanched, spiraled, blended, or even baked in cookies – the new soup line is being launched just in time for soup season.

Good Natured soup is available nationally in the soup aisle and has a suggested retail price of $3.29 per 17-ounce carton (2 servings). For more information, go to www.progresso.com.

About General Mills
General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie’s, Yoplait, Nature Valley, Fiber One, Haagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2016 worldwide sales of US $17.6 billion, including the company’s US $1.0 billion proportionate share of joint-venture net sales.

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*Source: U.S. Department of Agriculture/U.S. Department of Health and Human Services; Food Guide Pyramid

 
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featured

Breakfast Spotlight: General Mills Pillsbury® Mini Cinnis

 

 

Pillsbury® Mini Cinnis

Whole Wheat Flour- First Grain Ingredient. Mini pull apart cinnamon rolls, cinnamon filling on inside for no-mess eating. 16 grams whole grain, 2 ounce equivalent grains, individually wrapped ovenable packages, pre-baked frozen.

 

Ingredients
Water, Whole Wheat Flour, Enriched Flour (wheat flour,malted barley flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid), Sugar, Vegetable Oil (palm, canola, soybean), Nonfat Milk, Yeast. Contains 2% or less of: Cinnamon, Salt, Modified Corn Starch, Natural Flavor, TBHQ (preservative).

ALLERGENS:
CONTAINS WHEAT AND MILK INGREDIENTS

 

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About the company

General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Our distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, and Gardetto’s. Headquartered in Minneapolis, Minnesota, USA, the division generates $2 billion in annual sales. Read More

 

 

Company: General Mills
Brand: Pillsbury
Origin: USA
Category: Breakfast
Packaging: 2.29oz (89g)
Claims: Whole Wheat Flour
Variants: View Range Here
Where to Buy: In the USA
Website: www.generalmillscf.com

 

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featured

Breakfast Spotlight: General Mills Pillsbury® Mini Pancakes Strawberry Splash™

 

 

Pillsbury® Mini Pancakes Strawberry Splash™

Made from 100% Whole Grain. Mini pancakes individually wrapped in heat and serve packages. Baked-in flavor. Stored Frozen. 2 oz equivalent grain. No artificial flavors. No colors from artificial sources.

 

Ingredients
Water, Whole Wheat Flour, Sugar, Brown Rice Flour, Canola Oil. Contains less than 2% of: Fructose, Glycerin, Leavening (potassium bicarbonate, sodium aluminum phosphate, baking soda, monocalcium phosphate), Whole Grain Corn Flour, Egg White, Salt, Cellulose Gum, Beet Powder, Radish Extract, Paprika Extract and Spirulina Added for Color, Hydrogenated Cottonseed Oil, Natural Flavor, Citric Acid, Nonfat Milk.

ALLERGENS:
CONTAINS WHEAT, EGG AND MILK INGREDIENTS

 

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About the company

General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Our distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, and Gardetto’s. Headquartered in Minneapolis, Minnesota, USA, the division generates $2 billion in annual sales. Read More

 

 

Company: General Mills
Brand: Pillsbury
Origin: USA
Category: Pancakes
Packaging: 3.17oz (90g)
Claims: Made from 100% Whole Grain
Variants: View Range Here
Where to Buy: In the USA
Website: www.generalmillscf.com

 

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featured

Breakfast Spotlight: General Mills Pillsbury® Frudel® Apple

 

 

Pillsbury® Frudel® Apple

Whole Wheat Flour - First Grain Ingredient. Strudel Stick, 16 grams whole grain, 2 ounce equivalent grains, individually wrapped ovenable packages, pre-baked, frozen, naturally flavored.

 

Ingredients
Water, Whole Wheat Flour, Enriched Flour (wheat flour, malted barley flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid), Apple Strudel Filling (water, sugar, corn syrup, modified corn starch, apple pulp, malic acid, palm kernel oil, molasses, sodium citrate, salt, sodium benzoate [preservative], gellan gum, spice, xanthan gum, locust bean gum, carrageenan, natural flavor), Sugar, Palm Oil, Canola Oil, Yeast, Soybean Oil. Contains 2% or less of: Nonfat Milk, Salt, Natural Flavor, TBHQ (preservative).

ALLERGENS:
CONTAINS WHEAT AND MILK INGREDIENTS

 

nutri

 

 

About the company

General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Our distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, and Gardetto’s. Headquartered in Minneapolis, Minnesota, USA, the division generates $2 billion in annual sales. Read More

 

 

Company: General Mills
Brand: Pillsbury
Origin: USA
Category: Breakfast
Packaging: 2.29oz (65g)
Claims: Whole grain. Whole wheat flour. Naturally flavored
Variants: View Range Here
Where to Buy: In the USA
Website: www.generalmillscf.com

 

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featured

Snack Spotlight: Nature Valley® Biscuits with Almond Butter

 

 

Nature Valley® Biscuits with Almond Butter

Crunchy, creamy and delicious with the satisfying power of whole grains.

Each biscuit has a delicious crispy texture and 100% natural whole grain oats combined with the goodness of almond butter. With 14g of whole grain per serving, Nature Valley® Biscuits with Almond Butter provide nutritious energy to help keep you going any time of the day.

 

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About the company

General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Our distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, and Gardetto’s. Headquartered in Minneapolis, Minnesota, USA, the division generates $2 billion in annual sales. Read More

 

 

Company: General Mills
Brand: Nature Valley
Origin: USA
Category: Biscuit
Packaging: 1.35oz (38g)
Claims: 100% natural whole grain oats. Provide nutritious energy
Variants: View Range Here
Where to Buy: Coming Soon
Website: www.generalmillscf.com

naturevalley_biscuits_almond_butter_product_header147879000-nature-valley-biscuts-almond-butter

 

 

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featured

Breakfast Spotlight: General Mills Pillsbury™ Mini Bagels Cinnamon Creamy Cheese

 

 

Pillsbury™ Mini Bagels Cinnamon, provide a twist on a kid favorite, providing great tasting product in a quick and easy to eat form. Individually wrapped. Meets USDA whole grain-rich1 criteria, and 2 oz eq grain.

 

Ingredients
Whole Wheat Flour, Water, Enriched Flour (wheat flour, malted barley flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid), Neufchatel Cheese (milk, cream, cheese culture, salt, carob bean gum), Sugar, Maltodextrin, Soybean Oil. Contains less than 2% of: Nonfat Milk, Yeast, Modified Corn Starch, Salt, Cinnamon, Cream of Tartar, Methylcellulose.

ALLERGENS:
CONTAINS WHEAT AND MILK INGREDIENTS

 

nutri

 

 

About the company

General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Our distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, and Gardetto’s. Headquartered in Minneapolis, Minnesota, USA, the division generates $2 billion in annual sales. Read More

 

 

Company: General Mills
Brand: Pillsbury
Origin: USA
Category: Bagels
Packaging: 2.43oz (69g)
Claims: whole grain-rich
Variants: View Range Here
Where to Buy: In the USA
Website: www.generalmillscf.com

 

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featured

Dairy Spotlight: General Mills Yoplait® Go Big™ Yogurt Strawberry

 

 

New Yoplait® GoBig™ Yogurt – A versatile, nutritious, one (1) MA equivalent protein punch that is Smart Snack compliant to help drive revenue in a la carte. Serve it throughout the day - perfect for breakfast, lunch, a la carte, even afterschool feeding. Always ready to go with its easy to grip and rip packaging - no spoon required! Great for all ages, but designed specifically for your middle and high school kids.

 

Ingredients
Cultured Pasteurized Grade A Reduced Fat Milk, Sugar, Strawberries, Modified Corn Starch. Contains 0.5% or less of: Kosher Gelatin, Natural Flavor, Fruit and Vegetable Juice (for color), Potassium Sorbate Added to Maintain Freshness, Beta Carotene (for color), Vitamin A Acetate, Vitamin D3.

 

nutri

 

 

About the company

General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Our distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, and Gardetto’s. Headquartered in Minneapolis, Minnesota, USA, the division generates $2 billion in annual sales. Read More

 

 

Company: General Mills
Brand: Yoplait
Origin: USA
Category: Yogurt
Packaging: 4oz
Claims: Low fat
Variants: View Range Here
Where to Buy: In the USA
Website: www.generalmillscf.com

 

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featured

Snack Spotlight: Betty Crocker™ Dessert Bars Brownie Caramel

 

 

A brownie filled with caramel for an indulgent taste. #1 brownie brand now available on to go.

 

Ingredients
Sugar, Vegetable Oil (canola, palm, palm kernel), Eggs, Enriched Flour Bleached (wheat flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid), Corn Syrup, Cocoa Processed with Alkali, Vegetable Glycerin, Fructose. Contains 2% or less of: High Fructose Corn Syrup, Corn Starch, Sweetened Condensed Milk (Milk, Sugar), Salt, Modified Corn Starch, Dicalcium Phosphate, Skim Milk, Butter (Cream, Salt), Dextrose, Natural and Artificial Flavor, Gellan Gum, Sodium Citrate, Maltodextrin, Gum Arabic, Mono and Diglycerides, Water, Potassium Sorbate and TBHQ Added to Retain Freshness.

ALLERGENS:
CONTAINS EGG, WHEAT, MILK; MAY CONTAIN PEANUT AND SOY INGREDIENTS

 

nutri

 

 

About the company

General Mills Convenience & Foodservice serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Our distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, and Gardetto’s. Headquartered in Minneapolis, Minnesota, USA, the division generates $2 billion in annual sales. Read More

 

 

Company: General Mills
Brand: Betty Crocker
Origin: USA
Category: Bars
Packaging: 1.7oz (48g)
Claims: tasty
Variants: View Range Here
Where to Buy: In the USA
Website: www.generalmillscf.com

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freezer

Industry News: General Mills Expands The Good Table Product Line

 

 
New Product Solves Age-Old Problem of Forgetting to Thaw Frozen Chicken
MINNEAPOLIS, Aug. 3, 2016 /PRNewswire/ -- For years, ambitious plans for great-tasting dinners have been thwarted by a singular moment of panic, when you remember the chicken is still in the freezer. Today General Mills launches its newest dinner solution, Freezer to Plate, in an expansion of The Good Table product line that brings its easy, gourmet-style meal preparations to frozen chicken. Freezer to Plate pairs one of four new restaurant-inspired sauce varieties with rice or pasta for a remarkably simple, one-decision meal that eases the pressure of dinner planning – and the pain of that moment you realize you forgot to thaw the chicken.

Requiring less than five minutes of prep time, Freezer to Plate lets you simply combine rice or pasta with water, and add chicken straight from your freezer along with one of four sauce varieties – Lemon Garlic Herb, Marsala, Southwestern or Teriyaki. Bake for 45 minutes, and you have a gourmet-style dinner prepared with ingredients you can feel good about. Each Freezer to Plate package also includes suggestions for tasty add-on ingredients, such as avocado and fresh lime juice for extra Southwestern flare.

"Everyone can relate to the frustrations associated with a planned dinner gone wrong, with the classic example of failing to set the chicken out in the morning being a common occurrence," said Liana Miller, Marketing Communications Planner for The Good Table. "Those collective experiences really served as the inspiration for Freezer to Plate, as we set out to develop a 'go-to' product to turn to in those meal planning crunch times. It's a convenient, easy, flavorful way to bring the family together."

True to The Good Table's focus on quality ingredients, Freezer to Plate does not contain artificial flavors, high-fructose corn syrup or colors from artificial sources. The Good Table product line also includes great-tasting sauce and crust mixes for chicken and fish in four flavors: Parmesan & Herb, Southwest Tortilla and Thai Peanut for Chicken, and Lemon & Herb, making it easy to make restaurant quality meals at home.

Freezer to Plate has a suggested retail price of $2.99, and is available at Walmart stores and select retailers nationwide. For more information on The Good Table's Freezer to Plate, please visit thegoodtablefoods.com.

 

About General Mills
General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Fiber One, Haagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2016 worldwide sales of US $17.6 billion, including the company's US $1.0 billion proportionate share of joint-venture net sales.

 

 

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