In celebration of René Lacoste’s 80th birthday, the French apparel brand teamed with creative agency MNSTR to demonstrate Lacoste‘s “Polo of the Future”. In this clip located below, you’ll discover futuristic video which showcases the brand’s most popular item, technologically-advanced for the future. Without spoiling too much, let’s just say if Lacoste ever develops this high-tech polo in real life, it’s going to be game over.
For anyone who loathes trying on clothes, there are no good options. The fitting room can seem like a torture chamber—harsh lighting, the walk past other customers to the three-way mirror. Online, you can avoid the horror of asking the sales person to bring you a bigger size, but you may end up returning four out of five items because nothing fits properly.
Farhad Manjoo recently wrote in Slate that Amazon’s move to same-day shipping may doom physical retailers. But another technology could hasten the demise of clothing stores in particular: body scanners, like the one I saw recently in Seoul’s T.um Museum, which is dedicated to futuristic technology. Pairing customized avatars with technology similar to that in some airport security scanners, the machine could make the process of trying on clothes obsolete.
The Me-Ality machine, made by a North American company called Unique Solutions and modified in Korea, runs radio waves over a fully clothed person who is scanned standing up. The radio waves send and receive power signals that reflect off the water molecules in the skin, picking up more than 200,000 points of measurement. From these, the machine creates a 3-D image, then extracts more than 100 measurements, according to Bob Kutnick, the company’s chief technology officer—not just the circumference of your waist but the gradation from your knee to your ankle, for example.
Currently found in common areas of about 70 malls in the United States, the Me-Ality is free for shoppers to use. After a 10-second scan, software compares the individual’s measurements to those provided by partner manufacturers and then recommends items that are guaranteed to fit: Old Navy’s Sweetheart style jeans in a size 10, say. The clothes it recommends are all (of course) available in shops at the mall, so customers can stroll in and pick them up, or head home and order online.
After analysis of hundreds of data points collected around the evolution of work and collaboration, the PSFK Consulting Team noticed that designers and engineers are re-imagining the bulky and stationary design of traditional desktop computers and office equipment by creating smaller, portable versions for the mobile age. These new tools distill the essential features of printers, scanners and modems into handheld packages that are designed to seamlessly connect with mobile phones and tablets, providing convenient, on-the-go functionality.
One of the restaurants that's finally taking advantage of today's high tech advances is 4food – a trendy, futuristic burger joint located in the heart of midtown Manhattan.
The restaurant has an interactive build-your-own-burger ordering system, and customers can trademark their creations and even get royalties if someone else orders their burger.
The chefs at 4food use a modified Japanese donut machine to make their patties, and track the inventory of fresh ingredients so that if they run out of an item, it's automatically reflected on the interactive menu online and in the restaurant.
What will the world look like in 100 years?
Daron Acemoglu, an economist at MIT, pondered this question as he awaited the birth of his son. His new paper considers political, social and economic trends from the past hundred years and then makes projections for the future.
Acemoglu offers a dark vision of rising inequality and pollution, but he also sees positives like improving healthcare.
Global pollution will get much worse.
Industrialization in China means that CO2 emissions and climate change could get much worse. The only way to slow this down would be a mass transfer to clean energy...a tall order that would be nearly impossible without a global agreement. Clean energy doesn't have enough market share to thrive now, and more pollution could lead to destruction.Summary of predictions by MIT's Daron Acemoglu.
Islamic regimes will fall.
Young people in countries including Egypt, Syria and Saudi Arabia are increasingly aware of the control the government has over their lives. People's sense of political change will lead to more widespread excitement and retaliation. As change takes over the region and women and minorities fight for their rights, using religion for social control will stop.Summary of predictions by MIT's Daron Acemoglu.
War could go away.
International and civil wars have declined in the past 60 years, and that trend will continue into the next century. As enlightenment continues and international organizations protect against war, these conflicts will greatly slow down. Groups like the U.N. facilitate discussion between nations and could prevent a repeat of the Cold War. According to Acemoglu, we very well could have a peaceful century.Summary of predictions by MIT's Daron Acemoglu.
The rebirth of US manufacturing.
Workers in China and the Philippines are starting to demand higher wages, which gives companies less incentive to outsource labor. This means that globalization will slow down and companies will be more likely to seek domestic workers. They are also going to be less likely to forge bonds with new countries because trade policies are too stringent.Summary of predictions by MIT's Daron Acemoglu.
People will have longer and healthier lives.
New technology, drugs and vaccines will mean that the children of the future will live longer than their parents did. Disease will decline, and the global economy could boom. Advanced nations will step up and offer services to struggling countries in Asia and Africa.Summary of predictions by MIT's Daron Acemoglu.
Robots will replace manufacturers and farmers.
As technology advances. manufacturing, farming and manual jobs will be phased out. These workers will be replaced by computers and robots. This could either send billions of laborers into poverty or lift them into better jobs and a new income class.Summary of predictions by MIT's Daron Acemoglu.
The middle class will keep diminishing
Better technologies will help the rich make better profits. Meanwhile, as Chinese workers require higher wages, demand for cheap labor will increase. This means that economic growth will become increasingly uneven and the gap between the haves and have-nots will be greater than ever.Summary of predictions by MIT's Daron Acemoglu.
The global economy will prosper.
China will continue to grow and new regions in Asia and Africa will start to develop. This could leave to a better quality of life. But we can't count on developing nations to spearhead all growth: the top-consuming regions like the U.S. and Europe will have to iron out their economic problems for growth to be sustained.Summary of predictions by MIT's Daron Acemoglu.
We'll have automated cars.
Much like this century, the next 100 years will have see a host of technological inventions ranging from automated cars to better medications. There is little evidence we are running out of innovations and the landscape will continue to change as drastically as it has so far.Summary of predictions by MIT's Daron Acemoglu.
Democracy will recede.
Democracy is under attack in the U.S. The gap between the rich and the poor is widening and money is necessary to exert political power. Meanwhile, citizens all over the world have praised China's authoritarian model. This means that the individual rights revolution could reverse or stop.
The kitchen of the future has a long past. At world fairs and trade shows going back more than a century, crowds have been tantalized with slick visions of the extraordinary ways we’d be preparing foods in the coming decades. In particular, notes Ruth Oldenziel, a professor of American and European history at the Eindhoven University of Technology in the Netherlands, and coeditor of the book Cold War Kitchen, futuristic kitchens have long been used by marketers to excite us about new technologies. In the 1900s, it was the magic of natural-gas stoves, then in the 1920s and 1930s, the spread of electric and telephone utilities, then refrigeration in the 1940s, on through microwave ovens in the 1950s and even nuclear power in the Atomic Age kitchen (to say nothing of today’s quesadilla presses and single-serving coffeemakers). “In every generation, the kitchen of the future is a sort of passport photo for innovation,” says Oldenziel.