Tag Archives: frito lay


Snack Spotlight: Lay’s Launches Cappuccino Flavored Chips


American palates have changed considerably over the years, but is the country ready for cappuccino-flavored Lay's?

Frito-Lay, the snack division of PepsiCo Inc., will announce on Wednesday the coffee-flavored chips as one of the four finalists for its second annual "Do Us a Flavor" contest in the U.S., which gives people a chance to create a new potato chip that is sold nationally and win $1 million. The other three finalists are Cheddar Bacon Mac & Cheese, Mango Salsa and Wasabi Ginger.

Frito-Lay says the four flavors are expected to start hitting shelves in late July. People will then be able to vote online for their favorite through Oct. 18.

The promotional stunt is intended to boost customer engagement online and send fans to stores in search of the flavors.

But it also reflects how Frito-Lay is trying to keep up with changing tastes, with its ever-evolving lineup of potato chips now including several Hispanic flavors. Later this month, it also plans to roll out Lay's Stax chips in a Korean barbecue flavor and Lay's Stax in Thai Sweet Chili flavor.

That would make them the first Asian flavors of Lay's chips sold nationally in the U.S., not counting the flavors it has introduced as part of the "Do Us a Flavor" contest. Last year, Cheesy Garlic Bread beat out Chicken & Waffles and Sriracha, a sauce commonly used in Thai cuisine.

"I can't imagine us 10 years ago doing a wasabi ginger flavor," said Ram Krishnan, Frito-Lay's senior vice president of brand marketing.

Despite the growing popularity of ethnic flavors, the top four Lay's flavors remain the same: Original, Barbecue, Cheddar & Sour Cream and Sour Cream & Onion.

Frito-Lay notes that its cappuccino flavor doesn't contain any actual coffee or caffeine. The company last year discontinued a variety of Cracker Jack that contained caffeine after the Food and Drug Administration said it was concerned about the proliferation of caffeinated food and drinks. Frito-Lay says it halted production because of weak demand, rather than regulatory concerns.





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Doritos Testing 3 New Flavors in Mystery Packaging

Frito-Lay is rolling out the new “Bold Flavor Experiment” in the U.S., inviting consumers to decide in a blind test, which flavor of three new Doritos Jacked tortilla chips is better. The three favors are launched in special “mystery” silver-colored minimalist packaging.

Read More @ PopSop

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Product Spotlight: Tostitos Artisan Recipe

TOSTITOS® Artisan RecipesTM are a new product that recently hit grocery stores across the nation.  TOSTITOS® Artisan RecipesTM are currently available in Fire Roasted Chipotle,  Roasted Garlic & Black Bean, Baked Three Cheese Queso and Toasted Southwestern Spices.  The Tostitos Artisan Recipe line features tortilla chips made with a 9-grain blend that straddles the line between a Tostitos and a Sun Chip.


Company: Frito Lay
Brand: Tostitos Artisan
Category: Snack Chips
Origin: USA
Packaging: 9.75oz (276g)
Varieties: Fire Roasted Chipotle, Roasted Garlic & Black Bean, Toasted Southwestern Spices, Baked Three Cheese Queso
Claims: All Natural
Price: $3.99
Website: fritolay.com

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Frito-Lay Validating, Labeling Products As Gluten Free

PepsiCo’s Frito-Lay North America division has announced a multi-year initiative to validate many of their products as gluten free, with package labeling to follow. Since many of the company’s snacks, such as Lay’s Classic potato chips and Fritos Original corn chips are made from simple ingredients like corn or potatoes, they are, and always have been, naturally made without gluten ingredients.

Full Article  TSR

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