FRijj Supreme has undergone a complete transformation, which has brought it in line with the FRijj core range that features new artwork adopted in October last year.
Each 375ml bottle of FRiji Supreme now features FRijj's reinvigorated logo and packaging design.
The new FRijj Supreme recipes have been enhanced now, developed in concert with Dairy Crest consumer research, to offer more indulgent taste experience and luxurious mouthfeel.
Dairy Drinks head of marketing Laura Sheard said: "We are excited to be rolling out new, improved recipes across the Supreme range. We have listened to the feedback from our consumers and have delivered a product that allows for a more indulgent drinking experience, in line with their changing demands.
"FRijj Supreme has a decadent flavour and texture, ideal for the sweet treat occasion or as a dessert alternative. We also look forward to bringing our new look packaging and logo to the Supreme range, having received an extremely positive consumer response to the 471ml core range launch."
The new recipes will be indicated on-pack flash to make them stand out on shelf.
The FRijj Supreme range includes four indulgent flavours - Honeycomb Chocolate Swirl, White Chocolate Raspberry Swirl, Sticky Toffee Pudding and Banoffee Pie.
FRijj Supreme Honeycomb Choc Swirl ingredients: Whole Milk (56%), Skimmed Milk (34%), Sugar, Buttermilk Powder, Fat Reduced Cocoa Powder, Natural Flavourings, Stabilisers (Carrageenan, Cellulose Gum), Glucose Syrup, Modified Maize Starch, Salt, Caramelised Sugar Syrup.
FRijj Supreme Sticky Toffee Pudding ingredients: Whole Milk (45%), Skimmed Milk (45%), Sugar, Buttermilk Powder, Glucose Syrup, Stabilisers (Carrageenan, Cellulose Gum), Natural Flavourings, Colour (Plain Caramel), Modified Maize Starch, Caramelised Sugar Syrup, Salt.
FRijj Supreme White Choc Raspberry Swirl ingredients: Skimmed Milk (70%), Whole Milk (22%), Sugar, Buttermilk Powder, White Chocolate (Sugar, Cocoa Butter, Whole Milk Powder, Skimmed Milk Powder), Natural Flavourings, Stabilisers (Carrageenan, Cellulose Gum).
FRijj Supreme Banoffee Pie ingredients: Whole Milk (45%), Skimmed Milk (45%), Sugar, Buttermilk Powder, Glucose Syrup, Stabilisers (Carrageenan, Cellulose Gum), Colours (Plain Caramel, Mixed Carotenes), Banana Flavouring, Toffee Flavouring, Modified Maize Starch, Caramelised Sugar Syrup, Salt.