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Drink Spotlight: Dairy Crest relaunches FRijj Supreme range

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Dairy Crest is relaunching its premium milkshake range FRijj Supreme from the flavoured milk brand FRijj in late March.

FRijj Supreme has undergone a complete transformation, which has brought it in line with the FRijj core range that features new artwork adopted in October last year.

Each 375ml bottle of FRiji Supreme now features FRijj's reinvigorated logo and packaging design.

The new FRijj Supreme recipes have been enhanced now, developed in concert with Dairy Crest consumer research, to offer more indulgent taste experience and luxurious mouthfeel.

Dairy Drinks head of marketing Laura Sheard said: "We are excited to be rolling out new, improved recipes across the Supreme range. We have listened to the feedback from our consumers and have delivered a product that allows for a more indulgent drinking experience, in line with their changing demands.

"FRijj Supreme has a decadent flavour and texture, ideal for the sweet treat occasion or as a dessert alternative. We also look forward to bringing our new look packaging and logo to the Supreme range, having received an extremely positive consumer response to the 471ml core range launch."

The new recipes will be indicated on-pack flash to make them stand out on shelf.

The FRijj Supreme range includes four indulgent flavours - Honeycomb Chocolate Swirl, White Chocolate Raspberry Swirl, Sticky Toffee Pudding and Banoffee Pie.

FRijj Supreme

FRijj Supreme Honeycomb Choc Swirl ingredients: Whole Milk (56%), Skimmed Milk (34%), Sugar, Buttermilk Powder, Fat Reduced Cocoa Powder, Natural Flavourings, Stabilisers (Carrageenan, Cellulose Gum), Glucose Syrup, Modified Maize Starch, Salt, Caramelised Sugar Syrup.

FRijj Supreme Sticky Toffee Pudding ingredients: Whole Milk (45%), Skimmed Milk (45%), Sugar, Buttermilk Powder, Glucose Syrup, Stabilisers (Carrageenan, Cellulose Gum), Natural Flavourings, Colour (Plain Caramel), Modified Maize Starch, Caramelised Sugar Syrup, Salt.

FRijj Supreme White Choc Raspberry Swirl ingredients: Skimmed Milk (70%), Whole Milk (22%), Sugar, Buttermilk Powder, White Chocolate (Sugar, Cocoa Butter, Whole Milk Powder, Skimmed Milk Powder), Natural Flavourings, Stabilisers (Carrageenan, Cellulose Gum).

FRijj Supreme Banoffee Pie ingredients: Whole Milk (45%), Skimmed Milk (45%), Sugar, Buttermilk Powder, Glucose Syrup, Stabilisers (Carrageenan, Cellulose Gum), Colours (Plain Caramel, Mixed Carotenes), Banana Flavouring, Toffee Flavouring, Modified Maize Starch, Caramelised Sugar Syrup, Salt.

 

 

 

 

 

 

 

 

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frijjgrab

Product Spotlight: Frijj Grab and Go Milkshakes

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Frijj now offers a line of grab and go milkshakes in a new 250ml size. Available in this new smaller size are strawberry and fudge brownie flavors.

Rachel Moffatt, Head of Marketing for FRijj, comments: “We’re really excited about the wider expansion of the FRijj range and the 250ml bottle seems like an obvious next step for the brand. The smaller bottle size will be able to draw in new consumers and more impulse purchases”. Moffat added: “The introduction of the new FRijj multi-pack will help make FRijj an everyday treat and indulgence, rather than an occasional one.”

 

frijjfudge

Have you ever had melted chocolate fudge brownies? They're awesome. But who has the time to bake these days? That's why FRijj goes one better and gives you the thick fudgy sensation in a drink. Gotta love that. Made with fresh milk, rich in calcium, containing only 2.2% fat and with no artificial colours or flavourings, Fudge Brownie FRijj lets you have your cake and drink it.

Ingredients
Whole Milk (49%), Skimmed Milk (40%), Sugar, Buttermilk Powder, Modified Maize Starch, Fat Reduced Cocoa Powder, Glucose Syrup, Natural Flavourings, Colour (Caramelised Sugar Syrup), Stabilisers (Cellulose, Cellulose Gum, Carrageenan), Salt.

Nutritional Information Typical nutrition values per 100ml
Energy 374kJ/89kcal
Protein 3.6g
Carbohydrate 13.6g
Of which sugars 12.4g
Fat 2.2g
Of which saturates 1.4g
Of which monounsaturates 0.6g
Of which polyunsaturates 0.06g
Fibre 0.2g
Sodium 0.06g
Equivalent as Salt 0.15g
Calcium 91mg (11% RDA)
RDA = Recommended Daily Allowance

 

frijjstraw
Strawberries are great for all occasions, not just watching tennis. As good as tennis is, we'd much prefer to sit back, crack open a Strawberry FRijj and spend hours watching other sports in slow motion. Made with fresh milk, rich in calcium, containing less than 1% fat and with no artificial colours or flavourings, Strawberry FRijj may be pink, but don't let that fool ya, it's about as manly as any milkshake can get.

Ingredients
Skimmed Milk (75%), Whole Milk (18%), Sugar, Buttermilk Powder, Modified Maize Starch, Strawberry Flavouring, Stabilisers (Cellulose, Cellulose Gum, Carrageenan) Colour (Beta Carotene).

Nutritional Information Typical nutrition values per 100ml
Energy 283kJ/67kcal
Protein 3.6g
Carbohydrate 11.1g
Of which sugars 9.7g
Fat 0.9g
Of which saturates 0.5g
Of which monounsaturates 0.2g
Of which polyunsaturates <0.1g
Fibre Nil
Sodium 0.06g
Equivalent as Salt 0.15g
Calcium 98mg (12% RDA)
RDA = Recommended Daily Allowance
 

Company: Dairy Crest Limited
Brand: Frijj
Origin: UK
Category: Dairy Drinks
Packaging: 250ml Bottle
Variants: Fudge Brownie, Strawberry
Price: Coming Soon
Where to Buy: Tesco
Website: frijj.co.uk

 

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frijjheader

Product Spotlight: FRijj The Incredible Milkshakes

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FRijj The Incredible milkshakes, Made from whole and skimmed milk and with a smooth thick, creamy shake taste, you can really taste the difference in these fantastic new drinks. To find out more information and who is now stocking them, check out the website – www.frijjtheincredible.co.uk.

 

stickytoffee

Sticky Toffee Pudding
Magnus was overhead mumbling, "The donkey always walks out before I finish my performance. What an ass." when he walked off stage the other night. You see, wit comes easily to Magnus, as do most things, including being a gifted milkshaker-maker. I mean 'Sticky Toffee Pudding'? – Genius!

Ingredients
Whole Milk (44%), Skimmed Milk (44%), Sugar, Buttermilk Powder, Modified Maize Starch, Glucose Syrup, Natural Flavourings, Stabilisers (Carrageenan, Guar Gum), Colour (Caramelised Sugar Syrup) Salt.

 

banoffee

Creamy Banoffee Pie
With a Mane of Fire and an unrivalled confidence, the newest addition to our magnificent act, Captain Roary, makes his presence known. With a roar so loud it shakes the Banoffees from the trees, the Captain has crafted a decadent shake that has flavour worthy of his pride.

Ingredients
Whole Milk (44%), Skimmed Milk (44%), Sugar, Buttermilk Powder, Modified Maize Starch, Glucose Syrup, Banana Flavouring, Toffee Flavouring, Stabilisers (Carrageenan, Guar Gum), Colours (Caramelised Sugar Syrup, Mixed Carotenes), Salt.

 

honeycomb

Honeycomb Choc Swirl
“I like to think of performing as a science, not an art. All my moves are calculated, even my mistakes.” Says Hugo – he’s made no mistakes with this milkshake though, it’s Incredible. Legend has it, he ventures deep into the woods and climbs trees to retrieve the honey himself. What a man.
Ingredients
Whole Milk (56%), Skimmed Milk (33%), Sugar, Buttermilk Powder, Modified Maize Starch, Fat Reduced Cocoa Powder, Glucose Syrup, Natural Flavourings, Stabilisers (Carrageenan, Guar Gum), Salt.

 

caramel

Caramel Latte
Ingredients
Whole Milk (46%), Skimmed Milk (46%), Sugar, Buttermilk Powder, Modified Maize Starch, Colour (Caramelised Sugar Syrup), Natural Flavourings, Stabilisers (Carrageenan Guar Gum.)

 

pablopouch

Raspberry Jam Doughnut
A game of fetch? Heavens no, this fruity pooch is far too classy for that. He’s so classy he gets paid for his performances with caviar, don’t worry though, there’s none of that in his magnificent shake. That’s because his real love (when his swanky friends aren’t looking) are raspberry jam doughnuts

Ingredients
Whole Milk (45%), Skimmed Milk (45%), Sugar, Buttermilk Powder, Modified Maize Starch, Colour (Beetroot Red), Natural Flavourings, Stabilisers (Carrageenan, Guar Gum)

 

Company: Dairy Crest Limited
Brand: FRijj The Incredible
Slogan: The Incredible
Category: Flavored milk
Origin: UK
Packaging: Bottle
Varieties: Sticky Toffee Pudding, Creamy Banoffee Pie, Honeycomb Choc Swirl, Caramel Latte, Jam Doughnut
Price: £1.49
Website: frijj.co.uk

 

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