The challenge was brand and packaging creation for more than 10 flavors of dried fruits. Each product contains a rich, unique flavor, no additives or artificial flavor enhancers.
The contemporary life has alienated us from nature so much, that we need to develop new ties with it and even the smallest hint of form can make a big difference.
We decided to solve that by creating a concept that relates to nature and translates the product in an attractive way. Originated from the word “harvest”, Harvy dried fruits are our bond to the nature. The shapes of fruits and clean approach to the pouch designs subconsciously highlight the simple and natural ingredients contained within each pack. The simplicity of the packaging conveys the freshness of the dried fruits through visual means.
We set a challenge to create a brand identity using simple shapes and content, so the brand style of Gastropolis has been built in combination of two forms and three elements (one circle, two lines). The logo "a circle and two lines" with the same "plate- cutlery" became the origin of the brand-style language. The logo constantly transforms by dynamic principle and creates radically different culinary corners using the same shapes, that in fact become the part of the corporate style of Gastropolis.
Gastropolis is a modern gourmet food market offering different culinary corners in one location. Our challenge was to develop brand concept and visual identity for such a diversified place.
The branding of Gastropolis is based on the idea of “form as a language of communication”. It’s a simple concept based on human relationship with food. This relationship begins with a "plate-cutlery" motion, which is also viewed as a formal embodiment of Gastropolis corporate style.