Tag Archives: formascope design

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Packaging Spotlight: like a chef by formascope design

 

 

Designed by

formascope design
Yerevan, Armenia

 

Brief

“We are starting creation process of a new, professional line of sauces with unique recipes. We are going to have a full range of tomato sauces in different variations. All of our products are 100% natural with intense flavor and aroma and without addition of conservatives and coloring substances. Sauces should be created for local market and adaptation should be done for US market as well.”

Solution

The idea behind the concept is that each and every person can cook tasty and delicious meals, using the sauces the brand offers. From the brand name “like a chef” it is understandable that the brand helps people feel like chefs and cook like a skilled cuisine chef in their own home. On the back of each package, we’ve rounded up some kitchen lingo to get consumers the vocabulary that will help to also talk like a professional chef in no time.

 

 

 

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Design Spotlight: formascope design Harvy Dried Fruits

 

 

Designed by
formascope design

 

challenge

The challenge was brand and packaging creation for more than 10 flavors of dried fruits. Each product contains a rich, unique flavor, no additives or artificial flavor enhancers.

 

idea/solution

The contemporary life has alienated us from nature so much, that we need to develop new ties with it and even the smallest hint of form can make a big difference.

We decided to solve that by creating a concept that relates to nature and translates the product in an attractive way. Originated from the word “harvest”, Harvy dried fruits are our bond to the nature. The shapes of fruits and clean approach to the pouch designs subconsciously highlight the simple and natural ingredients contained within each pack. The simplicity of the packaging conveys the freshness of the dried fruits through visual means.

 

 

 

 

 

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Packaging Spotlight: Gastropolis Food Market

 

 

Designed by

formascope design
Armenia

 

Brief

We set a challenge to create a brand identity using simple shapes and content, so the brand style of Gastropolis has been built in combination of two forms and three elements (one circle, two lines). The logo "a circle and two lines" with the same "plate- cutlery" became the origin of the brand-style language. The logo constantly transforms by dynamic principle and creates radically different culinary corners using the same shapes, that in fact become the part of the corporate style of Gastropolis.

 

challenge

Gastropolis is a modern gourmet food market offering different culinary corners in one location. Our challenge was to develop brand concept and visual identity for such a diversified place.

idea/solution

The branding of Gastropolis is based on the idea of “form as a language of communication”. It’s a simple concept based on human relationship with food. This relationship begins with a "plate-cutlery" motion, which is also viewed as a formal embodiment of Gastropolis corporate style.

 

 

 

 

 

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