In response to the growing trend for adventurous new flavours, Heinz is launching new Heinz Tomato Ketchup with Mexican Chilli.
Harnessing the growth of traditional Mexican cuisine as one of Britain’s favourite flavours, the sauce is the latest addition to the Heinz Tomato Ketchup Chilli Range which also includes the Heinz Tomato Ketchup with Fiery Chilli variety.
Available in-store in early March, Heinz Tomato Ketchup with Mexican Chilli is available in a 255g pack format with an RRP of £1.09.
The sauce is the latest addition to the Heinz Tomato Ketchup Chilli Range
Best enjoyed as a side-of-plate accompaniment to nachos, fajitas and chilli con carne, the new table sauce delivers a very different flavour from Heinz Tomato Ketchup with Fiery Chilli.
It provides a Mexican herb-filled taste with a kick and all Heinz Tomato Ketchup products, it has no artificial colours, flavours and preservatives.
Heinz Tomato Ketchup with Fiery Chilli and the new Heinz Tomato Ketchup with Mexican Chilli also feature a brand new label as part of a refreshed range design.
To create further stand-out on shelf, both products will sit in coloured trays – red for the Fiery Chilli flavour and bright orange for Mexican Chilli.
Jamie Holtum, Assistant Brand Manager, Heinz Tomato Ketchup, said:
“Consumers are becoming more and more adventurous in the kitchen. Heinz Tomato Ketchup with Mexican Chilli is the perfect way for them to add an extra kick at mealtimes, safe in the knowledge they’re using one of their favourite brands.
“This coupled with the re-design of the Heinz Tomato Ketchup Chilli range really does remind consumers that for a flavour adventure, IT HAS TO BE HEINZ.”
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