Tag Archives: fitness


Company Spotlight: FITLOSOPHY Redefines Integrating Fitness Into Daily Life


Innovative Lifestyle Company Is Dedicated To Helping Others Live Life Fit


fitlosophy, Inc. (www.getfitbook.com), a lifestyle company and creator of the fitbook series of fitness and nutrition journals, seeks to provide people of all ages with the tools necessary to seamlessly integrate fitness into their lives. The mission of fitlosophy is to inspire people to live a healthy, active lifestyle by motivating and supporting them with innovative products. These products seek to change the shape of our world - literally.


Founded in 2008, fitlosophy is widely recognized for the company’s flagship product, the fitbook. The fitbook is a 12-week fitness and nutrition journal for the serious goal-setter to put pen to paper to track progress and reach goals. The brand’s roster also includes other pioneering products, such as the fitfuser water bottle to sweeten your h2O, the dietitian-approved fitportions on-the-go portion plate, digital food scale, fitstep pedometer and more.


Based out of Orange County, fitlosophy was founded in 2008 and is a certified woman-owned business. The company’s mantra that they aim to inspire in their fitbookers is to live life fit. For more information about fitlosophy and the company’s complete line of goal-setting products and programs, please visit www.getfitbook.com










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Tech Spotlight: FLIP2BFIT® Kid’s Fun Fitness Board Games



Welcome to Flip2BFit Fitness Board Games

A new and exciting way to jump, stretch and twist your way  to a healthier happier lifestyle!!! Flip2BFit® the exciting new kid’s fitness board game where you compete, build team spirit and individual goals while stretching, jumping and twisting your way to Springers’ Park!!!  Looking for an easy, interactive way to teach your children about healthy eating options? With Flip2BFit you can increase their physical fitness levels without them even knowing it! Whether you’re building strength, increasing cardio or stretching out to a few yoga poses, you will find Flip2BFit® the most fun you’ve had playing a fitness board game.  Working to prevent childhood obesity one exercise at a time Flip2BFit is this generations answer to Fitness made Fun!




About the company:
Flip2BFit was born out of my resilience, determination, dedication and desire to live a healthy lifestyle and share that knowledge with kids and their families. Flip2BFit motivates and inspires EVERYONE to live a Healthy Lifestyle through connecting them to Yoga, Cardio, Stretching and Strength activities that they can enjoy and do where ever they are. Flip2BFit encourages healthy food choices and brings a platform to Schools, Family Living rooms and backyards around the country for everyone to enjoy Flipping Twisting and Stretching their way to a Healthier Lifestyle!

Heather is the creator of the best-selling Flip2BFit board game, the only fitness board game on the market that gets you up moving and developing self esteem, confidence, leadership skills and learning about fitness and nutrition all while moving around a game board. The incorporates yoga, cardio, stretching and strength activities and has been winning gamer awards for children  as the top fitness board game they can play with friends/family. Heather is also the founder of the Fitness For Africa organization that provides Education Scholarships to vulnerable families across Africa. Read More




Company: Flip2BFit Inc.
Brand: Flip2BFit
Origin: USA
Category: kid’s fitness board games
Claims: increases physical fitness levels
Variants: View Range Here
Where to Buy: Buy Online
Website: flip2bfit.com







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‘LIT’ is a social fitness tracker for the adventurous

LIT is a new kind of activity tracker, designed for those living in action sports. It measures distance, paddles, rotations, airtime, turns, jumps, G-forces, duration, intensity and more. In addition it connects to a social-sharing app to create challenges, take on others or to share activity achievements. Whether you surf, ride, skate or move every action is captured with the rugged and versatile design of LIT from NZN Labs.

Continue Reading @ NSU

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Product Spotlight: Bio-Synergy Skinny Water



Bio-Synergy Skinny Water is a low calorie & functional alternative to high calorie flavored waters and soft drinks.  Bio-Synergy Skinny Water fits perfectly into a hectic lifestyle and can contribute to providing you with the recommended daily amount of water, whilst also assisting to curb cravings and burn calories.  Each bottle is lovingly produced at their UK factory from spring water. Each 500ml bottle is less than 2k/cal.

Ingredient Highlights: Each serving contains chromium which according the Food Standards Agency plays a role in reducing sugar cravings and may play a role in tackling type 2 diabetes.  Each serving contains l-carnitine (an amino acid) which has been the subject of numerous studies regarding fat metabolism.

Full Ingredients: Spring Water, Citric Acid, L-Carnitine Tartrate, Natural Flavoring, Preservatives (Sodium Benzoate, Dimethyl Dicarbonate), Sweetener (Sucralose), Chromium Chloride.

Flavor varieties include:  Pomegranate, Orange and Grapefruit.





Health continues to be the main focus of all food and beverage products and we are seeing lots of new product launches focusing on specific health benefits.  The term skinny is finding its way into many new product names and is targeted towards the health conscious female consumer.  Being skinny is associated with being healthy and right or wrong this is the goal of many people.  Manufacturers will continue to use attractive adjectives such as skinny to lure in consumers that react positively to such words.  The reality is that a balanced diet and regular exercise are the keys to a healthy lifestyle. Until being overweight becomes trendy look for the shelves to be filled with ´skinny ´products.



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Top fitness gadgets of 2013


- Basis fitness watch: Measures heart rate, activity, sleep and temperature.

- Zensorium Tinke: The iPhone accessory measures your breathing and pulse.

- Fitbit Flex: The armband notes your steps, has a a vibrating alarm and connects wirelessly to a phone.

- HAPIfork: The "smart" fork measures how fast and how much you eat with it and uploads data to a phone.

- Masimo iSpO2 Pulse Oximeter: Connects to an iPhone to measure oxygen in your blood.

- Withings Smart Activity Tracker: Records activity and a wearer's heart rate.

- BodyMedia Core 2: The small movement-sensing, temperature-gauging device can be housed in bangles for a fashionable look.

- Spree: Worn in a headband, this gadget tracks temperature, movement and heart rate.

- O-Synce ScreenEye Computer: The sun visor has a hidden head-up display beneath that shows statistics from other linked devices.

- Fitbug Orb: This button-shaped step tracker can be worn like a watch.

View Full Article @ News

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How gaming and data are driving wearable fitness technology

The past year has seen some interesting advancements – and some goofy gadgets – in the way we exercise, but wearable technology still often fails to impress. That’s about to change.

The last year has seen a ton of new health gadgets, widgets and apps hit the market, all looking to crack the code on coaxing tubby Americans to move more. For a glimpse at just some of the ones we’ve covered, check out this, this, this, and this.

But before you run out to get the next blinky shiny device promising to jumpstart a new you in the New Year, it might be helpful to put this broader digital fitness trend in some context.

From motivational apps to “smart” jewelry like Nike’s Fuel Band and Jawbone’s Up, the developers and manufacturers in this space are making two big behavioral bets on the best way to turn couch potatoes into hard bodies. Before you buy anything, you need to know what they are and how likely they are to work for you.

Big Bet #1: The Quantified Self

Ever since the Nike+ debuted in 2009, (see here for a great Wired overview of its impact all we’ve been riding a growing swell of interest in “measure it to manage it” personal data collection. At the pinnacle of that particular niche of geekdom sits the Quantified Self community, whose “Self Knowledge Through Numbers” mantra veers curiously close to an article of faith for a bunch of scientists.

Adherents measure almost everything in their lives, from calories consumed, to hours slept, watts burned and miles traveled – all in a relentless effort to tweak, tune, hack, and refine their baser instincts into their best selves (see Tim Ferriss’ “Four Hour Everything” franchise as a pop-culture example).

Verdict: This is inescapable in the current market – pretty much all of these companies have hitched their wagon to the assumption that “If I can visualize my activity, I’ll be more motivated, and stick with it longer.”

The problem is that there’s a persistent gap between the activity reports, charts and graphs these companies promote and that remarkably sticky issue of human inertia. After all, trend lines and scatter plots are one thing; a well-timed kick in the pants, is another. Put another way, you can have all the data in the world, but without motivation, it’s just noise.

And for those self-starting self trackers who delight in every element of the game, there’s a different trap: spending so much time “fixin’ to get ready to” that their activity-to-analysis ratio tanks and they’re back on the couch where they started – a whole lot smarter to be sure, but none the wiser (and not much leaner).

Recommendation: The team at Basis, who pre-sold their entire inventory for the holidays in the first week of their launch, does a great job tackling the problem of inertia head-on, working on building habits one at a time so they stick, and translating raw data into actionable insights. If you don’t want to get bogged down in the information, and need more gentle and helpful nudges to get out and do more, then Basis might be a good match.

Big Bet #2: The Game-ification of Everything

This one’s been all the talk at think tank confabs for the past few years, from SXSW to TED and beyond (see one here)

At its most ambitious, adding a “game layer” to our frenzied lives is supposed to turn us into choose-our-own adventure versions of Pavlov’s dogs – checking in on location apps, coming back to our social network pages every hour, snapping up daily deals. For anyone that’s been suckered into buying, selling, gifting or grifting points, badges, vegetables or other markers of digital accomplishment and clogging friends’ feeds or inboxes – you’ve been gameified.

Still, our current fitness world, filled as it is with flatscreen TVs and Stairmasters, could do with a little more fun and games.

Transparent though they may be, these efforts to engage our sense of competition and accomplishment are helping more of us stick with our regimes, and get the dual benefit of charting progress and comparing ourselves to others. A recent Atlantic cover story rightly outed the current gaming fever as a resurgence of psychologist B.F Skinner’s Behaviorism. After years of battling the middle age bulge, the author found success by harnessing a few of these apps and devices to lose thirty pounds and, at least at press time, keep it off.

Verdict: Despite the hype, Game-ification 1.0 is done – just look at Zynga’s stock price. Location-based tech-darling Foursquare has revamped its business model after the novelty wore off their check-ins, and we expect a similar drop off in stickiness with most of these first wave fitness platforms.

Nike’s first Fuel effort fits squarely in the category. Unless you’re such an enthusiast that you’re intrigued by the score-keeping and tracking for it’s own sake, don’t hold out excessive hope that this is going to do for you what your Nordic-Trak rusting in the basement never could.

Given development lag times, though, expect to see more of these early attempts at game-ified fitness flush through the pipeline next year. As late as June, I advised a developer creating a new online/offline interactive wellness game for one of the big three console makers, and they were firmly stuck in the “badges and widgets” ghetto. The intention is good, but in terms of practical effects on the average exerciser, this stuff is pulling grade school levers when we need the grad school version.

Recommendation: If you want engagement and distraction from the usual grind of working out, and crave the actual or virtual company of others as you just do it, stay tuned for the new developments coming out of Portland and Nike’s Fuel program.

Just announced late this year, Nike is opening up the Fuel universe to third-party developers and launching a partnership with Xbox Kinect.

While in the past, online exercise hasn’t played out to much effect (see Nintendo’s Wii Fit hype cycle), Nike’s efforts with Microsoft and their interactive video games go well beyond air tennis in your living room – things like harnessing advanced movement tracking/analysis and dropping you into games as your favorite Nike pro athlete. You will actually be able to Fuel points you’ve earned in real life as points in the games.

Think about that for a minute: Fake real pro athletes in 2D powered by real amateur athletes in 3D! How’s that for a postmodern take on losing your spare tire?

By kicking down the walls between their platform, their third-party developers, and their users’ Xbox and their physical activities, Nike puts us on the edge of some interesting potential progressions in fitness technology.


If you’re a die-hard early adopter who delights in newest-coolest and doesn’t mind the occasional bug, then jump in. There are more than enough interesting products out there right now to keep you glued to your wrist and the tech blogs that can tell you what those lights and numbers actually mean.

For the rest of us, 2013 is cooking up some truly intriguing developments, like sensors that tell us much more than steps counted or calories burned, and digital worlds that swallow us whole, only to spit us out again, more fit and more engaged with our physical selves.

Quantified and Game-ified Selves are here to stay, so the question is: what counts, and who’s keeping score?

Full Article @ DigitalTrends

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