Tag Archives: Fiber


Industry News: i won! organics Launches New High Protein, High Fiber, Low-Net Carb Organic Protein Crackers at Natural Products Expo West 2017



Company Continues to Build its Leadership Position in Plant-Based, High Protein Snack Category

SAN FRANCISCO, Feb. 28, 2017 /PRNewswire/ -- i won! organics today announced its plans to launch a new protein snack at Natural Products Expo West 2017, March 8 - 12 in Anaheim, CA. The new Protein Crackers, which are high in fiber, low in net carbohydrates, and high in protein, are like nothing else on the market. They come as the Company's second offering in the plant-based, high protein snack category.

"Some call it risky, I call it confidence," said Mark Samuel, Founder and CEO of i won! organics. "We know why we're on a mission to build this category: Consumers need better-for-you snack options and we're excited to continue providing that with this new protein cracker."

In May 2016, i won! organics became the first company to launch an organic, plant-based, high protein snack with its line of Protein Chips, available in Cinnamon French Toast, Sriracha, Sea Salt, BBQ and Ranch. Already sold in hundreds of independent natural grocers throughout the country, and more than 500 Vitamin Shoppe and Bed Bath & Beyond locations, i won! organics expects to be in more than one thousand US stores within the next 12 months.

"We're well positioned to be a leader in the high protein, organic, plant-based, snack category," said Aaron Younessi, Sales Director at i won! organics.

Most recently, i won! organics partnered with Mollie Stones and Bristol Farms, two of the biggest natural grocers on the west coast, which will both have its popular Protein Chip available in the coming weeks. Additionally, i won! organics has plans to launch in Huckleberry's (Washington), H.E.B. (Texas), and Wegmans' (north-east US) by April 2017.

"We want nothing more than to have our snacks in the kitchen cabinets of every consumer around the globe," said Samuel.

In addition to feeling good about making a healthy snacking choice, consumers can also feel great about the fact that i won! organics donates a percentage of profits back to youth organizations and local communities.

The new Protein Cracker will be available at booth 8065.

About i won! organics

i won! organics is filling the void in the snack food marketplace where great tasting, plant-based, organic and non-GMO, high protein snacks simply don't exist. As more people start paying closer attention to the food they are eating and where it comes from, i won! is already way ahead of them. We use non-GMO ingredients because we want consumers to know that our natural foods haven't been altered in any way. We choose only organic ingredients because they're cleaner, they're healthier and they make us feel good. Health conscious consumers as well as fitness enthusiasts and parents want high protein products that taste good for themselves and for their families. We're here to deliver. i won! organics holds its ingredients to the highest standards and developed i won! protein chips as the first product in a future line of great snacks. For more information visit: http://iwonorganics.com/







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Supplement Spotlight: Sunfiber All Natural Fiber

Tomorrow’s Nutrition Sunfiber® delivers 6 grams of clinically proven, clear, grit free soluble fiber. A true regulating fiber, improves both conditions of occasional constipation and poor elimination as well as occasional diarrhea and loose stools. The result is regularity with healthy consistency.*

Tomorrow’s Nutrition Sunfiber promotes intestinal and colon health, aids in the transit of food through the intestines, promotes the absorption of essential minerals and helps control the glycemic index of foods.*

Tomorrow’s Nutrition Sunfiber dissolves fast and clear in your favorite beverage and won’t alter the taste or texture of foods. Sunfiber may be added to recipes when cooking and baking. Simply stir in Sunfiber until dissolved.




Benefits of Sunfiber

•Excellent source of fiber, delivering 6 grams of soluble fiber per serving

•Provides true regularity without excess gas or bloating*

•Prebiotic fiber that maintains a healthy microflora balance*

•Not only helps with occasional constipation, but uniquely helps with occasional diarrhea as well, returning stool content to a normal healthy state*

•Unlike a number of other fibers, Sunfiber will not lead to a state of diarrhea with frequent consumption*

• Combats increased blood glucose levels by controlling the glycemic index of foods*

•Doesn't lead to excessive bloating, cramping, and gas that most fiber supplements are known for*

•Improves the absorption of minerals, including magnesium and calcium.* Other fibers often decrease absorption rates

•All natural and 100% gluten free (many so called gluten free fibers contain levels up to 20 ppm)

•No dairy, soy, sugar, salt, wheat, eggs, artificial flavors or other potential allergens

•Doesn't impact the flavor, color, texture or aroma of food or beverages it's added to, allowing it to be mixed with a variety of substances from juice and coffee to bakery products

- True Regulating All Natural Fiber*
- Promotes Digestive Health*
- Dissolves Fast and Clear
- No Grit - No Taste
- Gluten Free | Non-Dairy | Vegetarian








About the Company
Sunfiber is tasteless, colorless, odorless, gluten free, and readily dissolves in water. A true regulating fiber, it improves both conditions of constipation and diarrhea. The result is regularity with healthy consistency. Sunfiber dissolves rapidly and crystal clear in your favorite beverages. It won’t alter the taste or texture of foods. Sunfiber may be added to recipes when cooking or baking.


Company: Sunfiber
Brand:  Sunfiber
Origin:  US
Category:  Supplements
Packaging: 210g
Claims: Gluten Free, Non Dairy, Vegetarian, Promotes Digestive Health, Kosher
Variants:  View product range here
Price: $24.99
Where to Buy:  Buy Online
Website: sunfiber.com








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premama feat4

Supplement Spotlight: Premama Digestive Aid Prenatal Fiber and Probiotic Chew



  • Supports healthy digestion and a healthy immune system during pregnancy
  • May ease constipation, bloating and other minor digestive discomforts associated with pregnancy
  • Formulated with 1 Billion CFUs of Probiotics and 2g of Fiber per chew
  • Vegetarian, naturally flavored
  • Vanilla Caramel flavored



Premama Digestive Aid Ingredients


Dietary fiber to help maintain regular bowel movements.*

Probiotics to help support a healthy intestinal balance an the immune system.**




Eat 1-4 chews daily. Each chew contains 2g of fiber and 1 billion CFUs of probiotics. Chew thoroughly before swallowing.



About the company

Premama® was born from the idea that daily prenatal essentials and maternity supplements should be easy to take and easy on the stomach. Since 2011, Premama has endeavored to make all moms happier with its best-in-class line of natural powdered supplements formulated to support preconception through postnatal nutritional needs, concerns and conditions.

Our pill-free, drink mix solutions contain high-quality, clinically-studied and physician-approved ingredients, and are designed to blend seamlessly with liquids and soft foods. Just mix and enjoy! The award winning Premama is available online at drinkpremama.com and retailers across the US, including GNC, CVS, Sprout’s, Buy Buy Baby, Vitamin Shoppe, H-E-B, Target.com, Diapers.com, Jet.com and Amazon.



Company: Premama
Brand: Digestive Aid Prenatal Fiber and Probiotic Chew
Origin: US
Category: Supplement
Packaging: 28 chews
Claims: Supports healthy digestion and a healthy immune system during pregnancy
Variants: View Full Range Here
Price: $15.99
Where to Buy: Buy Online, Store Locator
Website: https://www.drinkpremama.com/



Premama® Digestive Aid



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Food Spotlight: Jilly V’s Jumpstarter


Packed with nutrition, this breakfast or on-the-go snack is the
perfect combination of organic yogurt, rolled oats, organic chia seeds
+ low sugar fruit compote!

Perfect for the hungry, the time-starved or the picky, picky eater. Jumpstarters are an ideal breakfast or nutrient-rich snack. (And kids won’t even know they’re healthy!)

Designed as a healthy, grab-and-go breakfast option, Jumpstarters will keep you full and provide
slow-release energy to fuel your day. Using live-culture yogurt, Jumpstarters are great for gut and digestive health as well.

Jumpstarters are made from organic yogurt, organic chia, thick-cut oats and locally-made, low-sugar fruit compotes and have 10 grams of protein, over 20% of your daily fibre, 20% of your calcium, 30% of your vitamin D, 15% of your daily iron, plus a healthy dose of Omega 3 and Omega 6. All for less than 290 calories each and with less than 10 grams of added sugar per serving!


We have sourced cups and lids made from reusable and recyclable Polypropylene (PP).
The David Suzuki Foundation indicates that PP is "[c]onsidered one of the safest plastics."
Click here to read more. Wash and re-use the cups and lids for making salad dressings or storing food!


About the Company
JillyV's started because of a problem. After a morning workout, we couldn't find anything we wanted to eat that was nutrition packed, filling, delicious and a fast all-in-one. Jillian Hull, our founder, started bringing her Jumpstarters along to fill this need and soon everyone was asking for them. That was the beginning and we've been running as fast as we can to keep up with demand ever since!

Our values are simple. Use the best ingredients, work with the best people and try our best to do good work in the communities we serve. We make products that truly feed people. There are no artificial ingredients, colours or sweeteners in our JumpStarters or JumpPacks. We use organic dairy and chia and our products are 100% GM free. We are there for those who want to make truly healthy choices without sacrificing flavour.



Company: JillyV's
Brand: Jumpstarter
Origin: Canada
Category: Yogurt
Packaging: 227g
Claims: Fiber, Protein, Calcium, Low Sugar
Variants: View Range Here
Where to Buy: Store Locator
Website: jillyvs.com






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bob's feat1

Supplement Spotlight: Bob’s Red Mill Protein & Fiber Nutritional Booster



Get your protein, fiber and probiotics on the go with Bob’s Red Mill Protein & Fiber Nutritional Booster! This unique blend is made from pea protein powder, chicory root fiber, psyllium husk powder, chia seeds and beneficial probiotics. It is unflavored, unsweetened, gluten free, vegan, a good source of omega-3, excellent source of iron, and high in protein and fiber.

For a quick and easy protein shake, add 1/3 cup Protein & Fiber Powder to 8 oz juice or milk, blend, and enjoy.

To make a smoothie, blend 1/3 cup Protein & Fiber Powder with 1 cup fruit, ¬Ω cup water or milk and a handful of ice.

Recipes for these delicious drinks are included on the product package: Sunshine Daydream Smoothie, Green Machine Smoothie, PB&J Smoothie, Berry Peachy Smoothie, and Doctor’s Orders Shake.



  • 20g plant-based protein per serving
  • 12g fiber per serving (9 g soluble fiber)
  • Beneficial Bacillus coagulans probiotics
  • Good source of omega-3 fatty acids
  • 35% RDA iron per serving
  • Gluten free
  • Vegan
  • No soy ingredients
  • No dairy ingredients
  • Unsweetened
  • Unflavored



Nutrient Facts
Serving Size: 1/3 cup (41g)
Servings Per Container: 11
Amount Per Serving % Daily

Calories from Fat

Total Fat
3 g
5 %
     Saturated Fat
0.5 g
3 %
     Trans Fat
0 g
0 %
0 mg
0 %
250 mg
10 %
Total Carbohydrate
14 g
5 %
     Dietary Fiber
12 g
48 %
1 g
20 g
40 %

Vitamin A
0 %
Vitamin C
0 %
4 %
35 %

* Percent Daily Values (DV) are based on a 2000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.

Pea Protein Powder, Chicory Root Fiber, Chia Seed, Psyllium Fiber Powder, Probiotic (Organic Inulin, Bacillus coagulans GBI-30 6086)Manufactured in a facility that also uses tree nuts and soy.



About the company


Before you get to know about our business, you need to meet the man behind it — Bob Moore. You'll recognize his friendly face on our products and if you ever tour our mill or visit the Bob's Red Mill Whole Grain Store and Visitor's Center you might even get to meet the man himself. For over three decades, Bob has been committed to providing people everywhere with the best quality foods available.

His passion for health and belief in taking care of one another is as strong today as it was when he first started the business with his wife, Charlee, all those years ago. Bob plays a fundamental role in the daily operations of the business and his enthusiasm and 'honest-to-goodness' approach are shared with every one of his employees. It's this passion for providing the very best nutritional whole grains that has helped make us the leading name in health foods across the country.



Company: Bob's Red Mill
Brand: Protein & Fiber Nutritional Booster
Slogan: To Your Good Health
Origin: US
Category: Supplements
Packaging:  16 oz. and 32 oz. bags
Claims:  20g plant-based protein, 35% RDA iron per serving,
Variants: View product range here
Price:  16 oz. $29.99, 32 oz. $56.99
Where to Buy: US, Buy Online, Store Locator
Website: http://www.bobsredmill.com/



bob's 1



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activia feat3

Dairy Spotlight: Activia Fiber Vanilla & Cereal



Activia Fiber Vanilla & Cereal probiotic yogurt is a good source of fiber. With scrumptious cereal pieces, fiber and the exclusive probiotic benefits of Activia®, you'll love how you feel inside when your mornings begin with Activia Fiber.





About the company

Activia makes delicious, creamy yogurts and smoothies that taste good and help you feel good inside.

Bifidus Regularis is found in large quantities in Activia, and remains stable throughout the product shelf life as a live culture in sufficient numbers for Activia to have its beneficial effects.



Company: Activia
Brand:  Fiber Vanilla & Cereal
Slogan:  Activia
Origin: US
Category: Yogurt
Packaging:  113g
Claims:  Contains milk and wheat.
Variants: View product range here
Price: Coming soon
Where to Buy: US, Store Locator
Website: http://activia.us.com/



activia 3




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Daily Insight: Attention Towards Fiber



High protein intake in foods and beverages and consuming low fiber in diet is causing problems among consumers such as digestive health problems and constipation. High protein level is also a cause for obesity as it increases the overall cholesterol level in the body. In addition to that, high-protein diet can suck more calcium than normal out of the body and that results in osteoporosis and kidney stones. Thus, increased use of protein in diets is causing multiple problems and now consumers are becoming better informed of not to have such high intake of protein in their diets. Datamonitor Consumer predicts that the majority of the people currently are already having a protein rich diet and becoming aware of the dangers such intake can have on their health.

The imbalance of protein and fiber in the diet has led to increased attention to details of ingredients by the consumers. Young adults have been severely affected by high protein intake and thus are looking out for eating options rich in both fiber and protein and not only the protein. Thus, marketers and innovators need to focus on both fiber and protein to cater to these young adults. Consumers are on the lookout for natural options and thus terms like “low in fat” or “high in protein” will not appeal anymore to them. Thus, for brands to stay relevant marketing managers will have to target appropriately and meet the demands of consumers. The trend of balanced diet will mean that brands will have to reassess how they market their products. In order to be successful brand managers will have to respond to this dietary trend.


Author: Farah Jawad


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Snack Spotlight: Health Warrior Protein Chia Bars


Health Warrior Chia Protein Bars are loaded with 10g of plant protein from chia, quinoa, oats, and peas. No soy. No whey. Gluten free, these 200 calorie bars come in four flavors and have half the of sugar of many leading protein bars.


Flavors: Dark Chocolate Coconut Sea Salt, Honey Almond, Lemon Goldenberry, Peanut Butter Cacao








About the Company
Five centuries after the Aztec Warriors built an empire on the power of Chia, we learned about the benefits of Chia while reading the best-selling book Born to Run, about the Tarahumara Indians and their jaw-dropping long-distance runs. The Tarahumara, like the Aztecs before them, are Powered by Chia.

We looked into it further, and were floored by what we found. Turns out Chia is one of the most nutrient-dense foods on the planet.

We started eating Chia every day, on everything. Suddenly we were working out harder, lifting heavier, feeling stronger, and running farther, faster.

With that, Health Warrior was born.


Company: Health Warrior
Brand: Health Warrior
Category: Bars
Origin: USA
Packaging: 50g
Claims: 10g of Plant Protein, Vegan, Gluten Free, Soy Free, Dairy Free, High in Fiber, Omega
Variants: Dark Chocolate Coconut Sea Salt, Honey Almond, Lemon Goldenberry, Peanut Butter Cacao
Price: Coming Soon
Where to buy: Direct on Website, Store Locator
Website: healthwarrior.com






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Frozen Dessert Spotlight: ProYo Premium Vanilla Bean High Protein Frozen Yogurt



Premium natural vanilla and flecks of rich aromatic vanilla beans are gently folded into creamy probiotic yogurt to produce a high protein frozen yogurt that tastes like premium ice cream. Who knew 20 grams of protein and 140 calories could taste so good?All the pleasure without the guilt… ProYo – “The Anytime Frozen Treat”




Treat Yo Self

High Protein
Low Fat
Good Source of Fiber
GMO Free
Gluten and Soy Free
rBST and rBGH Free
No Artificial Flavoring
Calories Per Serving: 160




INGREDIENTS: Skim Milk*, Whole Milk, Whey Protein Concentrate, Cane Sugar, Organic Inulin, Natural Flavors, Organic Tapioca Dextrose, Ground Vanilla Beans, Stevia Extract.
All ingredients listed above are GMO Free.
Contains the following allergens: Milk.

This product is processed in a facility that also processes eggs, peanuts, soy and wheat.
*Cultured with the following live active cultures: Bifidobacterium lactis, Lactobacillus acidophilus, Lactobacillus bulgaricus, Lactobacillus lactis, Streptococcus thermophiles.







About the Company
Each ProYo is crafted from creamy high-protein probiotic yogurt and healthy ingredients to create a delicious and nutritious “anytime frozen treat” loaded with 20 grams of protein.

Enjoy the convenience and health benefits of ProYo anytime… as breakfast on the go, a pre or post-workout boost, a base for a smoothie, a distinctive dessert, or a late-night treat.

At ProYo, we are committed to providing a unique blend of taste and nutrition to enhance and promote a healthy and rewarding lifestyle. ProYo contains no artificial preservatives, colors, or flavors and is ideal for people of all ages. Read More



Company: ProYo Frozen Yogurt
Brand: ProYo
Slogan: The Anytime Frozen Treat
Origin: USA
Category: Yogurt
Packaging: 3 - 4fl oz tubes
Claims: High protein, Probiotic, Low Fat, Soy Free, Gluten Free
Variants: View Range Here
Price: Coming Soon
Where to Buy: Store Locator
Website: proyofrozenyogurt.com








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Fruit Snack Spotlight: Nutiva Chiapple



We can all agree that health is important, and we know that eating nutritious food is one of the best ways to stay healthy. For most of us, it can be a challenge to get the nutrients we want because we’re busy and constantly on the go. Not anymore.

CHIApple is a blend of organic apples with chia seeds, fruit and spices. The delicious flavors of Pure Apple, Coconut Mango or Apple Pie Spice are available in a handy squeeze pouch. Toss it in your gym bag for a post-workout boost, take it with you on a hike, or add them to your kid’s lunchbox. Each serving contains 800mg of omega-3 fatty acids and 3 grams of fiber, for a snack that is flavorful and satisfying.

CHIApple is also available in a 24oz glass jar. You can add it by the spoonful to oatmeal or smoothies or use it to make moist, delicious baked goods.

Once a vital source of nourishment for the ancient Aztecs and Mayans, chia seeds are making a strong comeback in modern healthy diets. Chia seeds are an excellent source of omega-3 fatty acids, protein, rare antioxidants, fiber and magnesium. Explore our Pinterest Board {How to Use Chia} to learn more about chia.

CHIApple is available at Whole Foods Markets. It will be coming soon to additional stores and online retailers, including nutiva.com. All Nutiva products are organic and Non-GMO.



About the company:

Super people deserve superfoods. For Nutiva, it starts with organic, non-GMO farming—done without chemical pesticides or fertilizers. Our pure superfoods provide vital nutrition while accelerating the organic food movement.

Serving as catalysts, innovators and pathfinders, we inform and inspire, offering thoughtful solutions to planetary challenges. As these ideas take root, communities everywhere are strengthened.  We’re B Corp and Green Business certified, holding ourselves accountable to sustainable principles by reducing our carbon footprint, becoming a zero waste facility, and donating 1 percent of our sales. Read More





Company: Nutiva, Inc.
Brand: Nutiva
Origin: USA
Category: Fruit Snacks
Packaging: 99g pouch, 680g glass jar
Claims: Organic. Non-GMO. Omega, Fiber
Variants: View Range Here
Price: Coming Soon
Where to Buy: Buy Online, Store Locator
Website: nutiva.com










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