Tag Archives: expo west


Packaging Spotlight: Path of Life Brand to Showcase New Packaging at Expo West



CHICAGO, March 4, 2019 /PRNewswire/ -- Path of Life, known for their plant-based gourmet quinoa and veggie blend side dishes, is gearing up to debut their exciting new look at this year's Natural Products Expo West Booth 120.

Made with simple, all-natural ingredients, Path of Life's savory sides have upgraded their packaging after a complete rebrand to include bright colors, funny catchphrases, and tasty recipes. The fresh design will also now include the gluten-free, Non-GMO Project Verified seal for the entire line-up, staying true to their core mission: "Live simple… Grown simple  simple ingredients, simple preservation and simple to prepare."

"We're growing up!" said Audrea Fulton, vice president of sales for Path of Life. "We've been in the market for 3 years – now we're ready to take the brand to the next level. Our new look and messaging set the stage for new line extensions later this fall. With the changes made to the brand, we feel consumers will resonate with our live simple messaging."

Aiming to dispel the notion that healthy food doesn't taste good, Fulton shared how Path of Life places great importance on making sure each item they put out into the market has great taste and flavor.

The attention-grabbing rebrand aims to attract family-friendly Millennial shoppers who are short on time but crave a healthy, home-cooked meal. All Path of Life sides are gluten-free, non-GMO, ready in 6 minutes or less and made with plant-based ingredients.

"The new look has attitude and brings our brand to life," explained Fulton. "It's fun, it's edgy and more informative so consumers don't have to wonder how to use and apply the dishes – making meal prepping a breeze."

Come check out and taste the flavorful sides for yourself at Booth 120. To join the fun and vote #TeamQuinoa or #TeamCauli, follow @pathoflifebrand on social with the hashtag #celebratesides.

Natural Products Expo West, the leading trade show in the natural, organic and healthy products industry, will be held from March 5-9, 2019 at the Anaheim Convention Center located at 800 West Katella Avenue, Anaheim, CA 92802. For more information, please visit www.expowest.com.

About Path of Life
As one of the fastest growing all-natural frozen plant-based brands, Path of Life is a family owned, natural and organic food company based in Chicago, Illinois. Created with the desire to make eating better, flavorful and easy for the entire family, Path of Life products are simply good, clean food.


Path of Life's Southwest Mango Quinoa Blend

Path of Life's Southwest Mango Quinoa Blend





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Snack Spotlight: Joolies Brand Debuts at Expo West, Bringing Organic Medjool Dates Straight from Farm to Global Snacking Market



Kohl Family Farm and Venice Brands Partner to Launch a New Lifestyle Brand

LOS ANGELES, Feb. 27, 2019 /PRNewswire/ -- Joolies, a new organic medjool date company is celebrating its official launch at Natural Products Expo West in Anaheim, California this March. The brand is a partnership between Venice Brands and the Kohl Family Farm.  Joolies will be co-exhibiting in the North Hall, Booth N2330 with The Osso Good Company, another Venice Brands company.

One of the largest organic medjool date growers, Kohl Family Farm has been in the date-ing business for over 17 years, with 25,000 medjool date palm trees flourishing on its 500-acre ranch in Coachella Valley, California. The medjool dates from the Kohl Family Farm have not been sold directly to the consumer – that is until now.

The decision to launch the Joolies brand was motivated by a desire to control the journey of each medjool date, from the farm to consumers' homes and kitchens in order to truly ensure and deliver the highest quality fruit. David Kohl of Kohl Family Farm hoped to move away from the date industry status quo to allow for higher efficiency and product innovation.

"Our medjool dates are the best quality dates out there, and we want to introduce Joolies as the organic difference consumers can trust. We invest in our people and technology to continually innovate. Each date is hand-picked to ensure that it's harvested at its peak," said Joolies co-founder, David Kohl, whose grandfather started the farm in 1979.

The farm committed early on to organic and sustainable agricultural practices because of a belief that it was the right way to treat the earth and the way they wanted to feed their own families. Coachella Valley has a naturally perfect environment to grow high-quality dates – abundant sunshine, the right soil, and pristine water from the Colorado River.

"Medjool dates are also known as 'the king of dates.' We're excited to shift consumer perception of dates as primarily ingredients or a special-occasion treat because they're actually perfect for snacking. Being a fresh fruit and never dried, Joolies dates are a great source of natural energy and fiber, they taste delicious with no need for added sugar or processing and don't spike your blood sugar," said Mark Masten, CEO of Joolies.

Mark brings years of experience growing brands in the intersection of produce and consumer brands, having previously led sales and marketing at food titan, The Wonderful Company for POM and Wonderful Pistachios as well as at consumer snacking brand PopChips.

"We take pride in owning our farm, guaranteeing Joolies organic fruit and that the future pipeline of product offerings come from a single source. Dates are incredibly versatile and we see Joolies as a household brand," said Greg Willsey. Co-founder of Joolies and owner of Venice Brands, Willsey also brings past experience from The Wonderful Company, POM Wonderful and Monogram Capital.

Joolies is on a mission to bring the misunderstood medjool date to the forefront of consumers' minds, from its palm trees to snackers' palms. Today medjool dates are viewed behind the scenes as an ingredient in recipes and popular healthy snacks. Joolies wants to celebrate the California Superfruit in its fresh whole-food form, dubbing it "California Palm Tree Candy."

The Joolies team knew building a brand around a commoditized, yet loved by all, fruit would be an exciting challenge. But knew this could be achieved with modern and vibrant packaging to stand out from the antiquated date set currently in produce. That's why partnering with branding agency Hatch Design was a perfect fit. Hatch Design has a proven track record for building brands that breakthrough and redefine their categories, such as KRAVE beef jerky, Smashmallow snackable marshmallows and Simple Mills baking mixes, to name a few.

Bright colors pop on shelf and communicate the California grown, hand-harvested, always fresh (never dried) nature of the medjool date.  Joolies vibrant look wakes up the sleepy category in an eco-friendly box that can easily be held in your hand, displayed on your counter, packed conveniently in your work bag and of course, proudly snapped on Instagram– a vast dichotomy from the clamshell analog.

Joolies is debuting the brand at Expo West, showcasing consumer packs of 15oz Organic Whole Fruit, 12oz Organic Pitted Fruit and an 18.5oz 100% Organic Medjool Date Syrup. These products will be available for retail distribution this spring. Joolies organic medjool dates will be available in bulk sizes to wholesale customers domestically and internationally immediately.

About Joolies

Joolies brings delicious, organic medjool dates from our palms to yours as a delicious, healthy on-the-go option for snackers everywhere. Medjool dates, also known as the king of dates, are a great source of energy, have a low glycemic index, and are full of beneficial nutrients. Best of all, handpicked from the tree and carefully packed at peak ripeness. A joint partnership between the Kohl Family Farm and Venice Brands, Joolies is on a mission to share the nutritious goodness of organic medjool dates grown in the sunny Coachella Valley of Southern California. The newly formed team also includes Kara Connor who brings a wealth of knowledge from the date industry at La Quinta Date growers and The Kohl Family Farm, Amanda Sains, formerly of B'more, Emily Lee of Venice Brands and Bare Snacks, Caitlin Gezon of Budweiser and the Doehler Group Operations, Samantha Carsey of fashion brand, Mink Pink.  Learn more at www.joolies.com.

About Venice Brands

Based in Southern California, Venice Brands seeks to build category leaders in the consumer goods space, primarily food, beverage, pet and wellness. With an experienced team of leaders, investors and functional experts who have spent years building successful consumer brands, Venice Brands works closely with its brands to help them scale by providing very hands-on strategic, operating, and financial resources. Learn more at www.VeniceBrands.com.



Joolies LLC

Joolies LLC


Joolies LLC

Joolies LLC




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Industry News: i won! organics Launches New High Protein, High Fiber, Low-Net Carb Organic Protein Crackers at Natural Products Expo West 2017



Company Continues to Build its Leadership Position in Plant-Based, High Protein Snack Category

SAN FRANCISCO, Feb. 28, 2017 /PRNewswire/ -- i won! organics today announced its plans to launch a new protein snack at Natural Products Expo West 2017, March 8 - 12 in Anaheim, CA. The new Protein Crackers, which are high in fiber, low in net carbohydrates, and high in protein, are like nothing else on the market. They come as the Company's second offering in the plant-based, high protein snack category.

"Some call it risky, I call it confidence," said Mark Samuel, Founder and CEO of i won! organics. "We know why we're on a mission to build this category: Consumers need better-for-you snack options and we're excited to continue providing that with this new protein cracker."

In May 2016, i won! organics became the first company to launch an organic, plant-based, high protein snack with its line of Protein Chips, available in Cinnamon French Toast, Sriracha, Sea Salt, BBQ and Ranch. Already sold in hundreds of independent natural grocers throughout the country, and more than 500 Vitamin Shoppe and Bed Bath & Beyond locations, i won! organics expects to be in more than one thousand US stores within the next 12 months.

"We're well positioned to be a leader in the high protein, organic, plant-based, snack category," said Aaron Younessi, Sales Director at i won! organics.

Most recently, i won! organics partnered with Mollie Stones and Bristol Farms, two of the biggest natural grocers on the west coast, which will both have its popular Protein Chip available in the coming weeks. Additionally, i won! organics has plans to launch in Huckleberry's (Washington), H.E.B. (Texas), and Wegmans' (north-east US) by April 2017.

"We want nothing more than to have our snacks in the kitchen cabinets of every consumer around the globe," said Samuel.

In addition to feeling good about making a healthy snacking choice, consumers can also feel great about the fact that i won! organics donates a percentage of profits back to youth organizations and local communities.

The new Protein Cracker will be available at booth 8065.

About i won! organics

i won! organics is filling the void in the snack food marketplace where great tasting, plant-based, organic and non-GMO, high protein snacks simply don't exist. As more people start paying closer attention to the food they are eating and where it comes from, i won! is already way ahead of them. We use non-GMO ingredients because we want consumers to know that our natural foods haven't been altered in any way. We choose only organic ingredients because they're cleaner, they're healthier and they make us feel good. Health conscious consumers as well as fitness enthusiasts and parents want high protein products that taste good for themselves and for their families. We're here to deliver. i won! organics holds its ingredients to the highest standards and developed i won! protein chips as the first product in a future line of great snacks. For more information visit: http://iwonorganics.com/







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Drink Spotlight: Carmit Launches Vegan Milk-style Chocolate



New alternative to milk chocolate to launch at Natural Products Expo West

TEL AVIV, Israel, Feb. 13, 2017 /PRNewswire/ -- Private-label firm Carmit Candy Industries Ltd., renowned specialist of gluten-free wafers, will launch its new vegan line of milk chocolate snacks, coins and buttons at Natural Product Expo West March 9-12. Visitors are invited to sample the creamy, all-natural clean-label chocolates at the Carmit booth, No. 5891.

The new product line is not only lactose-free but fully dairy-free, - and gluten-free, addressing leading allergy concerns with sweet indulgence. Children and adults who love chocolate—and who doesn't? — can enjoy the favored treat without compromising on taste.

"Most vegan chocolate is dark chocolate, but Carmit's chocolatiers have developed a 'milk' chocolate without dairy or milk," says Adrian Sagman, VP of International Sales and Marketing for Carmit.

The dairy-free chocolate line comes in two types, white chocolate and standard light brown milk-style chocolate. Both are available in a range of sizes and shapes for each target market. Tablets are available in 85 and 100g, snack bars of 35g and buttons of 25g bags and coins in  Netlons. All products are available for private label branding. All products in the line are kosher certified. Carmit is renowned specialist of gluten-free, dairy-free and no added sugar confectionery and bakery products.

"The real challenge in developing this vegan chocolate line was to mimic the taste and texture of creamy milk chocolate, without compromising on texture or flavor, or by using synthetic ingredients, dairy  or milk," adds Sagman. "The Carmit R&D team used simple, clean and natural ingredients, testing a range of raw materials and ingredients, in different quantities, to achieve an authentic milk chocolate look & feel."

"As experts in gluten-free and dairy-free confectionery, it was important for us to 'break the code' of vegan milk-style chocolate that has exemplary flavor," explains Sagman. "Vegans and consumers who suffer from dairy allergies deserve a tasty chocolate snack."

About Carmit

Carmit Candy Industries Ltd. is a leading private-label manufacturer of gluten-free, dairy-free  and no added sugar confectionery and bakery products. Located in Israel, Carmit has a state-of-the art facility that produces gluten-free wafers, dairy-free chocolate & chocolate coins and no added sugar versions.

The Carmit plant is kosher, GFCO and BRC certified, approved suppliers for Nestlé and Unilever.

Visit us and try delicious samples at Natural Product Expo West, booth #5891





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Industry News: Sonoma Flatbreads Introduces New Organic Line at Expo West


Sonoma Flatbreads™, a leader in Gluten-Free pizzas, adds
more options for consumersseeking a healthier lifestyle:  

New Organic Varieties
Sonoma Flatbreads™ introduces taste bud tempting, USDA Organic Certified pizzas.


Columbus, Ohio (March 7, 2016) – Sonoma Flatbreads™, the trusted brand of artisanal, gluten-free flatbread pizzas made with only the finest, freshest ingredients, debuts new Organic, non-GMO/GE line of pizzas available in four crowd-pleasing flavors.

From the beginning, with a focus on simple yet flavor-packed ingredients that any pizza lover would recognize, the forward-thinking company made responsible sourcing and top quality its priorities. All Sonoma Flatbreads™ are free from artificial colors and flavors with no preservatives, allowing the real flavors to shine through. After the success of the Gluten-Free line, the company realized there were few choices in the frozen pizza aisle that provided Organic and non-GMO/GE ingredients yet still tasted great. Using their 50 year experience in the pizza category, they created four delicious varieties on a thin and crispy crust that appeals to even the most discerning palate.

“We’re excited to now deliver an Organic line because it gives customers one more assurance of our commitment to offering the highest-quality flatbreads,” said Stan Jacot Executive Vice President and General Manager for Jane’s Dough Foods, maker of Sonoma Flatbreads™. “We’re 100-percent dedicated to providing a delicious experience that also offers ingredient peace of mind.”


Real Ingredients, Really Good
Appealing to the everyday pizza lover as well as the gourmet crowd, the new Organic pizzas are available in four distinctive varieties:

• Chicken & Fire Roasted Peppers, Made with Organic Ingredients
• USDA Certified Organic Four Cheese
• Uncured Pepperoni, Made with Organic Ingredients
• USDA Certified Organic Spinach & Feta

Each variety starts with the special-recipe NatureCrust™, a unique blend of Organic, non-GMO/GE Wheat and Ancient Grain flours Quinoa, Sorghum, Amaranth and Millet to give a light, crispy bite. Look for artisanal, natural toppings such as fire-roasted peppers, thin-sliced uncured pepperoni, and aged Provolone cheese. All meats have no added growth hormones or added nitrates/nitrites and are antibiotic-free; and all cheeses are Organic and rBST-free.

“Honesty is really our most important ingredient,” Jacot said. “Our customers know they can trust us: our ingredients, our quality standards, and that our products taste great.”

The new Organic line is available in a 10” size (for two) and is now shipping to many retailers across the country including Albertsons, Whole Foods, Safeway, Giant Eagle and Meijer, with more stores added every month. Visit the store finder at SonomaFlatbreads.com to search for a location near you.


Free Pizza?!!
To introduce new and existing shoppers to the Organic line, the social-media savvy company is running a weekly sweepstakes on Facebook, with the lucky winners receiving free Sonoma Flatbreads™ Organic pizza and other prizes. Follow Sonoma Flatbreads on Facebook or #SonomaFlatbreads on Twitter for more information.


About the Jane’s Dough Foods Company
“Named after Jane Grote Abell, Jane’s Dough Foods was established in 2008 by the Donatos Pizza Company to mass-produce consistently excellent dough and pizza products. Having recognized that the pizza manufacturing industry was focused on speed first and quality second, the company instead built a culture to deliver better tasting products with quality as the primary concern. Jane’s Dough Foods’ bakery is certified for both Gluten-Free and Organic production, and is partnering with retail supermarkets, membership clubs, convenience stores and foodservice outlets to grow their pizza categories through higher quality products.”



Visit Sonoma Flatbreads™ at Natural Products Expo West, March 9-13, 2016, In booth #5697, at the Anaheim Convention Center in Anaheim California.











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Industry News: Tempt Hemp Milk Meets Coconut Cream = Tempt’s New Product at Expo West


Hemp Never Tasted So Good! Hemp Milk Meets Coconut Cream + 2 Pioneering Products Take the Seed to New Heights
Tempt introduces coconut-hemp milk blend, hemp milk yogurt and hemp tofu “hempfu,” all soy free and Non-GMO Project Verified at Natural Products Expo West.


Norwalk, CT (March 3, 2016) – Tempt offers a few more reasons to believe hemp truly is a miracle food. In addition to non-dairy milk, the innovative company adds two hemp-featuring line extensions and a new hemp-coconut milk blend all rich in omegas, protein and flavor. As with all Tempt products, the new SKUs are 100-percent plant based, 100-percent soy free, carrageenan free, gluten free, certified Kosher and Non-GMO Project Verified.


“Our mission is to promote healthy, holistic living,” said Donna Ratner, COO, CMO and co-owner of Tempt. “For us, that means being free of common allergens including soy which is often hard to avoid when looking for non-dairy alternatives. We’re here to make eating well easy.”


Coconut Cream + Hemp Milk = Yes, Please 

Rich coconut cream combines with nutritious hemp milk to make the best non-dairy beverage even better. Tempt Coconut Hemp Milk is loaded with vitamins, minerals and all essential amino acids, omega 3s and medium chain fatty acids (MCFA’s), which support brain health. Look for Tempt Coconut Hemp Milk in gable cartons in the refrigerated section. Available in Original and Unsweetened flavors.


Don’t forget about the hemp milks that started it all! Tempt Hemp Milk is available in shelf-stable tetrapaks in 5 flavors: Original, Unsweetened Original, Vanilla, Unsweetened Vanilla and Chocolate.


Introducing Tempt Hemp Yogurt 

Your taste buds won’t believe Tempt’s Hemp Yogurt is 100-percent dairy free. This lower-in-sugar dairy alternative contains essential amino acids, live probiotic cultures to promote digestive health,and all the creamy, tangy richness of full dairy options.


“We’re excited! After test marketing last year, the flavor and texture has continued to improve. We’re confident that yogurt lovers and the dairy-free crowd alike will swoon for this first-of-its-kind non-dairy alternative. It’s just that good,” Ratner said.


Stock up on all 4 classic flavors: Original, Blueberry, Strawberry and Raspberry.


Never Tried Hempfu?

Tempt Hemp Tofu is 100 percent soy free and the first alternative to traditional tofu. “Hempfu” comes extra firm with a meaty consistency similar to a vegan steak. Convenient and delicious, two-serving packages make a nutritionally dense meal in under 10 minutes and deliver a whopping 30 grams of plant protein per serving. Available in 4 flavors: Original, Chorizo, Chile Lime, Chimichurri.


Celebrity Vegan Chef, Jason Wroble, cookbook author and host of the J-Wro Show on the Cooking Channel shares his quick and easy Tempt Hemp Tofu recipe: Soy-Free Tofu Scramble.


Come Try For Yourself

Coconut Hemp Milk, Hemp Yogurt, and Hemp Tofu (paired with Lisa’s Kitchen’s organic frozen vegetable meals) will be sampled at Natural Products Expo West. Visit Tempt in Booth # 4639.


About Tempt

Tempt is part of Healthy Brands Co., a collective of brands established in 2010 by Dan Ratner, former GE Capital executive, and Donna Ratner, one of the founding pioneers of MTV, devoted to promoting holistic living. “This company came out of our dedication and how we raised our 3 children. It’s an extension of who we already were. It was time we talk the talk and not just walk the walk,” Donna says. Donna is also a certified nutrition counselor through Columbia Teachers College and Integrative Nutrition. HBC includes a portfolio of 10 natural and organic brands including: Tempt, European Gourmet Bakery, Cherrybrook Kitchen, High County Kombucha and Lisa's Kitchen.






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Industry News: Made in the USA: MetaWear Launches First Certified Organic “Farm to Print” Factory



ECOfashion pioneer Marci Zaroff partners with inventor of Sea Ink
to offer 
custom-printed organic & ethically made 
T-shirts for
marketing, uniforms & promotional opportunities


Virginia-based apparel manufacturer is the first and only Global Organic Textile Standard (GOTS) certified and Cradle to Cradle certified turnkey factory of its kind in the United States. 


Fairfax, VA (February 2, 2016) — “ECOfashion” pioneer and leading-edge designer Marci Zaroff, along with her MetaWear partner, savvy dye-master CAS Shiver, are now offering customized, cut, sewn, dyed and printed apparel and other promotional goods from fair trade, 100% certified organic cotton—using a GOTS certified state-of-the-art, formaldehyde-free, seaweed-based screen printing method.

With MetaWear’s unparalleled style and sustainability standards for organic textile production and “made in the USA” manufacturing, mission-driven and conscious companies can be proud to promote their business, brand or cause on custom-printed organic, fashion-right tees.

“For years, I’ve had so many companies and individuals in the natural, organic, environmental, and renewable energy worlds that have asked me to help them source or produce screen-printed organic T-shirts for marketing campaigns, events or trade shows like Expo West,” says Marci Zaroff, co-Founder of MetaWear. “Marrying environmental and social innovation with USA production, I can now offer a quick and easy solution to meeting requests from these companies with whom I share core values. MetaWear is capable of producing runs from 30 tees to tens of thousands.”




Reducing Fashion’s Environmental Footprint
The textile industry represents 10% of the global carbon impact. With over 90% of conventionally grown cotton now genetically modified, it accounts for up to 25 percent of the world’s most harmful insecticide use, with textile treatment and dyeing causing 20 percent of freshwater pollution, according to the non-profit, Textile Exchange (TE), who recently introduced its organic cotton website about the benefits of organic cotton.

“MetaWear is proud to be paving the way for today’s textile industry in the USA,” says Zaroff. “From farm to finished fashion, we give our customers a way to look good, feel good, and do good in the world, while providing authenticity, transparency and powerful storytelling to their end users.”

GOTS certification is the textile industry’s equivalent to the USDA organic standard for food. It covers growing, processing, manufacturing, packaging, labeling, trading and distribution. GOTS-certified textiles are produced without the use of toxic, synthetic pesticides, GMOs, formaldehyde, chlorine bleaches, heavy metals, synthetic dyes and other chemicals typically used in the production of conventional cotton textiles.

The Organic Trade Association (OTA) has just launched the Organic Fiber Council to advance organic fiber as the next frontier in an organic lifestyle. Additionally, OTA and TE have now joined forces in an exciting collaboration to strengthen the organic textile industry’s national public policy influence and public relations.

In addition to being the nation’s first turnkey GOTS certified factory, MetaWear has also received Cradle to Cradle (C2C) silver certification. Inspired by William McDonough’s visionary and groundbreaking manifesto, Cradle to Cradle, Remaking the Way We Make Things, the C2C “Fashion Positive” certification is a platinum standard in the fashion and textile industry. The program guides manufacturers through a continual improvement process that focuses on five quality categories — material health, material reutilization, renewable energy/carbon management, water stewardship and social fairness.

Marci Zaroff, who coined the term and pioneered the market for “ECOfashion,” is founder of Under the Canopy and Executive Producer of the documentary “THREAD | Driving Fashion Forward.” As Director/Advisor on numerous boards including the Organic Trade Association, Textile Exchange, Fair Trade USA, Fashion Positive, and Teens Turning Green, Zaroff has been instrumental in driving authenticity, environmental leadership and social justice worldwide for more than two decades.


About MetaWear
With a commitment to ethical closed-loop production, certified organic fibers, renewable energy and creating American jobs, MetaWear is the nation’s foremost sustainable fashion manufacturer and turnkey solution for stylish “Made in the USA,” GOTS-certified, screen-printed and dyed T-shirts and other custom goods. To learn more about MetaWear and/or to inquire about placing orders, please visit www.metawearorganic.com or email orders@metawearorganic.com.


Marci Zaroff, MetaWear, , marci@metawearorganic.com
Steven Hoffman, Compass Natural, , steve@compassnatural.com






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Actor Channing Tatum Joins the RUNA Tribe at Expo West


Actor Channing Tatum to Appear at Amazonian Beverage Maker RUNA's Booth at Natural Products Expo West, World's Largest Natural and Organic Products Trade Show

Best known for his starring roles in 21 Jump Street, White House Down and Magic Mike, Actor Channing Tatum will join the RUNA team at Booth #3005
at Natural Products Expo West on Friday, March 6, at the
Anaheim Convention Center in Anaheim, CA


Brooklyn, New York (February, 24, 2014) – So, how does Hollywood action star Channing Tatum stay energized through a grueling film schedule? By exercising, getting plenty of rest, and drinking RUNA beverages, made with Guayusa (pronounced “gwhy-you-sa”), an Amazonian “super leaf” with a long tradition of use as a natural, healthy energy drink by the indigenous peoples of Ecuadorian Amazon. Speaking about the benefits of Guayusa, Tatum riffed to Jimmy Fallon on the Tonight Show that Guayusa gives him "the energy of the gods."


In fact, Tatum was so taken by the sustained energy he gets from Guayusa and the social mission behind RUNA that he befriended the owners, traveled last year to the Amazon with them, and invested in the company. From its roots as nothing more than a class project at Brown University, RUNA has emerged as one of the fastest-growing organic, ready-to-drink tea brands in the U.S.

Channing Tatum will join RUNA founders Tyler Gage and Dan MacCombie at their exhibit booth, #3005, on Friday, March 6, at Natural Products Expo West. Now in its 34th year, Natural Products Expo West is the world’s largest natural and organic products trade exposition, drawing more than 70,000 trade visitors from over 100 countries.

“We are pumped to host Channing at our booth at Expo West to help spread the word about RUNA and educate people about the benefits of Guayusa," said RUNA co-founder Tyler Gage, who also noted that RUNA’s booth, made from renewable bamboo, will feature a sustainable rainforest design. The company also plans to introduce three new flavors of its ready-to-drink Guayusa beverages at the show.

Guayusa is a native Amazonian super-leaf with as much caffeine as a cup of coffee and double the polyphenols of leading green tea products. However, unlike traditional teas, Guayusa has no tannins, so it tastes surprisingly smooth and naturally sweet. Indigenous peoples in the Ecuadorian Amazon have brewed Guayusa like tea for thousands of years as an essential part of what makes them “RUNA” – fully alive.

“The tradition of Guayusa and why the indigenous tribes drink it is very intriguing,” said Tatum. “Being down in the Amazon and getting to spend time with the Kichwa and Sapara people, and really trying to understand how and why they use Guayusa and some of their other medicinal plants has given me a much greater understanding of how people can relate to nature on a deeper level.”

With a mission to improve the livelihoods of indigenous farmers in the Amazon, RUNA’s founders believe that consumers everywhere can benefit from the bounty of the rainforest without destroying it, starting with the people who live there. RUNA works directly with more than 3,000 indigenous farming families who are proud to see guayusa shared around the world. These families are RUNA’s partners in a Fair Trade relationship, and by organically growing guayusa in traditional forest gardens they help protect the rainforest.

About RUNA
RUNA is a Brooklyn-based social enterprise founded in 2009 by college classmates Tyler Gage and Dan MacCombie that makes beverages brewed with the Guayusa “super leaf” and improves the livelihoods of Amazonian farming families through its supply chain. RUNA’s products are sold in more than 6,000 stores across the country, and are an effective alternative to the legions of artificial beverages and energy drinks on the market. The journey continues at www.RUNA.org.

About RUNA Foundation 501c3
RUNA Foundation works with Amazonian communities to improve livelihoods and protect the Amazon rainforest. While a million acres of rainforest are destroyed every year to meet the global demand for precious hardwoods, sugar, cattle, and agricultural commodities, this exploitation does not benefit the farming families whose land and culture is being destroyed.  RUNA Foundation provides sustainable land management training, community development support and business development services to indigenous communities so that they can work toward their vision of sustainable development in the Amazon. The mission continues at www.runafoundation.org.







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Fashion Spotlight: Under the Canopy is Back & Unveiling New Apparel Line at Expo West


If “Orange is the New Black,” Green is the New Style

UNDER THE CANOPY is Back, Unveiling Its New ECOfashion Apparel and
Bed & Bath Collections at Natural Products Expo West, the World’s Leading
Natural & Organic Products Trade Show, March 5-7, 2015, Anaheim, CA

Award-winning Actress Alysia Reiner, of the Netflix hit series "Orange is the New Black" and ABC’s "How to Get Away with Murder," along with actor David Alan Basche of TV Land’s "The Exes," will be celebrating with UNDER THE CANOPY on Saturday, March 7, in the Natural Living Pavilion, Booth 5751, Hall E, at the Anaheim Convention Center.

New York, New York (February, 20, 2014) – Under the Canopy – pioneering organic lifestyle brand offering sustainable apparel, home and hospitality collections – will unveil the USA’s FIRST and ONLY 100% Global Organic Textile Standard (GOTS) Certified ECOFashion apparel line for retailers at Natural Products Expo West, the world’s largest natural and organic products trade show, March 5-7, Anaheim Convention Center.



Under the Canopy’s new spring 2015 apparel collection offers no compromise in modern design, high quality, versatility and sustainability. Every piece of clothing, from farm to finished fashion, is GOTS certified, making Under the Canopy one of, if not THE most transparent brand in the fashion industry. The line is made with love in Turkey, using the highest standards of eco-friendly materials and ethical manufacturing practices.

The stunning spring apparel collection embodies the brand’s contemporary California casual chic style, utilizing a gemstone pallet and a mix of 100% certified organic fabrics — such as extra fine jersey, slub jersey, baby French terry, and cotton Lycra. Available products include inspirational graphic t-shirts, as well as soft stylish tops, leggings, sweatshirts and skirts.

Under the Canopy’s cohesive lifestyle brand extends to its fabulous bed & bath products, also to be featured at Expo West. Like the apparel line, the home collection is GOTS certified and made from 100% certified organic cotton, low-impact dyes, RPET (recycled bottle) "EcoPure" pillow/comforter filling and ECOlyptus fibers.

Organic is the New Black jpeg
In support of the brand’s socially conscious best practices and products, actress Alysia Reiner (Netflix’s “Orange is the New Black" & ABC’s “How to Get Away with Murder") and her husband, actor David Alan Basche (TV Land’s “The Exes”), will be celebrating with the Under the Canopy team on Saturday, March 7, 1-2 pm, Booth #5751, Hall E.

“Eco-chic ethically-made fashion is truly becoming the new style – and that’s so exciting,” said Marci Zaroff, Founder of Under the Canopy. “Consumers no longer have to choose between great design, the environment or wellness at the expense of the other.”

About Under the Canopy
Pioneering lifestyle brand Under the Canopy will indulge your senses while satisfying your soul. Contemporary style, exceptional quality, fair trade and sustainability are the foundation of this authentic, affordable, innovative organic apparel and home fashion brand. Under the Canopy was founded in 1996 by Marci Zaroff, who coined the term “ECOfashion.” Zaroff also is Executive Producer of the documentary Thread | Driving Fashion Forward, and serves on the Board of Directors of the Organic Trade Association.

For information about Under the Canopy, visit www.PorticoBrands.com, like us on Facebook and Instagram, follow us Pinterest and Twitter, or email info@underthecanopy.com. Under the Canopy bed & bath products are also available online at I AM Enlightened Creations at www.thinkiam.com.

For wholesale inquires, contact Sarah Shebanek, National Sales Manager, at 512.925.3641 or sarahs@underthecanopy.com.




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