Tag Archives: exotic

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Drink Spotlight: Oatly Exotic Oatgurt

 

Have you ever been to Singapore? On the streets they sell a fruit called durian. That fruit is exotic but boy does it smell like something that you wouldn’t really want to introduce to the beauty of your tongue. Well, we just wanted you to know that we don’t have any durian in this product at all. When we say exotic we are talking about peaches and mangos and pineapples and passionfruit. You know, exotic fruits that actually taste great, not just weird and tropical. Then we added some vitamins and calcium and of course built this all around the powerful goodness of oats so that you can jump start your morning or revitalize your afternoon with a bowl or straight into the blender as a smoothie or since you look like you could use a few more suggestions perhaps teamed up with some crunchy muesli. Now we are talking.

 

What’s amazing
If you were a DJ, you’d know that the secret to a great set is all in the mix. So DJs, this one is for you. We’ve focused on getting the balance right, between the nutritional values that come naturally from oats and the tropical punch from all that fruit in order to keep you looking good and feeling good. Anything else?

 

What might be less amazing
If you look at our ingredients list and you will find citric acid which is an additive that actually works really well in this product. We are looking at the possibilities of using lemon juice instead. Why? Because we are constantly looking for ways to better all of our products from a contents standpoint. The thing is that most people like the products the way they are so before we make change we need to make sure that we can keep the same quality in taste.

Most importantly you should know that nothing goes into any of our products without a reason. We simplify whenever we can which means if we use an additive it is because we couldn’t make the product without it. Everything that goes into our products is specifically chosen with extreme care and has been scientifically proven safe for consumption. Everything is vegetable based, and includes absolutely no milk, no soy and no GMOs. One more time, no GMOs. Ever.

 

 

Ingredients
Fermented oat base (water, oats 12%, fermentation culture), fruit compound (sugar (4%), peach, mango, juice concentrate of pineapple and passion fruit, cornstarch, natural flavour and acid (citric acid)), potato starch, rapeseed oil, calcium, vitamins (D2,
Riboflavin and B12).

Contains 3,5% exotic fruits.

 

 

Nutrition information per 100 g:
Energy 340 kJ/80 kcal
Fat 2 g
of which saturated 0.2 g
Carbohydrates 14 g
of which sugars 8.5 g*
Fiber 0.9 g
Protein 1.1 g
Salt 0 g
Vitamin D 1.50 μg (30%**)
Riboflavin 0.21 mg (15%**)
Vitamin B12 0.38 μg (15%**)
Calcium 120 mg (15%**)
Betaglucan 0.4 g

* Approx. 4 g added sugar. The remainder (approx. 4 g) is natural sugars from oats and fruit.
** Of the Daily Reference Intake.

 

 

 

About the Company
- We are not a perfect company, not even close, but our intentions are true. We would like to be judged by the good we do and not just the pretty words we say.
- Our goal is to always deliver products that have maximum nutritional value and minimal environmental impact.
- Everything we make is based on plants. Absolutely nothing has anything to do with the animal kingdom whatsoever.
- No GMOs. One more time. No GMOs.

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Company: Oatly
Brand: Oatly
Origin: Sweden
Category: Functional Beverages
Packaging: 1 liter
Claims: Energy, Fiber, Designed for Women
Price: Coming Soon
Where to Buy:  Coming Soon
Website: oatly.com

 

 

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071012lunchscents_512x288

Consumers Demanding More Exotic Cleaning Scents

While vacationing last month in Aruba, Michael Papas ran on the beach at different times each day, hoping to sniff out new tropical aromas for the cleaning-product fragrances he creates.

"At one time everyone wanted these clean, traditional scents, but now consumers want a whole experience when they're doing their laundry or washing their floors," says Mr. Papas, an executive perfumer at Givaudan SA, GIVN.VX +0.54% which works with manufacturers to create scents for products.

Forget lemon and pine. People are fumigating their homes with exotic essences of ginger and hibiscus while scrubbing floors and bathtubs. That's because packaged-goods makers, in their endless hunt for the new and improved, are ramping up the complexity of product fragrances. Adding an elaborate bouquet that consumers crave to a product line helps build loyalty, marketers say.

Windex's Magic Meadow scent smells like "fresh greens, morning dew and white jasmine." Mr. Clean has New Zealand Springs, promising "ferns, forests and glacier-carved waterfalls."

No matter that consumers may not know what a glacier-carved waterfall actually smells like. "They're fanciful. You want to evoke a feeling or emotion, like when you're out in a meadow," says Deborah Betz, a senior fragrance development manager at International Flavors & Fragrances, an industry supplier. "It doesn't have to smell like an actual meadow."

Scent trends once progressed into consumers' homes along a path that began with perfume, moved to soaps and then to room fresheners, laundry products, dish soap and finally cleaners. Now, more scents are leaping immediately from perfume counter to under-the-sink cupboard.

Advances in chemistry have made more varied and intricate cleaning-product scents possible. New surfactants and solvents that have boosted cleaning efficacy over the years also tend to have less odor than older formulas that used bleach and ammonia. Consumers have gradually accepted that cleaning products work even without a chemical smell.

[image] Proctor & GambleMr. Clean's New Zealand Springs promises 'ferns, forests and glacier-carved waterfalls.'

When working on a fragrance for laundry detergents or fabric softeners, Mr. Papas tests using a rigorous regimen. First, the scent must give off an inviting bloom from the bottle's plastic cap, to win over a shopper sniffing in the store aisle. Pouring the product into a washing machine should deliver an even bigger, more pleasant waft, Mr. Papas says. The scent must be immediately noticeable when removing clothes from the washer, and it must survive the heat of a dryer. Finally, it should linger on clothes that have been folded and placed in a drawer.

There's a different dynamic in floor cleaners. "You need that bloom as soon as it hits the water," says Mr. Papas. "Then it should offer a satisfying dry down after it's used."

Chemistry breakthroughs have helped companies employ the same scent across different products. Someone who loves a fragrance in a laundry detergent might also buy it in a floor cleaner, a dish soap and a disinfectant. In 2004, Procter & Gamble introduced a lavender-vanilla scent in Downy fabric softener, and a year later in Tide detergent. Today, P&G's lavender-vanilla fragrance spans Mr. Clean bathroom cleaner to Swiffer sweepers to Febreze fabric refresher.

Cleaning-product perfumers monitor food exhibitions, farmers' markets, architecture, runway fashion shows and even bars for new ideas. "All the pomegranate you see today in home products started as a popular ingredient at gourmet food fairs," says Ana Paula Mendonca, creative director of the "olfactive design studio" at IFF.

[image] Method.Method's pear-and-ginger scented products by Orla Kiely for Target

Ms. Betz says she often brings a popular fine fragrance to her perfumer colleagues and asks them to recreate it in a cleaner. Estée Lauder Cos.' fragrance Calyx has influenced many complex cleaning scents, as has Dior's J'adore, she says. Ralph Lauren's Polo Blue is another big force. "You get this marine smell of fresh air, with a touch of lavender and woodiness," Ms. Betz says. "Those notes are very desirable in cleaners."

Runway trends also are influential. Ms. Betz and her team are working on scents for cleaners that incorporate a popular color this year, bright-orange. The scents will go beyond simply citrus. "You're going to see citrus but with other notes—a citrus bouquet—and you're going to see more combinations with tropical notes," she predicts.

For the bluebell fragrance in Mrs. Meyer's Clean Day product lineup, Pam Helms, chief innovation officer for SC Johnson & Son's Caldrea unit, says fashion inspired the choice, "We looked at what kinds of colors are important right now, and navy is really big."

Getty Images (candle); iStockphoto (6)

Food is influential, too. Next month, Method Products will launch cleansers in Target stores inspired by fashion designer Orla Kiely. Method developed a pear-ginger scent to accompany Ms. Kiely's vibrant pear-patterned bottles of all-purpose cleaner, dish soap and hand wash. Americans' increasing demand for ginger and other nontraditional cooking ingredients, as well as Ms. Kiely's design, shaped the fragrance choice, Method says. Five years ago, raw ginger was hard to find, says Don Frey, Method's vice president of product development. "Now you'll find it at almost any big grocery store in the country."

Not all food, of course, smells good in a cleaning product, he says. "We've learned that people don't want to clean their kitchens with something that smells like cooked food, but they will clean with something that smells like raw food," he says. Cooked-food perfumes—such as baked apple or caramel—get confused with actual cooking aromas.

For Method's pear-ginger cleaning spray, Mr. Frey wanted the pear fragrance to smell fresh without being too sugary. The addition of ginger helped balance it, he says. "Anything that smells too juicy you associate with your fingers being sticky, which you don't want on your countertops."

[image] S.C. Johnson & Son, Inc.The Windex Magic Meadow fragrance has 'fresh greens, morning dew and white jasmine'

Chocolate is surging in popularity but remains a bit of a reach for cleaning products. Though it's a trendy aroma in body sprays and soaps and it is catching on in candles, "whenever we test it in cleaners it always bombs, says IFF's Ms. Betz. "It's just not so clean and fresh."

Naming cleaning-product fragrances can be as nuanced as concocting them. Consumers tend to love hints of banana in their cleaning products. "But if you put it on the label, it doesn't work," says Steve Nicoll, an IFF senior perfumer. "Papaya is the same way. It's so unexpected that they can't accept it, yet the smell they like."

Lavender works in reverse. "People like the idea of lavender but don't tend to like the real thing," says Ms. Betz. Most of the lavender-scented products are actually lavender "fantasies," an industry term for a hint of a scent that is combined with others. Lavender is usually combined with fruit, floral, woody or vanilla notes, she says.

Fragrance names conveying texture help win over shoppers and add a whiff of sophistication. Just as fine fragrances incorporate textures into their names, notably Donna Karan's popular "Cashmere Mist," so, too, do cleaners. Commonplace names like "Berry Burst" are all but gone, says Mr. Nicoll. "Now it's called 'Velvet Raspberry.' "

Karen Adams, of Orange, Conn., uses lavender-scented cleaners for her windows, mirrors, laundry and sink, and lavender-scented bleach, too. "Cleaning is such a mundane task and not anything that I love doing," says Ms. Adams, who helps run a fragrance fan club called Sniffapalooza. "I try to find any way to make it more pleasant."

Full Article @ WSJ

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