Tag Archives: epa


HouseCare Spotlight: Breathe – First EPA Safer Choice Program-Certified Household Aerosol Cleaning Line– Now Available



(LOS ANGELES, CA – August 15, 2017) Breathe, the first aerosol cleaning line ever certified by the Environmental Protection Agency (EPA)’s Safer Choice Program, is now available at all 93 Wegmans Food Markets stores. Products that carry the Safer Choice label have been carefully evaluated by EPA scientists to ensure they contain ingredients that are safer for human health and the environment.

Powered by air with BreatheSafeTM technology, Breathe represents a major technological advancement in aerosols versus traditional cans that use hazardous and flammable petrochemical propellants such as liquefied petroleum gas.

"We are honored to offer Breathe to Wegmans' consumers first, as the retailer has a history of supporting products that are both efficient and safer for people, pets and the environment," said Ross Sklar, chief executive officer, Starco Brands. "Breathe's air powered technology is the future of aerosols by removing the toxic, flammable and carbon foot-printing propellants that make you need to open a window just to clean your bathroom."

Breathe uses nontoxic ingredients and does not produce harmful fumes so consumers no longer need to be concerned about the harmful inhalation and environmental effects of aerosol cleaners while still retaining the efficacy they desire.

Wegmans, recognized by the EPA as an outstanding Safer Choice Retailer three years in a row, is a longtime champion of the Safer Choice Program and products. The company is committed to offering national and Wegmans brand cleaning products that meet Safer Choice standards. Breathe fits with their mission to provide best-in-class, effective and environmentally responsible product offerings to their customers.


Breathe's product benefits include:
• EPA’s Safer Choice Program Certified – Only aerosol line ever certified by the EPA Safer Choice Program;
• Efficacy – Industrial strength formulas proven to be as effective as the national brands, as certified by an independent, third party research lab;
• Performance – pressure of aerosol spray penetrates deeper into a surface than trigger sprays;
• Efficiency – aerosols provide significantly more coverage compared to trigger sprays;
• Multi-Category - First multi-category household aerosol cleaning line powered by air with BreatheSafeTM Technology;
• Value – Breathe is competitively priced compared to national branded cleaning products.

Wegmans is now offering the full line of Breathe aerosol household cleaners for stainless steel, furniture, bathrooms, and multi-surface cleaning. The national roll-out of Breathe will be expanded to other retailers in early 2018. For more information about Breathe products, visit www.breathecleaning.com.

About Starco Brands
Starco Brands, born out of The Starco Group is an innovative consumer packaged goods company focused on technological innovation that changes the current landscape. Starco Brands invents cutting edge products that change our behavior. Starco Brands develops products across 10 different categories including: Household Cleaning, Personal Care, Food, Beverage & Spirits, DIY Hardware and Arts & Crafts. For more information about the Breathe product line, please visit www.breathecleaning.com. For more information about Starco Brands, please visit www.thestarcogroup.com.









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Supplement Spotlight: High DHA+EPA Omega-3 Supplement for Kids & Adults


Anlit helps kids to get more Omega-3 the fun and tasty way

Anlit, Ltd., launches a high DHA+EPA omega-3 supplement in a single, fish-shaped chew for children and adults. Anlit will present this supplement and other functional gummies and chews at Vitafoods Europe-FPE, May 9-11, 2017, in Geneva.

Innova Market Insights reports that the supplements category continues to dominate the cognitive health space, based on greater than 230% growth in new supplements carrying this claim during 2011 through 2015. Cognitive health new product development (NPD) targets all of life's different stages, and statistics show that the main segment for growth in this category is in products for babies and toddlers. In 2015, the share of launches with a brain health claim rose to 17% in Europe, and 23% globally. Cognitive health products often feature omega-3 fatty acids, but sometimes include iron. The fastest growing ingredients are omega-3 fatty acids and B vitamins, when comparing 2011 and 2015 statistics.

Due to omega-3's organoleptic characteristics, there is a huge gap between omega-3 supplements and functional foods containing omega-3. Few products can close this "flavor gap." "Our new omega-3 chew supplement fills the gap by offering a tasty omega-3 supplement," explains Shai Karlinski, VP of sales and marketing for Anlit. "Many kids and adults dislike the unpleasant smell and taste of the traditional omega-3 fish oil supplements, such as soft gels, oil, syrups, etc. The new product offers a friendly and tasty alternative, with no unpleasant aftertaste."

Anlit's "Kidi Bites" omega-3 supplement is a fun, chocolate-flavoured, fish-shaped single-serving chew containing a high concentration of DHA and EPA (90mg EPA, 60mg DHA), for a total of 150mg omega-3 fatty acids per single unit. "Consumers want to eat candies without any guilt, and kids simply enjoy eating sweet treats that are not perceived as 'healthy'," says Karlinski. "Our mission is to provide kids and parents the complete package: a tasty treat with a beneficial health claim value."

Anlit's R&D team faced two main challenges in developing the new chew: fish oil taste and aroma, as well as creating a concentrated omega-3 product. They developed a unique delivery system that can mask the fishy taste and odor, and provide an excellent candy taste with a texture similar to milk chocolate. "We specialize in creating supplements focused on children's taste and texture preferences, while providing essential health benefits," notes Karlinski. "The delicious chewy matrix, with a chocolate-like flavour and texture, helps overcome children's reluctance to taking nutritional supplements."

The daily recommended dose of omega-3 bites is: one to two 5g fish-shaped chews. The product is produced under GMP, ISO, ISSC and kosher conditions. They're trans-fat free, made from simple, natural ingredients, and contain no preservatives or artificial colouring. Individual units are packed in sealed blister packs for complete safety and convenience.

Anlit Ltd. is a subsidiary of Maabarot Products, Israel, a public company traded on the TASE. The company continues to strengthen its competitive lead through cutting-edge advancements and the creation of high-quality products. Anlit is an innovative manufacturer of a broad range of dietary supplements developed for children and adult. Anlit products are gluten-free and nut-free. All products are GMP, FSSC, ISO 9001:2000 and HACCP compliant, as well as kosher and halal certified.


High DHA+EPA Omega-3 Supplement for Kids & Adults (PRNewsfoto/Anlit Ltd.)

High DHA+EPA Omega-3 Supplement for Kids & Adults (PRNewsfoto/Anlit Ltd.)


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