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Distributor Spotlight: Teawolf Partners with Elnasr to Bring Hibiscus to North America



Natural Ingredient Manufacturer Teawolf Announces North American Distribution Partnership with Elnasr, World's Leading Provider of Premium-quality Hibiscus

New trading partnership will allow U.S.-based Teawolf to gain access to premium quality Hibiscus for extraction and distribution throughout North America, and allow Teawolf to sell its other natural and botanical ingredients in new international markets.

Visit Teawolf at IFT15, the nation's leading food ingredients exposition, Booth #3723, McCormick Place South, Chicago, July 11-14, 2015.



Pine Brook, NJ (July 10, 2015) — Teawolf, a leading, state-of-the-art manufacturer of natural and functional ingredients for the food and beverage, flavor and nutritional products markets, today announced a new North American distribution partnership with Elnasr Industrial Trading Co. Ltd.

Elnasr, with headquarters located in Egypt, is one of the world’s largest suppliers of natural food ingredients to manufacturers. The new partnership will allow Teawolf to expand its distribution and also its catalog of premium quality liquid botanical extracts, with a key focus on Hibiscus from Jamaica.

Under the direction of Mr. Abobaker Eltom, Elnasr has established long-standing partnerships in over a dozen countries. The new partnership with U.S.-based Teawolf will provide Elnasr a direct line into the U.S. and Canada markets through the Teawolf network of customers, agents and brokers. Elnasr will provide Teawolf with a vast and consistent supply of first-class Hibiscus raw materials, in addition to a complete line of instantized and agglomerated powders.

"We are very pleased to announce our partnership with Mr. Abobaker and Elnasr, a strategic move that will provide both companies a unique competitive edge in the marketplace,” said Greg Robertson, Founder and Vice Chair of Teawolf. “In addition, Elnasr will enhance its natural products platform through the selling of our liquid botanical extracts, vanilla and tea offerings. These products will be introduced to hundreds of key customers across the global Elnasr International network, thus helping to open other international markets for Teawolf’s natural ingredient offerings,” Robertson said.

"We are excited to add Teawolf to our many worldwide and successful partners with the opportunity to sell our products to U.S. and Canadian customers. Our portfolio of products and ingredients have proven the test of time since we began our business in 1963,” said Abobaker Eltom, President of Elnasr Industrial Trading Co. Ltd. "The U.S. is our last frontier and there’s no better time to make this exciting announcement than at an event like IFT. This year will mark the beginning of a tremendous and enduring relationship that will be of great benefit to all of us and our valued customers."

Robertson and his executive management team will officially introduce the Elnasr team and their products to their many customers and associates at the upcoming annual IFT Meeting & Food Expo held in Chicago at McCormick Place (July 11-14, 2015).




About Teawolf
Teawolf, LLC is an ingredient manufacturing company servicing the food, beverage and nutritional industries. Founded in 2009, the company maintains their headquarters in Pine Brook, NJ. Teawolf focuses exclusively on extraction of a wide range of natural products including tea, vanilla, cocoa, coffee, guayusa and Hibiscus. For more information, visit www.teawolf.com; or please contact Anna Tomei at 973.575.4600, atomei@teawolf.com.

Visit Teawolf at IFT15, the nation's leading food ingredients exposition, Booth #3723, McCormick Place South, Chicago, July 11-14, 2015.

Anna Tomei, Teawolf, tel 973.575.4600, atomei@teawolf.com
Steven Hoffman, Compass Natural, tel 303.807.1042 steve@compassnatural.com

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