December 10, 2015, Elma, NY – Steuben Consumer Products is excited to announce the launch of its second product under it’s new Elmhurst Naturals™ brand: Horchata. This authentic beverage with Spanish and Hispanic origins dates as far back as the 1300s. When introduced in the United States, Horchata’s light refreshing blend of rice, milk, cinnamon, and vanilla, soon became a mainstream Latin favorite.
In line with the Elmhurst Naturals™ brand, Horchata is delicious, nutritious, and made with natural ingredients. It is also considered a healthy product by meeting the following FDA regulations: low fat, low saturated fat, low cholesterol, low sodium, and is a good source of calcium. Horchata’s ingredients list features no added colors and while traditionally many Horchata’s are nut based Elmhurst Naturals Horchata is a dairy based beverage.
“Horchata is currently ever popular throughout the nation. We have seen its influence popping up all over cities through restaurants, beverages, foods, etc,” said Chris Karek, Senior Sales and Marketing Manager for Steuben Foods. “We wanted to create a version of Horchata which would provide a healthy version of the Latin favorite.”
Elmhurst Naturals™ Horchata delivers a familiar, thirst- quenching beverage with natural ingredients in a convenient on-the-go bottle. It offers the ideal amount of sweetness to satisfy your pallet, while providing the beneficial attributes that other dairy and carbonated soft drinks do not. Elmhurst Naturals™ Horchata truly puts the good in good tasting and good- for- you.
Elmhurst Naturals™ Horchata is a RTD product being launched in a 10 fl. oz., aseptic bottle. It will be available for retail in three flavors: Traditional, Cocoa, and Dulce de Leche, with an S.R.P. of $1.99-$2.49.
Elmhurst Naturals™ Horchata is available at participating 7- Eleven and Hy- Vee locations nationwide. The beverage is also available through Amazon and is set to launch at several various retailers in the coming months.
For additional information please visit www.steubenconsumerproducts.com
About Steuben Foods
Rooted in a century of dairy processing history, Steuben Foods, Inc. is a food and beverage manufacturer renowned for its operational excellence in the production of low- acid, aseptic cartons and bottles. Steuben Foods is a New York company founded upon the state’s rich agricultural heritage. Its manufacturing operation is located in Elma, outside of Buffalo; while its R&D facilities and headquarters are at the Elmhurst Dairy campus in Jamaica, Queens. Privately owned and operated, Steuben has grown exponentially from its Elmhurst roots. This culminated with the opening of its state- of- the- art Elma facility in 1985; an operation that, today, encompasses over 20 production lines, 650 employees and 650,000 developed square feet. Traditionally a contract manufacturing partner, Steuben has expanded to include the development and marketing of its own unique brand and licensed brands. The company continues to define its value proposition in terms of leading- edge aseptic packaging technology and a famous R&D competency.