Tag Archives: drink launch


Drink Spotlight: McAles Brewing Company Unveils Hard Sodas


Introducing Hard Root Beer, Ginger Ale, Orange N’ Cream and Cola

McAle’s Brewing Company, In November 2015 the leading producer of hard sodas and Apple Ale launched an all-new line of hard crafted sodas including Root Beer, Ginger Ale, Orange N’ Cream and Cola. Today McAle’s stake their claim on its latest line of Hard Crafted sodas as “The Best Tasting Hard Soda of its Kind.”

McAle’s explored the world to find the best flavors and ingredients for its old-fashioned recipes. McAle's are confident in their claim of “Best Tasting Hard Soda of its Kind.” All McAle’s Hard Sodas come in a 24 oz. cans and 16 oz. cans available in a four pack, the only four-pack offering of its kind, and have 6% alcohol by volume.

McAle’s Hard Orange N’ Cream uses natural orange citrus and real vanilla cream for that classic sweet and tart flavor. Not only is this a one of a kind hard soda, it is also the best tasting orange n’ cream soda compared to anything else available in the country.

McAle’s Hard Root Beer is smooth-brewed using a cream soda base for a creamier and richer taste. Added spice bark and vanilla bean extract round out this complex and sweet alternative to beer.

The Hard Ginger Ale uses real ginger spice and natural lemon-lime, creating a true ginger ale with a refreshing taste. The spicy ginger and citrus lime come together in this drink to create a classic ginger ale flavor with a zesty finis

The Hard Cola uses natural kola nut, the fruit of a kola tree, to create that classic cola bitter-sweetness with a smooth finish. The first of its kind, McAle’s Hard Cola delivers true cola flavor and aroma.

“McAle’s Hard Crafted Sodas are unlike anything else available and we’re proud to once again pave the way for the industry and introduce our old-fashioned recipes to the world,” said Michael Michail, President and CEO of McAle’s Brewing Company. “These Hard Crafted Sodas are a welcome addition to the McAle’s Brewing Company family and further our commitment to supply cutting edge technology, style and flavor.”

Large format cans are a staple of McAle’s branding. Typically preferred by convenience stores, other retailers have been taking notice of the growth in grab-and-go products and created similar convenience sections to compete for that business. The introduction of craft beers has changed the old value perception of large format cans with premium single serve bottles and cans. McAle’s sees the convergence of these trends as support of its leadership and commitment to the large single serve can format.

McAle’s Hard Sodas are currently available across the country. For additional information and to find a retailer, visit www.mcalesbrewing.com.


About McAle’s Brewing Company

McAle’s Brewing Company is committed to providing the best tasting hard sodas of its kind and uses only high-end premium ingredients. McAle’s Brewing Company manufactures and distributes Hard Apple Ales and Hard Crafted Sodas.






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telula feat1

Drink Spotlight: Telula Chia Blend Blackberry



Chia Juice. Gesundheit! Blackberry Chia gives you a zest boost of omega-3 and 4 fantastic grams of deitary fiber. Blackberries are the perfect compliment to the fiber-rich sweetness of chia seeds. Enjoy.



telula 1 nutr



About the company

Telula is what happens when an organic snacks and produce company decides to rethink organic juicing from the ground up. For over 25 years, Made in Nature has been on a mission to discover and share the most delicious organic snacks on the planet. With Telula, we’ve set out to pack as much organic fruits and veggies into each and every day as possible, and bring all the awesome benefits of juicing to everyone.

Who said juicing had to be so time consuming, intimidating and expensive? At Telula we believe juicing should be stupid simple, lots of fun and part of your every day. So we’ve gone ahead and put all the delicious organic, earth grown goodness your body needs in a beautiful, shelf-stable, recyclable glass bottle. And at price your family can afford.

Our organic juice blends taste great and make you feel good, because you’re actually doing something that’s good for your body and for the planet. We think that’s pretty rad.



Company: Telula
Brand: Chia Blend Blackberry
Origin: US
Category: Juice
Packaging: 236ml
Claims: 125 blackberries and 10 teaspoons of chia per serving.
Variants: View product range here
Price: Coming soon
Where to Buy: US, Store Locator
Website: http://www.drinktelula.com/index.html



telula 1



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healtheries feat10

Drink Spotlight: Healtheries Be Happy Tea



Why use Be Happy Tea?

From time to time we all experience stressful moments and need something to lift our spirits. Healtheries Be Happy Tea with St John's Wort is all about calming and balancing, plus it bursts with sweet and juicy berries, perfect for when you are under stress.

St John’s Wort, a traditional herb used to ease nervous tension and lift the mood. This tea is caffeine free and can be served hot or chilled for a refreshing lift.


Great for

  • Replacing a caffeine containing drink with a great tasting caffeine-free herbal tea
  • Calming and soothing
  • Lifting your mood when you're feeling stressed or down
  • Serving hot or as an iced tea for a refreshing lift

Contains no


Allergen & Nutrient Information

Contains a blend of herbs that are not suitable for:

  • Children
  • Pregnancy or Breastfeeding
  • Anyone on medications should consult their healthcare practitioner prior to consuming as St John’s Wort negatively affects some prescription medication
  • St John’s Wort may cause sensitivity to the sun if used in excess by fair skinned people



Directions for use

  • To make your delicious brew, pour one cup of boiling water over a tea bag and let it steep for 4-8 minutes before removing.
  • If you require sweetening, add a small amount of honey.
  • Serve hot or chilled over ice
  • If you want to ease nervous tension, drink 2-4 cups daily




Hibiscus Sabdariffa
St John’s Wort (36.5%) (Hypericum Perforatum)
Blueberry (5%) (Vaccinum Myrtillus)
Blackcurrant (5%) (Ribes Nigrum)
Grapes (5%) (Vitus Vinifera)
Elderberry (2%) (Sambucus Nigra)
Blackberry (0.1%) (Rubus Fruticosus)



About the company

Healtheries started in New Zealand back in 1904, with two Kiwi flour millers. They built a business dedicated to the belief that the natural, healthy goodness of stone-ground flours should be easily available to everyone. Today, our business is still driven by the same aim: making natural health easy, with wholesome foods and quality supplements.

Over the last century, we’ve grown larger and larger, developing a strong reputation as a top-quality flour and health food manufacturer. We started exporting overseas in 1967; and by 1979, we had over 90 employees and 400 product lines.



Company: Healtheries
Brand: Be Happy Tea
Origin: New Zealand
Category: Tea
Packaging: 20 teabags
Claims: Caffeine-free, calming and soothing, lifts your mood when feeling down or stressed.
Variants: View product range here
Price: Coming soon
Where to Buy: New Zealand, Store Locator
Website: http://www.healtheries.co.nz/



Healtheries Be Happy Tea



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Drink Spotlight: Brisk® Iced Tea Introduces Brisk Mate — Iced Tea Blended with South American Yerba Mate



PURCHASE, N.Y., March 16, 2016 /PRNewswire/ -- Brisk®, the iced tea brand known for its bold flavors, is taking inspiration from South America by introducing a new product line—Brisk Mate (pronounced mah-tay)—a smooth energizing iced tea, with the Brisk flavor fans know and love, blended with South American Yerba Mate. Brisk Mate will be available in 16-oz. cans (90 calories per can) in three bold flavors: Mango, Dragonfruit and Cherry.

"Yerba Mate has been enjoyed in South America for hundreds of years because of its energizing qualities," said Mandy Mazzeo, Marketing Manager, Brisk. "Brisk Mate gives Brisk fans what they've been asking for, a smooth, energizing iced tea with the great-tasting, bold flavors they expect from Brisk."

Brisk Mate is being released this month exclusively in select cities including, Houston, Dallas, San Antonio, Phoenix, Portland, Las Vegas and Denver. To coincide with the introduction of Brisk Mate, an online campaign will showcase how the drink's smooth energizing spark helps unlock Brisk fans' true potential -- motivating them and their friends as they pursue passions together, igniting the "Power of the Tribe."

As part of the launch, Brisk Mate is partnering with OpTic Gaming, a professional eSports organization boasting multiple championships and specializing in gaming entertainment. Brisk Mate will inspire the team's gaming by providing a smooth, energizing spark for the eSport champions on and off the stage.

"The Brisk Mate brand reflects the same sense of community and energy that our members share," said Hector Rodridguez, owner of OpTic Gaming. "The smooth, energizing spark and light uplift from Brisk Mate is the perfect refreshment for our team as we head into this year's competitions."

To follow Team OpTic as they compete this year with Brisk Mate and the "Power of The Tribe," look for updates on Twitter @OpTicGaming.

To celebrate the release of Brisk Mate, the brand will be the presenting sponsor of the HipHopDX concert in Austin, Texas, on Wednesday, March 16. Fans in attendance will be among the first to try Brisk Mate in its three bold flavors. Video and photos from the concert will be available at http://hiphopdx.com/.

With the launch of Brisk Mate, fans are invited to access a 360 panoramic experience by using the Shazam app on their mobile device. By tapping the camera icon within the Shazam app and scanning a Brisk Mate can or retail signage, users can be transported to this engaging experience where they can unlock exclusive content while controlling the experience within a 360 environment that reacts to how the user is holding their mobile phone.

To learn more about Brisk Mate and Brisk Iced Tea, visit www.drinkbrisk.com.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

About Pepsi Lipton Tea Partnership
The Pepsi Lipton Tea partnership is a joint venture between PepsiCo and Unilever. The partnership includes a complete portfolio of ready- to-drink iced teas for every occasion, including Lipton Iced Tea, Pure Leaf Iced Tea and Brisk Iced Tea.

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline.  All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.

Unilever's Sustainable Living Plan (USLP) aims to double the size of its business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is Unilever's strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever ranked number one in its sector on the 2014 Dow Jones Sustainability Index.
All of Unilever's global factory network, as well as its US non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.

For more information on Unilever US and its brands visit: www.unileverusa.com
To connect with Unilever US via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever US via Twitter follow: @unileverusa
To learn more about taking small actions that can make a big difference visit: http://www.projetsunlight.us

About OpTic Gaming
OpTic Gaming is a premier eSports organization and competitive gaming team. Founded in 2006, OpTic is based in the metro Chicago area and is owned by Hector Rodriguez.  With 15 million followers across various social channels, OpTic is among the most popular and successful eSports teams on the planet which currently consists of rosters that compete professionally in Call of Duty, Halo, and CS:GO. Learn more at http://www.optic.tv @OpTicGaming.

About HipHopDX
For over 15 years, HipHopDX has been at the forefront of Hip Hop culture online, featuring over 3.7 million readers and 20 million page views per month. As one of the longest-standing Hip Hop websites, DX not only stays current on Hip Hop culture, but continues to influence it, encourage it, and simultaneously reflect on its past. Our insightful honest editorials, unbiased reviews, premier audio and video sections, and specially curated original video content draws one of the most loyal followings online.





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