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Industry News: Schweppes Dark Ginger Ale Launching in the US


Dr Pepper Snapple Group is to expand the distribution of its Schweppes Dark Ginger Ale to the US.

The company launched the product in Canada last December. DPSG said at the time that the variant was created to provide consumers with a "darker and richer flavour experience".

Two-liter bottles of Schweppes Dark Ginger Ale will initially be available in north-eastern states, including New England (Maine, Massachusetts, New Hampshire, Vermont, Connecticut and Rhode Island) as well as in New Jersey, New York and selected regions in Pennsylvania. Additional pack formats are to roll out in the Spring.

Scott Smith, brand manager for Schweppes said the product "taps into a growing flavour trend".

About Schweppes
Swiss-born watchmaker, amateur scientist, and ruthless dreamer, Jacob Schweppe was drawn to the new art of carbonating water discovered by Joseph Priestly in 1770. Schweppe refined and patented his own process of creating mineral water in 1783. Read more

About Dr. Pepper Snapple Group
From the invention of the first soft drink more than 200 years ago to some of the industry's most beloved beverage brands, Dr Pepper Snapple Group (DPS) has a proud legacy of innovation, bold and distinct flavors, and entrepreneurial spirit.

On May 7, 2008, DPS became a stand-alone, publicly-traded company on the New York Stock Exchange as the result of a spin-off by Cadbury, plc which held the Cadbury Schweppes Americas Beverages business group of entities.

One of North America's leading refreshment beverage companies, DPS markets more than 50 brands of carbonated soft drinks, juices, teas, mixers, waters and other premium beverages. The company's strategy, brands and people have made it a strong, sustainable and profitable business.

The company's integrated business model enables the company to manage the entire value chain from innovation to the store shelf.


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