MGB Global from Germany recently launched an innovative Ready to Drink tequila product.  Dos Mas is a blend of cinnamon liqueur and tequila.  This smooth and sexy product is ready to drink without having to use a chaser or squeeze any lime.  Currently available in a larger 700ml bottle and also a smaller 210ml size.  Contains 20% alcohol.

 

Dos Mas originally comes from South America. Dos Mas - Licor de Canela de Tequila - is a smooth cinnamon tequila. The fun shot to win hearts and set trends.

 

 

Analysis & Impact

Tequila is a very popular drink around the world and this product aims to reach a young consumer that likes to try new things.  The mix of cinnamon liqueur and tequila offers a smoother option than a full tequila product thus appealing to women and men.  MGB Global has created a very effective promotional campaign throughout Germany to support the launch of this new product.  Sponsoring events in different bars and discotheques using a team of Dos Tequila girls led by very attractive blonde named Britney, Dos Mas Tequila is winning over Germany one shot at a time.

 

 

 

 

Company: MBG International Premium Brands
Brand: Dos Mas
Origin: Germany
Category: Liquor
Packaging: 700ml
Alcohol Volume: 20%
Recipes: View Here
Website: dosmas.com