MGB Global from Germany recently launched an innovative Ready to Drink tequila product. Dos Mas is a blend of cinnamon liqueur and tequila. This smooth and sexy product is ready to drink without having to use a chaser or squeeze any lime. Currently available in a larger 700ml bottle and also a smaller 210ml size. Contains 20% alcohol.
Dos Mas originally comes from South America. Dos Mas - Licor de Canela de Tequila - is a smooth cinnamon tequila. The fun shot to win hearts and set trends.
Analysis & Impact
Tequila is a very popular drink around the world and this product aims to reach a young consumer that likes to try new things. The mix of cinnamon liqueur and tequila offers a smoother option than a full tequila product thus appealing to women and men. MGB Global has created a very effective promotional campaign throughout Germany to support the launch of this new product. Sponsoring events in different bars and discotheques using a team of Dos Tequila girls led by very attractive blonde named Britney, Dos Mas Tequila is winning over Germany one shot at a time.