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Advertising Spotlight: Doritos Rocks Out With ‘Guardians of the Galaxy Vol. 2’ for Out-of-this-World Soundtrack Release

 

 

Limited-Edition Packaging Features Replica Tape Deck and Soundtrack - all in a Bag of Doritos

 

PLANO, Texas, April 26, 2017 /PRNewswire/ -- The galactic beats are dropping once more…snackable style.

Through a collaboration with Marvel Studios' Guardians of the Galaxy Vol. 2, Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, is helping introduce the world – and galaxy – to the hotly anticipated film soundtrack.

Marvel Studios' Guardians of the Galaxy Vol. 2 soundtrack will be available in out-of-this-world fashion via custom Doritos bags featuring a retro cassette tape deck-inspired player built right into the packaging that plays the full soundtrack. Consumers can purchase the custom bags starting Friday, April 28 on Amazon.com/Doritos while supplies last, and Doritos will also help unveil the soundtrack at special events in New York and Los Angeles.

The unique soundtrack release is part of a collaboration between Doritos and Marvel that also features Guardians of the Galaxy Vol. 2 branding on Doritos packaging nationwide in support of the upcoming May 5 movie premiere.

"The soundtrack to the first Guardians of the Galaxy film was a hit and became immensely popular with music fans, so we wanted to create a unique way for fans to experience the second installment," said Ryan Matiyow, senior director of marketing, Frito Lay North America. "This collaboration across entertainment and music will give fans a new and different way to experience both the soundtrack and Doritos snacks."

Released in July 2014, the first film's soundtrack garnered unparalleled success: it reached No. 1 on the US Billboard 200 chart, becoming the first soundtrack album in history consisting of entirely previously released songs to top the chart; it topped the Billboard Top Soundtrack chart for 11 consecutive weeks and 16 weeks in total; and it has sold more than 1 million copies in the U.S. and has been certified Platinum by the Recording Industry Association of America.

"Marvel and Doritos have had such a good relationship through the years," said Mindy Hamilton, SVP of Global Partnerships at Marvel Entertainment. "We have a very similar set of core fans, so we wanted to maximize availability of this soundtrack by making it as accessible in a unique way that only Doritos and Marvel could do. What's cooler than buying a bag of Doritos with the soundtrack built in?"

Doritos will also keep the beats going by encouraging fans to "Rock Out Loud" by belting out one of the soundtrack's iconic songs at pop-up recording booths in New York and Los Angeles on May 5 – the day of the movie premiere. By showing their love for the music, fans will have the chance to win various prizes, including the custom cassette player replica Doritos bags, concert and other event tickets, and free bags of Doritos. The recording booths will be open from 11 a.m. to 7 p.m. ET at Greeley Square near Sixth Avenue and Broadway in New York City and from 11 a.m. to 7 p.m. PT on the corner of Hollywood and Highland in Hollywood, Calif.

Fans can visit Doritos.com for more information.

About Doritos
Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.

About Marvel Studios' "Guardians of the Galaxy Vol. 2"
Set to the all-new sonic backdrop of Awesome Mixtape #2, Marvel Studios' "Guardians of the Galaxy Vol. 2" continues the team's adventures as they traverse the outer reaches of the cosmos. The Guardians must fight to keep their newfound family together as they unravel the mystery of Peter Quill's true parentage. Old foes become new allies and fan-favorite characters from the classic comics will come to our heroes' aid as the Marvel Cinematic Universe continues to expand.

"Guardians of the Galaxy Vol. 2" is written and directed by James Gunn and stars Chris Pratt, Zoe Saldana, Dave Bautista, featuring Vin Diesel as Baby Groot, Bradley Cooper as Rocket, Michael Rooker, Karen Gillan, Pom Klementieff, Elizabeth Debicki, Chris Sullivan, Sean Gunn, Tommy Flanagan, Laura Haddock, with Sylvester Stallone, and Kurt Russell. Kevin Feige is producing, and Louis D'Esposito, Victoria Alonso, Jonathan Schwartz, Nikolas Korda and Stan Lee are the executive producers. Marvel Studios' "Guardians of the Galaxy Vol. 2" blasts into theaters on May 5, 2017.

The soundtrack for Marvel Studios' Guardians of the Galaxy Vol. 2 is available wherever digital music is sold and the physical CD will be available on April 28.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com. © 2017 MARVEL

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

 

Doritos rocks out with 'Guardians of the Galaxy Vol. 2' for out-of-this-world soundtrack release. (PRNewsfoto/Frito-Lay North America)

Doritos rocks out with 'Guardians of the Galaxy Vol. 2' for out-of-this-world soundtrack release. (PRNewsfoto/Frito-Lay North America)

 

 

 

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Snack News: Doritos Unleashes Bold Nacho Snack Experience Nationwide With Doritos Loaded

 

 
The Country's Only 'Inside-Out Nacho' Already Made for You is Now Widely Available in Time for National Nacho Day

 
PLANO, Texas, Nov. 4, 2016 /PRNewswire/ -- Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, today announced the nationwide availability of its boldest nacho snack yet: Doritos Loaded, a bite-sized, triangle-shaped snack loaded with melted cheese and covered in a crispy Doritos-flavored crust. In time for National Nacho Day on Sunday, November 6, Doritos Loaded is now available in freezer aisles at major retailers across the country.

Doritos Loaded provides a new way to experience Doritos by combining two classic favorites — Doritos and nachos — together with a bold twist. This is not your normal snack. In fact, it is the country's only "Inside-Out Nacho" already made for you.

"Doritos celebrates people stepping outside of their normal routine and doing new things," said Marissa Solis, vice president of marketing, Frito-Lay North America. "That definitely applies to Doritos Loaded, a snacking experience that takes bold to the next level. By  increasing Doritos Loaded's availability, we're daring snackers everywhere to try it!"

Doritos Loaded paves the way for the next generation of snacking with its combination of warm melted cheese inside a crispy Doritos flavored crust. They're the ideal snacking size and are ready after just minutes in the oven.

Doritos Loaded comes in two varieties: Doritos Loaded Nacho Cheese and Doritos Loaded Jalapeno & Cheese.

Doritos Loaded is now available at major grocery retailers nationwide (MSRP: $2.98 - $3.49 for the 7.5 oz. box and $4.98-$5.79 for the 15oz. box). Visit http://www.fritolay.com/snacks/product-page/doritos-loaded for more information.

ABOUT DORITOS 

Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.

ABOUT PEPSICO

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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Advertising News: Doritos Rocks Election Season To Empower Young Voters

 

 

Doritos' Partnership with Rock the Vote and Limited-Edition Bags Rally Millennial Voters - a Rapidly Growing Voting Contingent - to Take a Stand, Make a Choice and Vote

 

PLANO, Texas, Sept. 26, 2016 /PRNewswire/ -- The youth vote in America has decreased by double digits since 1964. According to the U.S. Census Bureau, one in two Americans ages 18 to 24 did not vote in 1964; by 2012, 62 percent did not turn out to polls. With the Millennial generation set to become one of the largest, most diverse – and perhaps most important – voting contingents in the country (CIRCLE), Doritos, a brand built on bold choices, is out to show the boldest choice you can make this year is one at the ballot box.

This election season, Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, is partnering with Rock the Vote, the largest non-partisan, non-profit organization in the country dedicated to building long-term youth political power, to engage and mobilize young people to register to vote and participate in elections.

 

 

 

 

As part of the Boldest Choice campaign, the Doritos brand is introducing a limited-edition Doritos bag created for those not registered to vote. It has no taste, no crunch and no chips to illustrate that, if you don't make a choice, you don't get a choice.

"This election season, Doritos believes the boldest choice is making a choice," said Jennifer Saenz, senior vice president and chief marketing officer, Frito-Lay. "We have always believed every single person can make an impact – we all have a voice and it's important we exercise that voice and be heard. Our campaign reinforces the idea that if you don't make a choice, someone else chooses for you."

As a brand known for being bold, Doritos is rallying for one of the most important causes in America – making a choice at the polls. To bring this message to the masses, Doritos is joining Rock the Vote on its Truth to Power bus tour to various stops at college campuses, beginning with a stop in Denver, Colo., on National Voter Registration Day. Doritos will also join Rock the Vote to rally youth voters at additional stops in Madison, Wis. and Chicago, Ill.

"It's impressive to see Doritos step up this election season as corporate partners, committed to engaging and mobilizing young people to embrace the historic power of our vote," said Jesse Moore, vice president at Rock the Vote. "Millennials represent the largest, most diverse voting bloc in our nation's history, and, given that the stakes have never been higher, it's encouraging to see companies like Doritos work with us to champion a stronger more inclusive future for young people."

Starting tomorrow, National Voter Registration Day, consumers can order a bag of "No Choice" Doritos at www.Doritosredvsblue.com/Vote and send them to someone they know who is not registered to vote. Doritos hopes the bag will encourage them to make the boldest choice – registering to vote online and then going out and making a choice by casting a vote November 8.

To bring the Boldest Choice concept to life, Doritos created a vending machine that dispensed the provocative bags instead of the consumer's snack of choice to students not registered to vote. Only registered voters got their choice of Doritos Nacho Cheese or Cool Ranch from the machine — demonstrating that when you're not registered to vote, you don't get a choice and, if you are, you do. (Though all participants will receive samples of Doritos Nacho Cheese or Cool Ranch regardless of voter registration status). People's reactions are captured in the video www.Doritosredvsblue.com/Vote.

For 25 years, Rock the Vote has been at the forefront of helping to register and turn out young voters. This year, the organization has launched a multimillion-dollar national campaign called Truth to Power — including the national bus tour — to engage and mobilize Millennials across the country in the 2016 election. Working with nonprofit and corporate partners like Doritos, Rock the Vote aims to register two million new voters before Election Day on November 8th and to help drive Millennial turnout in key swing states.

To learn more and for information on voter registration deadlines in your state, visit www.Doritosredvsblue.com/Vote. Consumers are also encouraged to share their decision to make a choice using #BoldestChoice.

About Doritos

Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.

About Rock the Vote

Rock the Vote is the largest nonpartisan, nonprofit organization in the country driving the youth vote to the polls. Since 1990, Rock the Vote has fused pop culture, music, art and technology to fulfill its mission of building long-term youth political power. During the past six Presidential elections, Rock the Vote ran the largest voter registration drives for young people and has partnered with more than 25,000 partners through its online, multi- lingual voter registration tool. Rock the Vote is dedicated to mobilizing the vote, protecting voting rights and advocating for an electoral process and voting system that works for the Millennial generation, America's largest and most diverse population in history. To get Rock the Vote updates on upcoming events, election reminders and candidates, visit RocktheVote.com. Engage on social media, by following Rock the Vote on Facebook, Twitter and Instagram at @rockthevote.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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Food Spotlight: Doritos Rainbows Support the LGBT Community

 

PLANO, Texas, /PRNewswire/ -- The Doritos brand, in partnership with the It Gets Better Project, today announced a new, limited-edition product to celebrate and support the lesbian, gay, bisexual and transgender (LGBT) community in the boldest, most colorful way possible. Introducing Doritos Rainbows chips, the first Doritos product in history made up of multiple, rainbow-colored Doritos chips inspired by the Pride flag. The new product is available exclusively to consumers who donate to the It Gets Better Project, an organization that seeks to provide hope to LGBT young people and inspire the changes to make the world a better place for them.

Starting today, consumers who donate $10 or more in support to the It Gets Better Project through www.ItGetsBetter.org/DoritosRainbows will be mailed a bag of Doritos Rainbows chips, while supplies last. The goal is to raise funds for the It Gets Better Project and the important work the organization does in support of LGBT youth around the world. Upon making their donations, consumers are encouraged to share messages of hope and inspiration using #BoldandBetter. For more details, visit www.ItGetsBetter.org/DoritosRainbows.

"Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest," said Ram Krishnan, chief marketing officer, Frito-Lay. "With Doritos Rainbows chips, we're bringing an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception."

The It Gets Better Project began in September 2010, when activist Dan Savage created a YouTube video with his partner Terry Miller to inspire hope for young people facing harassment. In response to a number of students taking their own lives after being bullied in school, they wanted to create a personal way for supporters everywhere to tell LGBT youth that, yes, it does indeed get better. Five years later, the It Gets Better Project has turned into a worldwide movement, inspiring more than 60,000 user-created videos viewed more than 60 million times. To date, the project has received submissions from celebrities, organizations, activists, politicians and media personalities.

"We're honored to partner with the Doritos brand to celebrate the momentous progress that has been made toward equal rights for the LGBT community in this country. By utilizing the incredible reach that the Doritos brand has throughout the world, we can give hope to the LGBT young people who need it the most. There is so much more work to be done, and together, we will inspire the LGBT community and its allies to continue the fight and embrace who they are by living a #BoldandBetter life," said Brett Peters, communications director, It Gets Better Project.

Doritos Rainbows chips will take center stage at this year's Dallas Pride as part of the Doritos brand's first-ever sponsorship of the annual event, set to take place on Sunday, Sept. 20, 2015. While visiting the Doritos-branded booth at Dallas Pride, attendees can pledge their support to the It Gets Better Project and receive a bag of Doritos Rainbows chips, while supplies last. Guests also can capture their experiences at a photo and video booth, sharing their unique content using #BoldandBetter. In partnership with PepsiCo's EQUAL employee resource group, the Doritos brand also will participate in this year's Dallas Pride parade with a float made up of PepsiCo/Frito-Lay associates and their families.

Doritos is one of the flagship brands from PepsiCo's Frito-Lay division. PepsiCo has long been a supporter of diversity and inclusion, recognizing that each and every PepsiCo associate brings something unique to the table. For years, PepsiCo has earned the top score of 100% on the Human Rights Campaign's Corporate Equality Index, a national benchmarking tool of corporate policies and practices pertinent to LGBT employees, as one of the "Best Places to Work."

About Doritos
Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. To learn more about the Doritos brand, visit its website at www.doritos.com.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

 

 

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Doritos Testing 3 New Flavors in Mystery Packaging

Frito-Lay is rolling out the new “Bold Flavor Experiment” in the U.S., inviting consumers to decide in a blind test, which flavor of three new Doritos Jacked tortilla chips is better. The three favors are launched in special “mystery” silver-colored minimalist packaging.

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Doritos Locos Tacos Now Come in Chip Form

For some odd reason this sounds just a bit convoluted to us; the Doritos Locos Tacos, which took Doritos flavors and made them into a taco shell, are now becoming Doritos flavors themselves, cutting out the actual meat, cheese, lettuce, and tomatoes portion of the taco.

According to Doritos' Facebook page, two new Doritos chip flavors are coming out: Doritos Locos Taco and Doritos Locos Taco Cool Ranch. It looks like the company just took the original flavors (the cheesy Doritos and the Cool Ranch) and added in a new "crunchy taco" flavor, which will probably not mimic the satisfying soggy crunch of Taco Bell's tacos at 2 a.m.

Continue Reading @ TDM

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Product Launch: Taco Bell Cool Ranch Doritos Locos Taco

Doritos and Taco Bell fans can stop waiting: the Cool Ranch Doritos Locos Taco (being marketed as the Cool Ranch DLT) exists, and it's hitting Taco Bell stores nationwide March 7.

The brand first announced the release via Vine, tweeting, "It's out of the bag. Coming March 7th. http://vine.co/v/bvlaYggdIiU." "There has been enormous interest in the new Cool Ranch flavor of Doritos Locos Tacos and people are wondering why it took so long," Greg Creed, chief executive officer of Taco Bell Corp, said in a press release. "Originally we had planned to launch the Cool Ranch flavor in the same year as the introduction of Doritos Locos Tacos." The high demand for the Nacho Cheese flavor, however, made Taco Bell focus first on Nacho Cheese, then on Cool Ranch.

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Cool Ranch Doritos Locos Tacos Will Be a Reality in 2013

We already knew this was coming, but now there’s even more confirmation: Cool Ranch Doritos Locos tacos are on the way.

Taco Bell recently took to their Facebook page to post the above photo and the line “Anything could happen in 2013.” Obviously, that anything is Cool Ranch Doritos taco shells that will leave a taste that lingers in your mouth for days… Get ready for it.

(TB via TC)

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