Tag Archives: Diageo

baileys

Drink Spotlight: Back By Popular Demand: Baileys Pumpkin Spice Irish Cream

Celebrate this Season with Baileys Pumpkin Spice, the Flavor So Nice, We Made it Twice!

NEW YORK, Sept. 13, 2017 /PRNewswire/ -- Fall can be summed up in just two words: pumpkin spice. Last year, Baileys jumped right into the pumpkin patch and created Baileys Pumpkin Spice, which was only meant to be a seasonal limited time indulgence that helped kick everyone's Pumpkin Spice latte game up a notch, but turned into so much more. After selling out in just three short months, Baileys Pumpkin Spice is back by popular demand. So if you missed out on last year's spirit of the season, or you simply can't wait to get your hands on more, you're in luck with the return of Baileys Pumpkin Spice Limited Edition.

"We were absolutely delighted with the overwhelmingly positive response to Baileys Pumpkin Spice last year that it gave us no choice but to bring it back this fall," said Nicola Heckles, Director of Baileys & Liqueurs at Diageo. "Baileys Pumpkin Spice was a natural addition to the Baileys portfolio, and we encourage everyone to celebrate the season responsibly and enjoy Baileys Pumpkin Spice…while they still can!"

Baileys Pumpkin Spice is making its limited time only appearance on shelves from now until November so hurry up and buy now or you'll be crying later if you miss it! The unapologetically indulgent liqueur blends the flavors of sweet cinnamon and baking spices, luscious maple, brown sugar, and baked pie crust with additional hints of vanilla and coffee for a fall-focused Baileys experience. So what are you waiting for?

Upgrade your Pumpkin Spice Latte and add some Baileys Pumpkin Spice to your latte for a fall flavored treat. Follow the easy recipe to whip it up for yourself at home.

Pumpkin Spice Latte

Ingredients:
2 oz Baileys Pumpkin Spice
1 1/2 oz Brewed Coffee
1 oz Milk
Fresh Grated Cinnamon for Garnish

Preparation:

  1. Combine Baileys Pumpkin Spice with brewed coffee and milk. Stir well.
  2. Serve warm or over ice.
  3. Top with fresh grated cinnamon. Enjoy!

Baileys Pumpkin Spice is available nationwide until supplies last for a suggested retail price of $24.99 for a 750 ml bottle. For more information on Baileys Pumpkin Spice please visit www.BAILEYS.com.

About BAILEYS Irish Cream Liqueur:
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide and enjoys 70 percent share of the total Irish Cream Liqueur Market around the world. It's the signature delicious balance of Irish Cream and whiskey that makes BAILEYS the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Salted Caramel, Vanilla Cinnamon, Chocolate Cherry and Espresso Crème, along with an additional limited time offering, Pumpkin Spice. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo:
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit www.diageo.com. For Diageo's global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.

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(PRNewsfoto/Baileys Irish Cream)

(PRNewsfoto/Baileys Irish Cream)

(PRNewsfoto/Baileys Irish Cream)

(PRNewsfoto/Baileys Irish Cream)

 

 

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caskmain

Spirits Spotlight: The Taste of Innovation: Introducing Johnnie Walker Blenders’ Batch Bourbon Cask & Rye Finish to Diageo Global Travel

 

LONDON, April 25, 2017 /PRNewswire/ --

The challenge? Envision a world where whisky could taste genuinely different; where you could experience a surprising flavour sensation influenced by the intense sweetness of rye whiskey married with the depth and subtlety of a carefully crafted Scotch.

This is the test the ingenious blending team at Johnnie Walker, the world's number one best-selling Scotch Whisky brand[1], set themselves in crafting Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish. The limited edition new blend is the second and latest innovation in the Johnnie Walker Blenders' Batch portfolio - a series of experimental Scotch Whiskies that challenge convention and lift the lid on the skill and never-ending pursuit of flavour that has driven the small team of expert blenders at Johnnie Walker for over 200 years.

Inspired by the time master blender Dr Jim Beveridge, whose personal journey making whisky began over 40 years ago, spent blending bourbons and ryes in Kentucky in the 1990s, Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish pushes the boundaries of blending like never before.

Available only in a small number of selected markets, including Travel Retail, Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish has been drawn from over 200 whisky samples, aged in first-fill bourbon casks and finished for up to six months in former rye casks. Featuring whiskies from just five distilleries including Dufftown and the now closed Port Dundas, the new blend is rich and warming with an intense honeyed sweetness.

The magic, creativity and experimentation brought to life in the whisky making process, is what drives the blending team at Johnnie Walker to experiment with new and surprising taste experiences, resulting in this latest addition to the Johnnie Walker Blenders' Batch series. The on-going flavour experiments that Beveridge and his team study at the brand's home in Scotland are a crucial part of their work, focussing on developing and understanding alternative flavours including wine, coffee and chocolate.

"Experimentation is the key to innovation," says Dr Beveridge. "It's something that has been at the heart of Johnnie Walker from the very beginning and which has enabled us to consistently create perfect whiskies like Johnnie WalkerRed Label and Johnnie Walker Black Label for generations.

"What we're doing today is what we've done for almost 200 years, experimenting with flavours and flavour influences to make sure that the whisky we make every day is the very best it can be. Right now, interest in whisky is higher than it's ever been and it's the right time to let people try some of the innovative - sometimes seemingly weird - things we're experimenting with. We think people will love these whiskies and more than that, they'll love knowing the story of how they came about."

Dayalan Nayager, Managing Director of Diageo Global Travel, said: "Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish is the perfect purchase for travellers looking for new and surprising taste experiences, Johnnie Walker fans or those seeking to explore the category.

"Travellers are looking for brands that have discovery, authenticity, craftsmanship and real human stories behind them. Johnnie Walker has a truly unique story to tell and we are thrilled to offer shoppers a glimpse into the world of flavour exploration from the world's biggest Scotch Whisky brand. As this is also a limited edition product, it is truly an exciting addition to the Johnnie Walker range in duty free."

When making whisky, the blenders at Johnnie Walker think 'from the bar back,' ensuring bartenders and whisky fans at home have the perfect liquids at hand to serve neat, on the rocks, or as the foundation of a flawless Scotch-based cocktail.

Inspired by the recent success of Johnnie WalkerSelect Casks - Rye Cask Finish, travellers can pick up a bottle of Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish in selected duty free stores worldwide now.

Notes to Editors:

Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish has a RRP of $52.50/£32.00

Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish has an ABV of 40%

Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish is available in 1L bottle.

Johnnie Walker Expert Blenders

Our blenders' passion, skill and commitment to innovation has enabled them to consistently create perfect whiskies like Johnnie Walker Red Label and Johnnie Walker Black Label for generations.

Our blenders can choose from more than eight million casks of carefully crafted Scotch Whisky drawn from more than 30 distilleries across Scotland, meaning that Johnnie Walker is crafted from a flavour palette that none of our competitors can match.

For almost two centuries, six generations of our blenders - starting with John Walker himself - have been bold visionaries, playing and experimenting with flavour not out of duty or necessity but because they love what they do. It's this skill and vision that has enabled our blenders to consistently create perfect whiskies like Johnnie Walker Red Label and Johnnie Walker Black Label for generations. This latest expression comes from a brand that has always been committed to the importance of innovation to drive sales globally.

 

Introducing Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish (PRNewsfoto/Diageo Global Travel)

Introducing Johnnie Walker Blenders' Batch Bourbon Cask & Rye Finish (PRNewsfoto/Diageo Global Travel)

 

 

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kettlmain

Packaging Spotlight: Ketel One Vodka Celebrates the Legacy of “the King” with Launch of “Arnold Palmer Collector’s Edition” Bottle

 

 

A toast to a champion, icon and family friend

NEW YORK, March 16, 2017 /PRNewswire/ -- Anyone who crossed Arnold Palmer's path was fortunate to meet him – and the Nolet family, creators of Ketel One Vodka, felt very fortunate indeed. Rooted in Mr. Palmer's winning tradition and honoring his unparalleled legacy, the Nolet family has created a limited edition Ketel One Vodka bottle as a thank you to Arnold Palmer for the impact he had on the world and the game many love so much.

The Arnold Palmer Collector's Edition bottle reads, "Dear Mr. Palmer, This one's for you." The nostalgic black and white vignette of Mr. Palmer on the course is accented with his iconic signature and an open golf umbrella in red, yellow, white and green—his company logo since 1961. The bottle launches nationwide on March 16, 2017 with a suggested retail price of $24.99 (750ml) and $31.99 (1L).

To the Nolets, golf champion and Presidential Medal of Freedom Award winner Arnold Palmer was a mentor and a friend; he was simply "Arnie." Dedicated to his family and community, Mr. Palmer spent his life giving back to the game and those in need. A master of his craft, he earned 62 PGA Tour victories. At the end of play, Mr. Palmer celebrated with a Ketel One on the rocks with his slice of lemon; it was his signature "19th hole."

Palmer later told 11th generation Nolet Carl Jr. that enjoying Ketel One Vodka after a game gave him time to reflect on life, family and friends. Carl Jr. says, "Mr. Palmer stood for the same things we stand for as a family: authenticity, integrity and generosity. He set a high standard by making golf what it is today – but it was his accomplishments off the course that truly made him one of a kind."

At the heart of Ketel One Vodka lies one family's unwavering passion for crafting the world's finest spirits. Each generation of Nolet family distillers is tasked with upholding a legacy of distilling expertise that has been passed down from father to son since 1691. Mr. Palmer understood the power of legacy. His unwavering commitment to uphold the values of authenticity, integrity and generosity will live on for generations, as will the Nolet family's commitment to producing the world's finest spirits.

Carl Nolet Jr. recalls that Mr. Palmer once watched him sign bottles of Ketel One for consumers. Joking about Carl Jr.'s illegible scrawl, Mr. Palmer asked, "How would someone know this is your signature five years from now?" Mr. Palmer explained that signing something meaningful for others is a privilege; he felt that honor so deeply that he made his own signature a part of his logo. With this advice in mind, coupled with family tradition, Carl Jr. signs each bottle of Ketel One with purpose and pride when on the road meeting consumers and bartenders. His signature is a promise to consumers that they are receiving the same high quality liquid and commitment to perfection in every bottle of Ketel One Vodka.

With a bond of shared values and good times between the two families, it was natural for Ketel One Vodka to become the Official Vodka of the 2017 Arnold Palmer Invitational. The Nolets are delighted that Arnie's army of fans will have the opportunity to experience signature cocktails from the world's most-trending vodka1. The Arnold Palmer Invitational marks the first of many moments in which Ketel One Vodka will celebrate and toast the extraordinary achievements of Mr. Palmer. On the course, Club Ketel One will feature Arnold Palmer memorabilia, highlighting cherished moments throughout Mr. Palmer's life and precious photos of the Nolet family's friendship with "the King."

In honor of Mr. Palmer's generosity and dedication to bettering the lives of those around him, Ketel One Vodka has made a commitment to donating $100,000 to Arnie's Army Charitable Foundation, which provides support to institutions and organizations benefitting the environment as well as the communities in which we live.  Ketel One encourages fans to join in the spirit of generosity by donating to Arnie's Army Charitable Foundation through the purchase of a limited edition shirt with all proceeds going to the AACF, a charity near and dear to Mr. Palmer's heart. Consumers can visit www.ketelone.com/arniesarmy/signature-pink-polo/ to purchase the Arnold limited edition shirt or go to www.ketelone.com/arniesarmy/arnies-army/ to make a donation to Arnie's Army Charitable Foundation. Additionally, fans can purchase the Arnold Palmer Collector's Edition bottle by visiting www.reservebar.com or making a trip to their local retailer.

When celebrating tradition and moments that matter, Ketel One Vodka reminds you to please drink responsibly and secure the perfect designated driver.

For additional information on Ketel One Vodka, please visit www.KetelOne.com. Join in on the conversation by following Ketel One Vodka at @KetelOneUSA on Facebook, @KetelOne on Instagram and @KetelOne on Twitter.

About Ketel One® Vodka
Ketel One® Vodka is a vodka rooted in authenticity, crafted honoring tradition and sophisticated in taste. Ketel One Vodka is produced in Schiedam, Holland by the Nolet family, who have been distilling fine spirits for 11 generations. Ketel One is produced from the finest quality wheat. The super-premium vodka is crafted from small batches using traditional copper pot stills, including the original copper Pot Still #1 after which Ketel One is named, together with modern distillation techniques.

In 2008, the Nolet Group and Diageo announced that they had completed a transaction to form a new 50/50 company called Ketel One Worldwide B.V. to own the perpetual exclusive global rights to sell, market and distribute Ketel One® Vodka, Ketel One Citroen® flavored vodka and Ketel One Oranje® flavored vodka. The Ketel One brand is owned by Double Eagle Brands B.V.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Celebrating life, every day, everywhere.

1 "#1 Most-Trending Vodka" of 2016 in The World's 50 Best Bars Brand Report by Drinks International.

SOURCE DIAGEO

 

 

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www.StevenMillerPix.com | Steven Miller Photography Orlando

www.StevenMillerPix.com | Steven Miller Photography Orlando

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bluemain

Spirits Spotlight: Johnnie Walker Celebrates Lunar New Year With Limited Edition Year of the Rooster Blue Label™

 

 

Year of the Rooster Bottle Honors Prosperity, Adventure and the Pioneering Spirit of Johnnie Walker Blended Scotch Whisky

 

NEW YORK, Jan. 23, 2017 /PRNewswire/ -- Johnnie Walker Blue Label is proud to ring in the Lunar New Year with the Year of the Rooster limited edition bottle. The commemorative bottle celebrates the traditions of Asian culture, and is the ideal spirit to enjoy while welcoming in the auspicious sign of the new year.

Evolving from the first iteration, Year of the Horse, the progression of this annual limited edition series, now in its fourth installment, is inspired by the enduring legacy of the Chinese Zodiac. The amiable sign of the Zodiac Rooster signals new beginnings that lay ahead on the horizon. Rising at the break of dawn to embrace each day, the Rooster fully embodies the hardworking and pioneering spirit of Johnnie Walker.

"Blue Label is the pinnacle of blending excellence in our portfolio, and we are thrilled to celebrate the Lunar New Year in such a remarkable way with our annual special edition offering. The Lunar New Year is such a significant cultural holiday and we couldn't be more honored to mark the occasion with our rarest blend. The Rooster represents inspiring characteristics, and we hope that the artistic depictions on the bottle serve as a reminder that like the Rooster, success can be achieved with hard work and patience. We remind those celebrating the arrival of the Lunar New Year to please drink responsibly," commented Stephanie Jacoby, the Vice President of Johnnie Walker North America.

With only 1 in 10,000 of our whiskies possessing the caliber required to craft the Blue Label blend, this special release is an honorary nod to traditional Scotch distilling techniques, classic Asian art and Lunar New Year customs. Representative of the Zodiac Rooster, the bottle artwork showcases the four aspects of the Rooster; the Herald, the Prospector, the Pioneer and the Adventurer. The Zodiac Rooster, etched in gold, sits confidently on the back panel of the bottle guarding the equisite Blue Label liquid. Reminiscent of a Chinese scroll painting, when the four unique bottle designs are positioned side by side, the panels 'unfold' and bring to life the tale of the triumphant Rooster.

A true collectors' item, Year of the Rooster is packaged in a premium gift box boasting luxurious gold foil adornments and a signature from Jim Beveridge, Johnnie Walker's Master Blender. The Year of the Rooster bottle design takes a bold approach with its striking blue ombre appearance offering a one-of-a-kind item, ideal for gifting during the Lunar New Year.

Johnnie Walker Blue Label Year of the Rooster is now available nationwide wherever fine spirits are sold with a suggested retail price of $258.00 (750 ml/bottle, 43% ABV). Whether celebrating the Lunar New Year with friends or with family, at home or out on the town, Johnnie Walker Blended Scotch reminds you to please drink responsibly.

About Johnnie Walker
Johnnie Walker is the world's number-one selling Scotch whisky brand, representing the idea of personal progress for the many people who enjoy it in more than 180 countries worldwide.  John Walker pioneered blending when he founded the business in 1820 and never looked back, growing it from a grocer's own Scotch whisky into a stylish, global icon.  It's that same forward-looking perspective that drives the brand, and its consumers, today. The U.S. range of award-winning whiskies includes Johnnie Walker Red Label, Johnnie Walker Black Label, Johnnie Walker Double Black, Johnnie Walker Gold Label Reserve, Johnnie Walker Platinum Label and Johnnie Walker Blue Label.

For more information visit www.johnniewalker.com or follow us on Facebook and Twitter @JohnnieWalkerUS. #KeepWalkingAmerica

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Celebrating life, every day, everywhere.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/johnnie-walker-celebrates-lunar-new-year-with-limited-edition-year-of-the-rooster-blue-label-300394260.html

SOURCE Diageo

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Johnnie Walker Blue Label Year of The Rooster

Johnnie Walker Blue Label Year of The Rooster

 

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ketelone

Advertising Spotlight: Ketel One Vodka Launches “You Don’t Understand, It Has To Be Perfect”

 

 

Brand launches witty new 360 marketing campaign and immersive virtual reality experience

PR Newswire – New York, NY (November 28, 2016) – At the heart of Ketel One Vodka lies one family’s unwavering passion for crafting the world’s finest spirits. Inspired by over 325 years of distilling expertise, the Nolet family brings old-world pot still craft and modern distilling techniques together in one flawless process. From Joannes to Jacobus to Carolus Sr., creator of Ketel One Vodka, to Carolus Jr. and Bob Nolet today, each of the 11 generations of Nolet family distillers is tasked with upholding a legacy of distilling excellence. Some may consider the Nolets a little obsessive, but those individuals just don’t understand. Everything must be done with meticulous attention to detail, because the family name is riding on every bottle of Ketel One Vodka.

“We take our work very seriously, not ourselves,” said Carl Nolet Jr., 11th Generation Nolet Family Distillery. “The stories we tell are all true and based on family events, beliefs and the pressure of upholding 11 generations of legacy for generations to come.”

From this truth, a new campaign was born. Developed in partnership with Barton F. Graf, Ketel One’s new 360 marketing campaign “You Don’t Understand, It Has To Be Perfect” has fun with generational pressure and its result: the obsessive attention to detail and great lengths the Nolet family goes to in order to ensure every batch of Ketel One Vodka is perfect. This campaign represents a first glimpse at the authentically Dutch and witty side of the Nolet family. Speaking to the next generation of vodka distillers, the series of eight humorous “training videos” directed by Canada made its national TV debut on Monday, November 21st, airing on a number of networks. In addition to the reach Ketel One will garner through high impact TV, the films will live in digital, primarily on YouTube, Hulu and programmatically across the web. OOH and social media, principally Facebook and Instagram, will also serve as touchpoints for the campaign.

Family tradition, heritage and perfection are themes woven through the fabric of the new campaign from Ketel One that sets out to bring its unrivaled family legacy and pioneering quality credentials to consumers in a bold, engaging and distinctive way.

Carl Jr. stated, “Consumers don’t just buy what you do, they buy why you do it. Through this campaign and our new Virtual Reality experience, consumers can now experience first-hand why Ketel One is made the way it is.” The category is saturated with products flaunting claims about how they are made. However, unlike Ketel One, very few have an authentic explanation for why they are driven to create quality spirits. “Lucky for us, we have a true story to tell about living up to a legacy, striving for perfection in every batch, and the pressure to please one’s family,” said Carl. “These motivations are universally relatable. My family and I are proud of what we have achieved over the last 325 years, but rest assured, we are just getting started.”

The witty tone of voice, spirit of perfection and meticulous attention to detail will inform all future initiatives for Ketel One Vodka. This includes cocktail strategy, consumer events and bartender engagement. “We have always considered talented bartenders around the world part of our extended family,” said Carl Nolet Jr. “As gatekeepers of the brand, bartenders have been vital in making Ketel One Vodka one of the world’s most recommended vodkas, and we will continue to learn from them.”

Much like the Nolets, today’s bartending community is obsessed with perfection. A new cocktail program, Perfect Pour, celebrates the great lengths and painstaking attention to detail bartenders demonstrate when crafting some of the world’s most celebrated cocktails with one of the world’s top trending vodkas,1 Ketel One. Blended together by a family of diverse bartenders, contemporary cocktail recipes inspired by tradition are at the heart of the program.

For many years, the Nolet Family Distillery has opened its doors to tens of thousands of visitors. “Seeing is believing,” said Nolet Jr. “For anyone travelling to Holland, please come and visit us at the Nolet Family Distillery where Ketel One Vodka is made. It is a privilege to open our distillery doors physically and now virtually, inviting all to come see the care, attention and expertise fully on display.”

Progressive since 1691, the Nolet family continues to respect tradition while infusing modern sensibility into everything they do. This fall, Ketel One Vodka introduced its virtual reality experience, which serves as the latest articulation of the Nolet family’s obsessive attention to detail and innovation.

Ketel One Virtual Reality leverages cutting edge technology to transport users directly into the heart of the brand, offering a firsthand look at the home and crafting of one of the world’s best-selling vodkas.2 With more than 25 hotspots and 360° views across never-before seen environments, users can tour the famed Nolet Family Distillery, step into the lively streets of Schiedam, Holland and engage in an immersive cocktail demonstration narrated by Master Mixologist Dale DeGroff. Throughout the holiday season, more than 80,000 limited-edition Ketel One Virtual Reality viewers (approximate value $15) will be packaged with 1.75 liter bottles of Ketel One Vodka where legal. Visit vr.ketelone.com to access the experience via mobile, tablet or desktop.

When celebrating tradition and milestones, Ketel One Vodka reminds you to please drink responsibly and secure the perfect designated driver.

For additional information on Ketel One Vodka, please visit www.KetelOne.com. Stay up to date on “You Don’t Understand, It Has To Be Perfect” by following the conversation at @KetelOneUSA on Facebook, @KetelOne on Instagram and @KetelOne on Twitter.

1 “#1 Top Trending Vodka” of 2016 in The World’s 50 Best Bars Brand Report by Drinks International.
2 “#1 Best Selling Vodka” of 2016 in The World’s 50 Best Bars Brand Report by Drinks International.

About Ketel One® Vodka
Ketel One® Vodka is a vodka rooted in authenticity, crafted honoring tradition and sophisticated in taste. Ketel One Vodka is produced in Schiedam, Holland by the Nolet family, who have been distilling fine spirits for 11 generations. Ketel One is produced from the finest quality wheat. The super-premium vodka is crafted from small batches using traditional copper pot stills, including the original copper Pot Still #1 after which Ketel One is named, together with modern distillation techniques.

In 2008, the Nolet Group and Diageo announced that they had completed a transaction to form a new 50/50 company called Ketel One Worldwide B.V. to own the perpetual exclusive global rights to sell, market and distribute Ketel One® Vodka, Ketel One Citroen® flavored vodka and Ketel One Oranje® flavored vodka. The Ketel One brand is owned by Double Eagle Brands B.V.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Celebrating life, every day, everywhere.

 

 

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cirocmain

Spirits Spotlight: CÎROC New CÎROC MANGO

 

DJ KHALED, THE FACE OF THE FLAVOR, JOINS COMBS AND SHARES HIS STORY IN "LET'S GET IT" PART II

NEW YORK, Oct. 17, 2016 /PRNewswire/ -- Sean "Diddy" Combs and the Makers of CÎROC Ultra Premium Vodka introduce CÎROC MANGO.  CÎROC MANGO is made with vodka infused with mango and other natural flavors.  The liquid, which boasts undertones of tangy citrus, can be enjoyed on the rocks or mixed with a variety of fresh fruit juices to complement its distinctive taste.  CÎROC MANGO is launching on the heels of the highly successful CÎROC APPLE which was named the #1 Vodka Innovation of 2016. This launch follows the brand's continued success in the flavored vodka category which has continually driven trends.

"I am excited to introduce CÎROC Mango as our newest flavor, and continue our streak of successful innovations," said Sean "Diddy" Combs. "CÎROC is always pursuing new ideas and opportunities and we have been a dominant force in the market. Every new flavor innovation we have launched - including the recent, CÎROC APPLE - has been #1, and CÎROC MANGO is already on track to be one of the most successful."

CÎROC also releases the second installment of the "Let's Get It" short film series designed to empower the next generation of creators to pursue their passions and dreams.  The film transitions the spotlight from Combs to music and social media entrepreneur DJ Khaled, who represents CÎROC MANGO in the campaign extension.  "Let's Get It: Khaled's Odyssey," examines DJ Khaled's 25 year journey of blood, sweat and tears to reach the top of the charts. Directed by Emmy Award winner Zach Heinzerling, the video, created in partnership with 72andSunny New York, premiered today on People.com and the supporting spot is running on top broadcast networks.

"I feel blessed that Sean and CÎROC have picked me to represent CÎROC MANGO and share my story," said DJ Khaled. "It wasn't easy to get here but I never gave up. I am proof the struggle is worth it.  A major key is to recognize wins, both big and small.  Celebrate them all, but do so responsibly."

Combs and DJ Khaled celebrated the new flavor launch in Miami this past weekend during the Annual Revolt Music Conference. Combs, alongside Mayor Philip Levine of Miami Beach, presented the keys to the city to DJ Khaled. The ceremony reinforced the "Let's Get It" movement and Combs' commitment to helping DJ Khaled and others realize their dreams.  After the presentation, VIP guests attended an intimate preview screening of "Let's Get It: Khaled's Odyssey" with an introduction by the film's star. Throughout the remainder of the RMC weekend, millennials, influencers and moguls in the making enjoyed the CÎROC MANGO Loco and other specialty CÎROC MANGO cocktails at top industry events including the kickoff of CÎROC Hustle Hours hosted by DJ Khaled.

CÎROC MANGO is now available at your local liquor store and top hotspots or can be ordered online at Reservebar.com/ciroc-mango

CÎROC MANGO Signature Cocktails inspired by DJ Khaled

CÎROC MANGO Loco
1.5 oz. CÎROC MANGO
3 oz. Lemonade

CÎROC MANGO Daiquiri
1.5 oz. CÎROC MANGO
0.75 oz. Fresh Lime Juice
0.75 oz. Simple Syrup
5-6 pieces of Mint
Mint Sprig for Garnish

CÎROC MANGO Mimosa
0.75 oz. CÎROC MANGO
0.75 oz. Champagne
0.75 oz. Fresh Orange Juice
Orange Wedge for Garnish

Link to :60 YT "Let's Get It: Khaled's Odyssey"
https://youtu.be/Abcf3EPf4ZE?list=PLsceZLsuaGCJZUnwdtPczn1lp3H6WjVvx

Link to embedded :60 Short Film:  "Let's Get It: Khaled's Odyssey" <iframe width="560" height="315" src="https://www.youtube.com/embed/Abcf3EPf4ZE?list=PLsceZLsuaGCJZUnwdtPczn1lp3H6WjVvx" frameborder="0" allowfullscreen></iframe>

ABOUT CÎROC ULTRA PREMIUM:
CÎROC Ultra Premium is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CÎROC Ultra Premium launched nationwide in January 2003. In October 2007, DIAGEO - the world's largest spirits and beer company - made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC. The infused Vodka flavors in the portfolio to date include CÎROC RED BERRY, CÎROC COCONUT, CÎROC PEACH, CÎROC PINEAPPLE, CÎROC APPLE, and CÎROC MANGO in addition to CÎROC TEN Vodka. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010.

Media Contact:
Alisa Jacobs
Diageo
646-223-2229
Alisa.Jacobs@diageo.com

Ryan Stender
Blue Flame Agency
917-449-2447
Rstender@blueflame.us.com

Video - https://youtu.be/Abcf3EPf4ZE

 

 

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Spirits Spotlight: Captain Morgan Jack-O’Blast Has Arrived

 

 

Captain Morgan Launches Limited Edition Pumpkin Spiced Rum

 

NEW YORK, Sept. 29, 2016 /PRNewswire/ -- ON A SHIP, SOON TO DOCK - Rum lovers and pumpkin spice fanatics, get your glasses ready! Your obsession with pumpkin is no longer limited to the standard pumpkin beer and pumpkin spiced lattes this season. Captain Morgan is here to fill the void with chilled pumpkin spiced flavored shots. Prepare yourself for an epic fall season with CAPTAIN MORGAN Jack-O'Blast Limited Edition Pumpkin Spiced Rum, the first pumpkin spiced rum offering to ever hit shelves.

Stemming from last year's celebrated release of CAPTAIN MORGAN Cannon Blast, Captain Morgan is revolutionizing the shots category once again with this new pumpkin spiced rum. Jack-O'Blast represents fall in a shot glass, blending Caribbean rum with some of your favorite seasonal flavors – fresh pumpkin, cinnamon and other autumnal spices – creating an insanely delicious shot.

 

"As much as we enjoyed tropical cocktails over the summer, it's time to make room for the bold flavors of fall everyone enjoys," said Linda Bethea, Vice President of Captain Morgan. "Captain Morgan Jack-O'Blast is a must-have for responsible adult consumers during their favorite seasonal activities, whether it's at football tailgates, Halloween parties or backyard bonfires with friends."

While Captain Morgan Jack-O'Blast boasts the identical shape of its predecessor, Captain Morgan Cannon Blast, it features autumn colors of orange and green.  To solidify its place as fall's must-have shot, the bold, round bottle simulates the look of a carved pumpkin when illuminated under a black light. The pumpkin spiced rum (60 proof, 30% ABV) has a suggested retail price of $15.99 for a 750 ml bottle and is currently available nationwide for a limited time this fall.

Best enjoyed chilled as a fall-inspired shot, Captain Morgan Jack-O'Blast can also be served as a drop shot or as the key ingredient in a number of seasonal drinks. When celebrating with friends this fall, try the Apple Jack-O cocktail:

Apple Jack-O
1.5 oz. Captain Morgan Jack O'Blast
4 oz. chilled apple cider

Directions: Combine Captain Morgan Jack-O'Blast with chilled apple cider and serve over ice.

We don't need a pumpkin shortage, please sip your Jack-O-Blast in moderation. To learn more about CAPTAIN MORGAN follow us on social media on Instagram (@CaptainMorganUSA), Twitter (@CaptainMorganUS) and like us on Facebook (@CaptainMorganUSA).

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

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Spirits Launch: Crown Royal Introduces Vanilla Flavored Whisky

 

 

Crown Royal Pairs with One of the World's Most Loved Flavors to Create Crown Royal Vanilla Flavored Whisky

 

GIMLI, Manitoba, Oct. 5, 2016 /PRNewswire/ -- Crown Royal is adding a delicious offering to its family of whiskies with the introduction of Crown Royal Vanilla Flavored Whisky, a blend of hand selected Crown Royal whiskies infused with the rich flavor of Madagascar Bourbon Vanilla. The result is a unique whisky bursting with the flavor of vanilla and the distinctive smoothness of Crown Royal.

A drink for all seasons, Crown Royal Vanilla can be enjoyed on the rocks, as a chilled shot, mixed with a variety of sodas for a Vanilla-forward take on hard sodas or as the key ingredient in unique twists on classic cocktails like the Vanilla Old Fashioned or Vanilla Hot Toddy.

 

Crown Royal Vanilla Flavored Whisky begins with a nose of rich vanilla bean with delicate hints of oak. The taste opens with a delicious, creamy vanilla flavor followed by a smooth, light whisky finish. The mouthfeel is viscous and warm, and the aftertaste is reminiscent of crème brulee.

"Vanilla is such a classic flavor that people around the world crave," said Jim Ruane, Crown Royal Brand Director. "Infusing our Crown Royal whiskies with the flavor of Madagascar Bourbon Vanilla allows us to highlight the vanilla notes found in many whiskies, including Crown Royal Deluxe, and share a delicious new offering with consumers."

Crown Royal Vanilla is enclosed in the signature box and felt bag that Crown Royal consumers have grown to know and love. The packaging incorporates tan and cream hues with imagery of vanilla leaves on the bottle's label. Crown Royal Vanilla (70 proof, 35% ABV) will be sold at a suggested retail price of $24.99 for a 750 ml bottle and is currently available nationwide.

The launch of Crown Royal Vanilla will be supported through the implementation of a full marketing mix including television, print and online advertising, as well as public relations, digital extensions and point of sale materials featuring the tagline, "Vanilla So Good." A Crown Royal Vanilla commercial featuring actor/comedian J.B. Smoove will debut nationally on television and social media platforms beginning in early October.

Want to be truly smooth? Make sure to enjoy your Crown Royal Vanilla in moderation.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

 

 

 

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Industry News: Sipping On Gin & Juice – Tanqueray™ Unveils New Content Partnership With Entertainment Icon Snoop Dogg

 

 

 

SNOOP TO DEBUT SIGNATURE COCKTAIL "THE TANQUERAY NO. TEN 'LAID BACK'"

 

NORWALK, Conn., Aug. 31, 2016 /PRNewswire/ -- Today, Tanqueray Gin™ announces the launch of a new strategic partnership with entertainment icon Snoop Dogg. The partnership brings to life the brand's focus on a Gin & Juice cocktail strategy celebrating the success of Snoop Dogg's 1993 classic hit 'Gin & Juice.' Snoop Dogg and Tanqueray remind you that whenever you sip Gin & Juice, Tanqueray is the gin of choice – and to do so responsibly.

Avid Tanqueray fan, Snoop Dogg, has been brought on to creatively oversee the Tanqueray Gin & Juice campaign. Through this partnership, Snoop will be developing Tanqueray signature cocktail recipes, incorporating Tanqueray into his show experiences, collaborating for various Tanqueray events throughout the year, and releasing exclusive content and art projects inspired by the global legacy of the 'Gin & Juice' song.

Snoop Dogg stated, "When I wrote 'Gin & Juice' it was about good feelings and real experiences; it just naturally became a global anthem. Tanqueray's creative approach to representing 'Gin & Juice' as the drink I'm known for is authentic and it's always been what we enjoy, so I whipped up a cool cocktail which I call the 'Laid Back' which y'all gotta try out."

Snoop Dogg's signature serve, The Tanqueray No. TEN 'Laid Back,' is a crisp, refreshing drink – perfect for a variety of occasions, from a summer BBQ, a night out at the club listening to your favorite beats or relaxing at home with friends. Full recipe enclosed below.  Putting an elevated spin on the traditional 'Gin & Juice' serve, Tanqueray is utilizing fresh pressed juices to compliment the refreshing, whole citrus flavor profile of Tanqueray No. TEN GIN™ creating a sophisticated cocktail option for all to enjoy responsibly.

Keenan Towns, Brand Director for Gins at Diageo, commented, "This is an exciting time for the Tanqueray brand. Snoop Dogg is the perfect partner for Tanqueray as we admire his talent, creativity as an artist and know he has been a long-time fan of Gin & Juice cocktails and Tanqueray supporter. Working with Snoop Dogg will help regain Tanqueray's foothold as 'the gin' of choice for all Gin & Juice cocktails. It is a perfect fit that cultivated an organic yet strategic partnership that we truly believe brings back a newfound love for Gin & Juice cocktails."

Together, Tanqueray and Snoop Dogg, are bringing Gin & Juice cocktails back to the limelight, showcasing Tanqueray as the ultimate choice for all occasions but urging everyone to enjoy responsibly by drinking in moderation and securing a designated driver.

Tanqueray No. TEN 'Laid Back' by Snoop Dogg
1 oz. Tanqueray No. TEN
1 oz. Cîroc Apple
2 oz. Fresh Pineapple Juice
Splash Club Soda

Preparation: Add all ingredients to a shaker filled with ice. Strain into Double Old Fashioned Glass. Top with a splash Club Soda.
Glassware: Double Old Fashioned
Garnish: Pineapple Wedge or Lime

For additional information on Tanqueray or the Snoop Dogg partnership, please visit http://www.tanqueray.com.

Stay up to date on the latest Snoop Dogg and Tanqueray news by following the conversation at @Tanqueray on Facebook and @TanquerayUSA on Twitter and #Tanqlaidback on Instagram.

About Tanqueray™
TANQUERAY London Dry Gin is a dry, crisp, gin with a rich juniper flavour. Known for its iconic green bottle and red emblem, TANQUERAY London Dry Gin is the number one imported gin in the United States and is one of the world's most award-winning gins. TANQUERAY gin, TANQUERAY No. TEN gin, TANQUERAY RANGPUR gin and TANQUERAY STERLING vodka together create the renowned portfolio of TANQUERAY.  Additional information about the TANQUERAY brand may be found at http://www.tanqueray.com.

Enjoy the finest spirit responsibly. TANQUERAY Gin. 100% Grain Neutral Spirits. 47.3% Alc/Vol. Imported by Charles Tanqueray & Co., Norwalk, CT.

About Snoop Dogg
Snoop Dogg has sold more than 35 million albums worldwide, and has reigned for more than two decades as an unparalleled musical force who has raised the bar as an entertainer and globally recognized innovator. Since 1993, he has released fourteen albums and collaborated with artists across all genres of music. Snoop defines hip-hop history. He's set records with his seminal album Doggystyle, which debuted at #1 on the Billboard 200 chart and sold over 800,000 copies in the first week. Throughout his career, Snoop's produced chart-topping hits including "Gin & Juice," "Who Am I? (What's My Name?)," "Nuthin' But A 'G' Thang," "Next Episode," "Beautiful," "Drop It Like It's Hot," "Signs," "Sensual Seduction" and "I Wanna Rock." As a trendsetter of pop culture, Snoop's ventures include: multiple music/film/TV deals and his WestFestTV YouTube channel, where his wildly popular GGN News series appears weekly.  Snoop recently released his 14th studio album, COOLAID.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

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Beer Spotlight: Guinness Blonde American Lager

 

Guinness® Blonde™ American Lager, from the makers of iconic Guinness Stout, is made in the famed American brewing city of Latrobe, Pennsylvania. Guinness® Blonde™ American Lager uses American hops and Guinness’ world famous 125-year-old Guinness yeast.

“From sports bars in Texas to truck stops in Iowa to backyard barbeques in Montana to trendy Manhattan bars, Guinness® Blonde™ American Lager brings the taste, color and character of great American beers and fuses them with the heritage and artistry of the Guinness tradition begun in 1759 by Arthur Guinness,” said Doug Campbell, Guinness Brand Director.

As lagers continue to gain favor among beer drinkers in the U.S., Guinness Master Brewers in Dublin have collaborated with brewing experts in the U.S. to create a one-of-a-kind taste in American Lagers.  Guinness® Blonde™ American Lager is a complex, flavorful lager with a floral, hoppy aroma that is a combination of Mosaic™, Willamette and Mount Hood hops. Combining these American ingredients with the world famous 125-year-old Guinness yeast intertwines two brewing traditions – Guinness and American.

“It was great to be a part of the legendary Guinness brewing team for the creation of a unique tasting American Lager and be able to add some of my American influences throughout the brewing process,” saidJoe Gruss, an American brewmaster who is a member of the Guinness Blonde brewing team.  “In the end, we were able to combine Guinness artistry and American brewing techniques for a crisp and refreshing-tasting beer.”

Guinness® Blonde™ American Lager is the first release in the Guinness Discovery Series™, an innovative concept showcasing a range of new ‘fusion brew’ beer options, all to be released under the Guinness trademark.

“Beer drinkers’ tastes are evolving and people are looking to try different flavors and styles, and we’re excited to show what Guinness is capable of beyond the traditional dark stout with Guinness® Blonde™ American Lager,” said Doug Campbell, Guinness Brand Director. “The beauty of this beer is that we’re able to produce a characteristically American-style lager, while fusing the standards of quality and taste expected of Guinness with a taste profile and color characteristics long loved by traditional American beer drinkers.”

The Guinness Discovery Series™ will feature an array of beers that combine the Guinness brand’s European brewing expertise with different brewing styles and techniques. The series will release these fusion brews bi-annually, beginning with Guinness® Blonde™ American Lager, providing new ways for fans of the brand and beer drinkers to experience Guinness, responsibly.

Available in a 12 oz. bottle (5% ABV), 6-pack, with a suggested retail price of $8.99, Guinness® Blonde™ American Lager is best enjoyed cold and straight from the bottle or served in a 16 oz. Guinness branded glass. Guinness® Blonde™ American Lager will be on shelves nationwide beginning in mid-September 2014.

Whether enjoying a new Guinness® Blonde™ American Lager, or any Guinness beer, please drink responsibly.

 

About Guinness®

The Guinness® brand enjoys a global reputation as a uniquely authentic beer and the best-selling stout in the world.  Famous for its dark color, creamy head and unique surge and settle, this distinctive beer originated at the St. James’s Gate brewery in Dublin, Ireland. Over 10 million glasses of Guinness beer are enjoyed every single day around the world, and 1.8 billion pints are sold every year.  Guinness beer is available in well over 100 countries worldwide and is brewed in almost 50. Additional information about the Guinness brand can be found at www.guinness.com.

 

About Diageo:

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor,Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

 

 

 

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