Tag Archives: DHA


Drink Spotlight: fairlife Introduces fairlife® SuperKids™ Ultra-Filtered Milk — with DHA Omega-3



fairlife expands its portfolio of beverages rich in protein and calcium with less sugar, and never any lactose

CHICAGO, July 25, 2017 /PRNewswire/ -- Health and wellness company fairlife, LLC disrupts the dairy category once again with the introduction of fairlife® SuperKids™ ultra-filtered milk and fairlife® SuperKids™ Chocolate ultra-filtered milk.  With 125mg of DHA Omega-3 per serving, 12 grams of protein, 35% of the daily value of calcium and no lactose the new product is now rolling out nationwide.

fairlife® SuperKids™ has 125mg of DHA, compared to the leading DHA omega-3 milk which has 32mg. Learn more about fairlife® SuperKids™ nutritional value below and see how your milk stacks up to fairlife's with our product comparison tool.

"As a mom of four (and now a grandmother of triplets), we started fairlife because we believed milk could and should be even better for today's families," said Sue McCloskey, Co-Founder of fairlife. "Our fairlife® SuperKids™ ultra-filtered milks are taking this idea one step further thanks to the addition of DHA Omega-3. I'm super excited about this launch and hope parents everywhere are too."

The addition of DHA paired with fairlife's unique patented cold-filtration process provides consumers and their families with another high quality value-added milk that tastes great. The farms of fairlife lead the industry with their commitment to milk quality, animal care, and environmental sustainability.

Superior Nutrition Paired with Superior Farming
fairlife® SuperKids™ and the rest of the fairlife products are produced by a co-op of family-owned dairy farms, Select Milk Producers, who believe that producing better milk means doing it in a better way. Dedicated to milk quality, top notch animal care practices and environmental sustainability, they lead the industry in a way that's better for cows, better for the planet and better for people. fairlife is fully traceable back to the dairies the milk comes from, providing unparalleled safety reassurance.

fairlife® SuperKids™ ultra-filtered milk is available in a 52oz bottle for $4.49 MSRP or in 8oz 4 packs at $5.99 MSRP.  To learn more about fairlife, visit fairlife.com or connect with us on Facebook, Twitter, or Instagram.

About fairlife, LLC
fairlife, LLC is a health and wellness dairy company that produces and markets premium-quality, value-added, great tasting dairy products – from farmers who share your values – delivering real food nutrition that provides you with the vitality you need to live a fulfilled life. fairlife, LLC's patented cold filtration process filters milk to increase natural protein and minerals and decrease lactose and sugar. In 2012, Select Milk Producers entered into a partnership with The Coca-Cola Company to form fairlife, LLC. The Coca-Cola Company is the distribution partner for the products that fairlife, LLC, creates, market and sells. fairlife, LLC owns and operates its own state-of-the-art plant in Michigan. fairlife, LLC, produces fairlife ultra-filtered milk, a high protein, reduced sugar great-tasting beverage for the whole family, Core Power, a high protein milkshake for athletes and fitness enthusiasts, and YUP!, a delicious line of flavored milks.



SuperKids™ Chocolate ultra-filtered milk (PRNewsfoto/fairlife, LLC)

SuperKids™ Chocolate ultra-filtered milk (PRNewsfoto/fairlife, LLC)



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Supplement Spotlight: High DHA+EPA Omega-3 Supplement for Kids & Adults


Anlit helps kids to get more Omega-3 the fun and tasty way

Anlit, Ltd., launches a high DHA+EPA omega-3 supplement in a single, fish-shaped chew for children and adults. Anlit will present this supplement and other functional gummies and chews at Vitafoods Europe-FPE, May 9-11, 2017, in Geneva.

Innova Market Insights reports that the supplements category continues to dominate the cognitive health space, based on greater than 230% growth in new supplements carrying this claim during 2011 through 2015. Cognitive health new product development (NPD) targets all of life's different stages, and statistics show that the main segment for growth in this category is in products for babies and toddlers. In 2015, the share of launches with a brain health claim rose to 17% in Europe, and 23% globally. Cognitive health products often feature omega-3 fatty acids, but sometimes include iron. The fastest growing ingredients are omega-3 fatty acids and B vitamins, when comparing 2011 and 2015 statistics.

Due to omega-3's organoleptic characteristics, there is a huge gap between omega-3 supplements and functional foods containing omega-3. Few products can close this "flavor gap." "Our new omega-3 chew supplement fills the gap by offering a tasty omega-3 supplement," explains Shai Karlinski, VP of sales and marketing for Anlit. "Many kids and adults dislike the unpleasant smell and taste of the traditional omega-3 fish oil supplements, such as soft gels, oil, syrups, etc. The new product offers a friendly and tasty alternative, with no unpleasant aftertaste."

Anlit's "Kidi Bites" omega-3 supplement is a fun, chocolate-flavoured, fish-shaped single-serving chew containing a high concentration of DHA and EPA (90mg EPA, 60mg DHA), for a total of 150mg omega-3 fatty acids per single unit. "Consumers want to eat candies without any guilt, and kids simply enjoy eating sweet treats that are not perceived as 'healthy'," says Karlinski. "Our mission is to provide kids and parents the complete package: a tasty treat with a beneficial health claim value."

Anlit's R&D team faced two main challenges in developing the new chew: fish oil taste and aroma, as well as creating a concentrated omega-3 product. They developed a unique delivery system that can mask the fishy taste and odor, and provide an excellent candy taste with a texture similar to milk chocolate. "We specialize in creating supplements focused on children's taste and texture preferences, while providing essential health benefits," notes Karlinski. "The delicious chewy matrix, with a chocolate-like flavour and texture, helps overcome children's reluctance to taking nutritional supplements."

The daily recommended dose of omega-3 bites is: one to two 5g fish-shaped chews. The product is produced under GMP, ISO, ISSC and kosher conditions. They're trans-fat free, made from simple, natural ingredients, and contain no preservatives or artificial colouring. Individual units are packed in sealed blister packs for complete safety and convenience.

Anlit Ltd. is a subsidiary of Maabarot Products, Israel, a public company traded on the TASE. The company continues to strengthen its competitive lead through cutting-edge advancements and the creation of high-quality products. Anlit is an innovative manufacturer of a broad range of dietary supplements developed for children and adult. Anlit products are gluten-free and nut-free. All products are GMP, FSSC, ISO 9001:2000 and HACCP compliant, as well as kosher and halal certified.


High DHA+EPA Omega-3 Supplement for Kids & Adults (PRNewsfoto/Anlit Ltd.)

High DHA+EPA Omega-3 Supplement for Kids & Adults (PRNewsfoto/Anlit Ltd.)


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Dairy Spotlight: Fairlife Superkids 2% DHA Enhanced Milk


Our incredibly delicious fairlife® SuperKids™ 2% reduced fat ultra-filtered milk has 12g of protein, 35% daily value of calcium, no added sugar, plus 125mg of DHA Omega-3. That’s more than the leading DHA Omega-3 milk, which has 32mg. Also available in four packs of 8 ounce single serve bottles.





fairlife, LLC, started with a vision for providing better nutrition for the world. Providing consumers with the protein and calcium that they are looking for in their busy lives, the highly nutritious milk products of fairlife come from the 92 family owned dairies of Select Milk Producers. Select was established in 1994 with the goal of producing exceptional quality milk while changing the face of the dairy industry through cutting edge innovation, dedication to animal care and comfort, and a commitment to agricultural sustainability. Select Milk Producers entered into a partnership with The Coca-Cola Company in 2012 to form fairlife, LLC. The Coca-Cola Company is the distribution partner for the products that fairlife creates, market and sells. fairlife, LLC, is committed to improving the health and vitality of the planet and its people. Read More




Company: Fairlife, LLC.
Brand: Fairlife®
Slogan: Believe in Better Milk
Origin: USA
Category: Milk
Packaging: 8oz, 52oz
Claims: 12g of protein, 35% daily value of calcium, no added sugar, plus 125mg of DHA Omega-3
Variants: View Range Here
Where to Buy: Retailers
Website: fairlife.com








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premama feat3

Supplement Spotlight: Premama Essentials & DHA Prenatal Vitamin Drink Mix



  • A complete prenatal vitamin with the added benefit of vegetarian DHA
  • Formulated with over 165mg of fatty acids, including Life'sDHA and ALA to support baby's brain and eye development
  • Includes Choline to further help reduce the risk of neural tube defects
  • Gluten-free, non-GMO and vegetarian
  • Natural citrus flavor



Premama Essentials + DHA Ingredients


Plant Based Omega-3, DHA and Choline to support fetal brain development.

Folic Acid to help support prenatal health.

B Vitamins to boost energ and soothe symptoms of morning sickness.

Ferrochel Gentle Iron to help minimize iron-induced constipation.




Mix Premama Essentials + DHA with at least 12oz of water until blended well, or with non-carbonated, flavored liquids such as juices or smoothies.


Mix it with water, shake and drink.

Mix it with any non-carbonated beverage.

Blend it into your favorite smoothie.



About the company

Premama® was born from the idea that daily prenatal essentials and maternity supplements should be easy to take and easy on the stomach. Since 2011, Premama has endeavored to make all moms happier with its best-in-class line of natural powdered supplements formulated to support preconception through postnatal nutritional needs, concerns and conditions.

Our pill-free, drink mix solutions contain high-quality, clinically-studied and physician-approved ingredients, and are designed to blend seamlessly with liquids and soft foods. Just mix and enjoy! The award winning Premama is available online at drinkpremama.com and retailers across the US, including GNC, CVS, Sprout’s, Buy Buy Baby, Vitamin Shoppe, H-E-B, Target.com, Diapers.com, Jet.com and Amazon.



Company: Premama
Brand: Essentials & DHA Prenatal Vitamin Drink Mix
Origin: US
Category: Supplement
Packaging: 28 sachets
Claims: Supports fetal brain development and soothes morning sickness.
Variants: View Full Range Here
Price: $24.99
Where to Buy: Buy Online, Store Locator
Website: https://www.drinkpremama.com/



Premama® Essentials Plus



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Food Spotlight: Jif Omega 3 with DHA & EPA Peanut Butter



Now you can get Omega-3 in delicious-tasting Jif Peanut Butter! Available in both Creamy and Crunchy varieties in a 16oz presentation.






Product Claim Information:
Excellent Source of Omega-3 EPA and DHA - Contains 32mg of EPA and DHA combined per serving, which is 20% of the 160mg Daily Value for a combination of EPA and DHA.


Company: Jif
Brand: Jif
Origin: USA
Category: Spreads
Claims: Omega3, DHA, EPA, Kosher
Packaging: 16oz
Varieties: Creamy, Crunchy
Price: $2.79
Where to Buy: Store Finder
Website: jif.com












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Health Spotlight: Bellybar Prenatal Chocolate Vitamins



Ditch the “horse pills” of the past and get your complete pregnancy nutrition from the first ever chocolate prenatal vitamin, with DHA. By women, for women, they’ve got everything your doctor recommends. Delicious chocolate packed full of prenatal vitamins with DHA make getting your daily dose an indulgent moment.



Doctor Recommended

“I recommend the Bellybar Prenatal to my patients because it is easy-to-take and a complete multivitamin solution.“
- Dr. Jan Rydfors

We worked with healthcare practitioners, researchers and experts to create quality prenatal vitamins with DHA you can feel good about taking. Our continued research of women’s health and nutrition drives the evolution of our entire line of chewable complete prenatal vitamins

The Power of Two

Bellybar Chocolate Vitamin Balls have all the nutrients pregnant women need. While other brands leave out important, doctor-recommended vitamins like calcium, iron and folic acid, we put just the right amount into your daily dose. Besides being your source for complete prenatal nutrition, they’re also a delicious treat!

Your baby relies on you to give them nutrients they need for a happy, healthy start. When you take a DHA supplement during your pregnancy, you’re helping brain, eye and central nervous system development in your baby. You’re also reducing the risk of postpartum depression for yourself. It’s a win-win essential nutrient doctors recommend.






 About the Company
Back in 2005, we were two great friends getting ready to start our own families. Excited and hopeful, we started looking into what we should do to prepare. Prenatal vitamins were of course on our minds, so we began the research. Completely overwhelmed with so many options, we compared notes. But found ourselves really disappointed with nothing but horse pills available. So, we started chatting with our girlfriends, and it became obvious to us that we were not alone in our dissatisfaction. Everyone we knew complained about the horse pills! We knew there must be a better way — and that is how Bellybar began. First a nutrition bar, then a chewable prenatal vitamin, Bellybar has evolved but the foundation remains the same — a delicious, easy-to-take solution for all the prenatal vitamins, minerals and DHA we need before, during and after pregnancy. We wake up every day wanting to make life just a little bit easier for pregnant women — raising the bar on prenatal nutrition! We hope you enjoy our products. Read More






Company: Nutra Bella
Brand: Belly bar
Slogan: Raising the Bar on Prenatal Nutrition
Origin: USA
Category: Dietary Supplement
Packaging: 30 (4g) 60mg Vegeterian DHA Chocolate Balls
Claims: Prenatal
Price: $21.29
Where to Buy: Buy Online, Store Finder
Website: bellybarproducts.com, nutrabella.com











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Supplement Spotlight: Together Omega 3 DHA


Together’s vegan Omega 3 is from pure algae. Fish don’t naturally produce Omega 3 and only contain Omega 3 because they consume algae rich in essential fatty acids.

Together has gone straight to the source that is free from the impurities and contaminants found in fish.

The Omega 3 is extracted using a natural process, without the use of chemicals.

Nothing else is added and Together simply enclose the algae oil in a 100% plant based softgel.

It's sustainable; super pure and vegan. The capsules are packed into a handy re-sealable pouch offering minimal packaging to save you money and for convenience when on the go.


Food supplements free from: Wheat; yeast; gluten; soya; milk products (lactose); added sugars; chemicals; additives; colourings; flavourings; preservatives; contaminants and GM ingredients.


About the Company

Our names are Lee, Bob and Daniel and we have a health company called Together.

We’re a little obsessed with nutrition and have set out on a journey.

Our mission is to help more people live an active, long and healthy life.

We also want our business to reflect us as individuals so our focus is on honesty and friendliness.





Company: Together Health
Brand: Together
Category: Supplements
Origin: UK
Packaging: 150ml
Claims: Vegetarian, Sustainable, Super Pure
Varieties: Multi Vit & Mineral, Vitamin B Complex, Vitamin C, Vitamin D3, Omega 3 DHA, Magnesium
Price: £13.99
Where to Buy: Buy Online
Website: togetherhealth.co.uk





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Product Spotlight: Spicy Mayonnaise from La Costeña


La Costeña has launched a line of spicy mayonnaise products.  Now available are Mayonnaise with Jalapeño Chile and Mayonnaise with Chile Chipotle.  Both are available in a 390/420 gram glass bottle and a 340 gram squeezable bottle.  These two new products are the newest additions to La Costeña´s mayonnaise line that includes mayonnaise with lemon juic and low fat mayonnaise.  The new flavors appeal to the high number of Mexican consumers that enjoy spicy foods.  These new additions give consumers options that may be bored with the plain flavored mayonnaise products that dominate the market.  La Costeña Mayonnaise is rich in vitamins K, E and contain DHA Omega 3.


Mayonesa con CHILE JALAPEÑO La Costeña


Mayonesa con CHILE CHIPOTLE La Costeña

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La Costeña Mayonnaise

The Innovative Claim by La Costeña: Mayonnaise with DHA


The DHA claim is almost unheard of in mayonnaise making this release from La Costeña very unusual and innovative. DHA is usual obtained from fish oil  but the addition of the omega 3 used in this product supposedly gives the mayonnaise this form of fatty acid.

Analysis and Impact:

While research into the health benefits of DHA is still relatively new and results yielded are mixed, the fatty acid currently has a number of claims. When used as a supplement, one study claims DHA can improve behavior in Attention Deficit Hyperactivity Disorder. There is also evidence to support the claim that DHA can slow the development of Alzheimer's disease and mental health disorders. Finally, DHA has been shown to inhibit colon carcinoma cells therefore reducing the speed of cancer growth.

La Costeña pride themselves in being the leader in Mexico for food conserves and are currently looking to expand to an international market through innovative products. It is possible this mayonnaise will become popular with health conscious vegetarians who often lack the DHA fatty acid in their diet.

Company: La Costeña.

Brand: Mayonesa con DHA.

Spotted in: Mega, Guadalajara.

Presentation: 450 grams.

Price: $32.00 MXN.

Available in: Supermarkets.

Claims: Contains DHA and added omega 3.

Website: www.lacostena.com

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