Tag Archives: design

featured

Packaging Spotlight: DipMates Snacks

 

 

Designed by

Mara Rodríguez
Gijón/Xixón, Spain

 

Brief

Branding & Packaging design for Dipmates, a new fun snack brand based in USA. The DipMates pack is an orchestra in trio format. Alternating between the fast and slow, the dip-as-you-go pretzel treat is a fast paced way to get sweet and salty on the double. Their characters are the main element of the design giving it a funny appearance, and they will change every season, giving a dynamic feeling to the brand. We use bright colors and as less elements as possible in order to stand out on the supermarket. We couldn’t resist the pop of color that turns any pretzel into a divine treat for the young at heart.

 

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optimummain

Packaging Spotlight: Optimum Supplements

 

 
Designed by
Aleksandar Cvetković, Inc.
Nis, Serbia

 

 

Brief
As a family owned business, Optimum Supplements™ are committed to providing high quality, effective natural supplements that will provide a positive impact to life and help achieve health and wellness goals. Optimum Supplements™ is a leading brand in 100% natural, professional grade supplements.
Optimum Supplements™ products are manufactured in the UK using only the best pharmaceutical grade herbal ingredients and their formulations are amongst the strongest in the marketplace today.

 

 

 

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mikemain

Packaging Spotlight: mike’s HARDER Goes Even Harder With Lalo Yunda to Design Limited-Edition Ink-Inspired Collectible Cans

 

Brand Collaborates with Acclaimed Tattoo Artist to Launch New mike's HARDER Tennessee Barrel Lemonade

CHICAGO, Oct. 13, 2016 /PRNewswire/ -- To celebrate the launch of the all new mike's HARDER Tennessee Barrel Lemonade, mike's HARDER is collaborating with acclaimed tattoo artist Lalo Yunda to create one-of-a-kind tattoo designs to appear on the new seasonal flavor limited-edition collectible cans. Yunda – who appeared on season two of Spike TV's "Ink Master and recently opened his own studio, House of Monkey Tattoo, in Brooklyn – is entirely self-taught and is continuing to make a name for himself as one of the top artists in the country.

As tattoos continue to grow in popularity and evolve into mainstream culture, inked skin is seen as a creative form of self-expression for millennials, with nearly four-in-ten (38 percent) having at least one tattoo and about half of those having more than one.

"Tattoo culture embraces the fact that the riskiest artwork is both painful and permanent, and HARDER has an incredible respect for that mentality," said Sanjiv Gajiwala, vice president of marketing, Mike's Hard Lemonade Co. "By collaborating with artists like Lalo Yunda, we're asking HARDER fans to push conventional boundaries by going even harder – not only with bold, intricate tattoo designs but as they live their truth out loud every day."

The collection of HARDER-inspired tattoos – including bold designs such as a skull, snake and dragon horse – were crafted in Yunda's self-described signature style of "magical realism," which combines the inclusion of mythical elements within otherwise realistic, true-to-life images.

"Many years ago, tattoo designs were incredibly basic and a one-shot, simple design. With the evolution of both technology and the craftsmanship of this art form, tattoo designs have become much more complex and sophisticated," says Yunda. "Tattooing is one of the biggest art revolutions in history, and over the course of the next few years, collecting tattoos will be of the same caliber as collecting fine artwork."

During the month of October, Yunda and mike's HARDER will host two exclusive tattoo pop-up shops in Los Angeles and New York City – on Thursday, Oct. 13 and Thursday, Oct. 20, respectively – to challenge millennials on the west and east coasts to go harder and bolder with their tattoos by getting live tattooed on the spot. Participants will choose among HARDER-inspired tattoos designed by the ink master himself.

The all new mike's HARDER Tennessee Barrel Lemonade combines the sweet tartness of lemonade with the smooth, smoky taste of barrel-aged whiskey. Sold at stores nationwide, the mike's HARDER line of products has an 8 percent ABV and packs that extra kick of harder flavor millennials crave.

For more from mike's HARDER, visit facebook.com/harderlemonade, twitter.com/HARDER  or www.mikesharder.com.

GOOD THINGS COME TO THOSE WHO WAIT…DON'T DRINK UNTIL YOU ARE 21. ©Mike's Hard Lemonade Co., Chicago, IL.

Contact Information:
Laura Schlageter
MSLGROUP
laura.schlageter@mslgroup.com
312.861.5164

 

 

Lalo Yunda (PRNewsFoto/Mike's Hard Lemonade Co.)

Lalo Yunda (PRNewsFoto/Mike's Hard Lemonade Co.)

 

Tattoo flash sheet (PRNewsFoto/Mike's Hard Lemonade Co.)

Tattoo flash sheet (PRNewsFoto/Mike's Hard Lemonade Co.)

 

 

HARDER limited edition ink-inspired collectible cans designed by Lalo Yunda. (PRNewsFoto/Mike's Hard Lemonade Co.)

HARDER limited edition ink-inspired collectible cans designed by Lalo Yunda. (PRNewsFoto/Mike's Hard Lemonade Co.)

 

 

 

 

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teamain

Packaging Spotlight: Vedanna Organic Herbal Tea

 

 

 

Designed by
Nacho Julian
Argentina

 

Brief
Design of packaging for a brand of organic teas inspired by different pleasure and wellness experiences. Selected tea combinations represented by our spiritual teachers. Lets know the process
 

 

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featured

Packaging Spotlight: Le Frua. New packaging design

 

 

Designed by
Brandiziac
Yekaterinburg, Russian Federation

 

 

Brief

Task
To develop a new visual identity for Le Frua chocolate, the private label of the retail chain, and adapt it to two different chocolate product lines. The first line consists of chocolate treats with wide range of tastes and fillings. The second one, rich in cacao, belongs to premium category and consists of classic dark and milk chocolate, truffles and gift sets.

 

Solution
Brandiziac has used a chocolatier stamp as a primary unifying design element, emphasizing the product quality. The new Le Frua stamp can be used on different backgrounds or types of packaging, allowing to easily extend the product range. Being neatly inserted into the logo The Gallic Rooster, the symbol of France, adds uniqueness to the mark.
Natural nuts, fruits or colorful dragee in combination with chocolate cast your mind to romantic Paris, Montmartre, where the French carelessness and spring spirits dominate. Bright colorful splashes, as if the artist jauntily shakes off his brush, will cheer you up even in a most rainy day.
This is how we depict the democratic product line for those who look for more than just chocolate.

Natural nuts, fruits or colorful dragee in combination with chocolate cast your mind to romantic Paris, Montmartre, where the French carelessness and spring spirits dominate. Bright colorful splashes, as if the artist jauntily shakes off his brush, will cheer you up even in a most rainy day.
This is how we depict the democratic product line for those who look for more than just chocolate.

The new design of Le Frua Premium line is rather clear in accordance with the category requirements and consumer expectations. Foil stamping and rich texture emphasize the history and family traditions of making Le Frua chocolate.

Le Frua is a brand that unifies the true chocolate lovers who wish to please theirselves or present an exquisite gift.

 

 

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featured

Packaging Spotlight: POLAR Energice

 

 

Designed by
Joel Vereycken
Breda, Netherlands

 

 

Brief
POLAR Energice is an imaginary brand I created to challenge myself to create a complete visual identity around an energy drink.

 

 

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monstersmain

Packaging Spotlight: Nestle Monsters

 

 

Designed by
Joana Pascoal
Lisbon, Portugal

 

Brief
After doing a rebranding of Nestlé brand, I present this collection of chocolates that was made up for children.
The main theme are the little monsters eating the element where they're inserted.

 
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