The challenge was brand and packaging creation for more than 10 flavors of dried fruits. Each product contains a rich, unique flavor, no additives or artificial flavor enhancers.
The contemporary life has alienated us from nature so much, that we need to develop new ties with it and even the smallest hint of form can make a big difference.
We decided to solve that by creating a concept that relates to nature and translates the product in an attractive way. Originated from the word “harvest”, Harvy dried fruits are our bond to the nature. The shapes of fruits and clean approach to the pouch designs subconsciously highlight the simple and natural ingredients contained within each pack. The simplicity of the packaging conveys the freshness of the dried fruits through visual means.
Maeutica Branding Agency
In 2014 Maeutica helped UITE to present Armenia at World Congress on Information Technology 2014 in Mexico as an applicant to host the congress in 2019. The «Why Armenia» video clip along with the speech won jury's hearts and Armenia was chosen to host WCIT-19.
The next challenge set for Maeutica was to create WCIT Armenia's brand identity that would communicate both the congress' general idea, and idea that Armenia would invite the world to discuss and share thoughts on.
The idea of rethinking the center and challenging the binary perception of the world and its division into first and third, into famous and unknown, big and small, center and periphery, was set in the base of the brand platform!
The idea was visualized by manifesting the relativity of the Center, the possibility and excitement of exploring new centers. Communication materials make people feel confused first and then realize the other option, other point of view on reality. Thus, the goal to rethink the center is being achieved on every step.
WHAT WAS DONE
Brand platform, visual identity, corporate style, video-presentation.
Client: Union of Information Technology Enterprises (UITE)
Art director/Design: Karen Gevorgyan
Account Director: Marina Ghazaryan
Brand Strategist: Nika Yepiskoposian
Photography: Arnos Martirosyan
Video production: Trilogy
As we planned an inner beauty brand called ‘24 O’clock’, we have developed a branding system
with the core value that this brand wants to convey to be effectively dissolved in the package design.
24 O’clock means ‘midnight’ which is the boundary between today and tomorrow.
24 O’clock, located at the border of the finish and the start, will be with you every moment.
Kingsmen l BX Lab.
The name Kingsmen originates from the words, king’s men. It is synonymous with quality
service. It was first created, recognizing the client as somebody important, served by men
with commitment and integrity. Because manpower is the main driving force for the company,
the name Kingsmen is the single-most important element in our corporate signature.
Van Leeuwen Artisan Ice Cream makes high-quality ice cream with the finest organic ingredients, prepared from scratch in Brooklyn and sold in both classic and vegan varieties via trucks and shops in New York and Los Angeles, as well as packaged pints at grocery stores. Pentagram’s Natasha Jen and team have created a new brand identity system for Van Leeuwen that position it as the ice cream of choice. Stripping off all the visual noise typically seen in ice cream branding, the new identity deploys minimal graphic elements—the logo and a decisive color palette—that reflects the purity of the ingredients, and colorful pints that stand out in stores and look great on social media. Since the introduction of the new packaging in the fall, retail sales have increased 50 percent.
Design for Imlek Moja Kravica Chocolate Milk | Special limited winter edition.
Optimist | Energy bars
Life is like a zebra. There are whites, and black stripes on it. When you are on a white stripe walk slowly, enjoy it. When you come to a black stripe raise your collar, shut your eyes, and run as fast as you can go to get to a white one. Optimist energy bars will help you out to reach a white stripe. No matter if it's pushing up your physical strength or boosting up your brain power!
Yellow Images is an online marketplace of unique mockups and templates for your design projects, presentations and other creative solutions.
They are all made within the same template, to be as practical and high quality as possible.
Client: Lillevik Alpine
Location: Queenstown, New Zealand
Lillevik Alpine is a new brand of apple cider based in Queenstown, New Zealand with strong European influences. Without artificial additives this refreshing cider has a perfect balance of sweet with a powerful flavour.
We’ve created a logo based around an attractive illustration shield. The design of the shield was inspired by the name ‘Lillevik Alpine’ that refers to a family holiday home in Norway belonging to the maker of the Cider.
Regarding the morphology of the shield we decided to work with lines, responding to the connection between Europe and Oceania. This is one of the main values that the brand has. We wanted to reflect the origins of the maker, since the taste of the cider blends between a traditional European flavour and the freshness and modernity of Oceania. Our goal is to communicate an honest identity of a product with a simplicity that makes it great. It is important to clarify that the decision to create a shield was not based on defense or heraldry. The family’s memories and special moments in their Alpine house are reflected and commemorated in this small postcard.
There is a relevance and intention that underpins every choice. The typography, colour palette, label material and print finish, all give to Lillevik Alpine Cider an impactful and appropriate visual identity. We believe that the blue shield over the red background creates a personal and different approach in this product category that generates an impact on the street.
RE-DEFINING BABY FOOD FOR A MORE ETHNICALLY
DIVERSE AND CONSCIOUS SOCIETY
Baby Likes wanted to reach parents who wish to offer their children delicious meat filled
baby food that adheres to their religious beliefs. Made from responsibly sourced ingredients,
it offers a range of authentic, locally inspired recipes that will appeal to the markets
within the UK, America and East Asia.
Chimp worked with Baby Likes to bring their idea of a new baby food brand that not only
stands out on the shelves, but also creates a unique brand identity that can be used across
multiple media platforms and can deliver both in store and online.
Our ultimate goal was to create a fun and approachable brand that would appeal to consumers
with different cultural and religious backgrounds. From the naming of the brand through to the
creation of brand elements, logo design and packaging we delivered a brand that communicates
the joy that every child should experience when enjoying food for the first time.
The brand that we’ve created stands firmly behind the tagline of “Bigger taste Bigger smiles”.
Branding for a Gin product