Tag Archives: design

Love Grown

Packaging Spotlight: Love Grown Unveils Fresh, New Look for Its Cereal and Granola

 

DENVER, Nov. 7, 2019 /PRNewswire/ -- Love Grown, maker of cereal, granola and oatmeal, proudly introduces a brand-new look. Love Grown is 'Growing Better. Bite by Bite.™' and their delicious new look is just part of the journey.

"At Love Grown, we strive to bring better nutrition to everyday foods," said Lance Palumbo, CEO at Love Grown. "Our new look emphasizes our simple ingredients and better-for-you attributes. The rebrand also showcases a cohesive brand image so customers can quickly find our products wherever they are in the store." 

Love Grown worked closely with Saturday Insights, a consumer research agency, on the rebrand. The first step was to understand what their current brand was communicating to their customers and then improve upon the solid foundation they already had. "We really wanted to bring a consumer focus to this project, so we listened closely to understand what our brand was saying," said Palumbo. "Alicia Potter, at Faven Creative, is responsible for creating the new look and completely understood how to bring to life the great products we make."

Love Grown is here to bring 'better' to breakfast and beyond. It's why they create foods that feed your potential using simple, wholesome ingredients like beans, brown rice and toasted oats. With the increasing need for brands to be transparent about their ingredients, quality and production standards, Love Grown strives to bring the transparency of their products front and center with the rebrand. The brand is showcasing the great taste and texture of their cereal by enlarging it on the front of the package. All of their products are Gluten-Free, Non-GMO, Vegan and have Plant-Based Protein. "We're proud of our ingredients and want our customers to feel that. Creating products that we are proud of is at our core," said Palumbo.

Love Grown's new look is hitting shelves nationwide this month at major retailers, including Kroger, Sprouts, Safeway, Albertsons, and Natural Grocers.

To learn more about Love Grown and its line of products, please visit www.lovegrown.com.

ABOUT LOVE GROWN
Love Grown is a small, homegrown company working hard to provide honest nutrition, lovable taste and an opportunity for improvement in every bite. Distribution in the U.S. exceeds 12,000 locations nationwide and includes retailers such as Kroger, Sprouts, Safeway, Albertsons, Natural Grocers, Whole Foods Market, Publix, Wakefern, Wegmans, Stop and Shop and many others. For more information, visit www.lovegrown.com or follow @lovegrown on social media for new product releases and deals.

 

 

 

 

 

 

 

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Design Spotlight: formascope design Harvy Dried Fruits

 

 

Designed by
formascope design

 

challenge

The challenge was brand and packaging creation for more than 10 flavors of dried fruits. Each product contains a rich, unique flavor, no additives or artificial flavor enhancers.

 

idea/solution

The contemporary life has alienated us from nature so much, that we need to develop new ties with it and even the smallest hint of form can make a big difference.

We decided to solve that by creating a concept that relates to nature and translates the product in an attractive way. Originated from the word “harvest”, Harvy dried fruits are our bond to the nature. The shapes of fruits and clean approach to the pouch designs subconsciously highlight the simple and natural ingredients contained within each pack. The simplicity of the packaging conveys the freshness of the dried fruits through visual means.

 

 

 

 

 

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Design Spotlight: WCIT 2019 – Rethinking the center – Yerevan

 

 

Designed by

Maeutica Branding Agency
Yerevan, Armenia

Karen Gevorgyan
Yerevan, Armenia

 

 

CHALLENGE

In 2014 Maeutica helped UITE to present Armenia at World Congress on Information Technology 2014 in Mexico as an applicant to host the congress in 2019. The «Why Armenia» video clip along with the speech won jury's hearts and Armenia was chosen to host WCIT-19.
The next challenge set for Maeutica was to create WCIT Armenia's brand identity that would communicate both the congress' general idea, and idea that Armenia would invite the world to discuss and share thoughts on.

 

SOLUTION

The idea of rethinking the center and challenging the binary perception of the world and its division into first and third, into famous and unknown, big and small, center and periphery, was set in the base of the brand platform!
The idea was visualized by manifesting the relativity of the Center, the possibility and excitement of exploring new centers. Communication materials make people feel confused first and then realize the other option, other point of view on reality. Thus, the goal to rethink the center is being achieved on every step.

 

WHAT WAS DONE

Brand platform, visual identity, corporate style, video-presentation.

 

CREDITS

Client: Union of Information Technology Enterprises (UITE)
Art director/Design: Karen Gevorgyan
Account Director: Marina Ghazaryan
Brand Strategist: Nika Yepiskoposian
Photography: Arnos Martirosyan
Video production: Trilogy

 

 

 

 

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orzomain2

Packaging Spotlight: 24 O’CLOCK Brand & Package Design

 

Designed by
Multiple Owners

 

 

Brief

24 O'CLOCK

As we planned an inner beauty brand called ‘24 O’clock’, we have developed a branding system

with the core value that this brand wants to convey to be effectively dissolved in the package design.

24 O’clock means ‘midnight’ which is the boundary between today and tomorrow.

24 O’clock, located at the border of the finish and the start, will be with you every moment.

Kingsmen l BX Lab.

The name Kingsmen originates from the words, king’s men. It is synonymous with quality

service. It was first created, recognizing the client as somebody important, served by men
with commitment and integrity. Because manpower is the main driving force for the company,

the name Kingsmen is the single-most important element in our corporate signature.

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vanmain

Packaging Spotlight: Van Leeuwen Artisan Ice Cream

 

Designed by
Natasha Jen
Pentagram

 

 

Van Leeuwen Artisan Ice Cream makes high-quality ice cream with the finest organic ingredients, prepared from scratch in Brooklyn and sold in both classic and vegan varieties via trucks and shops in New York and Los Angeles, as well as packaged pints at grocery stores. Pentagram’s Natasha Jen and team have created a new brand identity system for Van Leeuwen that position it as the ice cream of choice. Stripping off all the visual noise typically seen in ice cream branding, the new identity deploys minimal graphic elements—the logo and a decisive color palette—that reflects the purity of the ingredients, and colorful pints that stand out in stores and look great on social media. Since the introduction of the new packaging in the fall, retail sales have increased 50 percent.

 

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Packaging Spotlight: Imlek Moja Kravica Cokoladno mleko – Winter edition

 

 

Designed by

Marko Vajagic

Belgrade, Serbia

 

Brief

Design for Imlek Moja Kravica Chocolate Milk | Special limited winter edition.

 

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optimist3m

Packaging Spotlight: Optimist Energy Bars

 

 

 

Optimist | Energy bars

Life is like a zebra. There are whites, and black stripes on it. When you are on a white stripe walk slowly, enjoy it. When you come to a black stripe raise your collar, shut your eyes, and run as fast as you can go to get to a white one. Optimist energy bars will help you out to reach a white stripe. No matter if it's pushing up your physical strength or boosting up your brain power!

 
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Yellow Images is an online marketplace of unique mockups and templates for your design projects, presentations and other creative solutions. They are all made within the same template, to be as practical and high quality as possible.

Yellow Images is an online marketplace of unique mockups and templates for your design projects, presentations and other creative solutions.
They are all made within the same template, to be as practical and high quality as possible.

 

 

 

 

 

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lilmain

Packaging Spotlight: Lillevik Alpine – A Refreshing Cider

 

 

Client: Lillevik Alpine
Location: Queenstown, New Zealand
Industry: Beverage
Status: Completed

 

 

About
Lillevik Alpine is a new brand of apple cider based in Queenstown, New Zealand with strong European influences. Without artificial additives this refreshing cider has a perfect balance of sweet with a powerful flavour.

 

 

Concept
We’ve created a logo based around an attractive illustration shield. The design of the shield was inspired by the name ‘Lillevik Alpine’ that refers to a family holiday home in Norway belonging to the maker of the Cider.

Regarding the morphology of the shield we decided to work with lines, responding to the connection between Europe and Oceania. This is one of the main values that the brand has. We wanted to reflect the origins of the maker, since the taste of the cider blends between a traditional European flavour and the freshness and modernity of Oceania. Our goal is to communicate an honest identity of a product with a simplicity that makes it great. It is important to clarify that the decision to create a shield was not based on defense or heraldry. The family’s memories and special moments in their Alpine house are reflected and commemorated in this small postcard.

There is a relevance and intention that underpins every choice. The typography, colour palette, label material and print finish, all give to Lillevik Alpine Cider an impactful and appropriate visual identity. We believe that the blue shield over the red background creates a personal and different approach in this product category that generates an impact on the street.
 
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