CRUZAN® RUM INTRODUCES FRESH NEW FLAVOR
Pioneers of the Flavored Rum Category Launch Cruzan® Blueberry Lemonade Rum in Time for Summer
Deerfield, Ill. (April 7, 2015) – Cruzan® Rum announces today the addition of Cruzan® Blueberry Lemonade Rum to its impressive portfolio of premium, flavored rums. Available nationally, this refreshing new flavor blends fine Cruzan Rum with the essence of ripe blueberries and vibrant citrus to create a well-rounded spirit bursting with the taste of fresh fruit.
Cruzan Blueberry Lemonade Rum takes lemonade, a classic summertime staple, to the next level by infusing it with the bright flavor of freshly picked blueberries. Like all Cruzan rums, Cruzan Blueberry Lemonade Rum is crafted by Cruzan Master Distiller Gary Nelthropp, whose family has been making rum on the island of St. Croix for generations. It is made from natural ingredients including cane molasses and tropical rainwater, using a unique five-column distillation process, staying true to Cruzan’s dedication to creating the cleanest-tasting, highest-quality rum on the market.
“Cruzan continues to be a leader in the rum category and we see the demand for refreshing rum drinks continue to grow. This year, we created a new rum that would appeal to our loyal fans and new rum drinkers looking for a fun flavor option,” said Brendan Lynch, Senior Director of Rum & Cordials at Beam Suntory. “The combination of Cruzan Rum with sweet blueberries and fresh lemonade makes this perfect for anyone looking to create a refreshing cocktail that captures the spirit of the season.”
Cruzan Rum recommends enjoying its newest flavor in an ice cold cocktail while embracing Cruzan’s “Don’t Hurry” mindset, which encourages rum fans to take the time to sit back, relax and savor every sip. In addition to these featured signature cocktails created by Cruzan Mixologist Jesse Card, Cruzan Blueberry Lemonade Rum also mixes perfectly with fruit juices, iced tea and more.
Cruzan Blueberry Lemonade Rum is now available with a suggested retail price of $14.99 per 750 mL bottle. It joins the Cruzan portfolio of rums that include Cruzan® Single Barrel, Cruzan® Estate DiamondTM Aged Dark Rum, Cruzan® Estate DiamondTM Aged Light Rum, Cruzan® Black Strap Rum, Cruzan® Aged Dark Rum, Cruzan® Aged Light Rum, and 14 flavored rums infused with natural flavors, such as peach, coconut, key lime and strawberry.
For more information, please visit www.CruzanRum.com, www.YouTube.com/CruzanRum, like us on www.facebook.com/CruzanRum or follow us on Twitter @CruzanRum.
About Cruzan® Rum Named for the people of St. Croix (Crucians), Cruzan Rum is synonymous with the spirit of the island whose unpretentious and authentic lifestyle proves that life – like our award-winning rum – is more enjoyable when you embrace “The Don’t Hurry” and sit back, relax and take things one sip at a time. The Nelthropp family, who has called St. Croix home for eight generations and runs the distillery to this day, crafts each of its rums using a five-column distillation process and natural ingredients. Cruzan also touts one of the cleanest-tasting rums in the industry – a characteristic derived from crafting a spirit with low levels of fusel oils, a by-product of the distillation process which, if not removed, can taint the smell and taste of the rum. Cruzan Single Barrel was recognized with the top honor for the Super-Premium category in the 2015 Rum Masters awards, a prestigious blind taste-testing competition that chooses the best among rums worldwide.
About Beam Suntory Inc. As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the flagship Jim Beam bourbon and Yamazaki Japanese whisky, as well as world renowned premium brands including Maker’s Mark and Knob Creek bourbons, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur. The company generates annual worldwide sales exceeding $4 billion excluding excise taxes. Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and entrepreneurial culture. Headquartered in Deerfield, Illinois,
Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Cruzan® Rum, 21%-75.5% Alc./Vol. ©2015 CRUZAN International, Deerfield, IL USA All trademarks are the property of their respective owners.