Tag Archives: crowdfunding


Innovation Spotlight: Herb & Body Introduces SMALT – The World’s First Interactive Centerpiece and Smart Salt Dispenser



Designed to Enhance Any Dining Experience, SMALT Creates Great Ambiance with Built-In Mood-Lighting and a Bluetooth Speaker to Play Music; Indiegogo Campaign Launches Today to Fund Product's Development

LOS ANGELES, Aug. 2, 2017 /PRNewswire/ -- Herb & Body today introduced SMALT, the world's first interactive centerpiece and smart salt dispenser designed to enhance the dining experience.  With its stylish design, built-in mood-lighting and a Bluetooth speaker to play music, SMALT helps set the perfect ambiance - anywhere, anytime. SMALT, as a smart dispenser, dispenses measured amounts of salt either manually or via "shake," "pinch" or "pour" gestures using its companion app for IOS and Android.  Users can also dispense salt via Amazon Alexa integration, making it the perfect tool for those monitoring their salt consumption.  The Indiegogo campaign (https://igg.me/at/mysmalt), which has a funding goal of $25,000 USD, features limited Early Bird specials of $99 USD (50% off retail) and several other rewards for early backers.

With SMALT, consumers have two ways to control its powerful color-changing mood light and amazing sound - either directly from the device's interactive interface/LCD screen, or via the SMALT companion app, making it a unique, all-in-one interactive centerpiece.  SMALT comes with rechargeable batteries that last up to four hours and features Bluetooth 4.0 technology to allow users to easily stream their favorite music - both indoors and outdoors. Ergonomically designed to fit perfectly in one hand, SMALT is easily portable, offering on-the-go ambiance no matter where users dine.

SMALT's metering mechanism allows users to easily dispense the desired amount of salt with a simple press of a button, placing the exact amount in a small, removable tray at the bottom of the device. Using the companion app, users can also make intuitive hand gestures with their smartphone to dispense salt, from shaking their phone to shake salt out of SMALT, to pinching the screen of their phone to dispense a pinch of salt. When paired with Alexa, consumers can use simple voice commands like, "Alexa dispense half a teaspoon of salt." With one in three Americans having high blood pressure, SMALT offers an easy and fun way to monitor and control salt consumption, helping consumers to maintain a healthy heart.

"One of the most basic human needs is the need for belongingness. For centuries, one of the ways we have fulfilled this need is by gathering around the dinner table, a place where we connect, appreciate and feel appreciated," said Bipan Singh, founder, Herb and Body. "SMALT is our effort to further enhance this experience - all with the important benefit of watching your salt intake."

Video Link: https://vimeo.com/227564262


About Herb & Body

Herb & Body is a California-based lifestyle company committed to using smart technology to enhance our lives. Our goal is to develop smart home tools that aspire to make ordinary life more fun, easier, and healthier. Connected kitchen is the next wave of smart home tools and our company's ambition is to be at the forefront. Our first innovation, "SMALT," is the first of its kind to market and will transform an ordinary kitchen tool that people have been using for centuries into a fun experience. For more information, please visit www.herbandbody.com



"One of the most basic human needs is the need for belongingness. For centuries, one of the ways we have fulfilled this need is by gathering around the dinner table, a place where we connect, appreciate and feel appreciated," said Bipan Singh, founder, Herb and Body. "SMALT is our effort to further enhance this experience - all with the important benefit of watching your salt intake." (PRNewsfoto/Herb & Body)

"One of the most basic human needs is the need for belongingness. For centuries, one of the ways we have fulfilled this need is by gathering around the dinner table, a place where we connect, appreciate and feel appreciated," said Bipan Singh, founder, Herb and Body. "SMALT is our effort to further enhance this experience - all with the important benefit of watching your salt intake." (PRNewsfoto/Herb & Body)


SMALT is the world's first interactive centerpiece and smart salt dispenser designed to enhance the dining experience! (PRNewsfoto/Herb & Body)

SMALT is the world's first interactive centerpiece and smart salt dispenser designed to enhance the dining experience! (PRNewsfoto/Herb & Body)




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Crowdfunding Spotlight: Thirteen-Year Old’s Organic Cupcake Franchise Aimed at Healthier Eating & Raising Awareness Launches Kickstarter Campaign



DALLAS, July 14, 2017 /PRNewswire/ -- Texas teenager Nina Warda, the founder of "Nina's Organic Cupcakes," a business venture designed to offer healthier organic cupcakes and organic color matching beverages (lattes, smoothies and infused waters), is reaching out to the public through Kickstarter, the popular crowdfunding website. The capital will help Nina to open her first store and demonstrate that this dynamic, health-friendly and forward-thinking concept is indeed viable as a business model, with franchise locations to follow in the near future.

Visit the Kickstarter Campaign at: https://www.kickstarter.com/projects/ninasorganiccupcakes/ninas-organic-cupcakes

These are lofty goals for a thirteen-year-old, but this young lady is no newcomer to the field of healthier eating and the promotion of food safety. Nina is an advocate for educating adults and kids alike about the benefits of good nutrition, which is a key component and one of the many features that ranks Nina's Organic Cupcakes in a category of its own.

The idea for Nina's Organic Cupcakes came from personal experience. One day Nina was invited to a birthday party. Her friend's mother brought out a vibrantly colored cupcakes -  but Nina knew that it was loaded with artificial flavorings and colors. She didn't eat it, but it got her imagination going: how could she make an organic version of the cupcakes that everyone would love - but without harming their bodies at the same time?

Diligently researching the subject, Nina came to realize just how few options are out there for people who want to eat fun, celebratory foods while not damaging their health in the process. She became determined to establish a niche in today's cluttered but very unhealthy food landscape. After developing the concept of organic cupcakes that are made from organic ingredients and free of artificial dyes, harmful toxins and GMOs (genetically modified organisms), she soon got busy putting in all of the hard work necessary to make that dream a reality.

Nina is a Certified Nutrition Coach, a Certified Raw Food & Plant Based Chef, and an entrepreneur. Even at her young age, she has been determined to get the word out about the need for better eating habits for a long time. She has been outspoken in her crusade to make people realize that they can take control of their own health.

Right now is a perfect time for Nina's launch, as there is a powerful potential for the new business to not only be successful, but to actually help people in meaningful way, which is why she felt compelled to appeal for assistance through Kickstarter, to give the company the extra boost that it needs. The resourceful thirteen-year old has already produced numerous videos on food-related topics and online cooking lessons. Her goal is to raise awareness and empower others to make well informed decisions, provide healthier alternative to what's available. Her entire family is taking part in the business, as her older brother Alex, 15, and both her parents have studied nutrition and are Certified Nutrition Coaches. Their message is simple: eating healthier doesn't mean giving up fun, delicious foods. It's all about becoming educated and making wise decisions about what you put in your body.

Nina's Organic Cupcakes is specifically designed to stand at the forefront of a rapidly growing organic movement to improve people's health through better eating habits and enhance consumer awareness via online education. This exciting new enterprise goes well beyond cupcakes, and it involves far more than just entrepreneurial ambitions. Please visit her Kickstarter page for more information on how you can help Nina to reach out to the world with her important message.







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Crowdfunding Spotlight: Keen Bean Organic Blends: Baby Food Redefined



Using innovation to create healthier, convenient, better foods for our little ones, without compromise.




Welcome to Baby Food 3.0.

Say goodbye to the guilt of giving your baby, over-processed, pasteurized, additive-filled, conventional, store-bought baby food.

Say goodbye to hours of washing, prep, peeling, chopping, steaming, blending, dividing, freezing, and clean up of making baby food at home.

Keen Bean Baby Blends are beautifully curated, cold-blended, organic, non-GMO, preservative free, additive free, real meals for your little (6 months +) that are conveniently packaged for families on-the-go.  Think ultra-premium cold pressed juice meets baby food.

We use cold pressure innovation to keep the food we make REAL.  Real texture, real color, real taste, real nutrition.  Do you boil your avocados or strawberries before eating them?  No? - well that's how conventional baby food is made.  Keen Bean was created to make first class health a convenient part of your little one’s daily eating ritual.  No fake sh*t!




As we continue to expand our vision for today and the future, all funding from this Kickstarter campaign will be used toward the following projects:

Our Team: Team Keen Bean means everything to us and we believe in investing in our team members. We aim to add several new hires, as well as provide added benefits and greater training programs.

Our Operations: We we will complete our final round of certification testing and start our first round of production.  *High-Five!!*

Simply put, we want you to be a part of Keen Bean Baby Blends so we can grow together and feed babies real food.

We already have the contracts in place with a reputable and amazing manufacturer in Southern California.

The formulations and packaging design are complete. Now, we just need YOUR help to raise the funds to begin production and ship all the Keen Bean Baby Blends YOU ordered.  We plan to start shipping our Kickstarter production late August/early September 2017.

Your support will also allow us to develop more awesome products and get them into your hands faster.  As a backer, you’re a Keen Bean family member for life!  You will be the first to know about our new products and will be encouraged to send your comments, questions, and feedback directly to Team Keen Bean.


Join the movement. Let's feed babies real food!
Keen Bean Baby Blends are made with wholesome, non-processed, the-way-it-should-be ingredients. Of course, all of our ingredients are organic and of the highest quality.




Basically, from farm to mouth, we are pretty cool. We use intense cold pressure instead of heat processing to maintain the integrity of the ingredients, while at the same time, ensuring our blends are safe.

Fellow Parents! Just look at the difference. This is real food!






ALL of our blends are made with 100% organic, non-GMO, real food ingredients, and that’s it.ALL of our ingredients are listed on the front of the pack. No hidden surprises!

We are parents too, and the proof is in the pudding.  Our blends are conveniently packaged in pouches, which allow your baby (6 months+) to feed themselves (spoon free, dish free, mess free), when you are on the go (real life).




At formal eating times, they can also be served to a spoon or in bowls so your baby can learn those essential mealtime skills.






Our Blends

The American Academy of Pediatrics and the Canadian Paediatric Society both recommend to exclusively breastfeed or use of infant formula for the first 6 months of life.

  • Our blends start at ages 6 months onward however they are so healthy and yummy we recommend for all ages.  The blends are great, healthy snacks for toddlers, preschool, school kids and all you "work" kids 😉
  • Our blends must be kept cool or refrigerated as fresh foods ought to be. Keen Bean Baby Blends will last for up to 45 days unopened in the fridge.
  • We plan to start shipping our Kickstarter production late August/early September 2017.  If you want to buy now and ship later that can be accommodated.  We will get all that info at the end of the campaign.
  • We are currently pending final certifications for USDA Organic, Non-GMO, FDA (USA), and CFIA (CAN) compliance.














Our Packaging

Transparency and honesty are two fundamental values for us here at Keen Bean which is why our packaging provides our fellow parents with clean information they need to make the best informed decisions for your little ones.




Visit www.mykeenbean.com

Visit their crowdfunding page



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Packaging Spotlight: Mirage Arabica Coffee Concept



Designed by

Karen Gevorgyan
Yerevan, Armenia

Armenak Grigoryan
Yerevan, Armenia

Maria Gevorgyan
Yerevan, Armenia



Create a product in which each of us can find our favorite flavor of coffee (espresso, cappuccino, mocha, latte, americano).

We took coffee Arabica and visualized 5 types of coffee connecting them to each other. We decided to separate the ingredients by turning them into colors. Next, we illustrated them in a form of desert. We have solved the visualization issue of diverse types of coffee by transforming the desert landscape into corresponding color pieces. The coffee water was depicted in the form of clear blue sky, chocolate in the form of desert cliffs, milk in the form of light feathery clouds and foam milk in a more dense cloudy form. Camels and small oases betray an even bigger association of the desert. In order to show different types separately, we created a window. By rotating it you can find layers of particular coffee. The concept of desert itself became the inspiration of the name of packaging. Distorted layers and wet technique remind of desert mirage.
Mirages are optical illusions that people experience out of severe need in desert.
Applying this idea, we transformed it into a severe urge for drinking the coffee.

We created flexible, bright and memorable packaging for Arabic coffee. The visual elements in the packaging highlight Arabian culture through the use of calligraphy, rhombuses, the window, and colors. As a result, the packaging becomes a window through which you can find your preferable coffee aroma in the desert. Spin it around, wander through the desert and find your flavor.

Design: Karen Gevorgyan
Illustration: Armenak Grigoryan
Calligraphy: Maria Gevorgyan
Copywriting: Ani Gevorgyan
Photography: Arnos Martirosyan

















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Crowdfunding Spotlight: Nightsilx: Better PJ’s



Non-GMO Hemp and Organic Cotton sleepwear that'll make your birthday suit jealous


About this project

Imagine a pair of pajamas you actually want to sleep in - that improve your night's sleep and are good for your skin


After years of pondering the perfect sleeping environment I created minimalistic pajamas that did everything I wanted. They're better to my skin than sheets, super easy to wash and super durable.




Nightsilx were modeled after the comfiest shirts and shorts in your closet, then tweaked to fit better for sleep. That means snug but not too snug - our cut minimizes catching while you toss and turn. We think old school pajamas with buttons and collars have too much fabric and way too much going on to be comfy while you're sleeping.




No other premium natural fabric was as close to as comfy, breathable, durable and ethically sourced as our non-gmo hemp and organic cotton blend. We prototyped dozens. Sourced from a family-run business in Colorado that spent three years developing this unique blend, we're proud to work with industry leaders that care about positive change in textile manufacturing and the environment.





I had bad skin for years. I understand taking care of it. And I'm a hippy. I wanted my product to be more than a mass-produced thing. These pajamas are made by awesome people I personally vetted, with as little impact on the environment as possible. And, they're better than other pajamas. Just check out our design features below!






Easier to wash than sheets, Nightsilx incentivize keeping your skin in a clean environment night after night. They breathe better and they're more absorbent of sweat and oil than 100% cotton, as well as naturally anti-microbial.


In addition to product features like a tagless care label and low cut, irritation free neck-line, Nightsilx's hemp blend has a higher heat transfer than 100% cotton to regulate your body temperature. The optimum sleeping temperature for humans is between 60-67 degrees Farenheit.






They're super super soft and fluffy! Premium natural fibers get softer with time - so we recommend washing your Nightsilx a couple of times before wearing them if you want them broken in. After that, it's smooth sailing! Without getting worn and thin, our hemp blend gets increasingly comfy. That's because of hemp's high tensile strength. We're even offering a pillowcase for some soft nuzzlin' time as you drift off to dreamland.







Our hemp is sourced from Turkey, where it's been a staple rotational crop for thousands of years. It's grown without pesticides and without any irrigation. Our supply chain improves the lives of farmers in the area by enabling them to grow a crop that's been otherwise maligned. We pay a fair price for stalks and they keep the rest of the plant material to use as a natural pesticide and fertilizer.


From dreaming up the idea to manufacturing, embroidery and shipping all is done between Washington state and Oregon. Local isn't always better, but the PNW (Pacific Northwest) sure is awesome, and we're proud to hail from the heart of Seattle.




Standard Men's & Women's sizes (XS, S, M, L, XL) are available.

Detailed sizing information will be included in the backer survey where you'll choose your style and size. No surprises.




Why aren't more clothes undyed? Low impact on your skin and on the earth. Looks timeless to boot. We think that's a win-win.

*limited edition kickstarter-exclusive hand-tie-dyed Nighsilx are available while supplies last!






We think you should treat yourself to at least one awesome nighttime wardrobe item. And if you had to choose one...

Your skin will thank you.




We'll ship your Nighsilx in lightweight eco-mailers made from majority recycled materials. We've minimized the carbon footprint by sourcing production to a very small area and streamlining it. Instead of plastic, our materials are transferred in cellulose.



You will be responsible for country tariffs and taxes, as well as international shipping and shipping within the USA for certain products. All shipping cost information is provided within each reward tier.






What's life without homies?! We really appreciate your support. We're interested in your projects, too. So get in touch!

Visit www.nightsilx.com

Visit their crowdfunding page




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Crowdfunding Spotlight: Pen + notebook + leather cover = your edc pocket assistant



We combined 3 things in one set: marble notebook, minimalistic pen, leather sleeve, for your one-in-a-million idea to be born. by VERGE

How many times you've had a brilliant idea being born in your mind, but there was no paper and a pen at hand to write it down? And by the time you'd found your phone, opened the right application, or ran to the computer, the idea had evaporated as quickly as it appeared. Let's agree that it is vexing – after all, each unrecorded idea is another missed opportunity. I partially solved this problem for myself by inventing the minimalistic Sens pen and successfully implementing its kickstarter campaign.



That's how a unique set was born – combining a conveniently sized notepad with quality paper, a stylish pen, and a hand-sewn leather cover, which, in addition to the notebook and pen cover space, has a compartment for cards and other small things. Not only this set is handy but also is infinitely pleasant to use. Now you can also have an ideal everyday assistant without a single chance to miss that one-in-a-million idea.


All of my successfull projects began their life as sketches and notes in a notebook, and my experience can only prove the fact that people who write down their ideas and put effort in planning and organizing are far more often to reach their goals.


A lot of people switched to using their mobile apps for these tasks lately, thinking of them as of an easier solution. But is it really easy to focus while doing all your planning on your phone or tablet? The oversaturation of options and functions, constant reminders and signals, are a sure way to distract rather than help you concentrate.


The notebook has only one function and it does it well. There is also no battery to die and leave all of your ideas unrecorded. Not even mentioning the magic that happens when the pen touches the paper... It took a lot of effort to create a notebook that we would happily use ourselves. A handy notebook that is suitable for a variety of uses – from business meetings to quick street sketches.


We created this notebook with careful attention to every detail. We meticulously tested different types of paper, picking the one to stop ink from showing up on the other side of the page so you can write on the both sides. We made it 32 pages with rounded corners so it is still compact and not not too thick while having all the necessary space.


Besides that, we made the pages blank so only you can decide how they'll look. We gave the cover a marble look, because we think it is the embodiment of reliability and natural fineness. Lastly, the notebooks come in 3 different colors so you change them depending on your needs and likings.



  • Set of 3 marble notebooks (white, gray and black marble)
  • 89mm X 140mm ( 3,5 " x 5,5 " )
  • 32 pages (72 leaves)
  • 100 gsm clean paper
  • Stitched binding
  • Rounded corners

Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.


The pen - was reinvented. It is so simple, that it only consists of two parts. A subtle teardrop shape, gives it a great balance to write with comfort and steadiness. The pen is made from aluminum, known for its durability and lightness. Precision machinery and skillful workers needed to shape its flowing curves.


We’ve designed a remarkable rotational mechanism, where one smooth twist, is all that’s required to begin writing. You’ll love it.

Not only the pen looks good, it writes even better. We are using an innovative system for smooth and elegant writing. It combines the convenience of a ballpoint pen with the individual writing characteristics of a fountain pen.





  • Minimalistic design
  • Perfect balance
  • Ergonomic design
  • Anodized aircraft aluminum
  • Schmidt P8126 capless roller ball pen refill (0,6 mm)
  • Comparable with any Parker style G2 refills
  • 136mm X 11mm ( 5,35 " x 0,43 " )
  • Weight – 28 grams (1 oz)

To keep your pen and notebook together, we created a simple, yet functional cover. Under its minimilast look there is a space for the notebook, a cover for the pen, two slots for cards and a small pocket for some little things that may be handy throughour your day. The cover is also a stylish accessory that's hard to let off your hands, moreover to forget at home.


The cover is made from natural vegetable tanned leather to give it strength and a nice texture. It also develops a rich tint as time goes on. The sewing patterns are made with a laser cutter for unparalleled precision and accuracy that are impossible to get while cutting by hand.


But sewing is only done by hands – it is far more difficult, but the stitches come out stronger and last longer. As a final step, we carefully treat the edges of the leather to give the cover its finished look and provide you with a product that is ideal in every detail.


Simple like everything ingenious, this set is great to have around. It gives an ability to write down, sketch, plan and organize your plans and ideas to turn them into successful achievements in the future.


  • Vegetable tanned leather
  • Nylon thread
  • Hand sewn
  • Pen sleeve
  • 155mm x 115mm ( 6,1 " x 4,5 " )




The add-ons are added to your original EXISTING reward that you pledged for. You can add a pen sleeve, extra refill or personal engraving to your current pledge. To add an add-on, simply include the amount in the pledge.

For example:

If you made a $119 pledge and you would like to add extra refill (+3$) and personal engraving (+7$) simply add $10 to your pledge and enter "129$" without changing the reward category.



You can get your initial engraved on back side of your notebook cover for free, just by sharing this project on social media. (Read instruction below)

We are not asking a lot, all you have to do is share our project on social media with your personal comment why you like our project, and then send us a message on Kickstarter  with a link of where you shared it.

Share Verge notebook cover on Facebook!

Share Verge notebook cover on Twitter!


Why do I need your support?

I`ve spent a lot of time to make sure that I created something special. But to start production, I need funds to buy materials and pay for production. Also funds will be spent on assembling, packaging and shipping to YOU.



We came a long way from first sketches to final prototype. Now we need your SUPPORT to start full production. We need funds for manufacturing, assembling, packaging and shipping to YOU.




Visit their Crowdfunding Page



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Snack Spotlight: Health Warrior and Operation Farm & Run



A new Mexican Chocolate Chia Bar created for the Tarahumara of Mexico and Operation Farm & Run by natural foods startup Health Warrior.


What We’re Doing and Why It’s Important

Health Warrior, an award-winning, rapidly growing natural foods brand, is funding a brand new Mexican Chocolate Chia Bar through this Kickstarter, a bar created in honor of the Tarahumara of Mexico through a partnership called Operation Farm & Run.

In 2016 we helped the Tarahumara with the rehabilitation of a single farm and the cultivation of their first commercial chia crop.  This first harvest, celebrated together by Health Warrior and the Tarahumara, laid the groundwork for Operation Farm & Run and a plan for continued investment in the Tarahumara's commercial agriculture efforts.

In 2017 Health Warrior aims to rehabilitate two additional Tarahumara farms for commercial chia cultivation. Seeds grown at these farms will then be used in our new Mexican Chocolate Chia Bars and drive continued investment into a native community that has faced many modern challenges in recent years.  With the successful funding of this Kickstarter, we will reach this goal in 2017.

Sales of Mexican Chocolate Chia Bars through this Kickstarter will help to restore the drought-stricken farms of the Tarahumara people and, in so doing, preserve their inspiring culture rooted in the joy of movement and ancient, nutritional wisdom.


Who We Are


Mickey, Shane, and the next generation of the Tarahumara.

We started Health Warrior after reading two great books: the best-selling book Born to Run and the Omnivore’s Dilemma.

Born to Run tells of the world’s greatest ultrarunners, the Tarahumara people, who live in the remote, rugged Copper Canyons of Mexico and who easily run 25, 50, even 100 miles in homemade sandals. The Tarahumara’s lives are rich in movement, and their diets are rich in nutrient-dense, plant-based foods like chia seeds.

The Omnivore’s Dilemma is the story of where our American food comes from. In short, most packaged food is junk food. Of ~300,000 edible plants, just three (3) make up 60% of our American calories, and we eat them in highly processed forms.

Together, these two books inspired us, three aging former college athletes, to found Health Warrior and create our first product, the Chia Bar, the first bar with superfood chia as the #1 ingredient--a delicious statement of how modern food can be, first inspired by ancient wisdom. Health Warrior is fortunate enough to have grown rapidly, from the best-selling new bar in America in 2013 to being named #205 on the Inc. 500 list of fastest growing companies in 2016. Even before all this growth, we sought a way to support the Tarahumara people who originally inspired us (more on the history, below).

Last year an opportunity presented itself at the Boston Marathon. At a pre-race event with the awesome running brand Janji and Born to Run author, Christopher McDougall, we met Arnulfo (one of the famous Tarahumara runners described in the book), Mickey (an honorary Tarahumara and Harvard's liaison in the canyons) and also staff from Harvard University's Department of Evolutionary Biology, who are conducting ongoing research with the Tarahumara deep in the Copper Canyons.

Learning of the terrible and extended drought plaguing the Tarahumara, and the hunger and hardship it has caused, we decided to do what entrepreneurs do best and get creative to help this ancient and awesome culture that helped inspire our company. Operation Farm & Run is Health Warrior’s small answer to the Tarahumara’s challenges, a project to help restore their farms and help preserve their inspiring culture, a culture that can teach us so much. The new Mexican Chocolate Chia Bar is our method of driving demand for the chia seeds those farms will grow.


What Is Chia?


Chia seeds are one of the most nutrient dense foods on the planet, and the number one ingredient in our Health Warrior Chia Bars - the first one you read on the label.

Simply put, one ounce of chia contains more:

  • Omega-3s than 5 oz. of salmon
  • Protein than a 1.5 oz egg
  • Calcium than 1/2 cup of 1% milk
  • Fiber than 3 tbsp. of flax seeds
  • Magnesium than 5 cups of broccoli

(Sources available at the link below)

It's this nutrient density that earned chia the nickname "runner's food", powering the Tarahumara on their legendary long distance runs and fueling the modern day warrior with the power to keep moving.

Curious to learn more?  Visit the "What is Chia?" page on our website!


What Will Your Contribution Support

Drought left many Tarahumara farms barren and unusable, the Tarahumara seed stocks are highly depleted, and there are no jobs to help reignite a virtuous agronomic cycle in the canyons. For every $10,000 USD invested, we can restore a drought-stricken farm, renew the soil, build irrigation, re-build the seed stock, and provide a continual source of income for the Tarahumara. And make more delicious bars. Here, at the beginning, we are following one of the Health Warrior business mantras: Keep It Simple. We have already gone through one full restoration cycle with a test farm, and the lead farmer was Silvino (one of the greatest Tarahumara runners, as well as an expert farmer).

Here is the plan:



The Story



A Report from the First Harvest - 5th December, 2016

Health Warrior CEO, Shane Emmett, sent the Health Warrior team a letter while leaving the deep Copper Canyons, where he was helping with the first harvest at the test location for Operation Farm and Run.


We are back from the Copper Canyons! As the [Health Warrior] team knows, we have been looking for a medium to give back to the Tarahumara since the earliest days of Health Warrior when we made donations to Caballo Blanco's not-for-profit. After he passed away, we lost a good contact. This was remedied after [Boston Warrior sales reps] Tom and Teddy arranged a great event for the Boston Marathon and we met Mickey and Arnulfo there, as well as researchers from Harvard, their sponsors for that event and the marathon (which Tom was running, of course!).

The idea we discussed was that the Tarahumara have more to offer us than we to offer them, but they face daunting challenges with severe drought and the invasion of modernity. Their greatest desires are to farm and run (in their own way). As such, we arranged to finance an initial crop of chia seeds for the Tarahumara to grow for Health Warrior. Eventually, with the help of our Kickstarter campaign, the plan is to restore many farms, use the chia they harvest in our new Mexican Chocolate Chia Bars and return the profits from the sale of those bars to the Tarahumara, setting them up with a recurring source of income to keep their farms sound and culture intact.

So [Health Warrior co-founder] Nick, [Health Warrior CFO] Austin, and I went down to see the initial harvest in action and meet more of our Tarahumara partners.

The short story is that it was a moving trip. Literally, we never stopped moving! 40+ hours of travel over four days, including a descent into the canyons that was only 8 miles but took nearly two hours due to the steep and "rugged" (doesn't do it justice) road to the bottom of the canyon.


The Tarahumara tradition for farming is that the farmers receive a place to stay and meals for their families in addition to monetary compensation. Mornings began well before dawn with the smell of the fires from the Tarahumara women cooking breakfast outside (they were burning beautiful brazil tree wood -- it smelled divine). They men began harvesting chia and bringing it in from the fields to a covered area to protect from rain before sunrise (Nick helped). The kids immediately run into the farm/river to play (and continue throughout the day). The primary food is corn tortillas (with chia of course) and frijoles. These aren't ordinary corn tortillas. They grind fresh corn outside, mix it with maseca (corn flour), and then knead the dough and cook them on an iron plate over an open fire. They are the best tortillas on earth. (notably researchers from Stanford recently identified these as a top source of pre-biotics). The frijoles likewise are cooked in a metal bucket over a second fire. The work goes on all day -- it is truly dirt farming.


Tarahumara preparing a traditional meal in their village.

The chia is harvested with knives, not combines. The weeds are pulled by hand, not killed with pesticides. The seeds are extracted by rubbing the stalk against a stone, not by any machine. And the Tarahumara delight in the work. The financing we provided for the past five months has allowed these Tarahumara families to live with more joy and security than they have been able to experience in many years.


Chia stalks are processed by hand to extract their seeds.

In many ways the Tarahumara are very poor. The stories of little kids killed by scorpions due to lack of fast medical care are wrenching. The reality of hunger during the droughts is harrowing. They live one degree removed from that starvation. Hunger is real. Water is scarce and sacred. Seeds are in short supply for all their foods. The cost of purchasing food from a store is not significantly less than in Richmond [Richmond, Virginia, home to Health Warrior HQ]. There are no jobs.

But in many ways they are so rich. The culture revolves around relationships. Instead of walls, they have friends. Instead of lights at night, they have stars. The banter was great (not that I understood much of it, but everyone was having a blast while working). Over three days I didn't hear a single child ask for anything or a single adult reprimand a child (for those of us parents, this was stunning). The delight in work and exercise appeared as real as we have always thought it to be – it’s a profoundly awesome outlook on life, connected to the natural world in a very special way. As Mickey [an American who has lived with the Tarahumara for years] said when asked about their incredible running ability: “it has nothing to do with what we consider ‘training’ -- their lifestyle is their training.”

They are always moving, be that movement walking up and down mountain trails, in fields of chia, or at all night dances. Happiness is profoundly not tied to money for the Tarahumara and winning running races is only the by product of their true joy.

- Shane Emmett, Health Warrior CEO



In addition to the Mexican Chocolate Chia Bar, we have created a number of unique Premium Rewards for backers who contribute to this project!

See details on available reward levels on the right column of this page, and details on the rewards themselves below.


Backers at the $5 level will receive two individual Mexican Chocolate Chia Bars.


Backers at the $20 level will receive a box of 15 Mexican Chocolate Chia Bars. Backers at $60 and above receive two boxes!


All backers at the $60 level and above will receive a 12 oz. bag of Health Warrior Chia Seeds.


Backers at the $60 level and above will receive a Health Warrior logo running shirt. Modeled here by Health Warrior Tom!

Premium Rewards
Our Premium Rewards are available beginning at the $125 level.  Backers at those levels receive all the rewards listed above (bars, seeds, shirt) and the following:

$125 - 1 Premium Reward (Limited to 150 backers)
$175 - 2 Premium Rewards (Limited to 100 backers)
$225 - All 3 Premium Rewards (Limited to 50 backers)


Visit their Kickstarter Page



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Tech Spotlight: Vessel Wallet




Constructed of aircraft-grade aluminum. Uniquely designed to scroll through your cards, store cash, and protect what needs protection.




After having medication fall out of my pocket, receipts crumpled or lost, and wishing I had a stick of gum before going to an important meeting, I knew there needed to be a sleeker, better way to carry around valuables.

Introducing Vessel Wallet™ - A sophisticated, innovative, luxury design that’s simple to use and simple to choose.




Vessel is a slim, minimalist wallet with a sliding storage tray built into its body. Store your receipts, pills, memory cards, condoms, photos, and more in a compartment you know is secure.






Scroll through cards with a downward swiping motion, and upward to remove. Accessing your cards is extremely quick, intuitive and leaves onlookers with a sense of curiosity and jealousy.




The cards are securely held in the wallet by a gentle squeezing pressure on the edges.



The concealed protective compartment is great for holding medication, birth control, paper money, coins, keys, candy, gum, or any other small object. Store whatever you need for the day ahead.




Slide the tray out by pushing on either side.












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Crowdfunding Spotlight: Phonster X – 2nd generation of the best phone holster is back on Kickstarter!



Odessa UA, November 22, 2016 - "AGE" brand launched the “Phonster X” Kickstarter campaign. For the first 24 hours project was supported by more than 250 backers and exceeded the funding goal of 5 times!

Phonster X - multifunctional holster for your phone, wallet and other everydaycarry stuff (keys, pen, power bank, passport, flash drive, earphones, lightning cable and more). Made from 100% genuine leather, it provides smart, easy and fast access to all your essentials. The new functional design allows to wear “Phonster X” in 9 different styles including the sports mode.

The original inventor and Chief Designer of the “AGE” brand, Egor Teteria, says he made the Phonster to carry his own large-screen phone, which always stick out of his pocket. "No more bulging pockets ever, missed calls are a thing of the past", said the team. "You can hear, see and access your phone instantly. And it provides the security often desired by consumers". With “Phonster X” you feel comfort, your hands are free, your stuff are secure and always near.

This product is ideal for bikers, cyclist, skaters, photographers, videographers, barbers, travellers and all who value their time and want to feel free in daily activity. Main features are the following: funсtionality, stylish and hands-free design.

The classic pack consist of two cases, wallet, backstraps, 2 “Sport-Fix” straps and the belt. Backers can optionally choose the pouch according to the phone size, or the multisize pouch. Every holster can easily be regulated for any height and figure. In exchange for pledging to the project, backers can gain access to a different sets of “Phonsters X” including a premium handcrafted wallet for as little as $26, Phonster One for $54, Phonster Double for two phones for $74, and Phonster Full starting at the super early bird price of $94. Very affordable price for early supporters.

For more information, please visit the Kickstarter page here or contact the creator below.

Contact Information:

Email: kickstarter@age.com.ua  age@age.com.ua

Viber\WhatsApp : +38093-685-22-53













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Crowdfunding Spotlight: E-Ink wallet – The next generation wallet



Say goodbye to traditionally boring wallets and to the hassle & inconvenience of losing the vital contents with your wallet. The trendy E-Ink Wallet will rock your personal glam with your own digital pictures and has built-in safety features that will mean your wallet will never be beyond your reach again, while storing your cash, credit cards and identification.




The E-Ink wallet allows consumers unprecedented personalization of wallet design. The beauty of the E-Ink wallet is that you can effectively have a feeling of using unique wallet every single day without using same boring style. The E-Ink wallet will guarantee that you are always unique among your friends.

The built-in GPS tracker also makes it possible for you to locate it anywhere in the world.




  • The innovative E-Ink displays allow you to customize the look and feel of the wallet via Bluetooth, with custom patterns or pictures.
  • Different individual pictures can be set on each screen simultaneously.
  • E-Ink display only consumes battery power during the picture updating process.
  • Complete flexibility means your wallet can bend in your back pocket without damage.
  • The screen’s transparent resin coating prevents scratching and improves durability.




The built-in GPS tracker with its pre-installed sim card, allows you to track your wallet anywhere anytime, without the usual distance restrictions of conventional Bluetooth trackers.



The built-in ringer will alert you when your wallet moves beyond 100 feet from you, ensures you never loose your wallet again.



The built-in battery pack has the energy capacity to change up to 10000 pictures from one full charge.

Depending on the number of image updates and activation of Bluetooth tracking, a full charging cycle will last from 3 to 6 months. To conserve power, Bluetooth will be used within a 100 feet distance and if the wallet or connected phone goes beyond that, GPS will be enabled automatically.




The easy to attach magnetic USB 3.0 charger is included. The tiny, slim charger is stored in the wallet, eliminating the need for bulky, external chargers.

The charger is compatible with USB ports on laptop, power banks, and other conventional charging devices. With fast charging feature, battery will be fully charged in just 20 minutes.




The user-friendly mobile app (for Android, iOS and Windows mobiles) allows you to download your favorite designs, and set them on your e-ink wallet immediately, track location, get alerts and check the battery status of wallet, all from the convenience of your mobile device.




E-ink Wallet made from 100% genuine premium leather, hand-made with precision and attention to detail for durability and offers a classic style without compromising the purpose of the basic wallet.

It satisfies the conventional purposes of a wallet with storage for coins and notes, up to four credit cards and one ID card, flash drives and its custom USB charger.









Can I wash E-Ink wallet?

Yes, the screens and circuits are completely waterproof. But gentle washing is safe.

How does the GPS tracking work?

The wallet’s pre-installed sim card enables  tracking from anywhere in the world, irrespective of the distance from you.

How can GPS be enabled?

In the interests of conserving battery life, GPS will automatically be enabled when your wallet is 100 feet away from phone.

Will the sim card work in my country and why I can’t install my own sim?

Sim cards from only the best service providers in each country are pre-installed during the manufacturing process. Efficient design and in-factory waterproofing preclude post-manufacture sim installation. We are open to requests for preferred sim service providers.

Do you have any color options for the wallet?

The introductory wallets will be available in a chic black that is color-coded with the e-ink screen. pls re-write this line. Further color options will be considered from a research survey  from backers following the conclusion of the campaign.

Do you have plans to make wallets for women and passport holders?

Our design team is excited about adding additional custom wallets to our range in future. These will include wallets for ladies and passport holders. We would like to take direction from our supporters in this regard, and invite you to express your support for these additional designs, by purchasing a $5 perk. Attaining our minimum goal of 1000 responses will enable inclusion on INDEMAND following successful funding of the campaign. If we do not reach our response target by the end of the campaign, this amount will be refunded to backers who participated.



Visit einkwallet.com

Visit Their Crowdfunding Site



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