Tag Archives: commercial


Advertising Spotlight: Michelob ULTRA Inspires People to be Fit and Drink Beer





Fastest Growing U.S. Beer Brand Uses Iconic TV Theme Song from "Cheers" to Emphasize the Place of Beer in an Active Life

NEW YORK, Feb. 3, 2017 /PRNewswire/ -- Michelob ULTRA, the fastest growing beer brand in the U.S., today unveiled a new 30-second commercial, titled "Our Bar," that will debut during Super Bowl LI. The spot, developed by FCB Chicago, features real fitness enthusiasts – not actors – doing what they do day-in and day-out: going through a tough workout together and sharing cold beers afterwards to celebrate. The ad also features the iconic theme song from the TV show "Cheers" to underscore the strong social bonds felt every day by members of fitness communities across the country.

"Our Bar" intentionally uses no actors to demonstrate Michelob ULTRA's commitment to supporting and celebrating authentic fitness communities. From training to run clubs to spin classes, "Our Bar" depicts the new social fitness reality that fitness and enjoying beer can go hand in hand: you can work out, and then go out. Exercising together and having a conversation over beers afterwards results in a deep social experience that brings people closer together.

"We recognized that the social lives and beer-drinking occasions of the Michelob ULTRA consumer extend beyond gathering at the bar or at home with friends," said Azania Andrews, vice president, Michelob ULTRA. "Communities forming around fitness activities represent a new type of socializing. 'Our Bar' emphasizes that beer is a part of this new world, grounded in celebrating accomplishments."

In addition to using everyday people in the ad, the brand also brought its commitment to active lifestyles to life this week by hosting the Live ULTRA Pull-Up Challenge in Atlanta and Boston. Men and women were invited on Thursday, February 2, to prove their physical fitness and complete as many pull-ups as they could in 95 seconds – the same number of low calories found in a Michelob ULTRA. The winners from each market are being provided with a VIP trip to Houston for Super Bowl LI.

For information on Michelob ULTRA, visit MichelobULTRA.com or the brand's pages on Facebook, Twitter and Instagram.  To view the commercial in full, visit YouTube.


About Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments and combined hold 47.2 percent share of the U.S. beer market. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 14 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.5 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and four other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.






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Advertising Spotlight: World’s First-ever Cannabis Commercial



It’s not legal for us to send you Legal. But we can send you the world’s first-ever cannabis commercial, brought to you by our all-natural cannabis-infused sparkling tonic Legal. The 90-second video, directed by and featuring the original music of indie filmmaker James Westby helps explain the four flavors, all produced specifically to create consistent effects every time.



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Rainier Cherry

2_legal-rainier-cherryBehold, the gods of chilling have smiled upon you! Kick off your shoes, maybe even your pants, and float toward the heavens with this elixir of fresh cherry juice and pure cannabis extract. Pairs well with music festivals, house parties, and riding through the clouds on the back of a mythological beast.

The Good Stuff Inside
Fresh Washington cherries & locally grown cannabis extract.

A clear-headed, focused high.



Lemon Ginger

3_legal-lemon-gingerCouch, meet butt. This delicious fusion of tangy lemon and spicy ginger is so ridiculously relaxing that you may find yourself becoming one with your furniture. Whether you’re melting into a beach blanket or parked on the sofa, prepare for many glorious hours of doing absolutely nothing.

The Good Stuff Inside
Fresh lemon and ginger juices & locally grown cannabis extract.

A powerful body buzz and a smooth, freeing head high.




4_legal-pomegranateWord to your mother! Mother Nature, that is. This infusion of fresh juices and cannabis extract is an awesome companion for soaking in natural beauty, whether you hike Mt. Rainier or hang out in your own backyard. Toss it in a backpack, grab a map and a friend, and spend some time with Mama.

The Good Stuff Inside
Real pomegranate juice & locally grown cannabis extract.

An uplifting, euphoric head high and a gentle body buzz.



Cranberry CBD

5_legal-cranberry-cbd-heroIf THC is the psychedelic artist who blows glass in a yurt, CBD is his brainy twin brother with an advanced degree the science of feelin' good. Both found in marijuana, these two potent cannabinoids work together in our Peace Tonic to give you the euphoric buzz of THC combined with the clear-headed relaxation of CBD. It’s the best of both bros.

The Good Stuff Inside
Long Beach Peninsula cranberries

A gloriously powerful body high with a clear, anxiety-free head trip.
& local cannabis extract.





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Industry News: Budweiser brings back popular limited-edition wooden crates for the holiday season



Make way for Macro-sized holiday cheer.

To celebrate the 139th holiday season of America’s No. 1 full-flavored lager, Budweiser is bringing back its limited-edition wooden crates. Available in select locations starting November 9, the crates include two pilsner glasses and 18 Budweiser bottles featuring the authentic, classic label from 1933 – the first label following the repeal of Prohibition.

The brand is releasing 60,000 crates this year (vs. 10,000 in 2014), each of which will be hand-made to mirror the original crates that were distributed by the Budweiser Clydesdales following the end of Prohibition.

Budweiser is also celebrating the holidays with a brand new television spot featuring the crates. Filmed at Anheuser-Busch’s St. Louis brewery, the spot will focus on the extra care brewmasters put into brewing Budweiser during the holidays and features the most Macro of all icons: the world-famous Budweiser Clydesdales. Watch for the spot in the coming weeks.

Those who get one of the 60,000 crates are encouraged to share images of their own Macro holiday celebrations on social media, using the hashtag #ThisBudsForYou.







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Advertising Spotlight: Pepsi Next Baby Commercial

Pepsi Next is a line of beverages that contains 60% less sugar than standard colas.  They recently launched this hilarious new video to market this product.


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NBA Star’s Unstoppable Beard Stars in Awesome Foot Locker Ad

Oklahoma City Thunder star James Harden is many things: the NBA‘s sixth man of the year, an Olympic gold medalist and, at times, an unstoppable offensive force.

But apparently his robust, legendary beard is just as unstoppable — as evidenced by this hilarious new Foot Locker ad that hit YouTube Thursday morning.


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Sprite Commercial Is A ‘Stand Out’ Among Young Adults

Sprite has been encouraging young people to break free from convention and become more individual – by buying into the brand en masse. The July-launched “Stand Out” campaign seems to have resonated with the 18-34 year-olds, as Sprite’s perception gap has widened above the Soda Sector among this group.

Sprite kicked off the campaign with a TV and YouTube spot, “Camouflage”. In the commercial, a seemingly empty city is actually full of people who blend in perfectly with their surroundings. The ad shows people painted to match a mundane backdrop of brick walls, trees and escalators. Only a man and a woman stand out in honor of the commercial’s tagline: “Stand out and spark your true self.” The spot, aimed at young consumers, relies on being visually memorable rather than providing a specific product description. The commercial was thought compelling enough that Sprite broadcast a behind the scenes video which has more than 50,000 YouTube hits.

via Forbes

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Star Gum

Young Old Guy in Mexican Star Gum Commercial

The new Mexican brand Star Gum is making its presence known through a popular advertising campaign on the theme of  youth lasting for too long. The character featured in the commercial is known as Chavoruco, which is Mexican Spanish for young old guy. The commercial shows the guy speaking arrogantly about himself for a couple minutes before he is hit across the back of the head by a giant (and rather cute looking) star gum.

Fans of the Star Gum are invited to send in their own photo, video or story of someone they know who is Chavoruco, with the chance to win a tablet. Participants base their ideas around the character in the original Star Gum commercial, shown here with English subtitles.

Despite their advertising campaign and popular commercial, Star Gum is almost impossibly hard to find. After looking in several supermarkets, convenience stores and numerous street stands, I finally discovered the gum in the K, and even then, they only had the gum in one flavor. Star Gum seems to be suffering from heavy competition from the more well known brands that dominate the Mexican market.

Brand: Star Gum.

Presentation: 8 g; eight pieces.

Price: $5.00.

Purchased at: K.

Claims: Intense flavor that lasts for longer.

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