Tag Archives: coffee sleeve


In the UAE, coffee chain’s cup sleeve is printed with the hour’s top headline

Recognizing that reading a newspaper often goes hand in hand with drinking coffee, Y&R Dubai adapted coffee chain Tim Hortons’ coffee cup sleeves into an advertising medium for Gulf News.

If advertising can be emblazoned on napkins, office coffee cups and beer-bottle tags, then why not the ubiquitous coffee-cup sleeve? That, indeed, is precisely the chosen medium in a new campaign developed recently by Y&R Dubai for Gulf News.

Full Article @ SW


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