Tag Archives: coca cola

goldme

Industry News: Gold Peak® to Launch Ready-to-Drink Tea Lattes and Cold Brew Coffees in 2017

 

 

New products will add to Coca-Cola’s expanding portfolio in two growing categories

ATLANTA (Sept. 1, 2016) - Gold Peak, known for its premium line of iced teas and coffee products that deliver home-brewed taste, announced today that it will introduce new ready-to-drink tea lattes and coffees in the first quarter of 2017. The RTD tea latte segment is considered an emerging beverage category, while RTD coffees have enjoyed very strong growth over the past five years.

Gold Peak will join Illy in Coca-Cola’s burgeoning RTD coffee portfolio in the United States. Together, they will be part of a multi-brand strategy to give consumers a variety of great-tasting options, and help the company become a major player in a beverage category that continues to rise in popularity.

“Gold Peak has a passionate following of fans who love the ‘taste that brings you home’,” said Geoff Henry, Vice President Tea & Coffee for Coca-Cola. “We are excited to introduce new ways for people to enjoy the brand. Our new tea lattes and cold brew iced coffees will feature our signature high quality ingredients and distinct taste for a delicious pick-me-up anytime of the day.”

Gold Peak’s RTD teas and coffees will feature real milk and sugar in an array of tasty flavors.

A shining star in The Coca-Cola Company’s ever broadening portfolio of popular beverages, Gold Peak is one of the fastest-growing national iced tea brands.  In 2014, it eclipsed $1 billion in annual sales for the first time, becoming the 20th Coca-Cola brand to do so.

 

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages.  More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

 

 

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repack

Packaging Spotlight: Hansen’s and Blue Sky Sodas Get New Looks

 

TUSTIN, CALIF. – August, 2016 Hansen’s and Blue Sky sodas – two long-standing favorites in the crafted and specialty beverages category – are being relaunched with new branding and fresh packaging.

On March 11 at Natural Products Expo West in Anaheim, Calif., Hansen’s Sodas debuted a throwback logo and glass packaging that nods to the brand’s 40-year roots in Southern California, plus a new tagline, “This is What Original Tastes Like™.”

Blue Sky Sodas unveiled new branding, along with availability in fountain and a new tagline, “Rooted in Real™.”

Hansen’s and Blue Sky are owned by The Coca-Cola Company. They have been part of the Coca-Cola family since last year, when the Company acquired the brands as part of a portfolio previously held by Monster Beverage. Hansen’s and Blue Sky are operated by Venturing & Emerging Brands, a Coca-Cola business unit that focuses on identifying and nurturing brands with billion-dollar potential.

“These brands have incredible potential to thrive and build on their already great histories, and VEB is excited to help steward a new era of innovation, excitement and sustained growth for Hansen’s and Blue Sky,” said Jeremy Faa, senior vice president and general manager, craft beverages, VEB. “The crafted and specialty beverage category is a fast-changing, dynamic category. We see great opportunities for growth in this emerging part of the beverage business.”

VEB research indicates that the overall crafted and specialty soda segment accounts for less than 2% of total soft drink sales in the United States, but sales are growing.

As consumer favorability has grown, more customers have expressed interest in the emerging category, including in fountain. Blue Sky is now available for testing in fountain.

Hansen’s and Blue Sky are headquartered in Tustin, Calif. The office leads brand development, innovation and commercialization for the brands, while working closely with Coca-Cola’s world-class research and development, quality and supply chain teams.

The overall VEB portfolio includes a variety of wholly owned brands, such as ZICO Coconut Water and Honest Tea, as well as minority investments and partnerships, including fairlife ultra-filtered milk, Suja juices and many others (see a full list at http://vebatcoke.com/brands.html).

Download the fact sheet (PDF).

 

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

 

 

 

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mellowmain

Packaging Spotlight: Mellow Yellow Introduces New Look

 

 

ATLANTA--(BUSINESS WIRE)--Mello Yello has a new attitude that is audacious and powerful, and its new design is bold and unapologetic, to reflect the passions and pride of the loyal Mello Yello fan. Mello Yello is now sporting a black, dauntless “MY” logo across vibrant yellow packaging, and silver “MY” on black packaging for Mello Yello Zero.

The delicious citrus flavor of lemon, lime and orange will remain the same, but that’s where the old stops and the new begins.

“We hope that Mello Yello’s new attitude encourages those who love the outdoors to enjoy their favorite hobbies with a refreshing Mello Yello in-hand,” said Bobby Oliver, director, sparkling citrus brands. “We hope its loyal fans see the new look as something to be proud of, because we know the smooth citrus taste of Mello Yello and its fearless new look will work as hard as he does during his gritty adventures.”

Also a long-term, proud sponsor of the NHRA marquee national touring series, the NHRA Mello Yello Series logo has also been redesigned to reflect the grit and glory of high-speed drag racing.

Mello Yello’s new look is rolling into markets across the country and appears on all Mello Yello and Mello Yello Zero bottles and cans. The brand’s new “This is MY World” marketing campaign includes out-of-home advertising, radio and in-store point-of-sale in select markets. Visit MelloYello.com to learn more.

 

 

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero™, vitaminwater®, POWERADE®, Minute Maid®, Simply™, Georgia®, Dasani, FUZE® TEA and Del Valle®. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

 

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limonada

Drink Spotlight: Del Valle Limón & Nada

 

 

It is a refreshing drink of lemon juice ( 13.5 % ) and with a delicious taste to really refresh you! No conservatives, Limón & Nada , a simple and surprising way to quench your thirst .

 

Available in bottles of 1 L , 200 ml Glass and canned 330ml for individual consumption.

 

Nutritional information (per 100 ml . ) :
energy value 229 kJ , 54 kcal ; 0 g protein ; 13.0 g carbohydrates , of which sugars 13.0 g ; 0 g fat , of which saturates 0 g ; 0 g dietary fiber ;

 

 

 

 

Company: Coca Cola
Brand: Del Valle
Origin: Mexico
Category: Juice
Packaging: 1 liter, 200ml, 330ml
Claims: No Conservatives
Variants: View Range
Where to Buy: Mexico
Website: cocacola.es

 

 

 

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sprite2

Drink Spotlight: Sprite re-launches Sprite LeBron’s Mix

 

 
Following last year’s launch of Sprite 6 Mix by LeBron James, the brand of Atlanta-based The Coca-Cola Co. and the NBA superstar have given the limited-edition flavor a new look and a new name: Sprite LeBron’s Mix.

Sprite LeBron's Mix combines the taste of traditional Sprite with a splash of natural cherry and orange flavors. The new packaging features a bold red color base with James' initials in the background. In addition, crown iconography and dashes of gold symbolize the superstar's popular nickname: "King James."

“Since Sprite began its relationship with LeBron in 2003, we have worked together with the goal of creating fan experiences no other brand can offer,” said Kimberly Paige, vice president of Sprite brands and flavors for Coca-Cola North America, in a statement. “Sprite LeBron’s Mix is a true reflection of our mutual desire to constantly innovate and connect with fans in authentic and original ways."

Sprite LeBron’s Mix now is available in 20-ounce and 2-liter bottles as well as 16-ounce cans in convenience, value and mass-merchandise locations nationwide.

"This collaboration with Sprite was all about showing gratitude to my fans by sharing one of my personal favorites — Sprite with cherry and orange,” James said in a statement. "I’m excited to continue my partnership with Sprite and bring it back this year, because sometimes things are even better the second time around."

 

 

 

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cocacola

Packaging Spotlight: Coca Cola New Look

 

 
The Coca Cola Company has rolled out a more unified look for its sodas in the U.S. and Europe. In America, this translated to the words “Diet Coke” and "Coca-Cola Zero" switching from vertical to horizontal on cans.

The change is part of Coca-Cola's effort to create a “single brand” identity.

"We’re focusing on packaging design in 2015,” a company spokeswoman told the Daily News. “Other aspects of the pilot strategy and testing will be explored based on global learnings and U.S. business results.”

Other countries, particularly Spain, got more exciting new packaging. Spanish Coke Zero, Diet Coke and Coke Zero Zero — the caffeine-free Coke Zero — cans now have red and white labels similar to that of original Coca-Cola. They will also be marketed together.

 

 

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

 

 

 

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surge1

Product Relaunch: Coca Cola Surge Energy Drink

 

Fans thirsty for a taste of ‘90s nostalgia – or those who are simply craving a citrus-flavored sparkling beverage with a kick – can rejoice in the news that SURGE is back after a 12-year hiatus.

SURGE, which debuted in 1996 and was taken off the market in the early 2000s, is making a comeback thanks, in part, to a passionate and persistent community of brand loyalists who have been lobbying The Coca-Cola Company to bring back their favorite drink over the last few years. SURGE is Coke’s first discontinued brand to return to the market.

The SURGE re-launch represents two additional firsts for Coke. The brand, which will be offered in its original formula in 12-packs of 16-oz. cans featuring the same retro design from yesteryear, is part of an innovative distribution deal between Coca-Cola and Amazon. A limited supply of SURGE will be sold exclusively through the online retailer at www.amazon.com/surge, marking the first time Coke has distributed a product solely through e-commerce.

“If expectations are met, this may be only the first of a variety of efforts we explore to launch niche products through e-commerce relationships,” said Wendy Clark, president of sparkling and strategic marketing, Coca-Cola North America. “This will be a great learning experience for us and a refreshing opportunity for fans.”

Teaming up with Amazon enables Coke to launch a brand online and closely monitor sales and inventory without taxing its distribution network.

“In this new era of marketing, we’re exploring segmented delivery of our portfolio to consumers,” adds Racquel Mason, associate vice president of sparkling flavors, Coca-Cola North America. “Previously, a smaller brand would never have had a realistic shot at commercialization. Now with Amazon, consumers can order a product like SURGE and have it delivered directly to their doorstep. It’s the democratization of demand.”

SURGE’s return also will be Coke’s first launch to rely solely on social and digital media. The brand will forego all traditional forms of advertising, including TV and out of home, allowing excitement to build online (follow the brand's journey on Twitter: @SURGE).

 

 

Blast from the Past

SURGE amassed a cult-like following in the ‘90s and early 2000s. “People loved its bright green color and bold citrus taste, as well as its quirky sense of humor,” explains Mason. “SURGE delivered a differentiated product experience, and we’re excited to bring it back.”

The SURGE fanbase has only gotten more vocal in the brand’s absence, spawning creative online fan groups including “The SURGE Movement,” which has amassed more than 128,000 Facebook fans in just a few years.

The three male Millennials behind the movement – Evan Carr, Sean Sheridan and Matt Winans – have pooled ideas and funding to prove to The Coca-Cola Company that demand for SURGE is stronger than ever.

The SURGE Movement raised nearly $4,000 in 2013 to buy a billboard (which they designed) about a half-mile from Coke’s Atlanta headquarters. The copy read: "Dear Coke, we couldn't buy SURGE, so we bought this billboard instead" and directed people to visit the movement's Facebook page.

 

surge

 

The group also has organized "SURGE-ing days" where members called Coke’s consumer affairs hotline en masse to lobby for their beloved beverage’s return. In addition, they sent handwritten holiday cards to Coke asking to bring back SURGE for Christmas, created their own commercials on YouTube, and even landed a story on CNN Money.

Eventually, their creativity and passionate pleas caught the company’s attention.

“They’ve inspired us,” Mason said. “More than 128,000 people a dozen years after a brand left the market saying, ‘Please bring it back!’ That’s the best compliment any brand could hope for.”

When Coke decided to give SURGE an encore, the guys behind the movement were among the first to know. Earlier this month, Carr, Sheridan and Winans met for the first time at a surprise welcome party at Coke headquarters, which appropriately included SURGE t-shirts, products, ‘90s music and even a SURGE cake.

“This is the ultimate test… we’re leaving it in the hands of SURGE fans,” Mason adds. “Can 128,000 fans build and sustain a brand? We’ll see.”

Carr, for one, is optimistic. “I can't wait to read and see people’s reactions,” the 26-year-old San Jose, Calif. resident said. “There will be a lot of adults feeling like kids on Christmas morning.”

Stay tuned for an interview with the guys behind The SURGE Movement.

 

 

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oasismain

Drink Spotlight: Oasis Mighty Drops

 

 

As part of our commitment to provide a wide variety of quality, refreshing beverages, we are launching an innovative new product in Great Britain, Oasis Mighty Drops.

Available from mid-May, the 56ml packs of super concentrated squash are available in Mixed Berry, Mango and Raspberry Lemonade flavours and can be added to water while on-the-go to create a refreshing juice drink.

With a pack format that is portable and easy to store in a handbag or gym bag, the launch aims to unlock new consumption occasions.

To drive further growth, Oasis has also launched an integrated brand campaign which takes a wry look at modern life. The campaign includes a TV commercial – which was first aired on May 1st – taking a light-hearted look at the overnight celebrity culture, and aims to engage with teen soft drink consumers in order to boost sales across the brand’s entire juice drink range. A refreshing new pack design also creates on-shelf standout through refreshment and flavour cues, grabbing shoppers’ attention on the fixture.

As part of the investment, Oasis is introducing a format for lunchbox occasions with the launch of a new 6x250ml pack, available in Summer Fruits and Citrus Punch variants.

An independent retailer-focused launch completes the Oasis refresh with a new Pineapple Rush variant, which aims to tap into the continued popularity of tropical flavours and appeal to teens and young adults.

Caroline Cater, operational marketing director at Coca-Cola Enterprises, said: “With the juice drink sector growing by over 10% in the last year[1], this investment in the Oasis brand will help to drive further growth.

Oasis Pineapple Rush offers consumers a new flavour that is designed to appeal to young adults and teens, while the new marketing campaign focuses on helping consumers to see the funny side of life.

Oasis Mighty Drops offers big bold flavours in a great value, convenient small pack that suits busy modern lives. Along with the new eye-catching packaging, this significant investment will help retailers to drive further sales this summer, so we’d encourage them to stock up now on the Oasis range.”

 

 

 

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dasanisparlking

Drink Review: Dasani Sparkling

Your day just got a little bubblier! America’s favorite water brand introduces DASANI Sparkling Water Beverage - a refreshing way to help fulfill your hydration needs- with water, a hint of flavor, and bubbles.

DASANI Sparkling is unsweetened, has zero calories, is lightly carbonated and infused with natural flavors. The new product offers crisp, clean refreshment at any time of the day. DASANI Sparkling comes in four great-tasting flavors: Lime, Lemon, Berry and Apple as well as an unflavored variety.

DASANI Sparkling is the latest innovation from the DASANI brand, complementing previous initiatives that include flavored DASANI DROPS and PlantBottle® packaging.

“DASANI drinkers are looking for ways to stay hydrated throughout the day. Now we’ll be able to offer them another fun, tasty, unsweetened option to ‘Drink Up’” said Mary-Ann Somers, Vice President, Water, Tea and Coffee for the Coca-Cola North America Group.

Somers recently joined the Partnership for a Healthier America to celebrate the launch of the Drink Up initiative. DASANI is supporting Drink Up to encourage people to drink more water. DASANI Sparkling offers more reasons to enjoy a delicious, refreshing water beverage on any occasion.

DASANI Sparkling will begin appearing in retail outlets in December 2013, with a national launch scheduled for February 2014. It will be available in a 12-fl. ounce 12-pack, 12 fl. ounce 24-variety pack for Club, and in PET PlantBottle (made with up to 30 percent plant-based materials) in 20 fl. ounce and 1 Liter.
 

 

 

 

 

Company: The Coca Cola Company
Brand: Dasani
Origin: USA
Category: Soft Drink
Packaging: 12fl oz, 20fl oz, 1 liter
Claims: Zero Calories
Varieties: Lime, Lemon, Berry and Apple as well as an unflavored variety.
Price: Coming Soon
Where to Buy: Everywhere Coca Cola is Sold
Website: dasani.com

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vwater

Energy Spotlight: Vitamin Water Strawberry Lime Energy in a Can

Vitaminwater, a leader in the nutrient-enhanced water beverage category, is making its way into the energy category with Vitaminwater Energy, a lightly carbonated beverage that the brand says features a natural energy boost from green coffee bean extract.

Vitaminwater Energy features natural flavors and sweeteners without added preservatives or sodium. The beverage is sweetened with a blend of cane sugar and stevia leaf extract, and contains 80mg of caffeine and 50 calories per can.

“There is a large contingent of people that like the functionality of energy drinks, but are looking for one that is straightforward and simple—one that’s going to give them a kick from a source they can understand,” said Scott Hargrove, group marketing director for Vitaminwater. “Vitaminwater Energy has a clear-cut formula that gives people a natural energy boost so they can get the most out of their natural talents.”

Offered in a sleek 11.5-fl. oz. can, Vitaminwater Energy is available at convenience stores around the country in three flavors: Strawberry-Lime, Berry-Punch and Orange-Mango; a fourth flavor, Raspberry-Citrus, is available exclusively at 7-Eleven stores. SRP: $2.29.

 

 
Company: The Coca Cola Company
Brand: Glaceau Vitamin Water
Origin: USA
Category: Energy Drinks
Packaging: 11.5oz can
Claims: Naturally Sweetened with Stevia, contains 80mg of caffeine and 50 calories per can.
Variants: Strawberry-Lime, Berry-Punch, Orange-Mango, Raspberry-Citrus
Price: $2.29
Where to buy:  Available at Convenient Stores, Raspberry Citrus variety available exclusively at 7-Eleven stores
Website: vitaminwater.com

 

 

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