Tag Archives: coca cola

ahamain

Drink Spotlight: Coca Cola launches AHA to Bring More Fizz, Flavor and Fun

 

 

 

Coca-Cola North America will add more sparkle, and even a little caffeinated pick-me-up, to its fast-growing water lineup with the March 2020 launch of AHA.

The new sparkling water brand’s unexpected yet accessible flavor pairings, vibrant packaging and fresh marketing will meet evolving consumer demands and cut through a crowded category that continues to grow at double-digit rates.

“As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” said Celina Li, VP, Water, Coca-Cola North America. “AHA is our big-bet brand in this big-bet category.”

Eight bold flavor fusions – Lime + Watermelon, Strawberry + Cucumber, Citrus + Green Tea, Black Cherry + Coffee, Orange + Grapefruit, Apple + Ginger, Blueberry + Pomegranate and Peach + Honey – pair widely appealing fruit flavors with trending but less expected ones. The calorie-free, sodium-free offerings will hit stores in multi-packs of 12-fl.-oz. cans and in 16-fl.-oz. individual cans.

ahasparkling

An 'AHA' Moment for Seltzer Fans

Extensive research and consumer insights informed the development process that brought AHA from concept to prototype in just over six months. In addition to mining category purchase data, Coca-Cola spoke to thousands of consumers – from sparkling water loyalists, to occasional drinkers, to those who’ve tried a brand or two but haven’t found what they like. Learn more about the AHA flavor development process.

“There are unmet needs for consumers in the category today, both for those who don’t drink sparkling water regularly today and for those who do,” said Julie Siwemuke, sparkling water director, Coca-Cola North America. “When shoppers browse the sparkling water aisle, they’re looking for interesting and approachable flavors that offer a refreshing treat. They're also drawn to fun, colorful brands with personality.”

Americans are drinking sparkling water in more occasions and times of day – and for more reasons – than ever. The AHA team intentionally developed aromatic flavor combinations to meet these evolving needs. For example, Lime + Watermelon and Strawberry + Cucumber profiles meet the desire for flavor-forward refreshment. And Citrus + Green Tea and Black Cherry + Coffee include 30 mg of added caffeine for a little morning or afternoon pick-me-up.

'There are unmet needs for consumers in the category today, both for those who don’t drink sparkling water regularly today and for those who do. When shoppers browse the sparkling water aisle, they’re looking for interesting and approachable flavors that offer a refreshing treat. They're also drawn to fun, colorful brands with personality.'

The team started with initial list of 800 potential flavors before testing 50 combinations and, ultimately, landing on the final lineup of eight AHA flavors. They also consulted a diverse range of customers – across channels like grocery, drug, mass retail and convenience – throughout the development process. Collectively, these retailers urged the company to bring a smart, differentiated offering to the shelf.

“Our partners told us, ‘We don’t need yet another lime- or berry-flavored sparkling water. We need something fresh and new that can help grow the category’,” Siwemuke said. “Retailers truly believe in the future of sparkling water and are looking to Coca-Cola to lead. They’re as excited about AHA as we are.”

AHA will both appeal to existing sparkling water drinkers and recruit new fans through inclusive and inviting marketing.

“As we started to create the essence of this new brand and what we wanted it to stand for, vitality and positive potential were at the top of the list,” Siwemuke added. “We knew we wanted the name and look to be expressive and full of life, and for our unique flavor pairings and sensory experiences to create an element of discovery, differentiation and delightful surprise.” Learn more about the AHA visual identity and packaging design.

First Major New Brand Launch Since 2006

AHA will be the first major brand launch in a decade for Coca-Cola North America (Gold Peak, now a billion-dollar tea brand, debuted in 2006). The rollout comes as Americans’ thirst for drinks without sugar or calories – but with fizz and flavor – continues to grow. AHA joins Coke’s sparkling water portfolio alongside smartwater sparkling, an enhanced premium offering, and Topo Chico, a fast-growing sparkling mineral water sourced from Mexico.

Retail sales of Coke North America’s sparkling water portfolio – which offers complementary flavors and brand propositions for a range of palates at different price points and package options – were up 27% in 2018 (Source: Nielsen). These brands are part of Coke’s broader water portfolio, which is anchored by DASANI (the No. 1 national water brand) and smartwater (the No. 1 premium water).

“Sparkling water has had another very big year, and we are well-positioned to increase our presence in the category in a big, bold way,” Li said. “In addition to our popular, fast-growing offerings from smartwater and Topo Chico, AHA brings another exciting entrant to the category that is forward-thinking and will not just inspire people to try it, but give them a reason to choose the brand over and over again.”

AHA will replace DASANI Sparkling at retail, which has been on the market since 2014. DASANI Sparkling will continue to be available on DASANI PureFill and Coca-Cola Freestyle.

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A Water for Everyone

Coca-Cola North America is taking steps to drive growth in multiple segments within the water category, which saw almost as much retail growth as all other NARTD segments combined in 2018.

In 2020, smartwater will enter the leading growth segment in premium water with the launch of smartwater still flavors. The lineup will include flavors like cucumber-lime, strawberry-blackberry, watermelon-mint and pineapple-kiwi and offers shoppers flavor without the bubbles. smartwater’s new still flavor expansion will capitalize on the more than 75% growth of premium flavored still water in 2018 (Source: Nielsen) and joins a full spectrum of smartwater hydration solutions which include alkaline and antioxidant varieties. Get a brand-by-brand breakdown of Coke's water lineup.

Shane Grant, president, Still Beverages Business Unit, Coca-Cola North America, said these innovations not only demonstrate the company’s commitment to invest in the fast-growing water category but also the cultural change that is occurring to approach new growth opportunities with discipline, but also to be agile, move faster and take smart risks.

“We’re constantly expanding our portfolio with new categories, flavors and packages,” Grant said. “This vision is coming to life through the fastest-growing category in our largest market with innovations that meet evolving needs and preferences. Water is a primary example of how Coca-Cola North America is embracing a true total beverage company strategy with exciting new brands like AHA.”

 

 

 

 

 

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Tic Tac® Coca-Cola® mint and its iconic and distinctive boxes

Packaging Spotlight: An Encounter of Two Icons: Tic Tac® Meets Coca-Cola

 

LUXEMBOURG, Oct. 14, 2019 /PRNewswire/ -- The Ferrero Group is proud to launch on the market Tic Tac Coca-Cola: the result of a unique collaboration between two iconic brands of the FMCG sector. Thanks to this collaboration Tic Tac brings Coca-Cola into the Sweet Package Food market, creating the first mint with the refreshment of Coca-Cola. This special edition will be available in the next few months in more than 70 countries all around the world.

With Tic Tac Coca-Cola, consumers will enjoy an incomparable taste experience which combines the refreshment of Coca-Cola with the iconicity of Tic Tac. Both brands are appreciated all over the world, perfect for sharing, connecting people, providing refreshment.

The introduction of this exclusive limited edition is supported by a 360° global integrated communication plan, including a dedicated TV campaign as well as comprehensive online and social media communication activities.

Tic Tac Coca-Cola is available in three different promotional packs, in terms of size and weight, with a distinctive and impactful graphic, enhancing the strength of this collaboration.

The formats will be available worldwide in the iconic Tic Tac boxes, perfect on the go or for sharing with friends.

Further information on Tic Tac at www.tictac.com.

Tic Tac

Tic Tac® is one of the Ferrero Group's international big brands. Tic Tac® was born in 1969, and became an instant success as a unique, fresh-breath candy with the flip-top lid and the signature "rattle" sound. Tic Tac® in the original mint and orange flavors literally conquered the world, establishing a market presence on five continents. With an aim to surprise and delight consumers with fresh taste sensations, Tic Tac® is now one of the world leading brands in pocket confectionery with a wide range of minty, fruity and original flavors.

Photo - https://mma.prnewswire.com/media/1009322/Tic_Tac_Coca_Cola.jpg

SOURCE Ferrero International SA

Related Links

https://www.ferrero.com

 

 

 

 

 

 

 

 

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goldme

Industry News: Gold Peak® to Launch Ready-to-Drink Tea Lattes and Cold Brew Coffees in 2017

 

 

New products will add to Coca-Cola’s expanding portfolio in two growing categories

ATLANTA (Sept. 1, 2016) - Gold Peak, known for its premium line of iced teas and coffee products that deliver home-brewed taste, announced today that it will introduce new ready-to-drink tea lattes and coffees in the first quarter of 2017. The RTD tea latte segment is considered an emerging beverage category, while RTD coffees have enjoyed very strong growth over the past five years.

Gold Peak will join Illy in Coca-Cola’s burgeoning RTD coffee portfolio in the United States. Together, they will be part of a multi-brand strategy to give consumers a variety of great-tasting options, and help the company become a major player in a beverage category that continues to rise in popularity.

“Gold Peak has a passionate following of fans who love the ‘taste that brings you home’,” said Geoff Henry, Vice President Tea & Coffee for Coca-Cola. “We are excited to introduce new ways for people to enjoy the brand. Our new tea lattes and cold brew iced coffees will feature our signature high quality ingredients and distinct taste for a delicious pick-me-up anytime of the day.”

Gold Peak’s RTD teas and coffees will feature real milk and sugar in an array of tasty flavors.

A shining star in The Coca-Cola Company’s ever broadening portfolio of popular beverages, Gold Peak is one of the fastest-growing national iced tea brands.  In 2014, it eclipsed $1 billion in annual sales for the first time, becoming the 20th Coca-Cola brand to do so.

 

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages.  More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

 

 

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repack

Packaging Spotlight: Hansen’s and Blue Sky Sodas Get New Looks

 

TUSTIN, CALIF. – August, 2016 Hansen’s and Blue Sky sodas – two long-standing favorites in the crafted and specialty beverages category – are being relaunched with new branding and fresh packaging.

On March 11 at Natural Products Expo West in Anaheim, Calif., Hansen’s Sodas debuted a throwback logo and glass packaging that nods to the brand’s 40-year roots in Southern California, plus a new tagline, “This is What Original Tastes Like™.”

Blue Sky Sodas unveiled new branding, along with availability in fountain and a new tagline, “Rooted in Real™.”

Hansen’s and Blue Sky are owned by The Coca-Cola Company. They have been part of the Coca-Cola family since last year, when the Company acquired the brands as part of a portfolio previously held by Monster Beverage. Hansen’s and Blue Sky are operated by Venturing & Emerging Brands, a Coca-Cola business unit that focuses on identifying and nurturing brands with billion-dollar potential.

“These brands have incredible potential to thrive and build on their already great histories, and VEB is excited to help steward a new era of innovation, excitement and sustained growth for Hansen’s and Blue Sky,” said Jeremy Faa, senior vice president and general manager, craft beverages, VEB. “The crafted and specialty beverage category is a fast-changing, dynamic category. We see great opportunities for growth in this emerging part of the beverage business.”

VEB research indicates that the overall crafted and specialty soda segment accounts for less than 2% of total soft drink sales in the United States, but sales are growing.

As consumer favorability has grown, more customers have expressed interest in the emerging category, including in fountain. Blue Sky is now available for testing in fountain.

Hansen’s and Blue Sky are headquartered in Tustin, Calif. The office leads brand development, innovation and commercialization for the brands, while working closely with Coca-Cola’s world-class research and development, quality and supply chain teams.

The overall VEB portfolio includes a variety of wholly owned brands, such as ZICO Coconut Water and Honest Tea, as well as minority investments and partnerships, including fairlife ultra-filtered milk, Suja juices and many others (see a full list at http://vebatcoke.com/brands.html).

Download the fact sheet (PDF).

 

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

 

 

 

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mellowmain

Packaging Spotlight: Mellow Yellow Introduces New Look

 

 

ATLANTA--(BUSINESS WIRE)--Mello Yello has a new attitude that is audacious and powerful, and its new design is bold and unapologetic, to reflect the passions and pride of the loyal Mello Yello fan. Mello Yello is now sporting a black, dauntless “MY” logo across vibrant yellow packaging, and silver “MY” on black packaging for Mello Yello Zero.

The delicious citrus flavor of lemon, lime and orange will remain the same, but that’s where the old stops and the new begins.

“We hope that Mello Yello’s new attitude encourages those who love the outdoors to enjoy their favorite hobbies with a refreshing Mello Yello in-hand,” said Bobby Oliver, director, sparkling citrus brands. “We hope its loyal fans see the new look as something to be proud of, because we know the smooth citrus taste of Mello Yello and its fearless new look will work as hard as he does during his gritty adventures.”

Also a long-term, proud sponsor of the NHRA marquee national touring series, the NHRA Mello Yello Series logo has also been redesigned to reflect the grit and glory of high-speed drag racing.

Mello Yello’s new look is rolling into markets across the country and appears on all Mello Yello and Mello Yello Zero bottles and cans. The brand’s new “This is MY World” marketing campaign includes out-of-home advertising, radio and in-store point-of-sale in select markets. Visit MelloYello.com to learn more.

 

 

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero™, vitaminwater®, POWERADE®, Minute Maid®, Simply™, Georgia®, Dasani, FUZE® TEA and Del Valle®. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

 

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limonada

Drink Spotlight: Del Valle Limón & Nada

 

 

It is a refreshing drink of lemon juice ( 13.5 % ) and with a delicious taste to really refresh you! No conservatives, Limón & Nada , a simple and surprising way to quench your thirst .

 

Available in bottles of 1 L , 200 ml Glass and canned 330ml for individual consumption.

 

Nutritional information (per 100 ml . ) :
energy value 229 kJ , 54 kcal ; 0 g protein ; 13.0 g carbohydrates , of which sugars 13.0 g ; 0 g fat , of which saturates 0 g ; 0 g dietary fiber ;

 

 

 

 

Company: Coca Cola
Brand: Del Valle
Origin: Mexico
Category: Juice
Packaging: 1 liter, 200ml, 330ml
Claims: No Conservatives
Variants: View Range
Where to Buy: Mexico
Website: cocacola.es

 

 

 

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sprite2

Drink Spotlight: Sprite re-launches Sprite LeBron’s Mix

 

 
Following last year’s launch of Sprite 6 Mix by LeBron James, the brand of Atlanta-based The Coca-Cola Co. and the NBA superstar have given the limited-edition flavor a new look and a new name: Sprite LeBron’s Mix.

Sprite LeBron's Mix combines the taste of traditional Sprite with a splash of natural cherry and orange flavors. The new packaging features a bold red color base with James' initials in the background. In addition, crown iconography and dashes of gold symbolize the superstar's popular nickname: "King James."

“Since Sprite began its relationship with LeBron in 2003, we have worked together with the goal of creating fan experiences no other brand can offer,” said Kimberly Paige, vice president of Sprite brands and flavors for Coca-Cola North America, in a statement. “Sprite LeBron’s Mix is a true reflection of our mutual desire to constantly innovate and connect with fans in authentic and original ways."

Sprite LeBron’s Mix now is available in 20-ounce and 2-liter bottles as well as 16-ounce cans in convenience, value and mass-merchandise locations nationwide.

"This collaboration with Sprite was all about showing gratitude to my fans by sharing one of my personal favorites — Sprite with cherry and orange,” James said in a statement. "I’m excited to continue my partnership with Sprite and bring it back this year, because sometimes things are even better the second time around."

 

 

 

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cocacola

Packaging Spotlight: Coca Cola New Look

 

 
The Coca Cola Company has rolled out a more unified look for its sodas in the U.S. and Europe. In America, this translated to the words “Diet Coke” and "Coca-Cola Zero" switching from vertical to horizontal on cans.

The change is part of Coca-Cola's effort to create a “single brand” identity.

"We’re focusing on packaging design in 2015,” a company spokeswoman told the Daily News. “Other aspects of the pilot strategy and testing will be explored based on global learnings and U.S. business results.”

Other countries, particularly Spain, got more exciting new packaging. Spanish Coke Zero, Diet Coke and Coke Zero Zero — the caffeine-free Coke Zero — cans now have red and white labels similar to that of original Coca-Cola. They will also be marketed together.

 

 

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

 

 

 

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surge1

Product Relaunch: Coca Cola Surge Energy Drink

 

Fans thirsty for a taste of ‘90s nostalgia – or those who are simply craving a citrus-flavored sparkling beverage with a kick – can rejoice in the news that SURGE is back after a 12-year hiatus.

SURGE, which debuted in 1996 and was taken off the market in the early 2000s, is making a comeback thanks, in part, to a passionate and persistent community of brand loyalists who have been lobbying The Coca-Cola Company to bring back their favorite drink over the last few years. SURGE is Coke’s first discontinued brand to return to the market.

The SURGE re-launch represents two additional firsts for Coke. The brand, which will be offered in its original formula in 12-packs of 16-oz. cans featuring the same retro design from yesteryear, is part of an innovative distribution deal between Coca-Cola and Amazon. A limited supply of SURGE will be sold exclusively through the online retailer at www.amazon.com/surge, marking the first time Coke has distributed a product solely through e-commerce.

“If expectations are met, this may be only the first of a variety of efforts we explore to launch niche products through e-commerce relationships,” said Wendy Clark, president of sparkling and strategic marketing, Coca-Cola North America. “This will be a great learning experience for us and a refreshing opportunity for fans.”

Teaming up with Amazon enables Coke to launch a brand online and closely monitor sales and inventory without taxing its distribution network.

“In this new era of marketing, we’re exploring segmented delivery of our portfolio to consumers,” adds Racquel Mason, associate vice president of sparkling flavors, Coca-Cola North America. “Previously, a smaller brand would never have had a realistic shot at commercialization. Now with Amazon, consumers can order a product like SURGE and have it delivered directly to their doorstep. It’s the democratization of demand.”

SURGE’s return also will be Coke’s first launch to rely solely on social and digital media. The brand will forego all traditional forms of advertising, including TV and out of home, allowing excitement to build online (follow the brand's journey on Twitter: @SURGE).

 

 

Blast from the Past

SURGE amassed a cult-like following in the ‘90s and early 2000s. “People loved its bright green color and bold citrus taste, as well as its quirky sense of humor,” explains Mason. “SURGE delivered a differentiated product experience, and we’re excited to bring it back.”

The SURGE fanbase has only gotten more vocal in the brand’s absence, spawning creative online fan groups including “The SURGE Movement,” which has amassed more than 128,000 Facebook fans in just a few years.

The three male Millennials behind the movement – Evan Carr, Sean Sheridan and Matt Winans – have pooled ideas and funding to prove to The Coca-Cola Company that demand for SURGE is stronger than ever.

The SURGE Movement raised nearly $4,000 in 2013 to buy a billboard (which they designed) about a half-mile from Coke’s Atlanta headquarters. The copy read: "Dear Coke, we couldn't buy SURGE, so we bought this billboard instead" and directed people to visit the movement's Facebook page.

 

surge

 

The group also has organized "SURGE-ing days" where members called Coke’s consumer affairs hotline en masse to lobby for their beloved beverage’s return. In addition, they sent handwritten holiday cards to Coke asking to bring back SURGE for Christmas, created their own commercials on YouTube, and even landed a story on CNN Money.

Eventually, their creativity and passionate pleas caught the company’s attention.

“They’ve inspired us,” Mason said. “More than 128,000 people a dozen years after a brand left the market saying, ‘Please bring it back!’ That’s the best compliment any brand could hope for.”

When Coke decided to give SURGE an encore, the guys behind the movement were among the first to know. Earlier this month, Carr, Sheridan and Winans met for the first time at a surprise welcome party at Coke headquarters, which appropriately included SURGE t-shirts, products, ‘90s music and even a SURGE cake.

“This is the ultimate test… we’re leaving it in the hands of SURGE fans,” Mason adds. “Can 128,000 fans build and sustain a brand? We’ll see.”

Carr, for one, is optimistic. “I can't wait to read and see people’s reactions,” the 26-year-old San Jose, Calif. resident said. “There will be a lot of adults feeling like kids on Christmas morning.”

Stay tuned for an interview with the guys behind The SURGE Movement.

 

 

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oasismain

Drink Spotlight: Oasis Mighty Drops

 

 

As part of our commitment to provide a wide variety of quality, refreshing beverages, we are launching an innovative new product in Great Britain, Oasis Mighty Drops.

Available from mid-May, the 56ml packs of super concentrated squash are available in Mixed Berry, Mango and Raspberry Lemonade flavours and can be added to water while on-the-go to create a refreshing juice drink.

With a pack format that is portable and easy to store in a handbag or gym bag, the launch aims to unlock new consumption occasions.

To drive further growth, Oasis has also launched an integrated brand campaign which takes a wry look at modern life. The campaign includes a TV commercial – which was first aired on May 1st – taking a light-hearted look at the overnight celebrity culture, and aims to engage with teen soft drink consumers in order to boost sales across the brand’s entire juice drink range. A refreshing new pack design also creates on-shelf standout through refreshment and flavour cues, grabbing shoppers’ attention on the fixture.

As part of the investment, Oasis is introducing a format for lunchbox occasions with the launch of a new 6x250ml pack, available in Summer Fruits and Citrus Punch variants.

An independent retailer-focused launch completes the Oasis refresh with a new Pineapple Rush variant, which aims to tap into the continued popularity of tropical flavours and appeal to teens and young adults.

Caroline Cater, operational marketing director at Coca-Cola Enterprises, said: “With the juice drink sector growing by over 10% in the last year[1], this investment in the Oasis brand will help to drive further growth.

Oasis Pineapple Rush offers consumers a new flavour that is designed to appeal to young adults and teens, while the new marketing campaign focuses on helping consumers to see the funny side of life.

Oasis Mighty Drops offers big bold flavours in a great value, convenient small pack that suits busy modern lives. Along with the new eye-catching packaging, this significant investment will help retailers to drive further sales this summer, so we’d encourage them to stock up now on the Oasis range.”

 

 

 

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