Tag Archives: clothes


Industry News: Cheetos Debuts Snacking-Inspired Spring Clothing Line



Cheetos Spring Fashion Collection Helps Fans Get Family Photos on Fleek

PLANO, TX (March 27, 2017) – The beginning of spring means the return of time-honored traditions like donning the trendiest fashion styles to capture the perfect family photo. This spring, Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, is unveiling the Cheetos Spring Snack Line – a collection of the finest fashions for your family snapshots and, of course, the most enviable social posts.

Every year, families try to put a new twist on pastel color palettes, floral prints, seersucker suits and classic accessories. The Cheetos Spring Snack Line features festively designed apparel and accessories that keep you looking good, snacking like a pro and protects your Easter best from any residual Cheetos dust.

“Spring is a time when families come together hoping to capture moments that make for lasting memories, we saw an opportunity to add a bit of Cheetos fun to the season to make those moments even more memorable”  said Ryan Matiyow, senior director of marketing, Frito-Lay. “We are excited to partner with Betabrand to launch a collection of clothing and accessories that allow fans to add some playful fun to their springtime fashion.”

Fashionable fans can enter for a chance to win one of the must-have pieces from the collection on the Cheetos Facebook page: www.Facebook.com/Cheetos.

The festively designed Spring Snack Line collection includes:

  • Snackscot – Ascots are for men with true fashion acumen. Worn in perfect proximity under your mouth, the Snackscot features a pouch for storing Cheetos that makes it easy to snack between snapshots.
  • Cheetos Lapkin Pants – Seersucker trousers with fancy, and detachable, napkin panels right in your lap. The perfect pant to wear while snacking to keep things clean and couture.
  • Snacking Gloves – White Easter gloves that are actually three pairs in one. Don’t fret when you get Cheetos dust on one pair, simply pull them off to reveal a clean pair underneath!

Sound Muffling-Muffler – A fancy, faux fur hand muffler that does exactly what the name suggests - muffles the sound of the bag of Cheetos hidden inside.

  • Cheetos Snacking Squares – The classiest pocket squares of the season are refillable cheese-dust cleaning napkins that come pre-attached to a blazer.
  • Ladies Secret Shoulder Sweetos Stasher – Time to bring back the shoulder pads! They convey power, confidence, and serve as the perfect place to stash a few Cheetos.
  • The Parasol Pocket– Your Easter finest isn't complete without an elegant parasol. Be prepared for showers or sunshine - and hunger - with the “Parasol Pocket.” 1) Stash bags of Cheetos in the hidden pockets inside the umbrella, 2) look up periodically to say: “hmm suns out,” and 3) open the umbrella and enjoy some Cheetos.
  • Easter Hiding Hat – Perfectly on trend, the wide-brim flatters your face, and seamlessly hides your Cheetos within the decorative flowers.
  • Snackspenders – A pair of trend-setting suspenders with hidden pockets for storing Cheetos!
  • Snack Stasher Dress – Easter dresses aren’t complete without Easter bows. The Snack Stasher Dress features an oversized bow the perfect size for you to stash you favorite cheesy snack.


Cheetos spring-time snacking will be just as versatile as Cheetos spring-time fashions, and the flavor is twice as sweet! The fan-favorite Sweetos Cinnamon Sugar Puffs are back again alongside the all-new flavor, Sweetos Caramel Puffs. Both are available for a limited time in stores nationwide.


About Cheetos
Cheetos is one of many Frito-Lay brands in North America - the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Cheetos by visiting www.facebook.com/Cheetos.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.

About Betabrand.com
Betabrand.com is a crowdsourced clothing community that releases new designs daily. Notable inventions include: Dress Pant Yoga Pants, Executive Hoodies, Gay Jeans, Space Jackets, Paparazzi-fighting fashion, Black Sheep Sweaters, Poo Emoji Dresses, The Suitsy and many more.







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Fashion Spotlight: Pilot & Captain custom molded souvenir magnets



We are happy to annouce the launch of a new collection by Pilot & Captain.  The new line offers custom molded souvenir magnets (PHL, SFO, JFK, BOS) and also heavyweight postcards + postcard packs, which are a miniature version of their travel posters.






Pilot & Captain is a new line of travel inspired wearables that includes Shirts, Print products and Carry Ons.

The vintage designs are clean and attractive in a subtle way that had me not only reminiscing about past trips but longing for future adventures as well.  If you are passionate about travel or the city you live in, this new line is sure to inspire your nostalgic side.  We invite you to learn more about the line, its founders and hope you visit their site to view all of their beautiful creations.

Read more about Pilot & Captain in our earlier Post.


Please visit Pilot and Captain's website to view their entire collection and learn more about this amazing line.

Follow Pilot & Captain on Twitter

Follow Pilot and Captain on Facebook



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Tech Spotlight: Cleanly Laundry App


Simple On-Demand Laundry Delivery

Cleanly was designed to be the easiest way to get your laundry or dry-cleaning done.

So you can go back to doing what you love.


3 Steps To Happiness

Laundry & Dry-Cleaning is a pain. Here's how we're making it better.



Enter the time and day that works best for you. Seriously, that's it.


A Cleanly Valet arrives at your doorstep to pick up your laundry and dry-cleaning.


Your clothes are returned the next day.
Less chores, more hobbies.




From a simple, minimalist design to complete transparency at every step, we're rethinking laundry and dry-cleaning.

Take a deep breath. Smile. Laundry never felt this easy.




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Fashion Spotlight: Pilot and Captain Travel Inspired Fashion


TrendMonitor is excited to bring our readers an incredible new line of products by Pilot & Captain.  Inspired by a passion for travel this new line of wearables includes Shirts, Print products and Carry Ons.


The vintage designs are clean and attractive in a subtle way that had me not only reminiscing about past trips but longing for future adventures as well.  If you are passionate about travel or the city you live in, this new line is sure to inspire your nostalgic side.  We invite you to learn more about the line, its founders and hope you visit their site to view all of their beautiful creations.


We had worked on a series of travel posters a few years ago which was born from a love of collecting vintage travel art and ephemera. We had a great time working on that and the response was overwhelming so we decided to expand it to wearables and products. The idea behind it is that we are all travelers. We have nostalgia for the places we've been, pride in the places we currently live and work, and dreams about where we'd like to go next. We wanted to speak directly to those emotions connected to travel.


The current collection is still in its infancy. Inspired by vintage luggage tags, ephemera and travel art, we offer t-shirts, posters, and bags in a variety of extremely wearable colors and fits.

We're developing everything from collectibles, housewares, and more location-specific tees.



Pilot and Captain was founded by Jason Kernevich and Dusty Summers, the duo behind the award-winning design studio The Heads of State.



Please visit Pilot and Captain's website to view their entire collection and learn more about this amazing line.

Follow Pilot & Captain on Twitter

Follow Pilot and Captain on Facebook







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Fashion Spotlight: American Eagle Spray on Skinny Pants Ad

American Eagle
has released jeans that come in a can that you spray on yourself and has dubbed them “AEO Skinny Skinny — the Skinniest Jeans Ever.” This ad campaign has drawn a tremendous amount of attention for its uniqueness. Unfortunately for everyone looking to actually buy this product, its not real. The Skinny trend has permeated food, beverage and of course fashion. Check out the video to see more.


For American Eagle Skinny Website Click Here




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Try on clothes in public without getting arrested

FaceCake lets you try before you buy, without ever hitting a dressing room.

At the CES 2013 Showstoppers event, we had a chance to go hands on with FaceCake’s Swivel dressing room, a Kinect-based technology that allows you to skip the dressing room and try clothes and accessories on in real-time. CEO Linda Smith took a minute to run us through the virtual dressing room system and all its new features – and then, of course, we had to give it a go ourselves.

FaceCake has been netting new partnerships, including a recent deal with Lancome that allows you to sample makeup without the real-life hassles that usually come with. Fingers crossed, this type of technology makes it to your favorite department store in the near future – although the caveat there being you might start actually buying items you normally wouldn’t, due to dressing-room phobias (pointing at self).

Full Article @ DT

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Lacoste’s Polo of the Future

In celebration of René Lacoste’s 80th birthday, the French apparel brand teamed with creative agency MNSTR to demonstrate Lacoste‘s “Polo of the Future”. In this clip located below, you’ll discover futuristic video which showcases the brand’s most popular item, technologically-advanced for the future. Without spoiling too much, let’s just say if Lacoste ever develops this high-tech polo in real life, it’s going to be game over.

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Practical and stylish clothes for female cyclists

Fashion startup Iva Jean has redesigned some wardrobe staples to help women stay stylish while they cycle.

We’ve already seen some innovative practical feminine clothing in the form of the JoeyBra, which offers a way for women to carry items without a bag. Now fashion startup Iva Jean has redesigned some wardrobe staples to help women stay stylish while they cycle.

Founded by Seattle-based designer Ann DeOtte, the business is currently offering its Spring 2013 range aimed at making cycling more comfortable for women. The Reveal Skirt is a pencil skirt made of durable, flexible fabric that comes with a discreet zip at the back to give leeway when pedalling, retailing at USD 160. The USD 130 Two-Way Reflective Vest offers visibility in low light and is also reversible for flexibility. Also available is the Daily Blouse for USD 80 – a loose fitting and breathable asymmetrical top – and the USD 240 Rain Cape, which is a more elegant alternative to traditional waterproof coats. This Spring 2013 range was recently crowdfunded via a successful Kickstarter campaign.

DeOtte states that the company’s mission is to get more women cycling by offering a more stylish range of practical gear than is currently on the market, tailored in particular to businesswomen who commute to work. How else could more women be encouraged to get on their bikes?

Website: www.ivajean.com
Contact: ann@ivajean.com

Full Article @ SpringWise

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The Facebook jacket that gives you a hug with every like

The jacket designed by Melissa Chow syncs with your Facebook account and each time you receive a “like” the vest inflates feeling like a super hug. The Like-A-Hug jacket recreates that warm feeling we used to get when Facebook didn’t exist and liking something meant receiving the comfort of someone’s arms.

like a hug vest

Once you put a post on your Facebook account and a friend clicks “like” a signal is sent to your phone, which then causes the jacket to take effect and inflate. The jacket or vest was designed by MIT student Melissa Chow and on her site she tells us:

“The project was done as an exercise and exploration in shape display. We came up with the concept over a casual conversation about long-distance relationships and the limitations of video chat interfaces like Skype,” she says.

“The concept of telepresence arose, and we toyed with the idea of receiving hugs via wireless technology. The result was Like-A-Hug.”

The idea of merging the virtual world with actual physical interactions is an interesting concept and one, dare we say, we “like”.

While the Like-A-Hug is an interesting art project, it begins to question our attachment to social media and could this actually be commercially viable product. Do we now cling for emotional physical connections through product in our digital media age? Maybe and maybe not, but the invention is a fun look at ways for us to bring friends closer to our own bodily lives.

via NSU

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Garment Visualization Technology Ensures The Perfect Fit Online

PSFK reached out to Fits.me, a virtual fitting room for online clothing retailers that let shoppers try on clothes from their own computer. After inputting their measurements, users can adjust the size of the clothing item to see how it might fit according to their body shape. The innovation is made possible by a robotic mannequin that is able to adjust in shape and size, allowing the retailer to map out how an item would look on people of different measurements. The technology is used by online retailers like Otto, Ermenegildo Zegna, Gilt, and Barbour. We spoke to Heikki Haldre, the CEO of Fits.me.

via PSFK:

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