Tag Archives: claims


Product Spotlight: Forever Living Aloe Vera Drinks

Forever Living Aloe Vera products.  Enjoy the benefits of Aloe Vera in four healthy varieties of fresh, stabilized aloe vera gel - Aloe Vera Gel, Aloe Berry Nectar, Forever Bits n’ Peaches and Forever Freedom. The primary ingredient of all four varieties is raw aloe vera gel, which provides a rich supplement to healthy nutrition. And to complement our aloe vera drinks we have added Forever Pomesteen Power, Aloe Blossom Herbal Tea, Aloe2Go and Forever Natural Spring Water to our range. Drink any one of these on a daily basis to add nutrients, vitamins, minerals and amino acids to your diet, and above all, to promote a good, healthy lifestyle!

Aloe Vera Gel (1 Liter) --- P1,137.30
Item #: 015
Price per bottle - 33.8 fl oz
The miraculous aloe leaf has benefitted mankind for thousands of years.

Imagine slicing open an Aloe leaf and consuming the gel directly from the plant. Our Aloe Vera Gel is as close to the real thing as you can get.

The miraculous aloe leaf contains 200 compounds, including 20 minerals, 18 amino acids and 12 vitamins. A product of our patented aloe stabilization process, our gel is favored by those looking to maintain a healthy digestive system and a natural energy level.

The first to receive certification by the International Aloe Science Council, this rich cocktail of pulp and liquid authenticates this product just as nature intended. Taken daily, either alone or mixed with pure fruit juice, it is one of the best nutritional supplements available!

• The power of aloe – from the inside out
• The first of its kind to be certified by the International Aloe Science Council
• Contains over 200 compounds
• Beneficial for maintaining a healthy digestive system



Aloe Berry Nectar (1 Liter) --- P1,137.30
Item #: 034
Price per bottle - 33.8 fl oz.
Don’t let the great taste fool you – it’s a health powerhouse!


Aloe Berry Nectar contains all of the goodness found in our Aloe Vera Gel, plus the added benefits of cranberry and apple.

Besides their reputation as a cleanser for the urinary tract, cranberries provide a high content of vitamin C. They are also a natural source of healthful proanthocyanidins.

Apple juice contains many flavonoids as well as pectin.

You can drink Aloe Berry Nectar with meals or alone. The delicious flavor is totally natural, prepared from a blend of fresh cranberries and sweet, mellow apples. Fructose (a natural fruit sugar) sweetens it just enough to please both adults and children alike.

Forever Aloe Bits N’ Peaches® (1 Liter) --- P1,137.30
Item #: 077
Price per bottle - 33.8 fl oz.
A taste sensation like no other: pure chunks of aloe vera bathed in the flavor of sun-ripened peaches.

Forever Aloe Bits N’ Peaches® provides another great taste to enjoy with its 100% stabilized aloe vera gel and just a touch of natural peach flavor and peach concentrate. A taste sensation like no other, it contains pure chunks of aloe vera, bathed in the flavor of sun-ripened peaches.

For many centuries, people all around the world have used aloe vera for its health benefits. The addition of peaches provides carotenoids – valuable as antioxidants and a source of vitamin A. They are also essential for maintaining the proper function of the immune system.

Bits N’ Peaches offers many healthful ingredients – all packed into a great-tasting drink. Pour over ice or mix with fruit juice, and enjoy the delightful taste of nature’s bounty any time of the day!


Forever Freedom® (1 Liter) --- P1,745.16

Price per bottle - 33.8 fl oz.
We’ve taken the benefits of our aloe vera gel and married them with glucosamine sulfate and chondroitin sulfate – two natural elements shown to help maintain healthy joint function and mobility.

Forever Freedom® has combined aloe vera with substances that are helpful for the maintenance of proper joint function and mobility in a tasty, orange-flavored juice formula.

We’ve taken Glucosamine Sulfate and Chondroitin Sulfate – two naturally occurring elements that have been shown to help maintain healthy joint function and mobility – and married them with our stabilized aloe vera gel. To this, we’ve added vitamin C and MSM, a primary source of bio-available sulfur the body needs to maintain healthy connective tissues and joint function.

Glucosamine Sulfate and Chondroitin Sulfate are natural substances that help maintain the structure and health of cartilage, keeping this natural “shock absorber” well hydrated. They also help keep the lubricating fluid within the joint at the necessary viscosity to allow one surface to glide freely over another. As the body ages, it is less able to produce these natural elements of healthy cartilage which can then lead to “wear and tear” on the joints.

Forever Freedom provides the usually recommended amounts of Glucosamine Sulfate (1500mg), Chondroitin Sulfate (1200mg), plus 750mg of MSM and 250mg of vitamin C per 4 oz serving. When combined, Glucosamine Sulfate, Chondroitin Sulfate,Vitamin C and MSM provide the first line of support for healthy joint function. Make Forever Freedom a practical and nutritious way to start your day! As with other FLP products, these nutrients are sourced naturally and are considered to be exceptionally safe. Make Forever Freedom a practical and nutritious way to start your day!

• Unique formulation available in an Aloe drink form, providing a practical and nutritious way to support joint health
• Easier assimilation due to Aloe Vera carrier
• Contains substances naturally occurring

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Coca-Cola to Make Beauty Drink for French Women

It's the kind of news that makes you pause, shake your head a bit, and check again to see if you really read that right: Coca-Cola is now developing a beauty drink with a French drugmaker, claiming it will strengthen hair, improve skin, and help with weight loss. Wait, really?

Certain French markets can expect to see the Beautific Oenobiol brand in pharmacies, report Reuters and the Daily Mail. If all goes well, the drinks could then expand to more European countries. The drugmaker, Sanofi, already produces a number of beauty tonics and supplements.

The drinks, reports the Wall Street Journal, will be a blend of mineral water, fruit juice, and nutrition additives. And of course, they'll tout the same benefits as other beauty drinks: better skin, better hair, better nails, and easier weight loss.

Of course, it's not all good news: The announcement was leaked by the labor union at Sanofi, which claims that the company was boasting about the new drinks, while it planned to reduce its workforce by 900 employees.

via TDM

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100% Raw Coconut Water

100% Raw Coconut Water


The 100% Raw Coconut Water is the original product from Harmless Harvest, a company that prides itself with its ability to create unique, innovative and healthy products while sustainably sourcing ingredients from small, agroforestry ecofarms. The coconut water is pure, raw and USDA certified organic for optimum flavor, texture, fragrance and nutrition.

Analysis and Impact:

Using a "cutting edge," heatless method involving high pressure, there is no need for unnatural and harmful additives while food safety measures are met and shelf life in the refrigerator is increased. 100% Raw Coconut Water allows you to experience the exotic taste of coconut just as if you were drinking straight from the fruit no matter where you live.

As the coconut water is completely unprocessed, some of the bottles have been known to spontaneously turn pink. This occurs when the water is sourced from fruits containing high levels of antioxidants; however, these products do not lack in taste nor quality. Harmless Harvest assures consumers that, unlike pink water found in freshly cracked coconuts that can be fizzy or have a sour taste, these pink bottles are still perfectly fine to drink.

Company: Harmless Harvest.

Brand: 100% Raw Coconut Water.

Spotted in: Chicago, Illinois.

Presentation: 8 oz.

Ingredients: 100% organic coconut water.

Available in: Health food stores.

Claims: Non-heated, organic, innovative idea.

Website: www.harmlessharvest.com

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Bhutan Aims to Be First 100% Organic Nation

NEW DELHI — The Himalayan kingdom of Bhutan, famed for seeking "happiness" for its citizens, is aiming to become the first nation in the world to turn its home-grown food and farmers 100 percent organic.

The tiny Buddhist-majority nation wedged between China and India has an unusual and some say enviable approach to economic development, centred on protecting the environment and focusing on mental well-being.

Its development model measuring "Gross National Happiness" instead of Gross Domestic Product (GDP) has been discussed at the United Nations and has been publicly backed by leaders from Britain and France, among others.

It banned television until 1999, keeps out mass tourism to shield its culture from foreign influence, and most recently set up a weekly "pedestrians' day" on Tuesdays that sees cars banned from town centres.

Its determination to chart a different path can be seen in its new policy to phase out artificial chemicals in farming in the next 10 years, making its staple foods of wheat and potatoes, as well as its fruits, 100 percent organic.

"Bhutan has decided to go for a green economy in light of the tremendous pressure we are exerting on the planet," Agriculture Minister Pema Gyamtsho told AFP in an interview by telephone from the capital Thimphu.

"If you go for very intensive agriculture it would imply the use of so many chemicals, which is not in keeping with our belief in Buddhism, which calls for us to live in harmony with nature."

Bhutan has a population of just over 700,000, two-thirds of whom depend on farming in villages dotted around fertile southern plains near India and the soaring Himalayan peaks and deep valleys to the north.

Overwhelmingly forested, no more than three percent of the country's land area is used for growing crops, says Gyamtsho, with the majority of farmers already organic and reliant on rotting leaves or compost as a natural fertiliser.

"Only farmers in areas that are accessible by roads or have easy transport have access to chemicals," he explained, saying chemical use was already "very low" by international standards.

In the large valleys, such as the one cradling the sleepy capital Thimphu, chemicals are used to kill a local weed that is difficult to take out by hand -- a challenge compounded by a lack of farm labour.

Elsewhere, the fertiliser urea is sometimes added to soil, while a fungicide to control leaf rust on wheat is also available.

"We have developed a strategy that is step-by-step. We cannot go organic overnight," Gyamtsho said, describing a policy and roadmap which were formally adopted by the government last year.

"We have identified crops for which we can go organic immediately and certain crops for which we will have to phase out the use of chemicals, for rice in certain valleys for example."

Bhutan's only competitor for the first "100 percent organic" title is the tiny self-governing island of Niue in the South Pacific, which has a population of only 1,300. It aims to reach its objective by 2015-2020.

Nadia Scialabba, a global specialist on organic farming at the UN's Food and Agriculture Organisation, says the organic food market and its premium prices are attractive for small countries and territories.

"This is happening in very small countries who are not competitive on quantity, but they would like to be competitive in quality," she told AFP.

The global organics market was estimated to be worth 44.5 billion euros (57 billion dollars) in 2010, according to figures from the Research Institute of Organic Agriculture and the International Federation of Organic Agriculture Movements.

Bhutan sends rare mushrooms to Japan, vegetables to upmarket hotels in Thailand, its highly-prized apples to India and elsewhere, as well as red rice to the United States.

By shunning fertilisers and other chemicals, the country also stands to gain by reducing its import bill -- a particular concern for a country short on foreign currency.

Peter Melchett, policy director at Britain's organic Soil Association, says the main benefit of becoming 100 percent organic is an assurance of quality to consumers.

"Because there won't be pesticides or other chemicals on sale in the kingdom, they would be able to offer a high level of guarantees that products are organic," Melchett explained.

In countries like Spain, for example, there is a problem of contamination when organic farms are next to highly industrialised producers using large quantities of artificial chemicals, Melchett said.

"It's difficult for organic farmers in those circumstances to keep their crops and supply-chain free of contamination."

Bhutan's organic policy would "start to give the country a reputation of high quality organic food which in the long-run would give them a market advantage and the possibility of price premiums," he added.

Jurmi Dorji, a member of the 103-strong Daga Shingdrey Pshogpa farmers' association in southern Bhutan, says his fellow members are in favour of the policy.

"More than a decade ago, people realised that the chemicals were not good for farming," he told AFP. "I cannot say everyone has stopped using chemicals but almost 90 percent have."

via GoogleNews

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Could Chocolate Help Relieve Dementia?

A new study shows that the flavanols in chocolate reduce the risk of Alzheimer's and other dementia conditions by protecting brain cells and increasing blood flow around the brain

Eating dark chocolate could slow the progression of dementia, says new research from the journal Hypertension.

Dementia is a term for conditions that cause memory loss, an inability to reason or make rational judgments, as well as changes in personality. The main dementias are Alzheimer's (caused by beta amyloid protein in the brain) and vascular dementia (caused by restrictions in the blood supply to the brain eg from high blood pressure). The two types can co-exist, and both get progressively worse over time.

Since dementia is so common (the Alzheimer's Society says that one in 14 people over the age of 65 has some form of dementia), there are many studies looking at how to prevent or stop it progressing. In this particular study from Italy, the researchers randomly divided 90 people over 70 years of age with mild cognitive impairment (an early symptom of dementia, which causes problems such as memory loss and slow recall of memories), into thirds to drink either high (990mg), medium (520mg) or low (45mg) concentrations of a cocoa drink for eight weeks. The cocoa drinks contained flavanols, which are thought to reduce the risk of dementia by protecting brain cells from damage and increasing blood flow around the brain. Those on the highest and medium-concentration cocoa drinks had the best improvements in their cognitive tests. The participants experienced lower blood pressure and lower resistance to insulin, which means the body gets better at absorbing high levels of glucose, which has been found in other studies to reduce the progress of dementia.

Full Article @ Guardian

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La Costeña Mayonnaise

The Innovative Claim by La Costeña: Mayonnaise with DHA


The DHA claim is almost unheard of in mayonnaise making this release from La Costeña very unusual and innovative. DHA is usual obtained from fish oil  but the addition of the omega 3 used in this product supposedly gives the mayonnaise this form of fatty acid.

Analysis and Impact:

While research into the health benefits of DHA is still relatively new and results yielded are mixed, the fatty acid currently has a number of claims. When used as a supplement, one study claims DHA can improve behavior in Attention Deficit Hyperactivity Disorder. There is also evidence to support the claim that DHA can slow the development of Alzheimer's disease and mental health disorders. Finally, DHA has been shown to inhibit colon carcinoma cells therefore reducing the speed of cancer growth.

La Costeña pride themselves in being the leader in Mexico for food conserves and are currently looking to expand to an international market through innovative products. It is possible this mayonnaise will become popular with health conscious vegetarians who often lack the DHA fatty acid in their diet.

Company: La Costeña.

Brand: Mayonesa con DHA.

Spotted in: Mega, Guadalajara.

Presentation: 450 grams.

Price: $32.00 MXN.

Available in: Supermarkets.

Claims: Contains DHA and added omega 3.

Website: www.lacostena.com

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Store Launches ‘Man Aisle’

Get ready to stock up your man cave!

An Upper West Side grocery store yesterday launched the city’s first “man  aisle” — a portion of the store dedicated to facilitate a dude’s  otherwise-arduous trip to the grocery store by putting everything in one  convenient location — from condoms to steak sauce.

“It’s your essentials,” explained Ian Joskowitz, 43, chief operating officer  of Westside Market NYC. “It’s your water, alcohol, soaps, shampoos, deodorants,  razors.

“If you’re going to have some guys over to watch a game, you can pretty much  stand here — not move two feet — and get your beer, barbecue sauce, chips,  whatever. It’s all right here!”

Joskowitz and the store’s CEO, George Zoitas, were inspired to create the  manspace — conveniently located right next to the beer section — after reading  an ESPN study showing 31 percent of men are shopping for their families, up from  14 percent in the 1980s.

So the duo called some bros over to their man cave — a small office on the  store’s second floor — and started jotting down ideas for what they call “The  Man Isle.”

“We picked a couple of joke items — we could have chosen any ordinary coffee,  but we picked Chock full o’Nuts,” Joskowitz said, chuckling. “But then a couple  of us got a little overboard, so we tried to tone it down to not offend  anyone.”

“Guys don’t like taking lists when they go shopping,” Zoitas added.

“This helps them remember what they need.”

Customers at the store yesterday smiled, pointed to the man aisle and called  their friends over to see. By afternoon, store clerks had already restocked some  of the items.

“I think it’s a great idea,” said Andy Huber, 23, of Harlem. “I don’t like to  spend much time

Full Article @ NYP

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Weight loss claims take on new shape

Ingredients bring functionality to more categories

Whether it’s reported in the news media, discussed by the office water cooler or written about in blogs, consumers are at no loss for information about the obesity crisis that is affecting the United States. The Center for Disease Control and Prevention (CDC), Atlanta, estimates that more than one-third of Americans are obese.

As organizations work to inform consumers about ways to combat obesity, beverage manufacturers also are doing their part to make healthful choices easier by offering more functional products.

“The functional beverage market in general is expanding out from traditional products such as sports nutrition shakes and energy drinks,” says Yuchu Zhang, director of innovation with Glanbia Nutritionals North America Inc., Carlsbad, Calif. “Combined with consumers’ shift away from supplements toward functional foods and beverages, this leaves a wide market for weight management-positioned beverages.”

Zhang adds that functional waters, juices, teas and smoothies all have the potential to be fortified with weight management ingredients.

Full Article @ BevIndustry

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“Kosher” tops list of health claims for product launches

A recent report from Mintel’s Global New Products Database (GNPD) has pinpointed the most frequent health-focused on-package claims for new products in the food and beverage industry. For 2011, the top claim was “kosher,” appearing on 27 percent of new products, more than twice as often as the second most popular claim, “all-natural.” Rounding out the top five were “no additives/preservatives,” “low-/no-/reduced-allergen,” and “gluten-free.” Coming in close to the bottom of the list was “no high-fructose corn syrup (HFCS),” which made up just 2 percent of product introductions.

“New product introductions in the U.S., across all categories, usually total more than 20,000 in most years,” noted Lynn Dornblaser, director, innovation and insight at Chicago-based Mintel. “Those with ‘no-HFCS’ claims only accounted for about 400 new product intros in 2011, or only 2 percent. By comparison, they’re a very small part of the market.”

Full Article @ PG

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Soy Sadly Does Not Improve Your Brain

Despite previous thought that soy helped improve thinking and memory, researchers have disproved the myth in a 2.5-year study.

350 women from 45 to 92 years old were randomly provided with daily 25 grams of soy protein or a placebo. The groups were given neuropsychological tests at the start of the study, and once more at the end of the 2.5-year trial.

Researchers from Stanford and USC crunched numbers and determined that there was no cognitive difference between the two groups. "Soy is a staple of many traditional Asian diets and has been thought possibly to improve cognition in postmenopausal women. Our study found long-term use of soy protein neither improved nor impaired overall cognition," study author Victor Henderson said.

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