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Spirits Spotlight: CÎROC Celebrates Global Launch of CÎROC French Vanilla

 

 

 

AMSTERDAM, August 14, 2017 /PRNewswire/ --

CÎROC ultra-premium vodka is today celebrating the arrival of its newest luxury addition to the global collection of CÎROC flavours: CÎROC French Vanilla.

The new variant pairs the rich and creamy taste of French vanilla with the impeccably smooth texture of CÎROC, to create the perfect foundation for a celebratory cocktail occasion.

CÎROC Global Brand Director Natalie Wills said, "We're always seeking to bring new, fun and luxurious celebratory experiences to our consumers. CÎROC French Vanilla is going to do just that - its intensely indulgent and versatile flavour profile lends itself incredibly well to the hottest trending cocktails, perfect for celebrating."

The all-year celebration flavour is being launched with a hero CÎROC-Star Martini serve, tapping into the ever-growing popularity of the Porn Star Martini.

Wills continued, "The Porn Star Martini is hot, climbing fast on the ladder of the top trending cocktails and we're seeing it being asked for more and more across our markets. Its combination of smooth vanilla vodka mixed with an array of vibrantly tangy ingredients, topped off with a dash of champagne, makes it the ultimate celebration cocktail.

"CÎROC French Vanilla offers an intensely luxurious route to creating the ultimate Porn Star Martini, which is why our new hero serve for French Vanilla is the CÎROC-Star Martini."

CÎROC French Vanilla and the CÎROC-Star Martini will be rolled-out in the on and off trade across global markets - including the US, the UK and Global Travel - from October 2017.

The launch of French Vanilla is the latest news from the CÎROC #ONARRIVAL campaign, putting CÎROC at the heart of celebratory 'arrival' moments within fashion and popular culture.

The brand recently strengthened its position in the super deluxe vodka category, with a 5ppts share gain globally (IWSR, 2016).

Wills concluded: "CÎROC French Vanilla taps into the developing consumer interest in luxury and meets the growing consumer demand for ultra-premium flavoured vodka, while capitalising on the growing popularity and dynamism of CÎROC."

CÎROC French Vanilla has a RRSP of £38.67 / $33.99 for 70cl and has an ABV of 37.5%.

#CIROCFRENCHVANILLA #ONARRIVAL

CÎROC-STAR MARTINI

35ml CÎROC French Vanilla

15ml Passionfruit Syrup

10ml Rhubarb Aperitif

25ml White Peach Puree

5ml Lemon Juice

50ml Champagne (on the side)

Martini glass/ straight up / shake and fine strain

Garnished with half a passionfruit floated in the drink.

All ingredients except for the champagne are added to a Boston tin with ice, shaken and fine strained into a large martini glass. The champagne is then poured into a shot glass which is served alongside.

SOURCE Diageo

 

New CIROC French Vanilla (PRNewsfoto/Diageo)

New CIROC French Vanilla (PRNewsfoto/Diageo)

 

The CIROC-Star Martini made with CIROC French Vanilla (PRNewsfoto/Diageo)

The CIROC-Star Martini made with CIROC French Vanilla (PRNewsfoto/Diageo)

 

 

 

 

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Spirits Spotlight: CÎROC New CÎROC MANGO

 

DJ KHALED, THE FACE OF THE FLAVOR, JOINS COMBS AND SHARES HIS STORY IN "LET'S GET IT" PART II

NEW YORK, Oct. 17, 2016 /PRNewswire/ -- Sean "Diddy" Combs and the Makers of CÎROC Ultra Premium Vodka introduce CÎROC MANGO.  CÎROC MANGO is made with vodka infused with mango and other natural flavors.  The liquid, which boasts undertones of tangy citrus, can be enjoyed on the rocks or mixed with a variety of fresh fruit juices to complement its distinctive taste.  CÎROC MANGO is launching on the heels of the highly successful CÎROC APPLE which was named the #1 Vodka Innovation of 2016. This launch follows the brand's continued success in the flavored vodka category which has continually driven trends.

"I am excited to introduce CÎROC Mango as our newest flavor, and continue our streak of successful innovations," said Sean "Diddy" Combs. "CÎROC is always pursuing new ideas and opportunities and we have been a dominant force in the market. Every new flavor innovation we have launched - including the recent, CÎROC APPLE - has been #1, and CÎROC MANGO is already on track to be one of the most successful."

CÎROC also releases the second installment of the "Let's Get It" short film series designed to empower the next generation of creators to pursue their passions and dreams.  The film transitions the spotlight from Combs to music and social media entrepreneur DJ Khaled, who represents CÎROC MANGO in the campaign extension.  "Let's Get It: Khaled's Odyssey," examines DJ Khaled's 25 year journey of blood, sweat and tears to reach the top of the charts. Directed by Emmy Award winner Zach Heinzerling, the video, created in partnership with 72andSunny New York, premiered today on People.com and the supporting spot is running on top broadcast networks.

"I feel blessed that Sean and CÎROC have picked me to represent CÎROC MANGO and share my story," said DJ Khaled. "It wasn't easy to get here but I never gave up. I am proof the struggle is worth it.  A major key is to recognize wins, both big and small.  Celebrate them all, but do so responsibly."

Combs and DJ Khaled celebrated the new flavor launch in Miami this past weekend during the Annual Revolt Music Conference. Combs, alongside Mayor Philip Levine of Miami Beach, presented the keys to the city to DJ Khaled. The ceremony reinforced the "Let's Get It" movement and Combs' commitment to helping DJ Khaled and others realize their dreams.  After the presentation, VIP guests attended an intimate preview screening of "Let's Get It: Khaled's Odyssey" with an introduction by the film's star. Throughout the remainder of the RMC weekend, millennials, influencers and moguls in the making enjoyed the CÎROC MANGO Loco and other specialty CÎROC MANGO cocktails at top industry events including the kickoff of CÎROC Hustle Hours hosted by DJ Khaled.

CÎROC MANGO is now available at your local liquor store and top hotspots or can be ordered online at Reservebar.com/ciroc-mango

CÎROC MANGO Signature Cocktails inspired by DJ Khaled

CÎROC MANGO Loco
1.5 oz. CÎROC MANGO
3 oz. Lemonade

CÎROC MANGO Daiquiri
1.5 oz. CÎROC MANGO
0.75 oz. Fresh Lime Juice
0.75 oz. Simple Syrup
5-6 pieces of Mint
Mint Sprig for Garnish

CÎROC MANGO Mimosa
0.75 oz. CÎROC MANGO
0.75 oz. Champagne
0.75 oz. Fresh Orange Juice
Orange Wedge for Garnish

Link to :60 YT "Let's Get It: Khaled's Odyssey"
https://youtu.be/Abcf3EPf4ZE?list=PLsceZLsuaGCJZUnwdtPczn1lp3H6WjVvx

Link to embedded :60 Short Film:  "Let's Get It: Khaled's Odyssey" <iframe width="560" height="315" src="https://www.youtube.com/embed/Abcf3EPf4ZE?list=PLsceZLsuaGCJZUnwdtPczn1lp3H6WjVvx" frameborder="0" allowfullscreen></iframe>

ABOUT CÎROC ULTRA PREMIUM:
CÎROC Ultra Premium is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CÎROC Ultra Premium launched nationwide in January 2003. In October 2007, DIAGEO - the world's largest spirits and beer company - made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC. The infused Vodka flavors in the portfolio to date include CÎROC RED BERRY, CÎROC COCONUT, CÎROC PEACH, CÎROC PINEAPPLE, CÎROC APPLE, and CÎROC MANGO in addition to CÎROC TEN Vodka. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010.

Media Contact:
Alisa Jacobs
Diageo
646-223-2229
Alisa.Jacobs@diageo.com

Ryan Stender
Blue Flame Agency
917-449-2447
Rstender@blueflame.us.com

Video - https://youtu.be/Abcf3EPf4ZE

 

 

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