Tag Archives: chocolate

Lekkco Dark Chocolate

Industry News: Lekkco Belgian Dark Chocolate Spread Sweetens Shelves in 1,500 Kroger Stores Nationwide


America's first nut-free and vegan Belgian dark chocolate spread delights fans with four delicious varieties

CAROL STREAM, Ill., Aug. 27, 2020 /PRNewswire/ -- The rich, authentic flavor of Belgian dark chocolate is now available as a healthier indulgent spread in 1,500 Kroger stores around the country. Made in Belgium with the highest quality, all-natural ingredients sourced in Europe, Lekkco Belgian Dark Chocolate Spread introduces a nut-free, vegan and lower-sugar complement to an endless array of breakfast dishes, snacks and desserts ($5.99/9.5oz SRP).

Perfect on its own or delightful for spreading, drizzling, baking and dipping, Lekkco captures the smooth, true chocolate taste of Belgian dark chocolate – without any bitterness.

Lekkco Belgian Dark Chocolate Spread is available in Original, and with a hint of natural flavor in Caramel & Sea Salt, Coconut, and Caribbean Banana. Each variety contains 60 calories and 4g sugar per serving. The recipe is also gluten-free, dairy-free and non-GMO.

Family founded and majority owned, the name Lekkco refers to the Flemish (Dutch) word "Lekker," which means "something delicious." The spread is inspired by Lekkco co-founder Bram Bourgeois' Belgian upbringing and frequent visits there with partner and wife Jennifer Lukas-Bourgeois and their two daughters.

"We absolutely love the tradition of chocolate for breakfast in Belgium so this is a concept we had to bring to life here in the U.S.," says Lekkco co-founder Jennifer Lukas-Bourgeois. "While the traditional way to enjoy our dark chocolate spread is on a slice of bread, tasty croissant or baguette, it's an amazing addition to toast with fruit, waffles, pancakes, rice cakes, smoothie bowls, and, on-trend charcuterie trays."

Explosion in Spreads Category and Center Store Visits

With more Americans cooking at home and strolling grocery aisles this year, sales of center store staples are increasing at a booming rate of 22%.1 The chocolate spreads category alone is forecasted to grow nearly 5% annually through 2024, which analysts attribute to the product's versatility in recipes and consumer interest in reduced sugar and better-for-you products.2

Lekkco Belgian Dark Chocolate Spread contains 30% less sugar than hazelnut spreads and is a safe option for homes and schools with allergy restrictions. It's also made with all-natural, sustainably sourced ingredients and oils. It is shelf stable and does not require refrigeration.

"Friends used to beg us to bring chocolate spreads back with us from Belgium so we knew Lekkco would work really well here – they're now overjoyed to find it at Kroger stores nationwide," adds Jennifer Lukas-Bourgeois. "We can't wait for others to give it a try. Like many families, we're heading into a new school year juggling work, home and virtual education; we're all about quick but delicious breakfasts and snacks and Lekkco dark chocolate spread is an easy fruit topper or dip we turn to throughout the day."

For breakfast, snack or dessert recipes, nutrition information, and a list of retailers, visit Lekkco.com. Follow along with Lekkco on Pinterest, Facebook and Instagram and tag your recipe creations with #Lekkco.

About Lekkco
Inspired by an authentic 50-year-old Belgian chocolate spread, Lekkco is the first nut-free recipe that is also gluten-free, vegan, low-sugar, dark chocolate spread in the United States. It is made with all-natural ingredients sourced in Europe, including the finest Belgian dark chocolate, making it a smarter indulgence that everyone can enjoy in a variety of ways for breakfast, snacks or dessert. Launched in 2017, Lekkco is now available in over 2,250 retailers and online at www.Lekkco.com and Amazon.  





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Candy Spotlight: KIT KAT® Brand Expands DUOS Line with New KIT KAT® DUOS MOCHA + CHOCOLATE


KIT KAT® is brewing things up with a creamy mocha flavor and delicious chocolate this November

HERSHEY, Pa., Aug. 19, 2020 /PRNewswire/ -- KIT KAT® brand introduces the second DUOS bar with the debut of KIT KAT® DUOS MOCHA + CHOCOLATE. This launch follows the success of the initial DUOS - KIT KAT® DUOS Mint + Dark Chocolate in 2019. Double the deliciousness, this dynamic flavor combination wraps the classic KIT KAT® wafers with a rich mocha flavored creme on the top and silky sweet chocolate on the bottom, for a match made in chocolate heaven. KIT KAT® DUOS MOCHA + CHOCOLATE is a permanent addition to the brand's portfolio coming in November, so prepare your taste buds for this exciting flavor mashup all year-round.

"The expanding DUOS line is special because we can explore both flavor innovation and flavor pairings," said Amy Minderman, senior manager KIT KAT® brand. "Consumers clamor for the latest and greatest from the KIT KAT® brand and we believe our newest star will not disappoint; with real coffee bits wrapped in a mocha flavored creme surrounding the undeniable KIT KAT® wafer, what's not to love."

Flavor innovation remains a top priority for the brand as fans continue to show their love and desire for new possibilities. Throughout the years, KIT KAT® brand has released highly anticipated, limited edition flavors outside the DUOS line, including Witch's Brew (Marshmallow), Birthday Cake, Pumpkin Pie, Raspberry Crème, Apple Pie and Lemon Crisp.

KIT KAT® DUOS MOCHA + CHOCOLATE is that delicious combo of mocha coffee flavor and chocolate layering the KIT KAT® wafer everyone knows and loves. It will be available at stores nationwide beginning in November 2020 in both standard size (1.5 oz.) and king size (3 oz.) bars. (Standard SRP $1.11, King SRP $1.66).

Stay tuned to find out how to get an exclusive first taste of DUOS MOCHA + CHOCOLATE!

About Hershey
Hershey, which celebrated its 125th anniversary in 2019, is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 16,500 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.8 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat®, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate's Booty.

For over 125 years, Hershey has been committed to operating fairly, ethically, and sustainably. Hershey's founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

To learn more visit: www.thehersheycompany.com








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Hershey’s Cookies ‘N’ Crème Fangs

Candy Spotlight: Monsters, Vampires and Witches – Hershey Brings Multiple New Halloween Treats This Year


Monsters, Vampires and Witches - Hershey Brings Multiple New Halloween Treats This Year

HERSHEY, Pa., July 8, 2020 /PRNewswire/ -- Introducing Reese's Franken-Cups, KIT KAT® Witch's Brew, Hershey's Kisses Vampire chocolates and Hershey's Cookies 'N' Crème Fangs. Hershey incorporated new features and flavors into their beloved Halloween treats this year, including electrifying green crème into Reese's Peanut Butter Cups, crunchy, marshmallow-y concoctions into KIT KATs®, boo-inspiring, drippy, red strawberry-flavored crème into Hershey's Kisses, and a fang-tacular shape to Hershey's Cookies 'N' Crème to perfect the spookiest selfie.

"Halloween isn't complete without a Reese's, KIT KAT® or Hershey's candy bar, but this year we have something brewing that will take the season to the next level," said Eric Bowers, senior manager, Halloween season. "We have four new treats that put a spooky spin on our classics. Between our Reese's Franken-Cups, KIT KAT® Witch's Brew, Hershey's Kisses Vampire chocolates, and Hershey's Cookies 'N' Crème Fangs, we have something for all our Halloween fans this year."

Get ready to fill up your candy bag (or cauldron) and celebrate the season!

Fang-tastic new treats:

  • Reese's Franken-Cups (SRP: $3.89)
    • Its Electrifying!! The iconic Reese's brand has been transformed into a spooky green sensation for Halloween 2020! The new Reese's Franken-Cups feature the iconic milk chocolate and peanut butter center you love but are now paired with a franken-green crème. They are available in snack, standard and king-size bars.
  • KIT KAT® Witch's Brew (SRP: $3.89)
    • Brewing Up Some Sweets…The witches have cooked up some magic with the latest KIT KAT® innovation: Witch's Brew! Loaded with marshmallow flavor, theses iconic KIT KAT® wafers feature a tasty green crème for an eerily fantastic flavor experience.
  • Hershey's Kisses Vampire chocolates (SRP: $3.79)
    • Wait 'Til You Sink Your Teeth In! The new Vampire Hershey's Kisses chocolates are the perfect, spine tingling combination of Hershey's milk chocolate and bright red, strawberry-flavored crème. It is worth coming out into daylight for these Kisses.
  • Hershey's Cookies 'N' Crème Fangs (SRP: $3.89)
    • New Dish Gives You Fangs! Hershey's Cookies 'N' Crème Fangs are the snack-size sensation of the season, each featuring a fang-tastic vampire look for some additional flare. Each pip will have its own fang display, perfect for a scary Halloween selfie - just sharpen your fangs & flash!

All new Hershey products will be available in stores nationwide for a limited time only, so be sure to get them while you can!

Not to worry, Hershey will be bringing back many fan-favorites for the season including Reese's Peanut Butter Pumpkins, KIT KAT® Pumpkin Pie Miniatures, Glow-In-The-Dark Assortment, Hershey's Kisses Monster milk chocolates and more.

For more information on the new Halloween chocolates and all things Hershey brand this Halloween, please visit www.hersheys.com.

About Hershey
Hershey, which celebrated its 125th anniversary in 2019, is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 16,500 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.8 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat®, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate's Booty.

Kit Kat® product is produced by The Hershey Company in the US under license from Société des Produits Nestle S.A. Vevey, Switzerland, Trademark Owners. 

For over 125 years, Hershey has been committed to operating fairly, ethically, and sustainably. Hershey's founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

To learn more visit: www.thehersheycompany.com 


Hershey’s Kisses Vampire milk chocolates

Hershey’s Kisses Vampire milk chocolates

KIT KAT® Witch’s Brew

KIT KAT® Witch’s Brew



Reese’s Franken-Cup Peanut Butter Cups

Reese’s Franken-Cup Peanut Butter Cups





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Packaging Spotlight: Chocolate Company Madécasse Announces Its New Name, Beyond Good, Developed by Brand Naming Agency River + Wolf


The name reflects the products' exceptional taste and quality, as well as the company's dedication to impact the continent of Africa.

NEW YORK, Nov. 19, 2019 /PRNewswire/ -- New York City brand naming agency River + Wolf is proud to announce its role in developing the brand name, Beyond Good, for the Direct Trade chocolate company formerly known as Madécasse. Madécasse unveiled its rebrand at Salon du Chocolat in New York, a yearly trade fair for the international chocolate industry.

Beyond Good partnered with River + Wolf in the spring of 2019 to replace their current name Madécasse—the old French word for Madagascar—which was challenging to pronounce and did not reflect the company's ethos.

"River + Wolf's dynamic portfolio exemplified the experience we were looking for in a naming agency. They crafted a plethora of potential names and Beyond Good stood out as the front runner because it defines both the distinct flavor profile and business model our chocolate offers. Multiple rounds of consumer testing confirmed Beyond Good as the clear winner," said Perry Abbenante, VP of Marketing.

"Beyond Good is a simple name, but the process of developing a product or service name is incredibly complicated. It took time, creativity, legal counsel, and collaboration with the Beyond Good team, whom were incredibly thoughtful, intelligent, and kind. We believe the new name honors the company's purpose and ethos, as well as the taste of its chocolate, which truly is beyond good—just ask anyone in our office," said Wolfson.

Beyond Good sources heirloom cocoa harvested in Madagascar to create its bold and flavorful chocolate. The company works directly with almost 100 Malagasy farmers which allows them to earn wages well above the industry average for their cocoa.  The entire process is verified with the farmers by a 3rd party. Abbenante noted that although the company has changed its name, its "mission to change the way the world experiences chocolate, from the cocoa farmer to the consumer, stays the same."

To learn more about River + Wolf or the business of brand naming, please contact Jacqueline Lisk at info@jrlisk.com.

About River + Wolf
River + Wolf is an award-winning brand naming agency that creates product names, company names, and service names. River + Wolf is based in New York City, but works with clients across the globe. For more information, visit https://riverandwolf.com/.

About Beyond Good
Initially founded in 2008, Beyond Good is on a mission to change the way the world experiences chocolate from the cocoa farmer to the consumer. By sourcing the finest heirloom cocoa from farmers and a production factory in Madagascar, Beyond Good is redefining what "good" means to the chocolate industry and is the only U.S. company producing premium bean-to-bar chocolate in Africa. It's not just good, it's Beyond Good. For more information, visit http://beyondgood.com/.



Madécasse reveals its new brand name, Beyond Good, developed with brand naming agency River+Wolf (PRNewsfoto/River + Wolf)

Madécasse reveals its new brand name, Beyond Good, developed with brand naming agency River+Wolf (PRNewsfoto/River + Wolf)






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Snack Spotlight: R.E.D.D. Chocolate Plant-Based Protein Bar



R.E.D.D. Chocolate Plant-Based Protein Bar

Our classic flavor is anything but traditional. Think decadence, but formulated for a 2019 to-do list. Each bite serves up major energy in the form of plant-based protein, radiance-boosting nutrients and powerful superfoods.


Prebiotic Dietary Tapioca Fiber, REDD Protein Blend (Pea Protein, *Hemp Protein, *Pumpkin Seed Protein), *Palm Fruit Oil, *Oats, Chocolate Liquor, *Cocoa Powder (Alkalized), *Dates, *Arabic Gum, Vegetable Glycerine, *Chia Seeds, Natural Flavors, Sea Salt, REDD Superfoods Blend (*Maca Root Powder, *Cordyceps Mushroom Powder, *Reishi Mushroom Powder, *Chaga Mushroom Powder, *Goji Berry Powder, *Acai Powder, *Turmeric), *Quinoa, Sunflower Lecithin, Monk Fruit Extract, Rosemary Extract (to preserve freshness), Probiotics (Bacillus Coagulans SNZ 1969). *Organic ingredients


Free of:
Gluten, Dairy, Soy, GMOs, Brown Rice Syrup





About R.E.D.D
R.E.D.D (Radiant Energy Deliciously Delivered) is plant-based nutrition for a new generation. We create delicious protein bars that nourish you with all natural and purposeful ingredients. With a 2:1 plant-based protein to sugar ratio and minimally processed ingredients, R.E.D.D. bars offer an elevated snack option for an on-the-go lifestyle.



Company: R.E.D.D., INC.
Brand: R.E.D.D.
Slogan: Eat well. Look good. Have it all.™
Origin: USA
Category: Protein Bar
Packaging: 2oz (57g)
Claims: Plant Based. Free of: Gluten, Dairy, Soy, GMOs, Brown Rice Syrup
Variants: View Product Range Here
Price: $2.99/bar (12 Pack)
Where to Buy: Buy Online, Store Locator





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Industry News: Conscious Chocolate Relaunch for Spring Following Investment from Fortissimo Group



Pairing a sumptuously smooth and creamy experience with premium organic quality, Conscious Chocolate is back this spring with new investment from Fortissimo Group. The investment is designed to further the appeal of the raw chocolate category with improvements including reformulated recipes, brand re-­‐designs, NPD and increased marketing support.

The new recipes include the replacement of fructose-­‐heavy agave syrup with coconut blossom sugar,  which boasts a higher level of vitamins, minerals and phytonutrients, while the high-­‐quality cacao  ensures the chocolate’s ‘snap’, making it residue-­‐free on fingers while eating. Launched in 2004 by  Founder and Recipe Developer, Emma Jackman, Conscious Chocolate was the original raw chocolate on  the market, and has developed a succession of winning flavours including Orange & Tangerine, Peppermint and the iconic Love Potion No.9, while preserving an unmistakably creamy taste, not usually found in raw confectionery products.

Conscious Chocolate bars have also been resized from 50g to 60g (bucking the trend amongst most larger chocolate manufacturers), are complete with compostable packaging and film and will maintain their original price points.

High in fibre and suitable for coeliacs and vegans, Conscious Chocolate’s renewed vigour showcases a  delicious step towards bringing healthier chocolate into the mainstream, without sparing the exquisite flavour and unmistakeable qualities of more visible brands.

Ideal as a healthy alternative for devout chocolate-­‐lovers, as well as millennials looking for something  new and authentic, Conscious Chocolate officially relaunched at the Natural and Organic Products Show at ExCel London, April 7th 2019.

Conscious Chocolate is created using ethically-­‐sourced ingredients.




For more information about Conscious Chocolate, please contact Ryan at Child PR on: Ryan@childpr.com or by calling 0207 294 774






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Protein Spotlight: Tone It Up Chocolate Protein Bites



Chocolate Brownie Protein Bites

This lil' decadent treat will satisfy all your chocolate cravings and fuel your healthy lifestyle. Tone It Up Protein Bites are perfect for busy boss babes on-the-go. Stash them in your purse or gym bag, throw them in your car, and keep them in your desk. These delicious bites are vegan, non-GMO, and gluten-free. Plus they deliver 8 grams of clean protein in each serving!

8 bites per bag!





About Tone It Up

We’re Karena and Katrina, your trainers and the co-founders of Tone It Up! Tone It Up is a community of strong women who support and motivate you to lead your healthiest, happiest lives and make your dreams come true. Let’s rewind a little bit back to when Karena and I first met. It was a Friday night in Manhattan Beach, California. I was personal training at Equinox and Karena was coming in to work out— yup, both of us just wandering the gym on a Friday night. We were new to town, so it was good timing to meet each other. Learn More



Company: Tone It Up
Brand: Tone It Up
Origin: USA
Category: Healthy Snacks
Packaging: 5oz
Claims: Gluten Free. Non GMO
Variants: View Product Range Here
Price: $7.99
Where to Buy: Buy Online




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Snack Spotlight: Barnana Organic Chocolate Banana Brittle




Dark but sweet. This Chocolate Banana Brittle product tastes like grandma’s home made brownies if you grew up in Rio. Sweet banana base, sweet dark chocolate chips on top.


Ingredients: Banana*, Dark Chocolate Chips* (Cacao Beans*, Dried Cane Syrup*, Cacao Butter*, Soy Lecithin*) Gluten Free Oat Flour*, Coconut Palm Sugar*, Coconut Oil*, Almond Flour*, Coconut*, Cacao Powder*, Cassava Starch*, Salt, Banana Flavor*, Vanilla Extract*, Cinnamon*

*Indicates Organic





About Barnana





Company: Barnana
Brand: Barnana
Slogan: The Super Banana Snack
Origin: Brazil / USA
Category: Snack
Packaging: 3.5 oz (100 g)
Claims: Organic. Non GMO. Gluten Free
Variants: View Product Range Here
Price: $14.99 (3 Pack)
Where to BuyBuy OnlineStore Locator






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Chocolate Spotlight: Simply Chocolate Expands Offerings Ahead Of Valentine’s Day


Online Destination for All Things Chocolate Adds New Signature Products, More Premier Artisan Brands, Corporate Gifting Capabilities and Mouthwatering Content

CARLE PLACE, N.Y., Feb. 6, 2019 /PRNewswire/ -- Simply Chocolate®, a destination to discover quality gifts and join a passionate community celebrating the love of chocolate, has expanded its offerings just in time for Valentine's Day. These offerings include new signature products, additional chocolatiers, dedicated corporate gifting capabilities and exclusive content ­­– all designed to delight chocolate aficionados everywhere. Simply Chocolate is part of the 1-800-FLOWERS.COM, Inc. family of brands.

"As we advance our strategy to provide shoppers with the definitive destination to discover a curated assortment of chocolate gifts and engaging content, we are very excited to introduce these new offerings from Simply Chocolate," said Steve Druckman, President, Midwest Gourmet Food Group. "With Valentine's Day fast-approaching, we look forward to helping gift-givers express, connect and celebrate with decadent products from distinguished chocolatiers, while delivering an immersive customer experience into the world of chocolate."

Pure Indulgence: New Items from the Simply Chocolate Signature Line 
Simply Chocolate has introduced two new products to its proprietary collection, each featuring delicious flavor pairings, beautifully presented in a luxurious gift box:

  • Simply Chocolate Premier Collection: Available in a 14-piece or 28-piece box is a mixture of fresh crèmes, creamy caramels, rich ganache, and more – each one kissed with its ideal chocolate to create a complex flavor to be savored.
  • Simply Chocolate Colossal Truffles: Available in a 6-piece or 12-piece box is an extraordinary collection of colossal-sized truffles in six tantalizing flavors which include: Black & White, Milk Chocolate Raspberry, Dark Chocolate, Peanut Butter Sea Salt, Milk Caramel, and Milk Chocolate.

Four New Chocolate Brands Join the Lineup of Premium Offerings
Since its inception in late 2017, Simply Chocolate has continued to add iconic chocolatiers and innovative artisans to its growing roster of brands. For Valentine's Day, four new brands have joined the lineup of its premier offerings: Ethel M, Jacques Torres, Knipschildt and Kohler. In addition to offering some of their renowned fan-favorite items, these brands have also created products available exclusively on Simply Chocolate, including the Ethel M Chocolate Exclusive Gift Crate, Jacques Torres Exclusive Chocolates Gift Box, and Knipschildt Exclusive Chocolate Treasures Gift Box.

Corporate Gifting Was Never So Scrumptious
A new Corporate Gifts hub lets businesses share the gift of chocolate with clients, co-workers and employees. Those interested in making a sweet and lasting impression can find top corporate  suggestions, including personalized product options, and may connect with a Business Gift Specialist for expert service.

Exploring the World of Chocolate
Simply Chocolate has introduced an 'Explore Chocolate' section featuring newly created exclusive content. Highlights include top chocolate shops across the country, profiles on talented chocolatiers such as Norman Love, the latest chocolate trends, tantalizing recipes and engaging videos. Customers are encouraged to join the conversation and share their love of chocolate using #simplychocolate and follow the brand on Facebook, Twitter and Instagram.

Valentine's Day Chocolate Headquarters
With the sweetest possible selection of decadent treats, from chocolate-covered strawberries to a premium selection of heart-shaped boxes filled with assorted goodies, shoppers can find the perfect gift from the Simply Chocolate Valentine's Day collection.

Sweet! Free Shipping for Celebrations Passport® Members
Customers can save on their Valentine's Day gifting needs by becoming members of the Celebrations Passport loyalty program, which offers free standard shipping and no service charge for one full year on purchases made across the 1-800-FLOWERS.COM, Inc. family of brands.

About Simply Chocolate®
Simply Chocolate is a destination to discover quality gifts and join a passionate community celebrating the love of chocolate. Simply Chocolate features more than 30 brands, including iconic chocolatiers, as well as up-and-coming innovative artisans, along with exclusive product offerings for all preferences and palates. Simply Chocolate is part of the 1-800-FLOWERS.COM, Inc. family of brands. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.



Simply Chocolate Premier Collection

Simply Chocolate Premier Collection




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Chocolate Spotlight: Ethos Chocolate, a Pro-GMO Chocolate Brand, Launches to Demystify GMO Farming


Limited-Edition Bars are Crafted with Ingredients Biotechnology has Saved, Made More Sustainable or Could Protect for Future Generations

WASHINGTON, Feb. 5, 2019 /PRNewswire/ -- A Fresh Look, a nonprofit coalition of over 1,600 farmers committed to demystifying GMO farming, launched a new line of chocolate bars today called Ethos Chocolate. The limited-edition chocolate bars are handcrafted by an award-winning, single-estate chocolatier and do more than just taste good – they tell an important story.  Each of the four bars feature fruit GMO farming has saved, improved, or could protect in the future.

Ethos Chocolate is launching just in time for Valentine's Day, a chocolate lover's holiday. In fact, Valentine's Day is the third biggest holiday for a $22 billion U.S. chocolate candy industry, according to a recent report from market research firm Packaged Facts.

The cacao tree, which produces the cocoa used to make the chocolate Americans love, is currently threatened by the impact of climate change, including a lack of water, warmer temperatures and pests. Cacao is on track to go extinct by 2050, with some reports predicting as early as 20301. Genetic engineering may be the solution to save the cacao trees used to make Ethos Chocolate bars, as well as the cocoa that goes into all chocolate.

"We know many Americans are passionate about chocolate, so we've created a product to tangibly illustrate the benefits of a technology that is often misunderstood," said lead scientist Rebecca Larson, Ph.D., for A Fresh Look. "Chocolate is worth saving, so what could be a better embodiment of the benefits of biotechnology than creating our own line of chocolates to tell that story," said Larson.

Ethos Chocolate bars contain sustainably grown cacao from the Dominican Republic and each is symbolic of a GMO crop story, demonstrating how technology has played – or is currently playing -- a heroic role in solving a real-world food challenge:

  • The Optimist – Genetic engineering is being explored to protect cacao trees like the ones in the Dominican Republic that make the Ethos bars.
  • The Survivor – GMOs saved the entire papaya industry in Hawaii after it was decimated by papaya ring spot virus.
  • The Hero – GMO researchers are working to help Florida orange trees fight the citrus greening disease which threatens the entire citrus crop.
  • The Trendsetter – GMO farming paved the way for non-browning apples that stay fresh longer to help cut food waste.

"I know first-hand how challenging it is to maintain cacao orchards," said Eric Reid, cacao grower and owner of SPAGnVOLA Chocolatiers which created Ethos Chocolate. "As a single-estate chocolatier, I understand how the finest chocolates are derived from the hands of farmers. We must take care of the cacao plant if we want to continue enjoying one of the world's most cherished foods."

Genetic modification is the most precise crop improvement technique to selectively cultivate crops with desirable traits that already occur elsewhere in nature, such as drought tolerance or insect resistance.  Over the last 20 years GMOs have been proven safe by the American Medical Association, the National Academy of Sciences, the European Commission and the World Health Organization. GMO innovations have allowed farmers to increase crop yields, reduce pesticides, use less water and enhance nutrition.

"We want to help educate the public on the value of GMO farming and the positive impact biotechnology can have on a local and global scale, like slashing pesticide use an average of 37 percent worldwide. We want people to enjoy these delicious chocolates, but also take a fresh look at GMOs," said Larson.

Ethos Chocolate will be available for free leading up to Valentine's Day while supplies last, and you can find more information by visiting Ethos-Chocolate.com or following Ethos Chocolate on Instagram @EthosChocolate. For media inquiries, please contact media@ethos-chocolate.com.

About A Fresh Look

A Fresh Look is a nonprofit made up of 1,600 growers from across the agricultural community who are committed to sharing honest information about the benefits of GMO Farming methods with consumers so they can make the best food choices for their families.

1 https://www.medicaldaily.com/chocolate-chip-cookies-crisis-cocoa-production-plummets-can-gmos-keep-our-lives-sweet-310980

SOURCE Ethos Chocolate

Related Links



Ethos Chocolate, a Pro-GMO Chocolate Brand

Ethos Chocolate, a Pro-GMO Chocolate Brand




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