Tag Archives: chocolate


Chocolate Spotlight: Russell Stover Introduces ‘Joy Bites’, the Brand’s First No Sugar Added Assortment of Chocolate Bars



Say Hello to Joy Bites and So Long to Added Sugar!


KANSAS CITY, Mo., June 8, 2021 /PRNewswire/ -- Russell Stover Chocolates announced today the launch of Joy Bites, a collection of no sugar added chocolate bars that are carefully crafted with Fairtrade cocoa and select non-GMO and organic ingredients for deliciously joyful snacking. The Joy Bites collection includes an assortment of chocolate bars consisting of breakable bites wrapped in easy-to-use resealable packaging that is 100% recyclable with FSC certified outer sleeves; a part of a much larger sustainability vision that counts on so many to be successful. Joy Bites varieties can be found in the candy section of leading retailers nationwide.


Born from the belief that everyone deserves a little bite of joy every day, Russell Stover Joy Bites showcase a contribution to a worldwide growing commitment to sustainable practices. Russell Stover crafted Joy Bites using carefully selected ingredients with no artificial flavors or preservatives, no added colors and of course, no added sugar. Russell Stover Joy Bites are made with plant-based stevia extract.

With a shared mission to spread and foster joy, Joy Bites is proud to announce a partnership with Step Up - a non-profit organization aimed at helping girls and young women achieve professional success through mentorship. Celebrating this joy of mentorship - the partnership between Joy Bites and Step Up will kick-off with a special virtual event hosted by Daphne Oz on June 16th.

Joy Bites chocolate bars come in the following filled and solid varieties:

  • Caramel in Chocolate
  • Peanut Butter in Chocolate
  • Smooth Creamy Chocolate
  • Sea Salt Caramel in Dark Chocolate
  • Roasted Almonds in Dark Chocolate

The Joy Bites collection highlights a significant innovation for Russell Stover. Nearly 100 years after the company was founded, the launch of the Joy Bites assortment marks the company's first-ever product line that is crafted with no added sugar. Plus, with decades of experience in perfecting candy fillings enrobed in chocolate, Russell Stover was the ideal confectioner to develop no added sugar chocolate bars with fillings. Three of the five Joy Bites assortment include delicious caramel, peanut butter or salted caramel fillings. Russell Stover Joy Bites cater to chocolate lovers everywhere, including those who may be following a keto-friendly lifestyle.

"With 100 years of experience making high quality chocolate, we are better equipped than most to deliver great tasting chocolate without all of the added sugar," said Jill Beveridge, VP of Innovation & Development at Russell Stover. "We have received an extremely positive response to the Joy Bites collection from our customers and from consumers. Joy Bites highlight Russell Stover's consumer-focused commitment to innovation and creativity, and we look forward to continuing to introduce new and exciting products to this collection."

Joy Bites can be found, or will be coming soon, at leading retailers including Albertson's, Safeway, Kroger, Meijer, Winn Dixie (Fall), Walmart (Fall) and many other major retailers or visit RussellStover.com.

About Russell Stover Candies

Russell Stover has been an American classic since 1923. Crafting delicious treats, made from scratch with the finest ingredients, Russell Stover Chocolates has been known for its gifting chocolates for generations. Founded in Denver by Clara and Russell Stover, the company moved its headquarters to Kansas City in 1932. With factories in Kansas and Texas, Russell Stover Chocolates includes the Russell Stover, Whitman's, and Pangburn's brands. The company was acquired by Swiss chocolatier Lindt in 2014 and is now part of the Lindt & Sprungli family of companies. To learn more about Russell Stover Chocolates visit RussellStover.com.

For more information about Joy Bites, please visit https://www.russellstover.com/joybites, and join Russell Stover on Instagram.








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The Functional Chocolate Company Introduces New Energy & Sleepy
Chocolate Bars

Chocolate Spotlight: The Functional Chocolate Company Expands Product Line with New Energy and Sleepy Chocolate Bars


Vegan, Fair Trade Chocolate Stacked with Vitamins, Botanicals and Clinically Researched Ingredients Support Restful Sleep and Sustained Energy

EVERGREEN, Colo., June 1, 2021 /PRNewswire/ -- The Functional Chocolate Company® today announced the availability of Energy and Sleepy Chocolate Bars in stores and online.

Combining vegan, fair trade chocolate with vitamins, botanicals and clinically researched ingredients, the newest products extend the Functional Chocolate line with new formulations designed to address two of the most common everyday health realities -- trouble sleeping and trouble staying awake.

Based on years of formulation experience and research, Sleepy Chocolate combines a thoughtful blend of powerful botanicals including chamomile, valerian, lavender, and lemon balm with the clinically researched benefits of magnesium and melatonin. The Blueberry Lavender flavored bar is designed to help people fall asleep faster and more soundly, with no next-day lingering effects.

Espresso Crunch Energy Chocolate lifts energy and vitality for when there are too few hours in the day. With a combination of Chocamine®, a patented cocoa-based ingredient that provides sustained energy without jitters, alongside a blend of vitamins, taurine, L-Tyrosine, schizandra berry, and green tea extract, Energy Chocolate offers an all day boost without the unpleasant side effects of many other types of energy supplements.

All of The Functional Chocolate Company's bars are made with Fair Trade 60% cacao from a cooperative of South American farmers. Crafted in the USA, these bars are 100% plant-based, vegan, dairy-free, non-GMO, cholesterol and gluten-free.

"We're pleased to continue to expand our Functional Chocolate suite with these new products that address two of the most common complaints these days," explained Nicole Smith, CEO, The Functional Chocolate Company. "Customers are increasingly seeking out new ways to treat everyday health realities. By pairing our fair trade, vegan chocolate with these well researched formulations, customers enjoy a convenient and decadent experience that delivers the benefits of nutraceutical wellness."

Other offerings from The Functional Chocolate company include:

About The Functional Chocolate Company:
Founded in 2020, The Functional Chocolate Company® is headquartered in Evergreen, Colorado. We believe that treating your health should be a treat. With a team from consumer product development, confectionery, nutraceutical and nutrition backgrounds, we've learned that there is a better way to treat everyday health realities.

Flexible, fully customizable individual boxes, subscriptions, and gift options are available at funcho.co, as well as popular retail locations.

For wholesale inquiries, please contact sales@funcho.co or find us on RangeMe.

Supporting Resources:

SOURCE The Functional Chocolate Company


The Functional Chocolate Company Logo

The Functional Chocolate Company Logo



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Candy Spotlight: SNICKERS® Announces Nationwide Rollout of SNICKERS Peanut Brownie


- The satisfying SNICKERS® mashup of two classic treats will be available nationwide beginning this December -

NEWARK, N.J., Nov. 16, 2020 /PRNewswire/ -- The wait is finally over! Today, the SNICKERS® Brand announced that its latest innovation, SNICKERS Peanut Brownie, will be available nationwide starting in December, and available for pre-order on Walmart.com starting November 16, for SNICKERS and brownie lovers alike to enjoy. SNICKERS Peanut Brownie features individual squares of a luscious layer of caramel and a chewy peanut-brownie filling, coated in the classic SNICKERS chocolate.

SNICKERS first offered fans the chance to get an exclusive taste of the new product in July. More than 40,000 fans signed up to "get in line" and be notified when the offer would be available, and when the clock ticked down to zero, all 1,000 boxes from the brand's first batch were claimed within three minutes. Now, fans no longer need to wait in line, as the product will be available on shelves as a permanent addition to the SNICKERS portfolio.

"Since our announcement this summer, fans have shown tremendous enthusiasm toward SNICKERS Peanut Brownie – and now the wait to try our biggest innovation to date is over," said Josh Olken, Brand Director, SNICKERS. "We're excited for all of our fans to get their hands on this new satisfying mashup of two beloved and comforting treats: SNICKERS bars and brownies."

SNICKERS Peanut Brownie will be available in Single (1.2 ounces), Share (2.4 ounces) and Sharing Stand Up Pouch (6.61 ounces) sizes at retailers nationwide, including Walmart. For more information on SNICKERS Peanut Brownie, visit SNICKERS on Facebook, Twitter and Instagram or at SNICKERS.com.

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us

Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 125,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world's best-loved brands including DOVE®, EXTRA®, M&M's®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN'S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world's pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.

We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. The Mars Compass, inspired by the Economics of Mutuality, is used to measure the company's progress in service of its purpose; The world we want tomorrow starts with how we do business today.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated








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Chocolate Spotlight: Papa & Barkley Launches the First Fair Trade Certified™ Chocolates on the California Cannabis Market



EUREKA, Calif., Nov. 10, 2020 /PRNewswire/ -- Papa & Barkley, the leading cannabis wellness company in California, best known for its award-winning topicals and tinctures, today announced the launch of its Releaf Chocolates, a line of delicious, THC-rich premium edibles made with Fair Trade Certified™ ingredients and solventless fresh-pressed rosin. The bars are soy-free, non-GMO, Whole Plant Full Spectrum™, and available in Milk Chocolate and 66% Dark Chocolate with Sea Salt.

Crave Wellness!
The launch of Releaf Chocolates follows that of Releaf Gummies, the healthiest gummies on the California cannabis market, demonstrating the brand's deep commitment to making edibles that are accessible to consumers looking for healthier options, as well as those with dietary restrictions or preferences. "We are excited to expand our offerings of solventless wellness products," says Adam Grossman, Papa & Barkley Founder and Executive Chairman. The brand is expanding its presence in the over $400 million dollar California edibles market. "We're defining a space in the category for cannabis consumables made with better-for-you ingredients and designed specifically for a healthy lifestyle."

A Healthy Cannabis Delicacy.
The brand's new chocolates feature a hint of cannabis flavor, a trademark of President and Chief Product Officer Guy Rocourt who says, "the goal was to create a delicious, high-quality edible that honors the plant by maintaining its integrity and flavor, a component we believe consumers will actively seek out as the industry matures further." Humboldt chocolatier, Jonah Ginsberg brought his 7 years of experience to the Papa & Barkley team to help craft Releaf Chocolates. According to Rocourt, "Papa & Barkley slow-churns its chocolate with fresh-pressed solventless rosin over a 24-hour period under strict temperature control to create a smooth and silky texture". The chocolate's natural antioxidants combine with the therapeutic benefits of cannabis to deliver consistent relief. The chocolates are great for occasional pain, whole body wellness, relaxation, and sleep.

Chocolate with a Conscience
Papa & Barkley values its support for farm partners and prioritizes delivering high-quality, natural products to consumers, making the choice to ethically source Fair Trade Certified™ ingredients an important one. For its Releaf Chocolates, the brand pairs organic cacao with clean cannabis that is sourced from carefully selected farms utilizing sun-grown and regenerative farming practices.

Each of Papa & Barkley's Releaf Chocolate bars contains 100mg of THC, with 5mg of cannabinoids per piece. Each bar retails for $18 and is available online and in leading California dispensaries. To learn more, visit papaandbarkley.com/releaf-chocolate.

Papa & Barkley™ is the #1 California cannabis wellness brand that creates highly effective, natural products that unlock the healing potential of the cannabis plant. All of our products are made using solventless, whole plant infusion processes with sun-grown cannabis and hemp flowers grown in the United States and produced in our licensed, state-of-the-art manufacturing facilities.

Papa & Barkley was inspired by a son's mission to ease his father's debilitating back pain. Today we are committed to caring for loved ones by producing safe, natural, and efficacious products using the whole plant. Our clean, chemical-free products are offered in THC-rich, CBD-rich, and Hemp CBD formulas, to address a variety of needs.

Website: http://www.papaandbarkley.com
Instagram: https://www.instagram.com/papaandbarkley
Facebook: https://www.facebook.com/papaandbarkley








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Chocolate Spotlight: Chocolove: Something for Everyone



BOULDER, Colo., Oct. 6, 2020 /PRNewswire/ -- You can feed all the people some of the time, and some of the people all the time, but you can't feed all the people all the time.

Or can you?  Perhaps you can, if you make something for everyone.

To Chocolove founder and CEO, Timothy Moley, it became obvious that after distilling down all he and his Chocolove team does, he arrived at, "we feed people". To Moley, it then became even more obvious that, "we were not making food for all the people. If we wanted to feed all the people all the time, we needed some new products".

A percentage of the population cannot—or choose not to—enjoy Chocolove because of a single ingredient: sugar. And while Chocolove was an early trendsetter in high cocoa content and thus low sugar, even their 88% Extreme Dark Chocolate with just 12% sugar, was not free of added sugar.

"Still I struggled," Moley says. "I wanted to make a no sugar added chocolate for those who wanted that, but the only way I would make it is if it was worthy of the Chocolove name and made the Chocolove way. The Chocolove way delivers a no-excuses experience that leaves a person happier. Chocolove's no sugar added must taste as good as regular Chocolove, be sweetened with simple ingredients, and have no aftertastes."

This pursuit led to the creation of Chocolove's no sugar added chocolate line: Chocolove XO. The X for extra fiber and the O for no sugar added. Chocolove XO is not for everyone, but for those who don't want added sugar, it is indeed made for them. For people who can tell the difference and prefer the difference, Chocolove XO was made in Boulder, Colorado to match the same standard that Chocolove xoxox was made. Yes, a true, no excuses, no sugar added chocolate: Chocolove XO.

Chocolove produces chocolate that delivers on quality, taste, and affordable luxury, and is committed to delivering the highest quality chocolate both ethically and at a good price. Chocolove's mission is to make and sell the best tasting chocolate in a way that makes customers and everyone involved, happy.

If you would like more information about Chocolove, visit www.chocolove.com.

SOURCE Chocolove











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Lekkco Dark Chocolate

Industry News: Lekkco Belgian Dark Chocolate Spread Sweetens Shelves in 1,500 Kroger Stores Nationwide


America's first nut-free and vegan Belgian dark chocolate spread delights fans with four delicious varieties

CAROL STREAM, Ill., Aug. 27, 2020 /PRNewswire/ -- The rich, authentic flavor of Belgian dark chocolate is now available as a healthier indulgent spread in 1,500 Kroger stores around the country. Made in Belgium with the highest quality, all-natural ingredients sourced in Europe, Lekkco Belgian Dark Chocolate Spread introduces a nut-free, vegan and lower-sugar complement to an endless array of breakfast dishes, snacks and desserts ($5.99/9.5oz SRP).

Perfect on its own or delightful for spreading, drizzling, baking and dipping, Lekkco captures the smooth, true chocolate taste of Belgian dark chocolate – without any bitterness.

Lekkco Belgian Dark Chocolate Spread is available in Original, and with a hint of natural flavor in Caramel & Sea Salt, Coconut, and Caribbean Banana. Each variety contains 60 calories and 4g sugar per serving. The recipe is also gluten-free, dairy-free and non-GMO.

Family founded and majority owned, the name Lekkco refers to the Flemish (Dutch) word "Lekker," which means "something delicious." The spread is inspired by Lekkco co-founder Bram Bourgeois' Belgian upbringing and frequent visits there with partner and wife Jennifer Lukas-Bourgeois and their two daughters.

"We absolutely love the tradition of chocolate for breakfast in Belgium so this is a concept we had to bring to life here in the U.S.," says Lekkco co-founder Jennifer Lukas-Bourgeois. "While the traditional way to enjoy our dark chocolate spread is on a slice of bread, tasty croissant or baguette, it's an amazing addition to toast with fruit, waffles, pancakes, rice cakes, smoothie bowls, and, on-trend charcuterie trays."

Explosion in Spreads Category and Center Store Visits

With more Americans cooking at home and strolling grocery aisles this year, sales of center store staples are increasing at a booming rate of 22%.1 The chocolate spreads category alone is forecasted to grow nearly 5% annually through 2024, which analysts attribute to the product's versatility in recipes and consumer interest in reduced sugar and better-for-you products.2

Lekkco Belgian Dark Chocolate Spread contains 30% less sugar than hazelnut spreads and is a safe option for homes and schools with allergy restrictions. It's also made with all-natural, sustainably sourced ingredients and oils. It is shelf stable and does not require refrigeration.

"Friends used to beg us to bring chocolate spreads back with us from Belgium so we knew Lekkco would work really well here – they're now overjoyed to find it at Kroger stores nationwide," adds Jennifer Lukas-Bourgeois. "We can't wait for others to give it a try. Like many families, we're heading into a new school year juggling work, home and virtual education; we're all about quick but delicious breakfasts and snacks and Lekkco dark chocolate spread is an easy fruit topper or dip we turn to throughout the day."

For breakfast, snack or dessert recipes, nutrition information, and a list of retailers, visit Lekkco.com. Follow along with Lekkco on Pinterest, Facebook and Instagram and tag your recipe creations with #Lekkco.

About Lekkco
Inspired by an authentic 50-year-old Belgian chocolate spread, Lekkco is the first nut-free recipe that is also gluten-free, vegan, low-sugar, dark chocolate spread in the United States. It is made with all-natural ingredients sourced in Europe, including the finest Belgian dark chocolate, making it a smarter indulgence that everyone can enjoy in a variety of ways for breakfast, snacks or dessert. Launched in 2017, Lekkco is now available in over 2,250 retailers and online at www.Lekkco.com and Amazon.  





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Candy Spotlight: KIT KAT® Brand Expands DUOS Line with New KIT KAT® DUOS MOCHA + CHOCOLATE


KIT KAT® is brewing things up with a creamy mocha flavor and delicious chocolate this November

HERSHEY, Pa., Aug. 19, 2020 /PRNewswire/ -- KIT KAT® brand introduces the second DUOS bar with the debut of KIT KAT® DUOS MOCHA + CHOCOLATE. This launch follows the success of the initial DUOS - KIT KAT® DUOS Mint + Dark Chocolate in 2019. Double the deliciousness, this dynamic flavor combination wraps the classic KIT KAT® wafers with a rich mocha flavored creme on the top and silky sweet chocolate on the bottom, for a match made in chocolate heaven. KIT KAT® DUOS MOCHA + CHOCOLATE is a permanent addition to the brand's portfolio coming in November, so prepare your taste buds for this exciting flavor mashup all year-round.

"The expanding DUOS line is special because we can explore both flavor innovation and flavor pairings," said Amy Minderman, senior manager KIT KAT® brand. "Consumers clamor for the latest and greatest from the KIT KAT® brand and we believe our newest star will not disappoint; with real coffee bits wrapped in a mocha flavored creme surrounding the undeniable KIT KAT® wafer, what's not to love."

Flavor innovation remains a top priority for the brand as fans continue to show their love and desire for new possibilities. Throughout the years, KIT KAT® brand has released highly anticipated, limited edition flavors outside the DUOS line, including Witch's Brew (Marshmallow), Birthday Cake, Pumpkin Pie, Raspberry Crème, Apple Pie and Lemon Crisp.

KIT KAT® DUOS MOCHA + CHOCOLATE is that delicious combo of mocha coffee flavor and chocolate layering the KIT KAT® wafer everyone knows and loves. It will be available at stores nationwide beginning in November 2020 in both standard size (1.5 oz.) and king size (3 oz.) bars. (Standard SRP $1.11, King SRP $1.66).

Stay tuned to find out how to get an exclusive first taste of DUOS MOCHA + CHOCOLATE!

About Hershey
Hershey, which celebrated its 125th anniversary in 2019, is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 16,500 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.8 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat®, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate's Booty.

For over 125 years, Hershey has been committed to operating fairly, ethically, and sustainably. Hershey's founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

To learn more visit: www.thehersheycompany.com








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Hershey’s Cookies ‘N’ Crème Fangs

Candy Spotlight: Monsters, Vampires and Witches – Hershey Brings Multiple New Halloween Treats This Year


Monsters, Vampires and Witches - Hershey Brings Multiple New Halloween Treats This Year

HERSHEY, Pa., July 8, 2020 /PRNewswire/ -- Introducing Reese's Franken-Cups, KIT KAT® Witch's Brew, Hershey's Kisses Vampire chocolates and Hershey's Cookies 'N' Crème Fangs. Hershey incorporated new features and flavors into their beloved Halloween treats this year, including electrifying green crème into Reese's Peanut Butter Cups, crunchy, marshmallow-y concoctions into KIT KATs®, boo-inspiring, drippy, red strawberry-flavored crème into Hershey's Kisses, and a fang-tacular shape to Hershey's Cookies 'N' Crème to perfect the spookiest selfie.

"Halloween isn't complete without a Reese's, KIT KAT® or Hershey's candy bar, but this year we have something brewing that will take the season to the next level," said Eric Bowers, senior manager, Halloween season. "We have four new treats that put a spooky spin on our classics. Between our Reese's Franken-Cups, KIT KAT® Witch's Brew, Hershey's Kisses Vampire chocolates, and Hershey's Cookies 'N' Crème Fangs, we have something for all our Halloween fans this year."

Get ready to fill up your candy bag (or cauldron) and celebrate the season!

Fang-tastic new treats:

  • Reese's Franken-Cups (SRP: $3.89)
    • Its Electrifying!! The iconic Reese's brand has been transformed into a spooky green sensation for Halloween 2020! The new Reese's Franken-Cups feature the iconic milk chocolate and peanut butter center you love but are now paired with a franken-green crème. They are available in snack, standard and king-size bars.
  • KIT KAT® Witch's Brew (SRP: $3.89)
    • Brewing Up Some Sweets…The witches have cooked up some magic with the latest KIT KAT® innovation: Witch's Brew! Loaded with marshmallow flavor, theses iconic KIT KAT® wafers feature a tasty green crème for an eerily fantastic flavor experience.
  • Hershey's Kisses Vampire chocolates (SRP: $3.79)
    • Wait 'Til You Sink Your Teeth In! The new Vampire Hershey's Kisses chocolates are the perfect, spine tingling combination of Hershey's milk chocolate and bright red, strawberry-flavored crème. It is worth coming out into daylight for these Kisses.
  • Hershey's Cookies 'N' Crème Fangs (SRP: $3.89)
    • New Dish Gives You Fangs! Hershey's Cookies 'N' Crème Fangs are the snack-size sensation of the season, each featuring a fang-tastic vampire look for some additional flare. Each pip will have its own fang display, perfect for a scary Halloween selfie - just sharpen your fangs & flash!

All new Hershey products will be available in stores nationwide for a limited time only, so be sure to get them while you can!

Not to worry, Hershey will be bringing back many fan-favorites for the season including Reese's Peanut Butter Pumpkins, KIT KAT® Pumpkin Pie Miniatures, Glow-In-The-Dark Assortment, Hershey's Kisses Monster milk chocolates and more.

For more information on the new Halloween chocolates and all things Hershey brand this Halloween, please visit www.hersheys.com.

About Hershey
Hershey, which celebrated its 125th anniversary in 2019, is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 16,500 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.8 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat®, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate's Booty.

Kit Kat® product is produced by The Hershey Company in the US under license from Société des Produits Nestle S.A. Vevey, Switzerland, Trademark Owners. 

For over 125 years, Hershey has been committed to operating fairly, ethically, and sustainably. Hershey's founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

To learn more visit: www.thehersheycompany.com 


Hershey’s Kisses Vampire milk chocolates

Hershey’s Kisses Vampire milk chocolates

KIT KAT® Witch’s Brew

KIT KAT® Witch’s Brew



Reese’s Franken-Cup Peanut Butter Cups

Reese’s Franken-Cup Peanut Butter Cups





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Packaging Spotlight: Chocolate Company Madécasse Announces Its New Name, Beyond Good, Developed by Brand Naming Agency River + Wolf


The name reflects the products' exceptional taste and quality, as well as the company's dedication to impact the continent of Africa.

NEW YORK, Nov. 19, 2019 /PRNewswire/ -- New York City brand naming agency River + Wolf is proud to announce its role in developing the brand name, Beyond Good, for the Direct Trade chocolate company formerly known as Madécasse. Madécasse unveiled its rebrand at Salon du Chocolat in New York, a yearly trade fair for the international chocolate industry.

Beyond Good partnered with River + Wolf in the spring of 2019 to replace their current name Madécasse—the old French word for Madagascar—which was challenging to pronounce and did not reflect the company's ethos.

"River + Wolf's dynamic portfolio exemplified the experience we were looking for in a naming agency. They crafted a plethora of potential names and Beyond Good stood out as the front runner because it defines both the distinct flavor profile and business model our chocolate offers. Multiple rounds of consumer testing confirmed Beyond Good as the clear winner," said Perry Abbenante, VP of Marketing.

"Beyond Good is a simple name, but the process of developing a product or service name is incredibly complicated. It took time, creativity, legal counsel, and collaboration with the Beyond Good team, whom were incredibly thoughtful, intelligent, and kind. We believe the new name honors the company's purpose and ethos, as well as the taste of its chocolate, which truly is beyond good—just ask anyone in our office," said Wolfson.

Beyond Good sources heirloom cocoa harvested in Madagascar to create its bold and flavorful chocolate. The company works directly with almost 100 Malagasy farmers which allows them to earn wages well above the industry average for their cocoa.  The entire process is verified with the farmers by a 3rd party. Abbenante noted that although the company has changed its name, its "mission to change the way the world experiences chocolate, from the cocoa farmer to the consumer, stays the same."

To learn more about River + Wolf or the business of brand naming, please contact Jacqueline Lisk at info@jrlisk.com.

About River + Wolf
River + Wolf is an award-winning brand naming agency that creates product names, company names, and service names. River + Wolf is based in New York City, but works with clients across the globe. For more information, visit https://riverandwolf.com/.

About Beyond Good
Initially founded in 2008, Beyond Good is on a mission to change the way the world experiences chocolate from the cocoa farmer to the consumer. By sourcing the finest heirloom cocoa from farmers and a production factory in Madagascar, Beyond Good is redefining what "good" means to the chocolate industry and is the only U.S. company producing premium bean-to-bar chocolate in Africa. It's not just good, it's Beyond Good. For more information, visit http://beyondgood.com/.



Madécasse reveals its new brand name, Beyond Good, developed with brand naming agency River+Wolf (PRNewsfoto/River + Wolf)

Madécasse reveals its new brand name, Beyond Good, developed with brand naming agency River+Wolf (PRNewsfoto/River + Wolf)






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Snack Spotlight: R.E.D.D. Chocolate Plant-Based Protein Bar



R.E.D.D. Chocolate Plant-Based Protein Bar

Our classic flavor is anything but traditional. Think decadence, but formulated for a 2019 to-do list. Each bite serves up major energy in the form of plant-based protein, radiance-boosting nutrients and powerful superfoods.


Prebiotic Dietary Tapioca Fiber, REDD Protein Blend (Pea Protein, *Hemp Protein, *Pumpkin Seed Protein), *Palm Fruit Oil, *Oats, Chocolate Liquor, *Cocoa Powder (Alkalized), *Dates, *Arabic Gum, Vegetable Glycerine, *Chia Seeds, Natural Flavors, Sea Salt, REDD Superfoods Blend (*Maca Root Powder, *Cordyceps Mushroom Powder, *Reishi Mushroom Powder, *Chaga Mushroom Powder, *Goji Berry Powder, *Acai Powder, *Turmeric), *Quinoa, Sunflower Lecithin, Monk Fruit Extract, Rosemary Extract (to preserve freshness), Probiotics (Bacillus Coagulans SNZ 1969). *Organic ingredients


Free of:
Gluten, Dairy, Soy, GMOs, Brown Rice Syrup





About R.E.D.D
R.E.D.D (Radiant Energy Deliciously Delivered) is plant-based nutrition for a new generation. We create delicious protein bars that nourish you with all natural and purposeful ingredients. With a 2:1 plant-based protein to sugar ratio and minimally processed ingredients, R.E.D.D. bars offer an elevated snack option for an on-the-go lifestyle.



Company: R.E.D.D., INC.
Brand: R.E.D.D.
Slogan: Eat well. Look good. Have it all.™
Origin: USA
Category: Protein Bar
Packaging: 2oz (57g)
Claims: Plant Based. Free of: Gluten, Dairy, Soy, GMOs, Brown Rice Syrup
Variants: View Product Range Here
Price: $2.99/bar (12 Pack)
Where to Buy: Buy Online, Store Locator





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