Salmon & Parsley is the brand of two cat loving men (Frank Salmon and Ryan Parsley) from Dublin. It was founded in January 2012 right after they came to the conclusion there were not enough cat friendly brands with great variation in taste. Plus, the packaging had to be more appealing for the cats owner. After a big fight with Gourmet - who were afraid to disappear into oblivion - they decided to put every dime and effort into making this brand huge. Now, only one year later, Salmon & Parsley cat food is one of the most respected and loved cat food brands in the entire world - leaving Gourmet far behind. Even my cat agrees. Yes, he nodded.
Salmon & Parsley cat food:
Cat ice cream