Carlsberg unveils latest Carlsberg Circular Community initiative at World Economic Forum in Davos. New Community partners also announced.
DAVOS, 22nd January, 2015 – In the context of its participation in a panel on Wasteless Supply at the World Economic Forum in Davos, Carlsberg today announced a ground-breaking agreement to develop the world’s first fully biodegradable wood-fiber bottle for beverages.
Carlsberg has initiated a three-year project with packaging company ecoXpac, with the collaboration of Innovation Fund Denmark and the Technical University of Denmark, to develop a biodegradable and biobased bottle made from sustainably sourced wood-fiber, to be known as the “Green Fiber Bottle”.
All materials used in the bottle, including the cap, will be developed using bio-based and biodegradable materials – primarily, sustainably sourced wood-fibers – allowing the bottle to be responsibly degraded.
Commenting on the announcement from Carlsberg HQ in Copenhagen, Andraea Dawson-Shepherd, Senior Vice President for Corporate Affairs, said: “At Carlsberg we are firm believers in the importance of a circular economy in ensuring sustainable future growth and development on our planet, and today’s announcement is excellent news. If the project comes to fruition, as we think it will, it will mark a sea-change in our options for packaging liquids, and will be another important step on our journey towards a circular, zero-waste economy.”
This latest initiative forms part of the Carlsberg Circular Community (CCC), a cooperation between Carlsberg and selected partners whose aim is to pursue a circular, zero-waste economy by using the Cradle to Cradle® (C2C®) framework when developing and marketing new products. The CCC currently comprises six founding partners, with two new partners, ecoXpac and 1HQ (a global branding agency), announced today. Its goal is to have 15 partners by 2016.
About Carlsberg Group
The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. Our flagship brand – Carlsberg – is one of the best-known beer brands in the world and the Baltika, Carlsberg and Tuborg brands are among the eight biggest brands in Europe. More than 45,000 people work for the Carlsberg Group, and our products are sold in more than 150 markets. In 2013, the Carlsberg Group sold 120 million hectolitres of beer, which is about 36 billion bottles of beer.