Tag Archives: carlsberg


Packaging Spotlight: Carlsberg to launch world’s first biodegradable beer bottle



Carlsberg unveils latest Carlsberg Circular Community initiative at World Economic Forum in Davos. New Community partners also announced.

DAVOS, 22nd January, 2015 – In the context of its participation in a panel on Wasteless Supply at the World Economic Forum in Davos, Carlsberg today announced a ground-breaking agreement to develop the world’s first fully biodegradable wood-fiber bottle for beverages.

Carlsberg has initiated a three-year project with packaging company ecoXpac, with the collaboration of Innovation Fund Denmark and the Technical University of Denmark, to develop a biodegradable and biobased bottle made from sustainably sourced wood-fiber, to be known as the “Green Fiber Bottle”.

All materials used in the bottle, including the cap, will be developed using bio-based and biodegradable materials – primarily, sustainably sourced wood-fibers – allowing the bottle to be responsibly degraded.

Commenting on the announcement from Carlsberg HQ in Copenhagen, Andraea Dawson-Shepherd, Senior Vice President for Corporate Affairs, said: “At Carlsberg we are firm believers in the importance of a circular economy in ensuring sustainable future growth and development on our planet, and today’s announcement is excellent news. If the project comes to fruition, as we think it will, it will mark a sea-change in our options for packaging liquids, and will be another important step on our journey towards a circular, zero-waste economy.”

This latest initiative forms part of the Carlsberg Circular Community (CCC), a cooperation between Carlsberg and selected partners whose aim is to pursue a circular, zero-waste economy by using the Cradle to Cradle® (C2C®) framework when developing and marketing new products. The CCC currently comprises six founding partners, with two new partners, ecoXpac and 1HQ (a global branding agency), announced today. Its goal is to have 15 partners by 2016.



About Carlsberg Group

The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. Our flagship brand – Carlsberg – is one of the best-known beer brands in the world and the Baltika, Carlsberg and Tuborg brands are among the eight biggest brands in Europe. More than 45,000 people work for the Carlsberg Group, and our products are sold in more than 150 markets. In 2013, the Carlsberg Group sold 120 million hectolitres of beer, which is about 36 billion bottles of beer.














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Product Spotlight: Okocim Radler


Carlsberg has launched Okocim Radler beer in Poland. Radler beer for those of you who still have not heard of them are a combination beer with fruit juice, normally lemonade and normally in a 50/50 mix. Radlers are ultra refreshing and low in alcohol which makes them perfect after a hot summer day or exercise.

Beer 45% and lemonade 55%; light beer, lemonade: water, glucose-fructose syrup, lemon juice (1.8%), lime juice (1.1%), natural flavor, orange extract, acidity regulator: ascorbic acid and citric acid, stabilizer (acacia gum, ester of glycerol and plant gum, carob).

Insights Media offers a detailed report on the Radler trend including the history, consumer insights, flavors, packaging, advertising and social media.  Inquire at reports@insights-media.com


Company: Carlsberg
Brand: Okocim
Origin: Poland
Category: Beer
Packaging:  500ml Can and Bottle
Alcohol Volume: 2.0%
Website: carlsberg.com



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Product Spotlight: Tuborg Ultra Grøn



Carlsberg has launched Tuborg Ultra Gron. A Strong pilsner style beer with 6.5% alcohol content.


Water, barley malt, glucose syrup, sugar, natural hop flavor, hops.




About Tuborg
The story of Tuborg starts in Hellerup, north of Copenhagen, where the Tuborg Brewery brewed Denmark’s first pilsner-type beer in 1880 and packaged it in bottles with a distinctive green label. It became instantly popular with the Danes and has since grown to become Denmark's best selling beer.

Tuborg is truly a cosmopolitan brand and present in more than 70 countries around the world. It is the number one beer brand in Denmark and continues to grow globally, especially in Eastern Europe and in Asia.


Tuborg Green supports musical and cultural events in many countries and is the main sponsor of such events as the Roskilde Festival (DK), Green Fest (CS and more), Download Festival (UK), Grøn Koncert (DK) and many others.






Company: Carlsberg
Brand: Tuborg
Category:  Beer
Origin: Germany
Packaging: 330ml can
Alcohol Volume: 6.5%
Website: tuborg.dk




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Product Spotlight: Carlsberg Citrus Beer

Carlsberg has launched a low alcohol volume beer keeping pace with consumer trends. The new brand extension, which is "blended with natural Persian and Key limes", will be available in the on- and off-trade. The beer has been developed by Carlsberg UK’s innovation team and through independent consumer taste tests. According to Carlsberg, 70% of consumers polled preferred the beer to competitor brands.

David Scott, director of marketing for Carlsberg UK, described the variant as a "significant launch" and pointed to the fact that the lower strength beer category was growing 50% year on year.

He said: "We have responded to consumer trends and developed a lager which consumers really do find refreshing and appealing."


Company: Carlsberg Group
Brand: Carlsberg
Category: Beer
Origin: Denmark
Packaging: 275ml
Alcohol Volume: 2.8%
Website: carlsberggroup.com



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Nordic Food Lab Is Producing Three Beers With Carlsberg

Everyone has their own beer these days: Joël Robuchon has one, Ferran Adrià has one, Rick Bayless has one, and soon, Copenhagen's Nordic Food Lab will have one. According to the Wall Street Journal, Carlsberg will join forces with the Noma-affiliated Food Lab to produce up to three custom brews for their high-end Jacobsen brand. Experimentations begin in June.

They're aiming for three types of beer, and Jacobsen's master brewer tells the WSJ he imagines "a Baltic Porter produced with seaweed." The Nordic Food Lab is known for playing with things like yeast and miso and grasshoppers and cockroaches, so really anything could come out of this partnership.

The goal of the partnership is to "more aggressively insert beer into the fine dining experience." It's unclear whether the beers will be served at Noma, but a Carlsberg rep says "it's surely [our] dream that those beers will end up being served at Noma as a beer menu." Partnering with their Food Lab is probably a good first step?

· Booze From Bee Larvae? Scandinavian Foodies Turn to Beer [WSJ]

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