Mars Wrigley Confectionery Introduces Triple the Flavor with New TWIX® Product
HACKETTSTOWN, N.J., Dec. 11, 2018 /PRNewswire/ -- This December, Mars Wrigley Confectionery is introducing a new variety of TWIX® with triple the chocolate taste: meet TWIX® Triple Chocolate Cookie Bars.
This new treat is a unique cookie experience made of chocolate cookie bars, chocolate caramel, and cloaked in milk chocolate. With triple the flavor, TWIX® Triple Chocolate Cookie Bars are yet another reason for our fans to love TWIX®.
"Our consumers are seeking chocolate treats that play on texture and crunch," said TWIX® Brand Director, Michelle Deignan. "This new flavor takes the classic TWIX Cookie Bar our fans know and love and combines it with three-times the chocolate to create a new favorite for all chocolate lovers."
TWIX® Triple Chocolate is available nationwide at major mass market retailers starting December 2018 and sold in Singles packs (1.41 oz.) or Share Size (2.82 oz.).
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With an excess of $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
SOURCE Mars, Incorporated