Tag Archives: campaign


Advertising Spotlight: Ketel One Vodka Launches “You Don’t Understand, It Has To Be Perfect”



Brand launches witty new 360 marketing campaign and immersive virtual reality experience

PR Newswire – New York, NY (November 28, 2016) – At the heart of Ketel One Vodka lies one family’s unwavering passion for crafting the world’s finest spirits. Inspired by over 325 years of distilling expertise, the Nolet family brings old-world pot still craft and modern distilling techniques together in one flawless process. From Joannes to Jacobus to Carolus Sr., creator of Ketel One Vodka, to Carolus Jr. and Bob Nolet today, each of the 11 generations of Nolet family distillers is tasked with upholding a legacy of distilling excellence. Some may consider the Nolets a little obsessive, but those individuals just don’t understand. Everything must be done with meticulous attention to detail, because the family name is riding on every bottle of Ketel One Vodka.

“We take our work very seriously, not ourselves,” said Carl Nolet Jr., 11th Generation Nolet Family Distillery. “The stories we tell are all true and based on family events, beliefs and the pressure of upholding 11 generations of legacy for generations to come.”

From this truth, a new campaign was born. Developed in partnership with Barton F. Graf, Ketel One’s new 360 marketing campaign “You Don’t Understand, It Has To Be Perfect” has fun with generational pressure and its result: the obsessive attention to detail and great lengths the Nolet family goes to in order to ensure every batch of Ketel One Vodka is perfect. This campaign represents a first glimpse at the authentically Dutch and witty side of the Nolet family. Speaking to the next generation of vodka distillers, the series of eight humorous “training videos” directed by Canada made its national TV debut on Monday, November 21st, airing on a number of networks. In addition to the reach Ketel One will garner through high impact TV, the films will live in digital, primarily on YouTube, Hulu and programmatically across the web. OOH and social media, principally Facebook and Instagram, will also serve as touchpoints for the campaign.

Family tradition, heritage and perfection are themes woven through the fabric of the new campaign from Ketel One that sets out to bring its unrivaled family legacy and pioneering quality credentials to consumers in a bold, engaging and distinctive way.

Carl Jr. stated, “Consumers don’t just buy what you do, they buy why you do it. Through this campaign and our new Virtual Reality experience, consumers can now experience first-hand why Ketel One is made the way it is.” The category is saturated with products flaunting claims about how they are made. However, unlike Ketel One, very few have an authentic explanation for why they are driven to create quality spirits. “Lucky for us, we have a true story to tell about living up to a legacy, striving for perfection in every batch, and the pressure to please one’s family,” said Carl. “These motivations are universally relatable. My family and I are proud of what we have achieved over the last 325 years, but rest assured, we are just getting started.”

The witty tone of voice, spirit of perfection and meticulous attention to detail will inform all future initiatives for Ketel One Vodka. This includes cocktail strategy, consumer events and bartender engagement. “We have always considered talented bartenders around the world part of our extended family,” said Carl Nolet Jr. “As gatekeepers of the brand, bartenders have been vital in making Ketel One Vodka one of the world’s most recommended vodkas, and we will continue to learn from them.”

Much like the Nolets, today’s bartending community is obsessed with perfection. A new cocktail program, Perfect Pour, celebrates the great lengths and painstaking attention to detail bartenders demonstrate when crafting some of the world’s most celebrated cocktails with one of the world’s top trending vodkas,1 Ketel One. Blended together by a family of diverse bartenders, contemporary cocktail recipes inspired by tradition are at the heart of the program.

For many years, the Nolet Family Distillery has opened its doors to tens of thousands of visitors. “Seeing is believing,” said Nolet Jr. “For anyone travelling to Holland, please come and visit us at the Nolet Family Distillery where Ketel One Vodka is made. It is a privilege to open our distillery doors physically and now virtually, inviting all to come see the care, attention and expertise fully on display.”

Progressive since 1691, the Nolet family continues to respect tradition while infusing modern sensibility into everything they do. This fall, Ketel One Vodka introduced its virtual reality experience, which serves as the latest articulation of the Nolet family’s obsessive attention to detail and innovation.

Ketel One Virtual Reality leverages cutting edge technology to transport users directly into the heart of the brand, offering a firsthand look at the home and crafting of one of the world’s best-selling vodkas.2 With more than 25 hotspots and 360° views across never-before seen environments, users can tour the famed Nolet Family Distillery, step into the lively streets of Schiedam, Holland and engage in an immersive cocktail demonstration narrated by Master Mixologist Dale DeGroff. Throughout the holiday season, more than 80,000 limited-edition Ketel One Virtual Reality viewers (approximate value $15) will be packaged with 1.75 liter bottles of Ketel One Vodka where legal. Visit vr.ketelone.com to access the experience via mobile, tablet or desktop.

When celebrating tradition and milestones, Ketel One Vodka reminds you to please drink responsibly and secure the perfect designated driver.

For additional information on Ketel One Vodka, please visit www.KetelOne.com. Stay up to date on “You Don’t Understand, It Has To Be Perfect” by following the conversation at @KetelOneUSA on Facebook, @KetelOne on Instagram and @KetelOne on Twitter.

1 “#1 Top Trending Vodka” of 2016 in The World’s 50 Best Bars Brand Report by Drinks International.
2 “#1 Best Selling Vodka” of 2016 in The World’s 50 Best Bars Brand Report by Drinks International.

About Ketel One® Vodka
Ketel One® Vodka is a vodka rooted in authenticity, crafted honoring tradition and sophisticated in taste. Ketel One Vodka is produced in Schiedam, Holland by the Nolet family, who have been distilling fine spirits for 11 generations. Ketel One is produced from the finest quality wheat. The super-premium vodka is crafted from small batches using traditional copper pot stills, including the original copper Pot Still #1 after which Ketel One is named, together with modern distillation techniques.

In 2008, the Nolet Group and Diageo announced that they had completed a transaction to form a new 50/50 company called Ketel One Worldwide B.V. to own the perpetual exclusive global rights to sell, market and distribute Ketel One® Vodka, Ketel One Citroen® flavored vodka and Ketel One Oranje® flavored vodka. The Ketel One brand is owned by Double Eagle Brands B.V.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Celebrating life, every day, everywhere.









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Industry News: Leading Egg Producer Puts Emphasis on Local Communities With a Campaign Designed for Giving Season



NestFresh Unveils NestFresh Cares, Putting the Power to Give Back in the Hands of Consumers Everywhere

DENVER, CO – NestFresh, the leader in sustainable, local, humane and natural eggs, has pledged to support charitable efforts nationwide through a unique giving campaign titled NestFresh Cares. From October 15, 2016 through December 15, 2016, consumers are invited to nominate and vote for a charity or cause that demonstrates its genuine care for the community. One charity – voted on by consumers will win a $1,500 cash prize from NestFresh, the runner up charity will win $500 cash and the nominating consumer will win a year’s worth of NestFresh eggs. This special campaign not only reiterates NestFresh’s sincere care for local communities, but also gives consumers a voice in supporting those communities. Learn more about the campaign on Facebook @NestFreshEggs.

In kicking off this year’s NestFresh Cares efforts, consumers will be asked to visit the brand’s Facebook page where they will be directed to a tab designed specifically for the campaign. Upon submitting the charity or cause of their choice, they will be entered into the contest. Once the submission process comes to a close on November 15, a panel will choose the top submissions to be highlighted across NestFresh’s social media platforms.

After the nominations process has closed, consumers will be asked to vote for the charity they believe should win the grand prize of $1,500, with the runner up charity winning $500 cash and the nominating consumer winning a year’s worth of NestFresh eggs.

“We produce eggs with a conscience at NestFresh, which means that our eggs come from happy hens and are made for healthy humans. Everything we do is geared toward these two goals of providing a natural life for our hens while serving the folks in our community," shares Brandy Gamoning, Marketing Manager at NestFresh. “NestFresh Cares allows us to further this very important mission while learning more about the ‘good eggs’ in our communities..”

The NestFresh Cares campaign pivots on the values upon which NestFresh stands. From the company’s support of regional farmers nationwide to its insistence on transparency from farm to grocery store, this year’s giving efforts align with everything NestFresh has worked towards since the brand’s founding in 1991.


About NestFresh
NestFresh Eggs was the first nationally distributed egg line to receive the Non-GMO Project Verified seal from the Non-GMO Project and to offer liquid and dry egg products that are also Non-GMO Project Verified for retail, food service and manufacturing.









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Advertising Spotlight: Strike Gold with Bud Light for a Chance to Win Super Bowl Tickets for Life




Find gold cans in specially-marked packs of Bud Light for a chance to win

NEW YORK, Nov. 22, 2016 /PRNewswire/ -- The rush is on for football fans around the league to "Strike Gold" for a chance to win the ultimate prize for any die-hard football fan: Super Bowl tickets for life.

Bud Light, the Official Beer Sponsor of the NFL, is further celebrating passionate NFL fans around the league by introducing limited-edition "Strike Gold" Super Bowl-themed packaging. Randomly seeded in select packs are gold Super Bowl 51 cans, which – when found – give fans the opportunity to enter for a chance to score big at the end of the season and win tickets to attend the Super Bowl each year for the rest of their life (up to 51 years).


"All season long, Bud Light has celebrated the most passionate and dedicated fans that the NFL has to offer, and as the playoffs approach, we want to see fandom turned up another notch," said Anna Rogers, director of NFL partnerships and strategy, Anheuser-Busch. "Most NFL fans likely won't see one Super Bowl in their lifetime, so we figured what better way to reward one of the NFL's biggest fans than by giving him or her tickets to the big game for the rest of their life?"

Beginning Nov. 28 and extending through Jan. 13, all packs of 18-, 24-, and 30-packs of 12 oz. Bud Light cans across the country (excluding California) will feature the new bold look. Just 37,000 gold cans will be randomly seeded in these limited-edition Strike Gold Bud Light packs, which opens the door to winning the grand prize.

Finding a gold Bud Light is the first step. In order to enter for a chance to win the coveted prize, follow these steps:

  • Consumers must purchase special-edition packs of Bud Light for the chance to find a gold can, or they can visit BudLight.com to download and print a gold can wrap.
  • Consumers can enter the sweepstakes by taking a picture with the gold can and posting the sweeps hashtags (#SBTix4Life and #Sweeps) on Facebook, Instagram, or Twitter and/or on BudLight.com*.
  • Six weekly winners during the promotional window will be selected to win a pair of season tickets to their favorite NFL team.
  • One grand prize winner will be selected to win a pair of Super Bowl tickets for life (up to 51 years) the week of Jan. 16, 2017.

To learn more about Bud Light go to www.budlight.com or follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight and on Instagram at @BudLight.

*Consumers entering in California simply must take a picture showing their fan spirit and post on social media (Facebook, Instagram, or Twitter) with the hashtags #SBTix4Life, #Sweeps and #CA.

About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.








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Advertising Spotlight: “The Skinny on Soy” Takes on Soy-Bashers!




Soyfoods Association welcomes Marie Oser's comprehensive review and rebuttal of each of the shocking allegations leveled at soyfoods

BOSTON, Nov. 17, 2016 /PRNewswire-USNewswire/ -- Soy. Mention its benefits in polite company and brace yourself for a barrage of questions and accusations directed at soy and all the products made from it.

As interest in the health benefits of soy intensified in the research community, the popularity of soyfoods skyrocketed and acceptance among mainstream consumers began to take hold.


As momentum heightened, soy products began penetrating mainstream America and another phenomenon emerged: "soy bashing." A new cottage industry appeared peopled by bean-bashers who have made condemning soyfoods an ongoing crusade.

Astounding claims began to surface about soy, creating anxiety and apprehension among many health-conscious consumers. Shocking assertions concerning infertility, sex organ abnormalities, Alzheimer's disease, and thyroid problems has caused a great deal of confusion among consumers.

"The Skinny on Soy," available for purchase November 17, addresses the continuing campaign to cast doubt on the safety of consuming soyfoods with peer-reviewed research and common sense. Top experts in the field shed light on the issues and sort out the claims behind the mountain of anti-soy rhetoric in this well-written, engaging read. A video trailer for the book is available through YouTube.

Praise for "The Skinny on Soy":

"The Skinny on Soy relies on the latest science and expert input to tell you everything you ever wanted to know about the health benefits of soy." – Neal Barnard, MD, president, Physicians Committee for Responsible Medicine, Washington, DC

"This informative and well-researched book systematically dispels the most pervasive myths about soy, so that we can reap the benefits of this amazing food without worry." – Michelle McMacken, MD, Assistant Professor, NYU School of Medicine, Director, Bellevue Hospital Weight Management Clinic

"The Skinny on Soy lets us enthusiastically embrace the simple soybean - the legume for a livable future. Thank you, Ms. Oser for this well-researched and enlightening book, which I will recommend to my colleagues, friends, and patients." – Michael Klaper, MD, educator, and clinician

About the Author
Marie Oser is a best-selling author with a focus on nutrition and disease prevention. Oser is host and executive producer of VegTV and managing editor at Ecomii, a leading environmental site. Oser lives in Southern California. "The Skinny on Soy" is her fifth book.




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Advertising Spotlight: Nutella® Launches Inaugural Video Series to Inspire People to “Spread the Happy”



Brand Taps Music Group Echosmith and others to Showcase the Power of Joy Through Remarkable Stories and the People Behind Them


SOMERSET, N.J., Nov. 14, 2016 /PRNewswire/ -- Nutella® - The Original Hazelnut Spread®, is kicking off the holiday season with its first-ever original content series titled "Spread the Happy," which aims to spark acts of sharing happiness everywhere, every day. The series features four different stories, including internationally known pop group Echosmith, of individuals who inspire others with their remarkable talents, their joyful spirit, or by committing acts of kindness in their communities.

"Happiness is a big part of our music, and we want anyone who hears our songs to feel the same joy that we have making it," says Sydney Sierota, lead singer of Echosmith. "The Nutella® brand shares those same values of instilling happiness every day. We're proud to join its mission and to help spread such a positive message."

"The 'Spread the Happy' series spotlights people who go out of their way to bring a moment of joy and inspiration to people. Whether that's delivering a song or a smile, it matters to those around them," said Eric R. Berger, Marketing Director for Nutella USA. "We felt strongly that these stories needed a platform, and we're excited to share them with our fans and to help motivate others to go out and help spread their own version of happy."

Meet the Everyday People who continue to "Spread the Happy":

  • Brooklyn and Delvar: A special friendship forms between three-year-old Brooklyn and Delvar, the local garbage man, when she gifts him a cupcake for her birthday.
  • Boys with a Purpose: Deep in the heart of South Carolina, Raymond Nelson and Kenneth Joyner started Boys with a Purpose to teach boys how to become proper gentlemen by living up to the organization's motto: "Look good, feel good, do good."
  • Pay it Forward: Attorney Marty Burbank and his wife Seon decide to forego buying an expensive sailboat, and instead, invest in the future college education of a kindergarten class of 27 lower-income students.
  • EchoSmith: Famed family pop group Echosmith talks about their mission to spread love, joy and happiness through their music, and bring together family and friends for a special evening to say thanks for all the support.

The series was created by Brand Programming Studios, heralded by CEO and co-founder Geoffrey DeStefano, in partnership with Ferrero U.S.A., Inc., the makers of Nutella® hazelnut spread. Check back on the Nutella USA YouTube page as a new "Spread the Happy" video rolls out each week starting today.

For more information about Nutella® hazelnut spread and the Nutella® "Spread the Happy" video series please visit NutellaUSA.com  and check out Nutella® USA Facebook, Twitter, and Instagram pages.

About Nutella®
Nutella® was created in 1964 thanks to Mr. Michele Ferrero; it was based on the recipe for Giandujot developed in 1946 by his father, Pietro Ferrero – confectioner and founder of Ferrero – in Italy's Piedmont area. Nowadays, the popular hazelnut spread with cocoa is available in approximately 160 countries worldwide. Introduced to the US market in 1983, it has since become the number one selling branded hazelnut spread in America.

About Brand Programming Studios
Brand Programming Studios® is a creative and strategic content studio based in Los Angeles, CA. BP Studios (www.bpstudios.tv) bridges the gap between entertainment and marketing by creating, developing and producing content that enables clients to build, maintain and monetize audiences across multiple digital, television and film platforms.




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Advertising Spotlight: Yoplait® Features the Stories of Real Amazing Teens In Latest Marketing Campaign



First-ever spot for Yoplait® Go Big™ highlights California teen Brianna Cabrera and launches nationwide search for more amazing teen stories

MINNEAPOLIS, Oct. 18, 2016 /PRNewswire/ -- From learning second languages to writing music to coding, teens today are single-handedly crushing everything life throws at them. That's why when Yoplait® created Go Big, a new, large yogurt pouch made just for teens, they kept teens involved in every step of the product development process.

This fall, Go Big is taking that commitment one step further, and featuring the stories of real teens in the brand's first advertising campaign. The new campaign highlights the incredible creativity, passion, dedication and drive of teens across the country, and brings their stories to life through the eyes of their mothers, with executions that are inspiring, heartwarming and upbeat.

The campaign debuts this week with a :15 digital spot titled, "Yoplait Go Big – Brianna's Story," which tells the story of Brianna Cabrera from the perspective of her mom, Kimberly. Brianna is a 16-year-old high school student from Chino, Calif. who not only excels in school and on her track team, but also volunteers with special needs students at her school and trains guide dog puppies for the blind. The animated spot follows Brianna throughout her full day. Brianna's mom, Kimberly Cabrera, narrates the spot with her comments on how amazed she is at her teenage daughter. Brianna's story also comes to life on the Go Big Facebook page.

"Go Big was created with teens to fit their active lifestyles. We were continually in awe of everyone we worked with so when we set out to create Go Big's first-ever campaign, it only made sense to take real teen stories and give them a platform to shine," said Betsy Frost, director of marketing for yogurt. "Brianna is a perfect example of how today's teens are single-handedly crushing everything they take on, and we're so excited to keep telling these amazing stories throughout our campaign."

In fact, Go Big believes teens everywhere have amazing stories to tell, which is why now through Nov. 4, the Go Big Amazing Teens Contest* is searching for teens like Brianna who want to share their story with the world. Through an entry form located on Go Big's Facebook page, parents can share a photo of their teen and their amazing, unique story. Up to three teens will be featured in future campaign executions, and receive a cash stipend to help fuel the amazing things they are doing every day.

Inspired by real teens like Brianna, Go Big's portable pouches contain four ounces of yogurt in each individual pouch and are twice the size of Go-GURT tubes. Now available nationwide in the yogurt aisle, Go Big yogurt is packed with flavor from pieces of real fruit, is gluten free, contains no high fructose corn syrup, and has no colors from artificial sources. The new product also features easy to open, "grip-and-rip" packaging that tears effortlessly along a perforated edge to reveal a convenient and mess-free product opening.

The Go Big campaign will also come to life on social, online through content partnerships with Scary Mommy, Café Mom and Linqia and through display and search advertising. To follow the campaign or learn more about Go Big, please visit Facebook.com/YoplaitGoBig or www.yoplait.com.

About General Mills, Inc.
General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Fiber One, Haagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2016 worldwide sales of US $17.6 billion, including the company's US $1.0 billion proportionate share of joint-venture net sales.

* NO PURCHASE NECESSARY. Open only to legal residents of the United States, 18 years of age or older. Submit your entry online. Entries must be received by 11:59 p.m. CT on November 4, 2016. Void where prohibited. See Official Rules for details. Sponsored by General Mills Sales, Inc., One General Mills Blvd., Minneapolis, MN 55440. Information collected from entrant is subject to Sponsor's Privacy Policy.






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Advertising Spotlight: Post Honey Bunches of Oats Launches New THIS. IS. EVERYTHING Campaign


Integrated Marketing Campaign Leverages Social Memes and Infuses Pop Culture References to Showcase Honey Bunches of Oats® is the Ultimate Cereal Experience


PR Newswire, Lakeville, MN (August 29, 2016)
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.

The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.

“By design, a bowl of Honey Bunches of Oats is never one, but rather multiple tastes and textures that combine for the ultimate taste experience. So when we started down the journey of creating a new campaign, we wanted to celebrate the fact that our cereal is not just one thing – it’s EVERYTHING. We decided to play on the popularity of the phrase ‘This Is Everything’ to showcase our uniqueness in a fun and playful way,” said Ann Stockman, Senior Brand Manager, Honey Bunches of Oats. “With this campaign, we wanted to unify our message among our consumers. “ESTO. ES. TODO.” the Hispanic version of the campaign running in Spanish-language media, is a culturally-relevant interpretation of our message that we hope will resonate positively with all members of our fan base.”

In addition to the TV spots, the campaign will come to life in digital through an experience which allows fans to star in their own “THIS. IS. EVERYTHING.” video. Fans will be encouraged to visit www.honeybunchesthisiseverything.com and personalize the new ad with photos of themselves and their families. By creating and sharing their unique video, consumers will automatically be entered into the “Starring You!” sweepstakes. One winner will be randomly selected to win $10,000. The sweepstakes launches today, August 29, 2016, and ends October 31, 2016.

“The Starring You digital sweepstakes was the perfect overlay to show our fans how they mean EVERYTHING to us, by allowing them to become a part of the commercial. We think it’s engaging, shareable, and most importantly, a memorable way to involve our fans in the campaign,” said Julie Hewitt, Integrated Marketing Communications Manager, Honey Bunches of Oats.

In addition to television and the digital and social elements, some of the multiple touchpoints that will bring the fully integrated campaign to life include a sampling tour, retailer events, media partnerships, including “Jane the Virgin” in CW primetime, and Screenvision Media (cinema) ads. “Through all our marketing levers, we’re promoting a synergistic campaign, so our fans will experience the “THIS. IS. EVERYTHING.” message at every step of their journey,” said Hewitt. Snapchat users will even experience the “THIS. IS. EVERYTHING.” campaign via the social platform’s newly launched Snap Ads Between Friends platform.

For more Honey Bunches of Oats information, please visit www.honeybunchesofoats.com or connect with us on Facebook at www.facebook.com/honeybunchesofoats, or on Instagram and Twitter by following @HBOats.


About Post Consumer Brands
Post Consumer Brands is a business unit of Post Holdings, Inc., formed from the combination of Post Foods and MOM Brands in May 2015. Headquartered in Lakeville, Minn., Post Consumer Brands today is the third largest cereal company in the United States, with a broad portfolio spanning all segments of the category — from iconic household name brands and value ready-to-eat cereals to natural/organic and hot cereal varieties. As a company committed to high standards of quality and to our values, we are driven by one idea: To make better happen every day. For more information about our brands, visit www.postfoods.com and www.mombrands.com.








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TEMPTATIONS(TM) (PRNewsFoto/Mars Petcare)

Advertising Spotlight: TEMPTATIONS™ Brand Launches “TREAT THEM TOO™” Campaign



The first digital content release of the TEMPTATIONS(TM) TREAT THEM TOO(TM) campaign features a feline rendition of "Don't You (Forget About Me)" by Simple Minds. (PRNewsFoto/Mars Petcare)

FRANKLIN, Tenn., Aug. 8, 2016 /PRNewswire/ -- Today, TEMPTATIONS™ Brand launched a new online media TREAT THEM TOO™ campaign encouraging cat owners to remember their feline friends with America's No. 1 cat treat.

Created by Adam & Eve/DDB London, the campaign's first digital content release features a 1980s-style music video starring the Electric Furs – a fictitious band made up of real cats "singing" and "playing" instruments – performing a feline rendition of "Don't You (Forget About Me)" by Simple Minds. Directed by award-winning filmmaker Ninian Doff, the entertaining video takes a tongue-in-cheek look into how cats may try to convince their human counterparts to remember to treat them also.

"With only half of cat owners treating their cats1, the TEMPTATIONS™ Brand always looks for fun, creative ways to bring attention to the cat treating category," said Arren Beach, TEMPTATIONS™ Brand Manager.  "The TREAT THEM TOO™ campaign uses entertaining digital content – like this music video – to showcase TEMPTATIONS™ treats and encourage cat owners to treat their cats when they treat themselves."

"Cat videos are brilliant fun, and millions of people watch them every day," said Richard Brim, executive creative director at Adam & Eve/DDB London. "In order to reach that audience, we made a music video starring the Electric Furs, with one simple message – reminding cat owners to 'TREAT THEM TOO.' "

Live now on TEMPTATIONS Brand's Facebook and YouTube channels, the "Don't You (Forget About Me)" video remake includes one long-form edit and one 30-second spot, and will have shorter video cut downs for release on TEMPTATIONS™ Brand's social channels in the coming weeks. The video will be supported by a number of integrated marketing efforts, including creative digital content, social media posts and partnerships on popular platforms such as the Snapchat Discovery and BuzzFeed.

For more information on TEMPTATIONS™ treats and the TREAT THEM TOO™ campaign, visit Facebook.com/Temptations or www.TemptationsTreats.com.

About the TEMPTATIONS™ Brand
TEMPTATIONS™ treats are America's favorite cat treats* and offer a fun, playful treating experience for both cats and their owners.  With a one-of-a kind, patented texture that's crunchy on the outside with a soft, meaty center, a shake of the bag is all it takes to make your cat's mouth water! Look for TEMPTATIONS™ Treats for cats nationwide where pet food is sold. For more information, please visit www.TemptationsTreats.com.

About Mars Petcare
Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food and Treats for Dogs, CESAR® Canine Cuisine, IAMS™ Pet Food, SHEBA® Entrees for Cats, WHISKAS® Food for Cats, GREENIES™ Dental Chews and PILL POCKETS™ Treats, NUTRO™ Pet Food, EUKANUBA™ Pet Food and TEMPTATIONS™ Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,700 Mars Petcare US associates make, sell and distribute its high-quality pet food from 20 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.


The first digital content release of the TEMPTATIONS(TM) TREAT THEM TOO(TM) campaign features a feline rendition of "Don't You (Forget About Me)" by Simple Minds. (PRNewsFoto/Mars Petcare)



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Advertising Spotlight: Cruzan’s New “A Diamond in the Rum” Campaign



“A Diamond in the RumTM” Campaign Showcases Cruzan’s Award-­‐Winning Quality and Craftsmanship      

Deerfield, Ill. United States – February 23, 2016 – Today, Cruzan® Rum is unveiling the brand’s new campaign, “A Diamond in the Rum.” Meticulously crafted on the island of St. Croix, Cruzan Rum is a unique and exceptional spirit – qualities typically reserved to describe diamonds – and it’s these traits that inspired the latest campaign.

An invitation to discover a taste unlike any other, “A Diamond in the Rum” highlights the authentic spirit of St. Croix and the care that goes into creating the exceptionally smooth, one-­‐of-­‐a-­‐kind taste that makes
the award-­‐winning rum exquisite from first sip to last drop. The new digital campaign, created by Walton Isaacson, showcases 3rd generation Master Distiller Gary Nelthropp and highlights what makes Cruzan “A Diamond in the Rum.”

“My family has been crafting Cruzan Rum on St. Croix for generations,” said Nelthropp. “From the tropical rain water collected in our wells to the sugar cane molasses, and through each stage of the rum making process, we believe that when you put the best in you get the best out. That’s why our team takes great care to create a quality rum true to the spirit of the island, and I am tremendously proud of the product we produce.”

The campaign will be supported throughout 2016 via social media programming, digital support, public relations efforts and retail extensions.

“Cruzan is a hidden gem in the rum category, so we wanted to create a new campaign that shared our story,” said Brendan Lynch, Senior Brand Director of Rum & Cordials at Beam Suntory. “‘A Diamond in the Rum’ brings to life our St. Croix heritage and showcases the care that goes into making our rum. And, since every fan can’t visit our St. Croix distillery for themselves, we wanted to bring the spirit of the island to them.’”

To view the newest campaign videos rolling out in select markets starting this month, please visit:


Served over ice or in a classic cocktail, such as the Cruzan Rum Old Fashioned, the quality of Cruzan Aged Dark rum shines through in every drop.

Cruzan® Rum Old Fashioned
1 part Cruzan® Aged Dark Rum
1 tsp Sugar (or one Sugar Cube)
1 Orange Slice
Dash of Bitters
Splash of Club Soda

Method: Muddle the orange slice with sugar and bitters in a rocks glass. Add ice, and remaining
ingredients and stir. Garnish with a cherry.

For more information on Cruzan Rum, please visit www.CruzanRum.com, check out our YouTube channel (www.YouTube.com/CruzanRum) or like us on Facebook (Facebook.com/CruzanRum).



About Cruzan® Rum
Named for the people of St. Croix (Crucians), the authentic spirit of the island shines through in every drop of Cruzan Rum from the Nelthropp family, who has called St. Croix home for eight generations and runs the distillery to this day, to the warm, tropical breezes that circulate through its open-­‐air warehouses.
Cruzan Rum is closely monitored and controlled throughout each stage of the rum making process to ensure that every expression boasts exceptional taste and multifaceted flavor that shines through in every sip. Cruzan also touts a smoothness rare among rums – a characteristic derived from crafting a spirit with low levels of fusel oils, a by-­‐product of the distillation process which, if not removed, can taint the smell and taste of the rum. Cruzan Single Barrel rum was recognized with the top honor for the Super-­‐Premium category in the 2015 Rum Masters awards, a prestigious blind taste-­‐testing competition that chooses the best among rums worldwide in the light, dark, extra-­‐aged, super-­‐premium, and flavor categories.


About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.







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Pepsi Launches First Global Campaign

Pepsi has unveiled its first global campaign, “Live for Now,” based on the brand’s new global positioning. The company conducted extensive global research, connecting with thousands of fans, and found Live for Now reflects the insight that Pepsi fans all around the world desire to capture the excitement of now -- a mindset that’s aligned with the brand’s DNA.

The multi-year campaign will invite and inspire Pepsi fans to live each moment to the fullest through a breadth of global, pop culture platforms, including relationships with music and entertainment brand evangelists, digital innovation, epic events and unique partnerships. It will launch first in the United States and begin to roll out globally throughout this year.

“Live for Now is considerably more than a positioning statement or a single ad creative – it is the central governing idea for the brand globally,” said Brad Jakeman, president, global enjoyment brands for Purchase, N.Y.-based PepsiCo. “Pepsi has always inspired people to embrace the ‘now’ by being at the epicenter of, and helping to define, pop culture. Live for Now embodies a mindset that is true of Pepsi loyalists around the world, while still connecting with a large and growing number of consumers who share the same values. It will enable the brand to deepen its global equity in a relevant and authentic way, and has already inspired a differentiated way of thinking about brand behavior across the entire Pepsi global marketing system.”

Full Article @ PG

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