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Advertising Spotlight: Busch Hunting Meets Racing

 

 

The "Hunt One. Win Big." campaign features epic hunting trip, weekly prizes, refreshed packaging, a large presence at Charlotte Motor Speedway for race fans and more

 

NEW YORK, Oct. 4, 2016 /PRNewswire/ -- Hunting season has arrived and that can only mean one thing: the hunt is on once again for Busch beer gold trophy cans. This year, avid hunters will have the chance to win the grand prize hunting trip of a lifetime as well as weekly hunting-themed prizes. What's more, Busch will put the hunt in overdrive with the help of Sprint Cup driver Kevin Harvick, whose No. 4 Busch beer Chevrolet SS for Stewart-Haas Racing (SHR) will feature a special-edition Busch hunting blaze orange paint scheme during this weekend's Sprint Cup race at Charlotte Motor Speedway.

"Our drinkers know that when hunting season rolls around, they can expect a strong showing from Busch, a beer that pairs perfectly with their favorite outdoor pursuits." said Chelsea Phillips, Senior Director, US Value Brands, Anheuser-Busch. "Hunting is more than just a hobby for many folks, it's a true passion and part of their lives. Now in our third year of the campaign, we're bringing back our hunting platform to engage and reward fans with exclusive hunting excursions for our drinkers to win."

 

This year, the promotion will feature updated packaging with four unique hunting game cans and a brand new golden camouflage trophy can. Can graphics will represent game from different geographic regions of the U.S.

Along with the limited-edition hunting packaging, Busch beer will also be bringing to life the hunting campaign through an integrated 360-degree marketing plan for organic social, retail, racing experiential and earned media.

How to Enter

For entry into the "Hunt One. Win Big." promotion, legal-age drinkers (except residents of California) who find a gold trophy can inside specially marked packages of Busch and Busch Light can take a photo of themselves with it and submit it on Busch.com. Consumers can also download a can wrap to enter without a purchase. This year, every valid entry receives one Busch beer hunting coolie (foam beer sleeve). Once entered, consumers are eligible for weekly premium prizes like hunting day packs and solar recharging kits. Five lucky grand prize winners will experience an epic once-in-a-lifetime, all-expense-paid adventure to hunt some of the best game available in the country. Go to Busch.com for details.

Available now and running through December 1, 2016, fans will notice Busch and Busch Light packaging brought back familiar blaze orange packaging, ever so fitting with the hunting season. A total of 100,000 gold trophy cans will be randomly seeded in 18-, 24- and 30-packs of 12 oz. Busch and Busch Light cans.

Non-Stop Action at the Midway

Busch is planning a race day takeover on October 8 at Charlotte Motor Speedway to celebrate the launch of its racing platform. On the track, race-goers can expect to see the No. 4 Chevrolet SS schemed to mimic the Busch hunting cans – featuring classic Busch logos, along with blaze orange throughout and green silhouettes of deer, elk, pheasant and ducks in a wilderness setting. Enlarged versions of the ever-elusive gold trophy can graphics will appear on both the driver and passenger sides. Harvick will also be outfitted in a camo fire suit to round out the hunting look and feel on the track.

"As an avid outdoorsman myself, I'm going to feel right at home behind the wheel of the blaze orange No. 4 car this weekend," said Harvick. "While the fans are hunting for a gold camo trophy can, our team will be working hard for a trophy of our own on Saturday. Hopefully we'll celebrate with a Busch beer shower in Victory Lane when it's all said and done."

Off the track, the brand will have a large, 4,000 square foot footprint to quench fans' thirst for more Busch hunting engagements at the track. Aspects of the fan hospitality activation include a shooting gallery experience, tire change competition, hunting-themed Busch bar, premium giveaways and on-stage events, including an appearance from Harvick himself on Saturday before the race.

For more information on Busch or its involvement with racing, visit www.Busch.com, www.Twitter.com/BuschBeer or www.Facebook.com/Busch.

About Busch Beer

Busch was introduced in 1955, holding a noted place in Anheuser-Busch history as the first new brand after the repeal of Prohibition. Busch Light and Busch are currently the sixth and seventh best-selling beers in America, respectively.

About Anheuser-Busch

For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014.  Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 17 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States. The company committed to investing more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically-capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

 

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Beer Launch: Busch Signature Copper Lager

First and Only Copper Lager in Value Beer Category Offers Signature Smooth Taste With 5.7% ABV; Busch Signature Copper Lager is Perfect for Those "Slightly-More-Special Occasions"

ST. LOUIS, Feb. 13, 2014 /PRNewswire/ -- Busch Signature Copper Lager hit shelves this week in select regions across the United States, marking the arrival of the first liquid innovation for the Busch brand in more than 15 years and the first copper lager value beer on the market. The new brew – available in 12 states across the Midwest – offers Busch drinkers a slightly-more-flavorful beer for that slightly-more-special occasion.

 

"For Busch drinkers who work hard and want to celebrate an accomplishment, big or small, we created a smooth-tasting copper lager for those moments in life that deserve something slightly more special," said Edison Yu, vice president of value brands at Anheuser-Busch. "Busch Signature is the first and only copper lager in the category and a simple, approachable choice for consumers that seek a more flavorful beer without any of the pretentiousness."

Busch Signature Copper Lager offers bold flavor without sacrificing affordability. Proudly brewed with grains from America's heartland, the new beer is a smooth, full-bodied copper lager that introduces the richness of roasted caramel malts to the classic Busch recipe. The result is a sweet aroma, signature smooth taste, clean finish and distinctive copper color.

Busch Signature Copper Lager gives Busch drinkers the same smooth, signature taste they have come to expect from Busch beer, enhanced with a full-bodied premium taste and 5.7% alc/vol.

Whether you are stocking the fridge for a get together with a few of your favorites or picking up a six pack for the championship tailgate, Busch Signature Copper Lager is the perfect complement to any event with cause for a bit more celebration. Busch Signature Copper Lager is now available in Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin. It is available in three pack sizes: 12-pack 12 oz. bottles; six-pack 16 oz. cans; and 25 oz. cans.

To usher in the new beer, Busch is offering fans a penny for their thoughts – literally. At select establishments across the Midwest, consumers who provide their thoughts on the taste and look of the new brew will receive a penny along with a limited-edition Busch Signature Copper Lager coaster to commemorate Busch's first liquid innovation in nearly two decades. Dates and locations for the Busch Signature Copper Lager sampling events will be announced in the coming weeks.

The concept and packaging for Busch Signature Copper Lager – developed in partnership with LPK Cincinnati – feature a familiar mountain landscape with a revamped copper color scheme.

For more information on Busch Signature Copper Lager, visit www.Busch.com or www.Facebook.com/Busch.

 

Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest, all-natural ingredients sourced from Anheuser-Busch's family of growers, every batch is hand-crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments and combined hold 47.6 percent share of the U.S. beer market. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 12 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.5 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and four other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

 

 

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