Tag Archives: bud

budweisermain

Industry News: Budweiser brings back popular limited-edition wooden crates for the holiday season

 

 

Make way for Macro-sized holiday cheer.

To celebrate the 139th holiday season of America’s No. 1 full-flavored lager, Budweiser is bringing back its limited-edition wooden crates. Available in select locations starting November 9, the crates include two pilsner glasses and 18 Budweiser bottles featuring the authentic, classic label from 1933 – the first label following the repeal of Prohibition.

The brand is releasing 60,000 crates this year (vs. 10,000 in 2014), each of which will be hand-made to mirror the original crates that were distributed by the Budweiser Clydesdales following the end of Prohibition.

Budweiser is also celebrating the holidays with a brand new television spot featuring the crates. Filmed at Anheuser-Busch’s St. Louis brewery, the spot will focus on the extra care brewmasters put into brewing Budweiser during the holidays and features the most Macro of all icons: the world-famous Budweiser Clydesdales. Watch for the spot in the coming weeks.

Those who get one of the 60,000 crates are encouraged to share images of their own Macro holiday celebrations on social media, using the hashtag #ThisBudsForYou.

 

 

 

 

 

 

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budlight1

Industry News: Bud Light Introduces First-Ever Smart Beer Fridge

 

BUD light introduces Innovative, FIRST-EVER Smart HOME BEER fridge

New Bud-E Fridge Provides Real-Time Updates to Ensure

Consumers Never Run Out of Bud Light

 

NEW YORK (Oct. 5, 2015) – Bud Light, the official beer sponsor of the National Football League, is introducing the ultimate in smart technology innovation at the start of the season to ensure that sports fans never run out of Bud Light when watching the action. The Bud-E Fridge is a first-of-its-kind smart home beer fridge that enables consumers the ability to view real-time information from their fridge – from the number of Bud Light cans and bottles in it to when the optimal temperature is reached for them – from anywhere that they have access to a mobile device.

 

Developed by Bud Light, Buzz Connect, and Linq IQ, the Bud-E Fridge and its accompanying smart-phone app (available on both Apple and Android devices) lets sports fans program their favorite sports teams so that the Bud-E Fridge can keep them up-to-date on when games are approaching. When games are approaching, the Bud-E Fridge immediately lets them know if their game day supply of Bud Light needs replenishing, and as fans re-stock their fridge, which has a 78 beer capacity, the Bud-E Fridge updates the stock level in real-time. A countdown timer indicates when the Bud Light will reach the optimal serving temperature, which the Bud-E Fridge achieves by chilling beers below 32 degrees without freezing them.

 

“We are constantly looking for innovative ways to enhance the consumer’s experience and the Bud-E Fridge represents an unprecedented advance,” said Lucas Herscovici, Vice President of Connections at Anheuser-Busch. “With the Bud-E Fridge, we’ve created something that shows how we continue to push the boundaries in technology and innovation, particularly in the connected home of the future, and provide beer drinkers with new level of convenience to better enjoy Bud Light with their friends.”

 

The Bud-E Fridge also provides consumers with alerts of when it is running low on Bud Light, regardless of whether an upcoming game is taking place, via the smart phone app. In addition to these alerts, when the Bud-E Fridge is low on Bud Light, the mobile app integrates with beer-delivery service, Saucey, allowing consumers to order Bud Light for home delivery in San Francisco, LA, and San Diego.

 

Bud Light has a history of success with new technology innovations in the beer industry. This past January, Bud Light rolled out the Bud Light Button in the District of Columbia, a beer delivery app that allows users to order Bud Light with one easy tap of the finger.

 

The Bud-E Fridge is available for purchase by California residents only at this time at BudLight.com/efridge.

 

 

 

About Bud Light Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.

 

About Buzz Connect

Buzz Connect is a product development agency focused entirely on design of end to end products for Internet of Things world. Understanding the link between the product and the consumer, Buzz has led the campaignable IoT space for the last 3 years, creating iconic products for brands worldwide. Including the Qantas Q Bag Tags, Budweiser Red Light and VB Live Cricket Scoreboard. Creating connected products is not only about linking the product with the internet, it’s about making it relevant for the brand and their consumers.

 

 

 

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strawberita

Alcohol Spotlight: Bud Light Straw-Ber-Rita

Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months, became the leading flavored malt beverage brand on the market, selling more than 500,000 barrels.  The successful launch of Lime-A-Rita was second only to Bud Light’s other 2012 innovation, Bud Light Platinum, which was the No. 1 top-selling new product in the alcohol category.

Today, Lime-a-Rita will launch its much-anticipated new flavor: Bud Light Lime Straw-Ber-Rita, an 8%* alc/vol flavored malt beverage that blends the refreshment of Bud Light Lime with the taste of an authentic strawberry margarita.

“The response to Lime-A-Rita, especially among non-beer drinkers, was tremendous, and we knew we’d tapped into a winning insight we could build on,” said Rob McCarthy, vice president, Bud Light.  “Strawberries and margaritas have long gone hand-in-hand.  Straw-Ber-Rita is a unique twist on a familiar flavor that only Bud Light Lime can deliver.”

Both Straw-Ber-Rita and Lime-A-Rita are best enjoyed over ice and are the perfect addition to any outdoor occasion, especially as the weather heats up.  The new brand will be available in three pack sizes: 12-pack, 8 oz. cans; four-pack 16 oz. cans; and 24 oz. cans.

For more information on Straw-Ber-Rita and Lime-a-Rita, visit www.BudLightLime.com or www.Facebook.com/BudLightLime.

Company: Anheuser-Busch
Brand:  Bud Light
Category: Alcohol Beverages
Origin: USA
Packaging: 8 fl oz
Alcohol Volume: 8%
Varieties: Lime-a-rita, Straw-ber-rita
Price: $13.99 for 12 cans
Website: anheuser-busch.com

 

 

 

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trackyourbud

Budweiser Uses Packaging to Trace Your Beer

Budweiser, the iconic global beer brand, has introduced “Track Your Bud,” a digital campaign integrated with packaging that will allow consumers to trace the origins of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries.

By using their Smartphone to scan the QR code on Budweiser packaging, downloading the free “Track Your Bud” app or visiting TrackYourBud.com, consumers can enter the Born On Date found on bottles and cans and be taken on a guided tour of the creation of their individual beer by the Budweiser brewmaster responsible for it.

“Track Your Bud” content will provide beer drinkers with visibility into the source and selection of ingredients, Budweiser’s seven-step brewing process, when their beer began Beechwood aging and which brewmaster tasted it multiple times throughout its brew cycle to ensure their beer meets Budweiser’s high quality standard.

view full article at EverythingPackaged

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