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Advertising Spotlight: Strike Gold with Bud Light for a Chance to Win Super Bowl Tickets for Life

 

 

 

Find gold cans in specially-marked packs of Bud Light for a chance to win

NEW YORK, Nov. 22, 2016 /PRNewswire/ -- The rush is on for football fans around the league to "Strike Gold" for a chance to win the ultimate prize for any die-hard football fan: Super Bowl tickets for life.

Bud Light, the Official Beer Sponsor of the NFL, is further celebrating passionate NFL fans around the league by introducing limited-edition "Strike Gold" Super Bowl-themed packaging. Randomly seeded in select packs are gold Super Bowl 51 cans, which – when found – give fans the opportunity to enter for a chance to score big at the end of the season and win tickets to attend the Super Bowl each year for the rest of their life (up to 51 years).

 

"All season long, Bud Light has celebrated the most passionate and dedicated fans that the NFL has to offer, and as the playoffs approach, we want to see fandom turned up another notch," said Anna Rogers, director of NFL partnerships and strategy, Anheuser-Busch. "Most NFL fans likely won't see one Super Bowl in their lifetime, so we figured what better way to reward one of the NFL's biggest fans than by giving him or her tickets to the big game for the rest of their life?"

Beginning Nov. 28 and extending through Jan. 13, all packs of 18-, 24-, and 30-packs of 12 oz. Bud Light cans across the country (excluding California) will feature the new bold look. Just 37,000 gold cans will be randomly seeded in these limited-edition Strike Gold Bud Light packs, which opens the door to winning the grand prize.

Finding a gold Bud Light is the first step. In order to enter for a chance to win the coveted prize, follow these steps:

  • Consumers must purchase special-edition packs of Bud Light for the chance to find a gold can, or they can visit BudLight.com to download and print a gold can wrap.
  • Consumers can enter the sweepstakes by taking a picture with the gold can and posting the sweeps hashtags (#SBTix4Life and #Sweeps) on Facebook, Instagram, or Twitter and/or on BudLight.com*.
  • Six weekly winners during the promotional window will be selected to win a pair of season tickets to their favorite NFL team.
  • One grand prize winner will be selected to win a pair of Super Bowl tickets for life (up to 51 years) the week of Jan. 16, 2017.

To learn more about Bud Light go to www.budlight.com or follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight and on Instagram at @BudLight.

*Consumers entering in California simply must take a picture showing their fan spirit and post on social media (Facebook, Instagram, or Twitter) with the hashtags #SBTix4Life, #Sweeps and #CA.

About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.

 

 

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Drink Spotlight: Lime-A-Rita Splash

 

 

 

 

 

 

Lime-A-Rita Splash

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Bud Light Ups The Ante Bringing Their Latest Collaborative Stage Moment To Lollapalooza

 
Brand Collaborates with Chicago DJ Duo Flosstradamus as the Festival Celebrates its 25th Anniversary

 

NEW YORK, July 27, 2016 /PRNewswire/ -- Bud Light is continuing its mission to bring the people of America together over ice-cold brews and music this summer by announcing its plans for Lollapalooza 2016. Along with its traditional on-site activation and naming of the main stage on the north-end of the festival, Bud Light's presence will be extra special this year – complete with a surprise collaborative stage moment, limited edition cans, a unique art installation and a one-of-a-kind Bud Light footprint for festival goers.

Lollapalooza, taking place in Chicago's Grant Park July 28-31, is celebrating its 25th anniversary and will feature headliners such as, Lana Del Ray, Major Lazer, Disclosure, Leon Bridges, Future and Ellie Goulding on the Bud Light Stage throughout the weekend.

Bud Light has punctuated 2016 with show-stopping music moments starting with the breakout SXSW hotspot – The Bud Light Factory – where the Roots brought their annual Jam Session to Austin. Their presence continued on through Stagecoach Music Festival in June by bringing together four cross genre acts including G-Eazy, Bebe Rexha, Sam Hunt and Snoop Dogg. Now, the brand is promising to make this year's Lollapalooza one the people of Chicago and America will never forget by activating a stage moment on the festival's first night with Local DJ Duo, Flosstradamus.

"Bud Light's mission to bring people together for fun, over ice-cold beer and great music experiences continues this summer, and we can't wait to bring our fans another unique and unforgettable stage moment in Chicago," said Alex Lambrecht, vice president, Bud Light.

"We are stoked to be partnering with Bud Light to bring you all a very special stage moment that coincides with the 25th anniversary of Lollapalooza," said Flosstradamus. "We can't wait to share this unique Bud Light Stage Moment with all our fans, the attendees at Lollapalooza, and the city of Chicago."

In addition to a one-of-a-kind performance on the first night of the festival, Bud Light limited edition Lollapalooza cans will be widely available throughout the weekend at local Chicago retailers and via the Drizly site and app. The cans feature images that pay homage to Chicago's own unique and rich musical heritage and the city's beautiful skyline. To help bring the cans to life, Bud Light has commissioned Chicago-based contemporary artist Floyd A. Davis IV who is going to create wood sculptures of the iconic landmarks of the city of Chicago that are on the limited edition cans within the Bud Light footprint at the festival so make sure to stop by to see the finished product.

To learn more about Bud Light go to www.budlight.com or follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight and on Instagram at @BudLight.

About Bud Light

Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.

About Lollapalooza

Launched by founder Perry Farrell in 1991 as a touring festival, Lollapalooza remains an innovator in festival culture 25 years later. Lollapalooza was the first festival to bring together artists from a wide range of musical genres on one bill, it was also the first to travel, the first to expand to multiple days, the first to introduce a second stage, the first to blend art and activism, the first to offset its carbon emissions, the first to put electronic dance music artists on the main stage, the first to create family friendly programming, the first to make its home in an urban city center and the first to expand internationally.

Lollapalooza has grown into an annual world-class festival in Chicago (2005), as well as culturally rich countries including Chile (2011), Brazil (2012), Argentina (2014) and Germany (2015). Lollapalooza is one of the premier destinations both for music fans in the United States and abroad. In 2015, Lollapalooza hosted 300,000 attendees over three days with more than 130 artists performing on 8 stages and provided over 155 million dollars in local economic impact.  In celebration of the 25th Anniversary, Lollapalooza has expanded to four days in 2016, featuring more than 170 artists performing on 8 stages.

Lollapalooza is produced by Perry Farrell, William Morris Endeavor Entertainment, and C3 Presents.

 

 

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budlight

Advertising Spotlight: The Bud Light Party: Equal Pay

 

 
On average, women who work a 9 to 5 job only make $.79 to every $1 men make. So shouldn’t they only have to work 79% of the time?

If women only worked 79% during the month of June (139 hours and 17 days), their work month would have ended this past Thursday, June 23. To shine a light on this issue, Bud Light is launching its newest spot, “Equal Pay” as part of the ongoing Bud Light Party campaign featuring Amy Schumer and Seth Rogan.

The Bud Light Party is about Raising One to Right Now and leveraging timely cultural moments— in a light-hearted way— and of course, bringing all people together, for fun, over an ice-cold Bud Light. The Bud Light Party supports equal pay. Because Bud Light costs the same whether you are a lady or a dude. Because if you pay the same, you should get paid equal.

Join the Bud Light Party in sharing our stance on equal pay by using the hashtag #CheersToEqualPay on social from 6/27/2016-7/1/2016, up to a maximum of $150,000. For each social post, Bud Light will donate $1 to Catalyst, an organization that champions equal pay initiatives.

 

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Advertising Spotlight: The Bud Light Party Launches with Amy Schumer and Seth Rogen

 

 
The Bud Light Party Announces Its Candidacy to America

New Campaign Featuring Amy Schumer and Seth Rogen Will Bring Beer Drinkers Together to Raise One to Right Now

 NEW YORK – January 22, 2016 – The Bud Light Party steps onto the national stage today with a mission to unite modern beer drinkers. The new campaign from America’s most inclusive beer brand will celebrate bringing people together – for fun – over a beer. The Bud Light Party is the first campaign to bring to life Bud Light’s new “Raise One to Right Now” tagline, designed to provide a unique and light-hearted Bud Light perspective on timely cultural moments – starting with Super Bowl 50.

Right now there is nothing more timely or talked about than the presidential election. At a time when debates get heated and “unfriending” is at an all-time high, The Bud Light Party offers something everyone can agree on. A party that invites everyone. A party that knows how to party. A party that isn’t a political party at all.

Leading this humor-based campaign is comedic duo Amy Schumer and Seth Rogen – the faces of The Bud Light Party. Starting with a Super Bowl ad and continuing in national broadcast and digital creative throughout the year, Schumer and Rogen will rally beer drinkers to put their differences aside and agree to agree on Bud Light.

“This is more than just a Super Bowl ad,” said Bud Light vice president Alexander Lambrecht, “it’s a completely new communication of what Bud Light stands for – inclusivity, positivity and fun. The Bud Light Party allows our brand to live in the right now.”

The campaign – created with Wieden+Kennedy New York – is the culmination of a larger effort underway to evolve the way Bud Light looks, acts and connects with modern consumers.

 

 

 

“Bud Light occupies such a unique place in American culture. We embraced the opportunity to work together on connecting the brand to beer drinkers in a way that’s definitely uncharted, but still very true to the brand,” said Wieden+Kennedy New York executive creative director Karl Lieberman. “With ‘Raise One to Right Now,’ Bud Light opens up real conversations with beer drinkers about the things that matter to them most.”

In December, the brand announced its plans to roll out a bold new look this spring. This redesign – the first major overhaul of Bud Light’s visual identity in eight years – includes a reimagined Bud Light logo and contemporized primary and secondary packaging. The new bottle design is featured prominently throughout The Bud Light Party campaign.

For more information about Bud Light, visit www.BudLight.com or follow the conversation on social media with #BudLightParty.

 

 

 

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Alcohol Spotlight: Bud Light Apple

 

 

Bud Light Apple is here! Enjoy the clean, crisp finish of Bud Light with the sweet taste of Apple

Because brewing is a natural process, values are approximate and may vary slightly. Alcohol content of lime beer will differ depending on the market in which it's sold due to state regulations of permissible alcohol content. For example, in some markets, Bud Light Apple Ale may not exceed 3.2% alcohol by weight or 4% by volume.

 

 

 

 

About the company

Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. Its superior drinkability and refreshing flavor makes it the world’s favorite light beer.

 

 

Company: Bud Light
Brand:  Apple
Slogan:  Bud Light
Origin: US
Category: Beer
Packaging:  Coming soon
Claims:  4.2% alcohol, 151 calories per serving.
Variants: View product range here
Price: Coming soon
Where to Buy: US, Store Locator
Website: http://www.budlight.com/

 

 

 

 

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Industry News: Bud Light Introduces First-Ever Smart Beer Fridge

 

BUD light introduces Innovative, FIRST-EVER Smart HOME BEER fridge

New Bud-E Fridge Provides Real-Time Updates to Ensure

Consumers Never Run Out of Bud Light

 

NEW YORK (Oct. 5, 2015) – Bud Light, the official beer sponsor of the National Football League, is introducing the ultimate in smart technology innovation at the start of the season to ensure that sports fans never run out of Bud Light when watching the action. The Bud-E Fridge is a first-of-its-kind smart home beer fridge that enables consumers the ability to view real-time information from their fridge – from the number of Bud Light cans and bottles in it to when the optimal temperature is reached for them – from anywhere that they have access to a mobile device.

 

Developed by Bud Light, Buzz Connect, and Linq IQ, the Bud-E Fridge and its accompanying smart-phone app (available on both Apple and Android devices) lets sports fans program their favorite sports teams so that the Bud-E Fridge can keep them up-to-date on when games are approaching. When games are approaching, the Bud-E Fridge immediately lets them know if their game day supply of Bud Light needs replenishing, and as fans re-stock their fridge, which has a 78 beer capacity, the Bud-E Fridge updates the stock level in real-time. A countdown timer indicates when the Bud Light will reach the optimal serving temperature, which the Bud-E Fridge achieves by chilling beers below 32 degrees without freezing them.

 

“We are constantly looking for innovative ways to enhance the consumer’s experience and the Bud-E Fridge represents an unprecedented advance,” said Lucas Herscovici, Vice President of Connections at Anheuser-Busch. “With the Bud-E Fridge, we’ve created something that shows how we continue to push the boundaries in technology and innovation, particularly in the connected home of the future, and provide beer drinkers with new level of convenience to better enjoy Bud Light with their friends.”

 

The Bud-E Fridge also provides consumers with alerts of when it is running low on Bud Light, regardless of whether an upcoming game is taking place, via the smart phone app. In addition to these alerts, when the Bud-E Fridge is low on Bud Light, the mobile app integrates with beer-delivery service, Saucey, allowing consumers to order Bud Light for home delivery in San Francisco, LA, and San Diego.

 

Bud Light has a history of success with new technology innovations in the beer industry. This past January, Bud Light rolled out the Bud Light Button in the District of Columbia, a beer delivery app that allows users to order Bud Light with one easy tap of the finger.

 

The Bud-E Fridge is available for purchase by California residents only at this time at BudLight.com/efridge.

 

 

 

About Bud Light Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.

 

About Buzz Connect

Buzz Connect is a product development agency focused entirely on design of end to end products for Internet of Things world. Understanding the link between the product and the consumer, Buzz has led the campaignable IoT space for the last 3 years, creating iconic products for brands worldwide. Including the Qantas Q Bag Tags, Budweiser Red Light and VB Live Cricket Scoreboard. Creating connected products is not only about linking the product with the internet, it’s about making it relevant for the brand and their consumers.

 

 

 

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Drink Spotlight: Bud Light Adds Lemon-Ade-Rita

 

 

BUD LIGHT LIME EXPANDS SUCCESSFUL RITA FRANCHISE WITH NEW WARM WEATHER FLAVOR

Bud Light Lime Introduces Lemon-Ade-Rita in Time for Spring and Summer Entertaining

LOUIS (February 23, 2015) – The popular Bud Light Lime-A-Rita franchise continues its expansion by introducing Lemon-Ade-Rita, a new summer seasonal flavor joining the Rita brand. As consumer demand for convenient cocktail solutions and more delicious flavor variants in the Rita family increases, Bud Light continues to demonstrate the unique ability to introduce new, great tasting and flavorful drinks to a broader audience of beer drinkers. Bud Light Lime Lemon-Ade-Rita is a lemonade margarita-flavored alcohol beverage with a twist of Bud Light Lime that is ready-to-drink with just one pour and best served over ice.

 

Lemon-Ade-Rita is perfectly positioned to provide consumers with a new taste sensation and joins the Rita portfolio including permanent flavors Lime-A-Rita, Mang-O-Rita, Raz-Ber-Rita, Straw-Ber-Rita and seasonal flavors Apple-Rita and Cran-Brr-Rita. The Bud Light Lime Rita family, named a Nielsen Breakthrough Innovation Winner in 2014, makes up more than one-third of the FMB (flavored malt beverage) category. Since the launch of Lime-A-Rita in 2012, the Rita brand’s four core flavors claim the top four spots in the FMB category. The new Lemon-Ade-Rita naturally aligns with Bud Light’s fun and social positioning and is an ideal choice for parties and outdoor refreshment, especially as the weather gets warmer.

 

“In just a few years since the brand’s launch, the introduction of Rita flavors has been immensely successful among consumers, both through new permanent and seasonal variants,” said Alexander Lambrecht, vice president, Bud Light. “With the widespread popularity of our winter seasonal, Cran-Brrr-Rita, we saw that consumers have found drinking and entertaining occasions for Ritas throughout the entire year. We anticipate Lemon-Ade-Rita to continue to extend the seasonality of the Rita portfolio and reinforce the brand’s stake in the summer season.”

 

In celebration of the newest flavor launch, Bud Light Lime Lemon-Ade-Rita collaborated with renowned swimwear brand KAOHS to create a special edition Gypsy bikini bathing suit in a custom Lemon-Ade-Rita color. Bathing suits are available beginning today for a limited time only on http://kaohs.com/ at $82/item.

 

Bud Light Lime Lemon-Ade-Rita will be available in 12-pack, 8 oz. cans, four-pack 16 oz. can and 25 oz. cans. Ritas are 8%* alc/vol flavored malt beverages that blend the refreshment of Bud Light Lime with the taste of authentic margaritas flavors. For more information on Bud Light Lime Rita, visit www.BudLightLime.com or www.Facebook.com/BudLightLime.

 

*6% ABV version of Bud Light Lime Ritas are available in Maine, New Hampshire and Tennessee.

 

Anheuser-Busch Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.6 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.

 

 

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Advertising Spotlight: Bud Light Whatever, USA, Returns For An Encore Performance In 2015

 

 

Capital of #UpForWhatever is back with more Unexpected Fun and Surprises

ST. LOUIS (Feb. 10, 2015) – Bud Light is bringing back America’s most unpredictable town, Whatever, USA, and giving beer drinkers who are #UpForWhatever the chance to experience the weekend of a lifetime.

Fresh on the heels of the House of Whatever, Bud Light’s #UpForWhatever experience at Super Bowl XLIX in Phoenix, the brand will keep the celebration going strong with the return of Whatever, USA, this summer.

“Whatever, USA is a paradise for those who are ready for whatever happens next, and we created it to celebrate Bud Light fans who personify the ’Up For Whatever’ mindset,” said Alexander Lambrecht, vice president of Bud Light. “We are on a mission to make Whatever, USA, the capital of unexpected fun, just like we did last year.”

Last summer, Bud Light brought its #UpForWhatever mantra to life with a three-day celebration that transformed the town of Crested Butte, CO, into Whatever, USA. All eyes were on Crested Butte as fans waited to hear what unique and unexpected experiences were behind every corner. More than 1,000 consumers 21 and over who embodied the brand’s #UpForWhatever spirit were rewarded with a Whatever, USA citizenship and flown in for the weekend.

Bud Light fans were not the only winners during Whatever, USA’s unforgettable weekend. The Crested Butte, CO economy also enjoyed a windfall, with nearly $1MM in revenue and added an additional 500 temporary jobs. “Whatever, USA put us on the map,” said David Ochs, Crested Butte/Mt. Crested Butte Chamber of Commerce. “The event drove significant buzz and visitors to Crested Butte well after the Whatever, USA weekend, which contributed to an unprecedented lift in revenue and tourism.”

For the 2015 event, Bud Light is searching for a new location that personifies the #UpForWhatever philosophy, “We’re telling people that if their hometown has enough bananas, glitter and blue paint, and it can be #UpForWhatever at a moment’s notice, then our Whatever, USA search committee might be paying it a visit,” said Lambrecht.

Those who are ready to pack their bags and head into the unknown are encouraged to visit Bud Light’s Facebook, Twitter or Instagram pages and submit a 15 second video that proves how they are ready to bring their #UpForWhatever attitude to Whatever, USA. Entries must be tagged with #UpForWhatever and #Audition.

Not sure what to include in an audition video? Grab some entry inspiration with Bud Light’s new #UpForWhatever bottle and get a jumpstart on all the spontaneous fun that’s in store at Whatever, USA.

Visit UpForWhatever.com to check out highlights from the Bud Light House of Whatever and last year’s Whatever, USA, and to find online submission rules and guidelines for attendees. Whatever, USA, teams will also visit restaurants and bars across the country to search for Bud Light fans who can prove they are #UpForWhatever,.

 

About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.

 


 

 

 

 

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Alcohol Spotlight: Bud Light Introduces MIXXTAIL – New Cocktail-Inspired Beverage

 

 

NO BARTENDER NECESSARY: BUD LIGHT INTRODUCES COCKTAIL-INSPIRED BEVERAGES

Three Bud Light MIXXTAIL Flavors to Hit Shelves Feb. 16

 

 

ST. LOUIS (Feb. 10, 2015) – Bud Light, the brand behind the wildly successful Bud Light Lime Ritas, is introducing a new cocktail-inspired product to the growing Bud Light portfolio: Bud Light MIXXTAIL. Bud Light MIXXTAIL is an 8%* ABV cocktail-inspired beverage available in three flavors – Long Island, Firewalker and Hurricane – that combines the great taste of America’s favorite cocktail flavors with the uniquely smooth and refreshing finish expected from a Bud Light.

“With Bud Light MIXXTAIL, consumers spoke and we listened. We created a cocktail-inspired beverage to quench consumers’ demand for more variety, mixology and easy, convenient cocktail solutions. MIXXTAIL’S bold cocktail taste makes it the perfect pregame in a bottle,” said Alexander Lambrecht, vice president, Bud Light. “We believe Bud Light MIXXTAIL will be the perfect companion brand to our popular Bud Light Lime Ritas. Together, these brands will help us continue to lead the FMB category.”

Like the cocktails that inspired it, Bud Light MIXXTAIL is best served over ice. The new drink will be available in 8-packs of 11.5 oz. recloseable aluminum bottles and single-serve 16 oz. and 25 oz. cans beginning Feb. 16.

Bud Light has a history of success with new product innovations. In 2012, Bud Light introduced Bud Light Platinum, which quickly became the best-selling new beer of that year according to IRI Symphony data. Bud Light Lime Ritas, named a Nielsen Breakthrough Innovation Winner in 2014, make up more than one-third of the FMB (flavored malt beverage) category. Since the launch of Lime-A-Rita in 2012, the Ritas brand has grown to include four core flavors – Lime-A-Rita, Straw-Ber-Rita, Mang-O-Rita and Raz-Ber-Rita – that claim the top four spots in the FMB category. Bud Light expects similar results for the new Bud Light MIXXTAIL line. For more information on Bud Light MIXXTAIL, visit www.BudLight.com.

 

 

 

 

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