Tag Archives: breakfast

rxmain

Breakfast Spotlight: RXBAR Expands Into the $1.3 Billion Hot Cereal Category with the Launch of New RX A.M. Oats

 

 

RXBAR debuts single-serve oatmeal cups, now available nationwide

CHICAGO, Aug. 12, 2019 /PRNewswire/ -- RXBAR today announced its expansion into the hot cereal category with the launch of new RX A.M. Oats, now available nationwide at RXBAR.com. RXBAR developed RX A.M. Oats to provide consumers with a premium oatmeal option made with real ingredients, increased protein and delicious flavors. RX A.M. Oats are a simple, convenient breakfast worth waking up for.

 

"RXBAR is known for disrupting the protein bar category, and now we're doing the same for oats," said Victor Lee, CMO, RXBAR. "We're committed to providing foods with simple, real food ingredients that taste good and are good for you, and new RX A.M. Oats are no exception."

RX A.M. Oats are made with the same wholesome, high-quality core ingredients found in RXBAR and RX Nut Butter products--egg whites, fruits and nuts--with the addition of gluten-free oats. RX A.M. Oats are available in three delicious flavors--Maple, Apple Cinnamon and Chocolate. Each single-serve flavor is packed with 12g of protein and 6g of fiber.

Consumers can prepare the single-serve cups in one of three ways: with hot water, in the microwave or as overnight oats. RX A.M. Oats are now available for purchase online at RXBAR.com, and will start to rollout in-store at select grocery retailers in September, with plans to expand to additional grocery, natural and specialty retailers this fall. To find locations where RX A.M. Oats are sold, visit https://www.rxbar.com/storelocator.

Hot cereal is the newest category RXBAR is entering, following a successful expansion into almond and peanut butters. Today, RX Nut Butters are seeing a 13 percent gain in distribution year over year,** while the brand's signature line of bars are available at more than 125,000 locations across the United States.

About RXBAR
RXBAR is a wholesome snack brand with products made from a few simple ingredients and No B.S. RXBAR takes an honest and straightforward approach to its foods - no overblown claims, certifications or gimmicks. With products including RXBAR, RXBAR Kids, RX Nut Butter and new RX A.M. Oats, RXBAR makes food that tastes good and is good for you. Visit https://www.rxbar.com/ for more information.

*Source: Information Resources, Inc., dollar sales, 52 weeks ending Dec. 30, 2018
**Source: Nielsen, %ACV CPP, 52 weeks ending Jul. 13, 2019

SOURCE RXBAR

 

Related Links

https://www.rxbar.com

RXBAR today announced its expansion into the hot cereal category with the launch of new RX A.M. Oats, now available nationwide at RXBAR.com. RXBAR developed RX A.M. Oats to provide consumers with a premium oatmeal option made with real ingredients, increased protein and delicious flavors. RX A.M. Oats are a simple, convenient breakfast worth waking up for.

RXBAR today announced its expansion into the hot cereal category with the launch of new RX A.M. Oats, now available nationwide at RXBAR.com. RXBAR developed RX A.M. Oats to provide consumers with a premium oatmeal option made with real ingredients, increased protein and delicious flavors. RX A.M. Oats are a simple, convenient breakfast worth waking up for.

 

RX AM Oats Logo

 

 

 

 

 

 

Please rate this product:

speicalmain

Food Spotlight: New Special K® Protein Honey Almond Ancient Grains Cereal Packs A Punch With Double-Digit Protein

 

New cereal joins upgraded Special K® Protein line that now includes nutrient bundle designed to help protein do its job

BATTLE CREEK, Mich., Dec. 26, 2018 /PRNewswire/ -- Today Kellogg's® debuts new Special K® Protein Honey Almond Ancient Grains cereal with 15g of protein per serving – which climbs to 21g of protein per serving in a single bowl when served with ¾ cup skim milk, getting you well on your way to reaching the daily protein recommendation of 46g for women.

Rolling onto shelves now, the new cereal – like most Special K cereals – also includes whole grains as the first ingredient and a good source of fiber, which are not available in many common protein-based breakfast choices like eggs or Greek yogurt. The Honey Almond Ancient Grains flavor features flakes made from a mix of whole grains including the ancient grains sorghum and black rice alongside the more common wheat and rice. The cereal is finished with honey and crunchy almonds for a wholesome start to your mornings.

"When Special K hit shelves in the 1950s, it was the first cereal to feature key vitamins and nutrients, including protein," said Christie Crouch, Special K Director of Marketing. "Today, we continue to look for ways to innovate that stay true to that heritage, and do more with both nutrition and taste. That's why our new Protein cereal recipes include a nutrient bundle designed to help you get more from your protein."

The cereals in the updated Special K Protein line, along with most of the meal bars, now include a nutrient bundle of magnesium, calcium and vitamin D alongside protein. Getting enough of these nutrients regularly will help protein do its job more efficiently. Magnesium supports protein metabolism and helps power muscles by releasing fuel from internal stores, calcium helps muscle function and supports bone health, and vitamin D supports protein synthesis and helps keep calcium readily accessible for your body's use.

For more information, checkout www.kelloggs.com and follow Special K on FacebookTwitter and Instagram.

About Kellogg Company 
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform.
Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

SOURCE Kellogg Company

Related Links

http://www.kelloggcompany.com

 

Today Kellogg’s® debuts new Special K® Protein Honey Almond Ancient Grains cereal with 15g of protein per serving – which climbs to 21g of protein per serving in a single bowl when served with ¾ cup skim milk, getting you well on your way to reaching the daily protein recommendation of 46g for women.

Today Kellogg’s® debuts new Special K® Protein Honey Almond Ancient Grains cereal with 15g of protein per serving – which climbs to 21g of protein per serving in a single bowl when served with ¾ cup skim milk, getting you well on your way to reaching the daily protein recommendation of 46g for women.

 

 

 

 

 

 

Please rate this product:

flakesmain

Food Spotlight: Kellogg’s® Cracks The “Honey-Nut” With New Honey Nut Frosted Flakes™

 

Latest addition to Frosted Flakes family adds another top-requested flavor to the beloved line-up

BATTLE CREEK, Mich., Dec. 11, 2018 /PRNewswire/ -- Calling all Kellogg's Frosted Flakes® lovers! This January, fans will have one more way to enjoy the iconic cereal as new Kellogg's® Honey Nut Frosted Flakes™ lands on shelves nationwide.

With honey-nut among the top-rated flavors for adults and kids alike, Kellogg's took their time testing more than 50 flavor combinations to create a new cereal the whole family could enjoy from their first crunchy bite to the final sip of leftover sweet milk.

"Honey Nut Frosted Flakes was a tough nut to crack. We knew our fans would be excited for this flavor and we're too," said Brant Wheaton, Senior Brand Manager for Frosted Flakes. "It was such a fun challenge to combine the two well-known flavors of honey-nut and Frosted Flakes to make something completely unique and quite frankly, g-r-reat."

The final Honey Nut Frosted Flakes flavor perfectly complements the toasted corn flakes fans know and love with a blend of real honey, brown-butter notes, and nutty flavor, all while maintaining a long-lasting crunchy texture.

New Honey Nut Frosted Flakes joins the Kellogg's Frosted Flakes line-up of original, Cinnamon Frosted Flakes™, Chocolate Frosted Flakes™, and Kellogg's Frosted Flakes® with Marshmallows. The cereal will be available nationwide at all major retailers and grocery stores where breakfast foods are sold and will come in two sizes: 13.7oz and 24.5oz with a suggested retail price of $3.99 and $5.49, respectively.

For more information on the cereal, checkout www.kelloggs.com and follow Frosted Flakes on Facebook and Twitter.

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

SOURCE Kellogg Company

Related Links

http://www.kelloggs.com

 

Calling all Kellogg’s Frosted Flakes® lovers! This January, fans will have one more way to enjoy the iconic cereal as new Kellogg’s® Honey Nut Frosted Flakes™ lands on shelves nationwide.

Calling all Kellogg’s Frosted Flakes® lovers! This January, fans will have one more way to enjoy the iconic cereal as new Kellogg’s® Honey Nut Frosted Flakes™ lands on shelves nationwide.

 

 

 

 

Please rate this product:

f

Crowdfunding Spotlight: Earnest PRO: The World’s First Protein & Probiotic Oatmeal

 

 

Our Earnest PRO: Protein & Probiotic Oatmeal will unleash your inner boss packed with grass-fed whey protein and 1 billion probiotics.

1-71ef4701a607589b5cea08f755d1edae_original

2-afd5da689f8b8024b589d638aff55093_original

3-214596a4ce3f84e2afc0c144337f1aad_original

4-3efa45d7c0b2e1e1c9b68d5612752d2e_original

5-07502388d6f50132c86a828cf7fe6347_original

6-b50e3e0d32189e6b1da1a503c785763f_original

7-5179778dc33ef2f55594d4a8e4957da6_original

8-818b5571b9507b823650f648084b82c0_original

9-4d913269f942ac31f6c2fc52f02f4a3b_original6-b50e3e0d32189e6b1da1a503c785763f_original

10-f43fcf32c23c4172a57d5037061b3ec3_original

11-47fca6203d934f6f1d58939dcfbec9b1_original

12-f42af4860623800c56ea23fd54d077fb_original

13-7c679aedac497a9c44af16ee80520ac9_original

14-1e7c55ab19cf9cf201ca672ff7cc6db6_original

16-53d322549639fa9d18b3d4fda9d48713_original

17-967192ef2110481079f3bf5cd1659e38_original

18-e36f647e53640e73ea3006b760fde8c2_original

19-5a9dc4e9b254fa8b4fdf4e6d1ce040c6_original

20-9c354799930aea71707132242f20f98b_original

21-9e20cd5e3549e930fdc59b39ca97ac37_original

22-08dfc3a5d5dc0f2fa9bb55847fdfd355_original

23-4b3db2fca6d294e65dcec613780b12cf_original

24-9caa8f9969af54914d21bc3010ef3ac2_original

25-976c5b2af2f829d32e21b31cf1322473_original

27-b3b182e66c7e8b17983385096a49d087_original

28-a1b2f735937fc61e0774f38eb940e3a4_original

29-09ff13377f1348bfcede95b55f04fcc5_original

 

Risks and challenges

We will keep all of our backers up-to-date on production progress and any slight possibility of setback in shipping dates.

We are SO excited to move forward and give the world the first protein & probiotic breakfast!

 

Visit their crowdfunding page

 

 

Please rate this product:

f

Food Spotlight: Pepperidge Farm Swirl Oatmeal Apple Cinnamon Bread

 

 

SWIRL BREADS

Wake up to swirls and swirls of yummy morning magic.

 

INGREDIENTS

MADE FROM: ENRICHED WHEAT FLOUR (FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), WHOLE WHEAT FLOUR, WATER, SUGAR, OATS, YEAST, WHEAT GLUTEN, SOYBEAN OIL, MALTED BARLEY FLOUR, CONTAINS 2 PERCENT
OR LESS OF: OAT FIBER, WHEAT FLOUR, SALT, MOLASSES, CINNAMON, MONOGLYCERIDES, DEHYDRATED APPLES, CORN FLOUR, NATURAL FLAVORS, DATEM, FRUCTOSE, CANOLA OIL, APPLE JUICE CONCENTRATE, CALCIUM PROPIONATE AND SORBIC ACID TO RETARD SPOILAGE, DEXTROSE, CARAMEL COLOR, SOY LECITHIN. CONTAINS: WHEAT, SOY.

 

n

 

 

About the company

Pepperidge Farm® has been making exceptional cookies, crackers, breads and more for 75 years.

Pepperidge Farm was founded in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began by baking fresh, all-natural bread for her allergy-afflicted son.

We still take care to bake every day using the best ingredients, so that it’s more than just a cookie, cracker or slice of bread…it’s the best moment of your day. Read More

 

 

Company: Pepperidge Farm
Brand: Pepperidge Farm
Origin: USA
Category: Bread
Packaging: 16oz (1LB) 454g
Claims: Natural Flavors. No high fructose corn syrup
Variants: View Product Range Here
Where to Buy: Store Locator
Websitewww.pepperidgefarm.com

 

b

 

 

Please rate this product:

rachelsmain

Industry News: Rachel’s Improves Greek Style Breakfast Pots To Now Include To Now Include Spoons

 

 
To keep up with consumer demand for healthy, on-the-go breakfast options, the organic dairy brand has made its breakfast offering even more convenient

JANUARY 2017 - Rachel’s, the premium organic dairy brand, who recently expanded its popular Breakfast pot range with the launch of two new Greek style flavours, natural and honey; is now making its breakfast offering even more convenient for busy consumers, thanks to the addition of on-the-go spoons. The thick, creamy Greek style yogurt, topped with crunchy granola, is the perfect boosting breakfast for those on the move and can now be enjoyed whenever and wherever thanks to this latest product update.

The launch of these new and improved SKUs responds to the increasing consumer demand for convenient and healthy breakfast alternatives. With half of shoppers eating breakfast more often than five years ago and as the carried-out sector reports the fastest growth in the category (over 15 per cent increase)[i] the demand for such offerings is rising.

Last year, Rachel’s made the decision to expand its portfolio in order to close the gap in the convenience category for Greek and Greek style products, which, despite delivering solid growth for the past six years[ii], account for only 18.3 per cent of yogurts in the UK

The organic natural and honey Greek style flavours were chosen to champion the extension of the Breakfast pot range following their success in big pot form. The combination of these popular flavours, along with the demand for on-the-go, satiating breakfast options complemented the brand’s best-selling existing singles range, whilst staying relevant and on trend.

Daniel Wheeler, Marketing Manager for Rachel’s comments: “We are always looking at ways to improve and evolve our products and following some great consumer feedback on our Breakfast pot range, it was evident that the inclusion of on-the-go spoons should be the next step. While the range provides a quick, nutritional and convenient breakfast option, many consumers felt that including handy spoons would help to increase the versatility of the product, as many found themselves eating the product on the go. We hope that through listening to this important feedback, more consumers will be able to enjoy our breakfast pots and ensure they get their most important meal of the day.”

Last year, Rachel’s made the decision to expand its portfolio in order to close the gap in the convenience category for Greek and Greek style products, which, despite delivering solid growth for the past six years[ii], account for only 18.3 per cent of yogurts in the UK[iii].

The organic natural and honey Greek style flavours were chosen to champion the extension of the Breakfast pot range following their success in big pot form. The combination of these popular flavours, along with the demand for on-the-go, satiating breakfast options complemented the brand’s best-selling existing singles range, whilst staying relevant and on trend.

Daniel Wheeler, Marketing Manager for Rachel’s comments: “We are always looking at ways to improve and evolve our products and following some great consumer feedback on our Breakfast pot range, it was evident that the inclusion of on-the-go spoons should be the next step. While the range provides a quick, nutritional and convenient breakfast option, many consumers felt that including handy spoons would help to increase the versatility of the product, as many found themselves eating the product on the go. We hope that through listening to this important feedback, more consumers will be able to enjoy our breakfast pots and ensure they get their most important meal of the day.”

The new products will be available through the food service sector and in selected convenience stores with the inclusion of the new on-the-go spoons from 13th March 2017 (RRP 99p). All Rachel’s products are made simply and with care, using the finest organic ingredients and locally sourced milk for a gorgeously pure taste. Certified Organic by the Soil Association, you can be sure that there are no colourings, no artificial flavourings or preservatives added.
Visit rachelsorganic.co.uk
 

 

greek

 

 

rachel1

 

Please rate this product:

little-duck-feat2

Kid Spotlight: Little Duck Organics Mighty Oats Cereal

 

 

Our Naked Mighty Oats are a hearty blend of ancient grains containing quinoa, chia, buckwheat, oat and millet. Nutrient-rich and containing no added sugar or nasty chemicals, our Mighty Oats are a nutritional powerhouse providing vitamins, minerals, fiber, protein, Omega-3’s, antioxidants and even phytochemicals. NO added sugar, NO preservatives, NOthing but the best!

Mighty Oats are best accompanied by water, milk or formula.

Mighty Oats are USDA Certified Organic, Project Non-GMO verified, gluten-free, kosher, dairy free and nut free. Superfoods for super humans, big and small!

For Babies 6+ Months!

 

 

 

 

Ingredients: Organic Oat Flour, Organic Amaranth Flour, Organic Sorghum Flour, Organic Millet Flour, Organic Buckwheat Flour, Organic Flaxmeal

 

 

About Little Duck Organics

At Little Duck Organics, we are committed to making clean, healthy foods for the whole family. We create snacks packed with vitamins and nutrients that are delicious and fun to eat. Making simple, healthy snacks is a big job for Little Duck!  

 

 

Company: Little Duck Organics
Brand: Mighty Oats Cereal
Origin: US
Category: Cereal
Packaging: 3.75 oz.
Claims: USDA organic, NON-GMO and gluten free
Variants: View Range Here
Price: $19.99
Where to Buy: Buy Online, Store Locator
Websitehttp://www.littleduckorganics.com/

 

 

NAKED MIGHTY OATS (6 PACK)

 

 

Please rate this product:

rude

Food Spotlight: Rude Health Hazelnut Butter with Cacao Porridge Pot

 

 
Latte. Croissants. Chocolate. Let’s face it, everything is better when you add almonds, and after extensive research, we’ve decided that porridge is no exception.

 
Ingredients
Porridge Oats, Finely Ground Roasted Hazelnuts (24%), Coconut Blossom Sugar, Raw Cacao Nibs (7%), Raw Cacao Powder (2%), Vanilla, Sea Salt. For allergens, including cereals containing gluten, see ingredients in bold.

 

 
ing
 

 

About the company:

Rude Health is a London-based food and drinks company co-founded and led by Nick & Camilla Barnard. We’re a small and proudly outspoken bunch that isn’t afraid of standing up for real, honest food - the way it should be.

At Rude Health we only use the kind of ingredients you’d have in your own kitchen – nothing artificial, nothing refined. We source our ingredients from fields, orchards and vines – not laboratories. We think food should be made out of food – not thickeners, preservatives, colourings, flavourings and other additives. The proof is in the taste, try it for yourself. When you’ve got food this good inside you, you’ll be up for anything.

 

 

 

Company: Rude Health
Brand: Rude Health
Origin: UK
Category: Breakfast
Packaging: 50g
Claims: Dairy Free, Packed with Nuts, Just add Water
Variants: View Range Here
Price:  £1.50
Where to Buy: Buy Online, Store Locator
Website: rudehealth.com

 
porridge-pot-hazelnut-2-680x816
 

Please rate this product:

quoats-feat2

Food Spotlight: Quoats Date & Pecan

 

 

Our date and pecan Quoats has our original blend of quinoa, oats and flax with extra goodness from pieces of date and pecan. With no added sugar, the natural sweetness of the dates combined with the texture from the pecans makes this a great way to start the day.

Size: 60g

 

Ingredients: Rolled Oats (42%), Quinoa Flakes (21%), Skimmed Milk Powder, Dates (10%) (chopped dates 97%, rice flour 3%), Pecan Nuts (6.7%), Flax Meal (0.8%)

 

Allergy Advice: contains oats, milk and nut products. May contain: Wheat and Barley

 

Nutritional Info:

Per Pot: 948kJ, 225kCal, 6g Fat (of which saturates 0.7g), Carboyhdrates 31g (of which sugars 11g), 4.2g Fibre, 10g Protein, 0g Salt

Per 100g: 1580kJ, 376kCal, 10g fat (of which saturates 1.1g), Carbohydrates 52g (of which sugars 18g), Fibre 7g, Protein 16g, Salt 0g

 

 

About Quoats

We started Quoats when we found it difficult to find tasty, healthy breakfasts on the go, so decided to make our own!

We've carefully selected a blend of oats, quinoa and flax for a breakfast that gives you a great nutritional start to the day as well as being delicious and filling.

Rob and Jen both have farming backgrounds - Jen grew up on a dairy farm in Shropshire and Rob lives on a mixed farm in Yorkshire - so we understand the importance of knowing how and where your food is grown. That’s why we've chosen oats, quinoa and flax which are all grown in Britain.

(Being farmers also means we know the importance of a good breakfast!)

We'd love to hear what you think so please get in touch!

Jen & Rob

PS - porridge isn't just for breakfast – try it for pudding, or as an afternoon snack!

 

 

Company: Quoats
Brand: Date & Pecan
Origin: UK
Category: Breakfast
Packaging:  60g, 12 pack
Price: £24.00
VariantsView Range Here
Where to BuyBuy Online, Store Finder
Websitehttp://www.quoats.co.uk/

 

 

quoats-2

 

 

 

Please rate this product:

slim-be-feat2

Food Spotlight: SlimBe Magic Original Magic Porridge Pots

 

 

4 pots

• Ready in 4 minutes

• Gluten Free

• Only 199 kcals per pot

• All green traffic lights

 

 

Ingredients:

Porridge oats (70%), Skimmed Milk Powder, Sugar, Whole Milk Powder, Konjac Glucomannan, Natural Flavouring (Vanilla), Salt, Sweetener; Sucralose.

 

Allergens:

See ingredients in bold.

 

Storage:

Keep in a dry place. Do not use if pot is ripped or torn.

 

 

About Slim Be

Our Slim-Be shots and cereal bars contain konjac, which is a root vegetable grown in the Far East. It’s been a popular food in South East Asia for years, where it’s believed to have all kinds of health benefits. We can’t tell you whether there is truth in most of those claims, but konjac has been proven as an aid for weight loss (advice checked by EFSA) and we can be completely confident about how it helps here.

Konjac contains a soft, soluble fibre called glucomannan which has very few calories, but expands to fill the stomach if you drink plenty of water.

 

 

Company: Slim Be
Brand: Magic Original Magic Porridge Pots
Origin: UK
Category: Breakfast
Packaging: 54g each
Claims: Gluten free, only 199kcals per pot.
Variants: View Product Range Here
Price: £5.99 each
Where to Buy: Buy Online
Website: https://www.slim-be.com/

 

 

PorridgePots_600px_Original

 

 

Please rate this product: