Created to accompany the new consumption habits related to nourishment, Nake brings its product’s final purpose within its identity: Purity, simplicity and function. The project aims to bring personality in its communication to accomplish distinction in the segment of cold pressed juices, given the concept of purity and simplicity we developed the verbal/visual speech having the packaging as its main touchpoint. Objective cleanness which transmits how sophisticated the product’s preparation is, while still being perceived as friendly and natural.
Creative Direction / Design: Braz de Pina & Rodrigo Francisco
Strategy/Naming: Luís Feitoza
Support Design: Murilo Pascoal
Say hello to Do Bem's newest flavor, Matcha Chai Tea.
- Zero Calories
- Zero Carbs
- Zero Total Fat
- Zero Trans Fat
Water, Green Tea Extract
Company: Do Bem Brand: Do Bem Slogan: The King of Teas Origin: Brasil Category: Tea Packaging: 1 Liter Claims: Zero Calories, Gluten Free Variants: View Range Here Price: BRL 11.99 Where to Buy: Online Store Website: dobem.com
We were required to create visual identity and packaging for A Tal da Castanha, a brand of nut milk. So, we transformed its main product, the cashew nut, in a ludic and funny gimmick. The cashew nut, typical from Brazil, is exported worldwide and is rich in protein and vitamins, besides other benefits
Since we launched our first juices we received numerous emails from consumers with one request: Why not make a juice that does amazing things for our bodies?
Consumers of detox juices now have a new option, the Detox White Belt. The launch, which is a lighter version of Do Bem's green juice, adds pineapple into the recipe.
The packaging for the Detox White Range follows the visual language of Do Bem's functional line. With the camouflaged box, a unique design in retail, the juice brings the famous humorous texts of the range and a highlighted white martial arts white belt.
According to the founder and president of the brand, Marcos Leta, White Band Detox arrives to complete the line of functional juices of their range and to meet the market demand, which seeks increasingly for healthy options. "We have received many messages from consumers wanting a new green juice, a lighter detox without cucumber. To meet this need we have developed a kind of " white belt " of detox , which has the same detoxifying functionality but with a new flavor," explains Marcos.
Water, Pineapple Juice, Organic Lemon Juice, Organic Cabbage Juice, Ginger Extract and Mint Pulp
Company: Do Bem Brand: Do Bem Origin: Brasil Category: Water, Juice Packaging: 1 Liter Claims: 100% Natural, No Preservatives Variants: View Range Here Price: BRL 11.99 Where to Buy: Online Store Website: dobem.com
This is one of our latest branding projects at Boo! We made all the identity for 5 different Cachaça Cocktails. The client wanted something fresh and fun. CHUVA in portuguese means rain, so we came up with the idea of our fun party clouds! Hope you guys like it! Rock on!